SIES COLLEGE OF MANAGEMENT STUDIES, NERUL, NAVI MUMBAI – 400 706

MMS Midterm Exams 2021-23

Semester III

International Business

th
Maximum Marks:10 Date: 14 November Duration: 30 minutes Time:12 Noon to 12.30 PM Marks: 10

Answer 2 questions out of 4 (short essay-type questions based on the case study) Write 8-10 lines of answer. Each question carries 5 Marks
Case Study:
South Korea-based multinational company Seoul Semiconductor recently announced that it is keen to set up a research & development (R&D) facility
in Haryana. Later the company is expected to start a manufacturing unit too. After solely depending on imports, India has embarked on an aggressive
drive to position itself as a global chip manufacturing hub. A semiconductor or a chip, as it is commonly known, is the most critical component required
in any modern electronic gadget. With the supply chain getting severely impacted since the outbreak of the Covid 19 pandemic, the Centre is now
incentivizing global manufacturers to set up their units here. Sources said that more South Korean and Taiwanese companies could be lining up to set
up semiconductor manufacturing units in India. Taiwan, which is the largest exporter of electronics and controls, enjoys more than 60 per cent share of
the global market for semiconductors used in smartphones, vehicles and closed-circuit televisions, among other products. Demand for semiconductors
or chips has been increasing over the years but in the last one year, it has surged like never before with the rise in the usage of mobile phones and
computers amid the pandemic. Besides, the growing Internet of Things (IoT) and the advent of 5G technology will also push demand. According to
Invest India-- the nodal body under the Ministry of Commerce and Industry, facilitating fresh investment in the country, the country's semiconductor
demand at present, is valued at around $ 24 billion but by 2025, the market is expected to touch $ 100 billion.

Q 1. Explain cultural differences and similarities between India and Korea by applying the Theory of Hofstede’s Cultural Dimension. (CO 1&2)
Q2. Conduct PESTEL Analysis for Seoul Semiconductor. Is the Indian business environment conducive to semiconductor manufacturing? (CO 3&4)
Q3. Write short notes on the CAGE Framework to evaluate Seoul Semiconductors’ investment in India. (CO 1&2)
Q4. Suggest a mode of entry to Seoul Semiconductor. (CO 3&4)