PLANT BASED MEAT

MARKETING PLAN
Presented by
Mr. K. Madhusudan
OUR BIG IDEA
Plant based meat gradually gains mainstream recognition in
India, an array of food brands and companies are expanding
their product portfolio and offering plant based meat in the
form of burgers, hot dogs, Deli meat, nuggets, salami and
peperoni.
Mirchee Media Offers Auroma marketing support to launch
plant based meat like Peperoni and Salami in Indian Market.
Plant Based Meat Market 2019-2030

Global alternative meat market looks

very attractive. It is projected to reach
between $350-400 billion by 2035.

In India, the plant-based market is

expected to grow to $650-700 million
by 2025. Reports indicate, 54 percent
of the early adopters in India are
familiar with plant-based meats. And
nearly 80 percent are willing to try
them.

2020 saw a major expansion of this

sector. Some eight out of 21 plant-
based meat alternative Indian startups
were launched during 2019-20. And
five major International and Indian
players entered this segment during
2020-21.
Indian Market Players for Plant based Meat
Phase 1 Tactics: The BUZZ
 Phase 2 Tactics: The Launch
• Key offers for partners, Distributors and retail stores.
• Online store promotions
• Pamphlets and online promotions in all regional plant meat based groups, meat alternative groups, protein groups and vegan groups
Awareness • Brand awareness through promotional activities.

• Channel Presentation
• Customer Presentation
Demand • Online press release
Generation

• Competitive buyback program

Focused • Customer Referral
retention

• Online Marketing Promotions with relevant channels

• Social Media
Focused • New Offers to Customers
Online

• Regional Farmers Market

• Direct Mall Promotion
• Chef Shows
Lead Gen • Trade promotions
Phase 3 Tactics: Launch Detailed Plan
Online Social Media Paid
HORECA Retail Stores
Stores Marketing Promotions

Prime 5 star and Instagram for Bon Apetite,

Big basket Pondi Linkedin
4 star hotels only brand awareness

Earth Story,
Terra, Seoul Google PPC
Restaurant Sales Vegan Dukaan Facebook Store Chennai campaign only for
branding

Herbivo,
Greenpath, Metro
Chef Interaction Vegan mall and Cash and Carry
& promotion Udaan
in Bengaluru

Catering Swiggy Heath

companies Instamart
Phase 4:The Marketing Jingle

Registration, product launch on the

online stores and retail outlet.

Brand promotions on Social Media

Press Release and chef reviews

Phase 5: The Momentum
Phase 6: Lead Generation & Funneling
 Category Location Cost per month Details
National Marketing As per actual Banner Ads Linkedin
As per actual Google for branding

Package Details
Local Marketing
Includes pop up staff +
sales record maintenance
+ feedback cum survery 30000
report Pondichery In-store Marketing
POP UP

Chennai In-store Marketing

Category One time cost Cost per month 50000
POP UP
Local Marketing 180000
Public Relation 220000 Bengaluru
50000
In-store Marketing
POP UP
Online Marketing including
content Marketing, Social 65000 Hyderabad In-store Marketing
50000
Media and National Marketing POP UP

Cold Storage including Public Relation Online Press Release

30000 Hotel/Restaurant vendor
transport from airport 180000
empanelment and sales Hotel & Restaurant
Marketing and Sales Team 40000
initiation All four Location Sponsorships
Consultation Fees 220000 One location 40000 Chef Events
535000
Total 755000 Content Marketing Online Articles
Online Press Release
Content creation, art work Sponsored Content on
inclusive Online As per actual relevant websites

Social Media Marketing Twitter

post, content, art work,
organic traffic Facebook
Pinterest
Instagram
Google+
Linkedin

Paid Promotions As per actuals PPC on google

As per actuals PPC on linkedin

Cold Storage (payment

directly to the warehouse) 30000 per month
THANK YOU!

mediamirchee@gmail.com