01

WOOLMARK
long-distance trail

CHALLENGE
running in the mountains

NIRVANA BARKAKOTY
 IDEA PITCH 02

identification of the issue

There is a significant gender participation gap in mountain, ultra, and trail running.
While both male and female participation in the sport has grown rapidly since 2000,
a large majority of participants are still men. The gender gap may exist for many
reasons, but we’ll be focusing at the global issue of women’s safety.

Women don't get the luxury of running on trails, walking on a deserted road or
hiking through woods without fear. Women who spend solitary time outdoors know
what it's like to be on guard even through the pleasure of adrenaline and the
euphoria of endorphins.

A 2019 Runner's World survey found that 84 percent of women had experienced
some kind of harassment while running that made them feel unsafe, including
groping, being followed or flashed, as well as subtler catcalls and lewd comments.

THE FEAR WOMEN FEEL ON THE RUN IS REAL AND PERVASIVE

 03

Women feel a lot of things while running—exhaustion, elation, aches

painS and that elusive runner's high. One thing they shouldn't feel?
Unsafe. ,
CONCEPT NOTE
Women safety has always been an issue even in these modern times with so much advancement in technology. Women are not safe
anywhere and are most vulnerable when traveling alone into lonely roads and deserted places. Existing hand held safety devices for
women require human intervention for activating the app/device such as pressing the button or shake the device etc after sensing the
danger. We propose a solution which will try to overcome the disadvantages of the existing systems and also aim at providing foolproof
safety to women. The proposed work aims at designing a multifunctional smart outdoor jacket prototype by integrating information
technology (IT) into clothing that senses, recognizes, responds, and manages various safety risks and potentially hazardous situations.
The aim is to develop an IoT based wearable device which works on the concept of voice recognition, cloud computing that helps women
in the case of emergency. The device can send SOS messages to nearby help centre based on the person’s location when it is activated. The
device can also collect evidence for further legal procedures and save them in a remote storage. The concepts of Internet of Things (IoT),
Voice Recognition and Cloud Computing are used to achieve this. The objective is to use these concepts to develop a working prototype
of a smart safety device. There are various types of medical sensors that can be used by the Arduino Sensor Plat-form. These sensors are:
SPO2, airflow (breathing), body temperature, ECG, glucometer, galvanic skin response, patient position, muscle/electromyography sensor
(EMG) etc. The camera will help to detect the face of the attacker and the attacker could be easily recognised. Because of the buzzers in
the system; as soon as the attacker will try to attack then the loud sound will come from it. For the enhancement of the apparel there can
be tasers added to the circuit so that the attacker will get tased and won’t be able to attack. In the mean time the location can be tracked
by the police stations as notifications will be sent regarding the mishap.

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 TECHNICAL DETAILS
05

VIDEO VOICE CLOUD

RECORDER RECOGNITION COMPUTING
CAMERA
records the whole is a process that aims to The data needed is
incident,when activated the use of camera will identify who is speaking extracted from the cloud
help to detect the face of and also acts as the storage according to
WEARABLE the attacker and can be mode of command to specific requirements.
SENSING used as evidence in case activate the device This also makes the data
of a mishap universally accessible
medical sensors can be
WASHABLE used by the Arduino and reduces the risk of
GPS TASER losing data and evidence
The circuitry is Sensor Plat-form. These
sensors are: SPO2, BUZZER if the device is physically
embedded, hence one tasers will be added to
airflow (breathing), the location is tracked harmed under any
can easily wash it and the loud sound will the circuit so that the
body temperature, ECG, using GPS (Global circumstances.
wear it. come from the buzzers attacker will get tased
glucometer, galvanic Positioning System)
embedded in the and won’t be able to
skin response, patient attack.
wearable apparel in case
position, IOT
of an attack
muscle/electromyograph
y sensor (EMG) etc.
WIRELESS
LIGHT- CHARGING Things is a system of
WEIGHTED GSM MODULE uniquely identifiable
The woman safety components which
The apparel is light- AUDIO GSM (Global System for apparel is charged communicate with each
weighted and one can RECORDER Mobile wirelessly and it does other, share data, and
wear it for trail running Communications) not involve any plug allow users to directly or
as it won’t affect their records audio when module for sending point for charging. indirectly interact with
run activated alert/SOS messages, the physical world.
06
 BACKGROUND RESEARCH
01
And inspiration

02
`WeRSafe’ an android App for Society :
It proposes a mobile-based application to send

SOS calls and messages to the contacts on the

03
Smart security solution for women based on Internet of Things
press of a button, through an application. (IOT) :
It proposes the development of a smart band that monitors

Disadvantages : human behavior and reactions to different situations like fear,

1) It requires to press the button for every aspect
of this application which is difficult in such
situations.
2) In such situations, it is difficult to press a
button or respond to smartphone devices.
3) It requires a smartphone in all situations and in
case of the battery down it is ineffective.
4) The recording needs to be done by smartphone
but in such situations to record a video through a
smartphone is not possible in any case.
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anxiety, anger, etc. It transmits the observed data to a
smartphone that is connected to the internet. These reactions
are monitored using biological measures like heart rate etc. It
uses a GPS module for tracking down the victim and send an
ICE to the nearest police station through URL via accessing the
longitude and latitude of the victim.
Disadvantages :
One of the major drawbacks in this system is the dependence
on biological measures which can be triggered by an intense
workout, running, surprises, weather conditions or health issues
that can thus generate false alarms.
2) The smartphone is required in every aspect of its work.
3) Internet is required in every aspect of its working and is a
major drawback in the case of low internet connectivity areas.
4) There is no measure of recoding and collecting evidence.
5) The is no de-stress button for false alarms as it can be
triggered through false alarms.
6) It consumes battery power.
Women safety device and application-FEMME :
It proposes a mobile-based application that sends
SOS calls and messages to the contacts on the press
of a button, through an application incorporating
GPS, GSM, Camera recorder and Audio recorder. It
works by the number of times the volume up button
is clicked and does the actions.
Disadvantages :
1) The need to use the smartphone, which in such
circumstances might become difficult or impossible
to access in the presence of the attackers.
2) It is not feasible to record the video/audio with
the phone in such situations.
3) Sometimes, the buttons can be accidentally
pressed while kept in pockets which would be a false
alarm and create problems.
04
05
A Mobile Application for women’s safety
WoSApp :
It proposes a solution in which by shaking the
phone 40 times the app will be triggered and an
audio message will be sent to the nearest police
helpline using the GPS coordinates and also to the
pre-selected emergency contacts a text message.
Disadvantages :
1) The smartphone is required to run the
application.
2) The device needs shaking for at least 40 times
which can be accidental as well as like
jogging/running and in such situations not a better
way to counter.
3) There is no measure of recoding and collecting
evidence.
4) It requires an internet connection for GPS
location tracking which in case of low connectivity
can be a major proble.
Smart foot device for women safety :
It demonstrates a women safety device that can be clipped on
to the footwear for triggering an SOS message in a discrete
manner case of an attack. The alarm can be triggered by
tapping one foot behind the other four times. The alert is sent
to an application on the phone using Bluetooth, and the SOS
message contains the location of the victim. The results were
analyzed using naïve Bayes classifier to calculate the accuracy.
Disadvantages :
1) There is a chance of triggering a false alarm due to accidental
tapping of the foot.
2) The training data needs to incorporate different scenarios,
genders, ages, etc. to be more accurate in detection.
3) The usage of the proposed system may be a challenge for
people with disabilities or injuries.
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06
Smart Girls Security System :
It proposes a belt which when activated, tracks the
location of the victim and sends theSOSto3
emergency contacts. It has a screaming alarm and
generates the electric shock to harm the attacker.
Disadvantages :
1) The system will get activated automatically when
the threshold of the pressure sensor will cross. In the
crowded areas, the belt will trigger some fake alarms
that may end up giving trouble to the emergency
contacts and the crowd around.
2) There is no measure of recoding and collecting
evidence.
3) It requires an internet connection for GPS
location tracking which in case of low connectivity
can be a major problem.
4) There is a no de-stress button in your case of a
fake alarm.
 ATHLETE

TARGET CONSUMER BRAVE

AGE- of any age group

SOCIALLY CONSCIOUS
FITNESS ENTHUSIAST
SEX- Female

INCOME- 5-10 Lakhs pa

MARITAL STATUS- single/married EMPHASIS ON INNOVATION

AND FORWARD-THINKING
PROFESSION- Athlete, Travel blogger, Social Media Influencer, graphic
designer, artist etc

SOCIOECONOMIC STATUS- Upper-middle class

PSYCHOGRAPHIC DATA- artistic or creative fields enthusiast, INDEPENDENT

ethically responsible, experimental with her choices be it in fashion or
career, innovative, expressive through different forms of art etc
DEDICATED TO
SUSTAINABLE AND
09 ECO-FRIENDLY LIVING
MOOD BOARD
10
 TREND STUDY 11

After a year dominated by sweatpants and leggings, Athluxe,

Virtual Futures and Ready, Set, Race are the trends to back
for the new season

Light reflecting fabrics and

holographic finishes are key to
creating an immersive IRL
experience.
bodycon or
loungewear Red is the predominant colour, use on solid colour
silhouettes separates or splice with black, white and orange for a
with welded dramatic look with gym-to-street appeal.
glued tapes to details
accent stitch- As we move into a digital-
free seams or first world, look to bridge the
highlight candy gap between real and virtual This season sees the revival of racing as consumers will covet
tone colour with athleisure and street- overtly sporty looks in a fashion setting. Drawing inspiration
blocking with an ready styles that draw from sports sponsorship, branding and race day graphics by
artificial glow. inspiration from future tech. splicing oversized numbers and typography for a striking
athletic look.
12

Hypoallergenic. It is well-known that Merino wool is

beneficial for allergy and asthma sufferers. They act as
‘second skin’ and stabilize the humidity level and the micro-
WHY MERINO WOOL ?
climate of the skin surface. They reduce such symptoms as
itch, skin redness and rush, especially in children and people
with dermatological problems. Odor:
Merino wool has an anti-bacterial effect because the surface of
Moisture: the fiber is scaled. This means that it is difficult for nasty
Even when wool is wet from sweat, it still warms you. This odors to form.
is an exothermic process: The proteins in the fibers warm
up as soon as they become wet. Sustainability:
Merino wool makes use of natural resources, regrows
regularly and does not require any ingredients other than
Temperature management:
water, fresh air, sun and grass. It is also up to 100%
Wool is comfortable at a broad range of temperatures and
biodegradable and does not require any chemicals.
does not feel stuffy, even when it’s really warm. This is thanks
to small air chambers between the crimped wool fibers.
84% Less Energy Use:
Microclimate: The energy used to produce 1kg of cotton is 49MJ, but for 1kg
Wool can absorb up to 35% of its own weight in moisture wool, only 8MJ is used.
without feeling wet to the touch. The body’s natural method
of cooling itself with sweat is not hampered by the wool.
 MERINO WOOL
Material research
01
Merino wool is one of the world’s most popular fabric materials. Derived from Merino
sheep, merino wool is both inexpensive and durable, adding to its appeal. Like all types
of wool, merino wool is also highly absorbent, water-resistant, and insulative, making
garments made with this type of wool popular for undergarments worn under winter
clothing. Merino Wool is a perfect all-year-round suiting fabric. Effortlessly elegant and
sleek, it can be tailored to fit every body shape. Designers love Merino for its natural
drape and handle and the wide variety of weights, styles and weaves it has to offer.
Tailors are delighted to work with Merino suiting fabrics as they are so easy to cut and
iron, besides they won’t fray or crush with handling.
A brilliant result of evolution and selective breeding, Merino wool is exquisitely soft,
skin-friendly and suitable for any project.
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 02
ECONYL
Material research

Recycled polyamide is usually made from pre-consumer fabric waste, though it may also
come from post-consumer materials like industrial fishing nets. There are several “chain
of custody” standards that track recycled polyamide through the supply chain, including
the Recycled Claim Standard (RCS), Global Recycled Standard (GRS) and SCS Recycled
Content. Probably the best-known regenerated polyamide product is ECONYL®, the
first post-consumer recycled polyamide to hit the market from Italian manufacturer
Aquafil. ECONYL® is made of polyamide waste from landfills and oceans in a closed-
loop process and is infinitely recyclable. According to Aquafil, ECONYL® avoids
approximately 50 percent of carbon dioxide emissions and uses approximately 50 percent
less energy compared to virgin polyamide yarns.
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BIODEGRADABLE ELASTANE

03
Material research

Roica is the most popular range from Japanese yarn producer, Asahei Kasei. It has
two sustainable options available, which are used for various applications.
• Roica EcoSmart EF Elastane was the
world's first stretch yarn made from
recycled polyester; and
• Roica V550 is an eco friendly elastane
suitable for producing underwear, lace,
and narrow fabrics.
• Nilit EcoCare uses recycled fibres
without sacrificing performance for a
yarn suitable for intimate apparel,
legwear and activewear. 15
DESIGN DEVELOPMENT

mandarin collar
50% merino, 25% econyl, 25% elastane

zip pocket
soft circuit at the back

raglan sleeve

slim fit
front opening zip

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 soft circuit at the back
mandarin collar

raglan sleeve

front opening zip

slim fit

50% merino, 25% econyl, 25% elastane

cropped jacket
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mandarin collar
soft circuit at the back

zip pocket

raglan sleeve

50% merino, 25% econyl, 25% elastane

front opening zip slim fit

 mandarin collar
Ensemble
soft circuit at the back
zip pocket

front opening zip raglan sleeve

slim fit

slim fit

50% merino, 25% econyl, 25% elastane

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