KONGU POLYTECHNIC COLLEGE, PERUNDURAI-638060

(ISO 9001-2015 QUALITY CERTIFIED INSTITUTION)

DEPARTMENT OF MECHANICAL ENGINEERING

4020570 ENTREPRENEURSHIP AND STARTUPS

This is to certify that the Business Plan / Feasibility Report

for academic year 2022-2023 titled
______________________________________________________________________

_________________________________________
Submitted by

NAME :

REGISTER NO :

Faculty In charge Head of the Department

Submitted for Board Practical Examination held on __________________

Internal Examiner External Examiner

 Business Plan / Feasibility Report
The business plan / feasibility report contains detailed information about buildings
required, Manufacturing Capacity per annum, Manufacturing Process, Machinery & Equipment
along with their prices and specifications, Requirements of raw materials, Requirements of Power
& Water, Manpower needs, Marketing Cost of the project, Production, Financial analyses and
Economic viability of the business.

1. Generation of Ideas.
1.1. Type of Business ( Production or Trading or servicing )
1.2. E- commerce Business Models
1.3. Business Opportunities
1.4. Marketing strategies
2. Feasibility Study Report – Technical analysis, Financial analysis and Commercial
analysis
2.1 Types of Costs - Start up, Variable, Fixed and operational)
2.1.1. Fixed Cost – Rent
- Insurance
- Officers Salary
- Loan Payment if any
- Depreciation
- Fixed advertisement Charge
- Equipements/Machinery Cost
- Taxes,
- etc.,
2.1.2. Variable Cost - Labour Wage
- Raw materials cost
- Packing Materials Cost
- Indirect materials cost (Coolants, Lubricant, etc)
- Indirect Labour Cost (Helper, Sweeper, etc)
- etc.,

2.1.3. Operational Costs

 - Cost of goods sold
- Accounting and legal fees
- Bank charges
- Sales and marketing costs
- Travel expenses
- Entertainment cost
- Research and development expenses
- Office supply cost
- Repair and maintenance cost
- Salary and wage expenses
2.2 Break Even Analysis
Sales revenue Variable Cost
S= V= Q= Break Even Quantity
Units Units
F – Fixed Cost
F
Q= Units
(S−V )
2.3 Cost (single product or service )
2.1.2. Unit of Sale
2.1.3. Unit Price
2.1.4. Unit Cost

2.4 Cash flow Projections

2.4.1 Cash In Flow

Loan Interes
Receive t
Sales d Earned
Revenue
Received

Rent Sales of
Cash In flow
Receiv Assets
ed

Maturit
Govt Sales of
y
Subsidy Scrap
Claims
Received
3.4.1. Cash out Flow

Bank Loan Transport

Payments Expenses
Supplier Payment

Purchase of
Dividends to
Cash out flow Assets
Shareholders

Wages to
Insurance Taxes
Employees
Premiums

3 Branding - Business name, logo, tag line

4 Marketing and Sales strategy

Trade shows
Sales
Push Strategy
Point of Sales Display
(Sales)
Demo Videos
Type of
Promotion
Strategy
Advertising
Pull Strategy Email of Sales
(Marketing) Word of mouth
Social Media

5 Pricing and Factors affecting pricing. ( Samples)

6 Methods of sales promotion
7 Research &
Data
Collection Method
8 Market Sensing and Testing (R&D Department )
9 Marketing and Sales strategy

10 Digital marketing
11 Business Risks
12 Legal Activity ( all type govt related approval)
13 Promoter Details ( Name, Address, Contact, Email id, Qualification )
14 Conclusion