Batch 2022 - 24 

FINAL PRESENTATION GUIDELINES

For PGDM & MBA

Final Presentation carries 100 Marks. It is split into two parts.

1) Presentation Report in Word Doc – 50 Marks 

2) Presentation in PPT – 50 Marks

GUIDELINES FOR REPORT (WORD DOC) SUBMISSION

1. Write an original report. Copying from any source (plagiarism) is strictly not allowed. Any kind of copying will lead to the rejection of the report. Only 15% of Similarity is accepted.

2. Follow the exact sequence of content as specified in this instruction.

3. Company & Product has been allocated to each student, the list is displayed on the notice board

4. We assigned only listed companies & products, Students can refer to NSE, BSE, Moneycontrol.com, https://economictimes.indiatimes.com/markets, Company website, Balance sheet, Investor reports,  www.aceanalyser.com or the suggested websites for collecting facts and figures –
Fundoodata.com;  bizstats.com; business.gov.in; IBEF.org, Bloomberg, Equity Master, Industry Authority web portals.

5. Images from the internet can be included with relevance to the subject matter along with the source - should be in centre alignment.

6. Specify the source (website) while specifying the Facts & Figures.

7. Use a cover page.

8. Generate a Table of Content automatically and not manually.

9. Fonts Size 12 for the body, 14 for Heading 1 and 13 for Heading 2 should be used.

10. Font Type of Times New Roman for the body and Cambria for the heading should be used.

11. Use a break page to write on a new page.

12. Submission deadline for the report is 15th November 2022; at 11:59 PM. Late submissions will attract a penalty of 5 marks per day.

13. Presentation Report will carry 50 marks and Power Point Presentation will carry 50 marks.

14. Final presentations are tentatively scheduled from 15th November, 2022 for both MBA and PGDM students.
EXPECTED CONTENT FROM REPORT & PRESENTATION - 100 Marks

Executive Summary - 5 Marks 

Titan Eyeplus: Titan Eyeplus, the third major venture of consumer business by Titan Company, was launched into the organized eyewear segment in March 2007. The move was an initiative to redefine the industry and straddle the marketplace with exacting quality standards, unparalleled in India’s prescription
eyewear industry. Titan Eyeplus offers Indian consumers a world class optical retail experience through products which showcase the best in contemporary design & style, coupled with optical expertise guaranteed thanks to the technical collaboration with Sankara Nethralaya, India's premier eye care institute. Titan
Eyeplus has redefined the way the organized optical retail market in India operates through pioneering concepts such as the open touch-feel-browse format, complete transparency in pricing, Style, free insurance on spectacles etc. All of this is backed by the high levels of quality & trust that customers have come to
expect from the House of Tata and Titan Industries Limited in particular. It has recently introduced the remote online eye testing facility. Titan Eyeplus has over 470 exclusive stores operating in over 200 cities and offers a wide range of stylish and contemporary eyewear.

In PPT, you may use 1-2 slides to cover this and 2 minutes to explain the slides.

Business Model Canvas - 5 Marks

In PPT, you may use 1 slide to cover this and 2 minutes to explain the slides.

Sector Information - 5 Marks 

         Sector Definition  - Manufacturing is the creation or production of goods with the help of equipment, labor, machines, tools, and chemical or biological processing or formulation. It is the essence of secondary sector of the economy.[1] The term may refer to a range of human activity,

Manufacturi
ngnging

Food Paper and paper Fabricated metal products,

products products except
machinery and equipment
from handicraft to high-tech, but it is most commonly applied to industrial design, in which raw materials from the primary sector are transformed into finished goods on a large scale. Such goods may be sold to other manufacturers for the production of other more complex products (such
as aircraft, household appliances, furniture, sports equipment or automobiles), or distributed via the tertiary industry to end users and consumers (usually through wholesalers, who in turn sell to retailers, who then sell them to individual customers).

         Categories of Sector

         Sector GDP Contribution

         Sector CAGR and forecasting       

         Sector categories wise CAGR

         Consumer Buying Behaviour of the Sector

         Consumer buying behaviour of Categories of Sector

         Sector Growth factor  

         Growth/Degrowth pattern of Sector pre & post-pandemic

         Growth/Degrowth pattern Categories of Sector pre & post-pandemic

         Top 3 players in the sector

                     Company-wise Market Share – Revenue & CAGR

         Top 3 players category wise

                     Company-wise Market Share – Revenue & CAGR

         Porter 5 force Model.

 Threat of New Entrant

Watch - MEDIUM Jewellery - LOW Eyewear - HIGH

• The threat of new entrant is medium • The threat of new entrant is low • The threat of new entrant is high
• • Needs
Since there is stiff competition from the foreign brandsa with
lot ofsuperior
initial investment
technologytoand gold•production
buymass from
The
the
process
market
capability
isto
not
start
the
a specialized
the
threat
business
of new
one so
entrant
easy to
is me
rep
The government norms, fluctuating prices of gold and dependency on import (800 tonnes import
•

Clothing - HIGH
Fragrance - HIGH
• Threat of new entrant is high
• Threat of new entrant is high • Women’s clothing is a highly competitive segment
• It is a mass production process with multiple firms already operating in the segment Very less capital intensive
It is relatively easier for new entrant to replicate the process • Easy to market due to presence of ecommerce we
• The capital requirement is also not high Consumers can easily switch the brands due to we
•
•
•
 Threat of Substitute

Watch - HIGH Jewellery Eyewear

• The threat of substitute is high • The threat of substitute is low-medium • The threat of substitute is medium-high
• Analog watches have stiff competition from•low-cost
Gold issmart watches an investment by most
still considered • Indian
Although contact lenses are affecting the eyewear
• But titanium are gaining popularity amongst the youth
Imitation jewellery is also a threat to the jewellery business
•
Fragrance - HIGH

• Threat of substitute is high Clothing - HIGH

• Skinn being a premium brand faces stiff competition from Low-cost deodorants
• Threat of new substitute is high
• Western wear can be a substitute as women migh

•
 Bargaining Power of Supplier

Watch - LOW
Jewellery - LOW
A majority of the parts are designed inhouse and the rest is sourced locally. There is a rise of low-cost suppliers in China and Taiwan and due to this w
• The threat of substitute is low-medium.
• Titan can buy Gold through Gold on Lease, Gold Bought on Eyewear - LOW Customer Exchange.
Spot through
Titan being the biggest Jewellery Organization- suppliers
Titan being would wantBrand
an established to sellintothe
Titan.
• Being a Tata Product also provide credibility to the suppliers
Eyewear segment and presence of Titan Eye+ outlets would
•
Fragrance - MEDIUM •
Titan controls the distillation process to maintain unique fragrance of SKINN product hence Titan can maintain premium and low price based on the m
 Bargaining Power of buyers

Watch - LOW Jewellery - LOW Eyewear - High

Titan has an eyewear brand named Titan Eye plus. Gen
The watch brands of Titan include Titan Raga forTitan
traditional
has various
wear,brands
Fastrackin the
for youths,
jewelry Titan
category
forAlso,
the
like Lenskart
middle
Tanishqclass
(Gold)
has to and
upper-middle-class
taken Zoya, to name asteps
unprecedented customers,
few. to be suc
to
Since Titan caters to most of the tastes It offers 100% return value if Thus customers prefer Lenskart over
and preferences of the different TGs, the brandcustomers
is quite attractive
want to tosellcustomers.Titan
the gold they bought
offers from
anTitan
excellent
Tanishqquality
Eyeplus. of watches
Therefore that customers
the bargaining powerless frequ
of buyer
Thus the bargaining powers of buyers is Also, the positioning of Titan Jewelry
low. Brands is very premium with excellent customer service.
The brand image of 'Trust' makes it a
perfect place for jewelry buyers. •Also, the jewelry designs are unique and trendy, making it the most
Currently, Tanisq charges 70% more
making chargers than other small jewelers. Still, Tanishq has remained profitable.
Thus the bargaining power of buyers
low.

Fragrance - MEDIUM
•
Titan's perfume brand, named SKINN,
is positioned luxurious for the middle
class and upper-middle class. SKINN
offers a moderate level of variety in
perfumes for men and women.
•
As per its positioning, the perfume range
is quite affordable for regular use.
Thus the bargaining power of buyers
is Medium.
      

PESTLE Analysis

         SWOT Analysis of Sector

Strength

a. The main ingredients are many in the market.

b. The factory location is close to tolc gate.

c. Financial strength stabild.

d. Manufacturing of its products continues to grow in accordance with customer needs.

e. Good product prototype and innovation

2.Weakness a. Employee skills need to be upgraded. b. Factory location close to

masyarakatc. c. Air pollution directly to the community. d. Lots of levies, unerring costs. e.
Employee lot permissions and skip Swot Analysis External Environment 3,Oppurtunity a.
The customer of the product is lotb. b. Trends in increasing customer purchasing power. c.
Manufacturing business is growing rapidly. d. Able to produce many 3.Threat a. Regulation
of government, regulations on tight industrial business. b. The Political Situation does not
hit. c. Market Segmentation is not yet organized. d. Competitors of similar products emerge
Figure 3. Kuantitatif Analisys SWOT www.irjes.com
44 | Page S

In PPT, you may use 4 - 5 slides to cover this and 4 minutes to explain the slides. 

Company Information - 5 Marks

         Company Founded & Founder Details

         History of company

         Company Vision & Mission

         Key Business Highlights of the Year

         Strategic Framework of a Company

         Shareholding Pattern   

Shareholding Pattern - Titan Company Ltd.

Holder's Name No of Shares % Share Holding
NoOfShares 887786160 100%

Promoters 469601920 52.9%

Foreign Institutions 148903071 16.77%

NBanks Mutual Funds 47509265 5.35%

Central Govt 1441233 0.16%

Others 25974991 2.93%

General Public 141904016 15.98%

Financial Institutions 52451664 5.91%

Organization Structure 
 Market Share in the Sector - Titan has to gear up to face competition in the
eyewear segment as its market share is around 5% compared to 25% of Lenskart. The
eyewear segment is hugely fragmented, with around 70% market share in the hands of
unorganised players.

Company Overall CAGR - The 3-year CAGR came in at ~20.1%

SWOT Analysis of Company

 Strengths –

Titan has a large network of exclusive stores and service centres

2. High top of the mind recall of the brand
3. Different sub-brands under the brand Titan have been successful in their
positioning
4. One of the world’s top five and India’s biggest watch manufacturer
5. Titan watches are exported in over 40 countries
6. Strong advertising and brand presence of Titan
7. The brand uses celebrity brand ambassadors to promote itself
Weaknesses
1. Titan brand has to face issues to tackling fake imitations
2. Haven’t penetrated the global market
Opportunities
1. India is an under penetrated market for watches
2. Global expansion and tie-ups with global watch and Jewellery brands
3. Titan can focus on more brand awareness and having watches catering to every
segment

Threats
1. Broad target segment may lead to lack of focus in brand strategy
2. Stiff Competition faced by foreign brands, particularly in the premium segment can
decline Titan's market share
3. Being an international brand, the company's business is affected by recession and
economic instability

In PPT, you may use 1-2 slides to cover this and 3 minutes to explain the slides.

Marketing - 10 Marks 

STP

Segmentation 

Demographic Factors – Age

Behavioural Factor 

Geography Factor 

Psychographic Factor

Targeting 

Market Size 

Profitability 

Reachability 

Positioning 

Symbolic Position 

Functional Position 

Experimental Position 

Market Mix

Product - Need, Want, Demand, Feature

Price - Pricing Strategy - Competitor Pricing 

Place - Channel of sales & Distribution channel

 Promotion - Advertising, Public relations or Publicity, Sales & Promotion, Direct
Marketing, Personal selling 

SWOT Analysis of Product / Service 

Strength - Unique Selling Proposition, Analyse the factors that add values

Weakness - Scope for improvement, Factors leading to loss

Opportunity - External factors contribute to business growth

Threats - Competitors Analysis

BCG

Product/service High & Low Market Share

Product/service High & Low Market Growth 

Relative Market Share of the Product / Service 

 Absolute Market Share of the Product / Service 

Product/service High & Low CAGR 

Product Justification in BCG Matrix 

PLC - Product Life Cycle 

Value Chain Analysis

Competitors Analysis 

Identify your competitors

Direct competitors

Indirect competitors

Replacement competitors

In PPT, you may use 7 -8 slides to cover this and 5 minutes to explain the slides.

Finance - 10 Marks

Analyse & interpret the Balance sheet, Income statement, and Cash flow statement

Calculate the P/E ratio of the company and compare with it its Industry P/E

Calculate Liquidity and Debt Ratios, profitability, Solvency, turnover, and working capital
ratio for the company.

Analyse the Financial statement of the company by using Horizontal and vertical (B/S, P&L,
Cash flow)

Analyse the Conference call of the company and summarise it.

Calculate and explain the Du-Pont analysis

What are the macroeconomic factors that affect the stock price of your company?

Identify the deprecation policy, inventory valuation, and dividend policy of the company.

Competitor analysis of the company 

State the name of subsidiaries, Joint ventures of your company.

What is the external credit rating of your company and mention the credit rating agency
name?

Rating Rationale
May 02, 2022 | Mumbai
 Titan Company Limited
Ratings reaffirmed
Rating Action
Total Bank Loan Facilities Rated Rs.2850 Crore
Long Term Rating CRISIL AAA/Stable (Reaffirmed)
Short Term Rating CRISIL A1+ (Reaffirmed)

vvvvvvvv

In PPT, you may use 6 -7 slides to cover this and 5 minutes to explain the slides.

Human Resource Management - 10 Marks 

Design organization structure 

Analyze organizational culture and ethics

Design Recruitment and selection process of the organization 

Describe employer branding of the organization

Create JD for anyone's profiles in the organization 

Analyze the background verification process of the organization

Design onboarding formalities and documents required for joining 

Analyze the candidate engagement process of the organization 

Illustrate the method of TNA in the organization 

Design training process and model used in the organization 

Design suitable training methods for the employees based on competencies and JD, WHY?

Design training calendar 

Analyze the PMS system of the organization 

Design PMS Process of the organization 

Design KPI, KRA and goal sheet based on a particular profile 

Analyze the employee benefits of the organization 

Analyze the rewards and recognition system of the organization 

Describe the statutory benefits that the company follows 

Analyze the HRIS Software tool used in the organization 

Analyze and illustrate the other suitable HRIS Software tools that are applicable to the
company

In PPT, you may use 6 -7 slides to cover this and 5 minutes to explain the slides.

Conclusion 

Reiterate and summarise your main points based on the above research information from
across the function.

In PPT, you may use 1slides to cover this and 4 minutes to explain the slides.