PONTIFICIA UNIVERSIDAD JAVERIANA

FACULTAD DE CIENCIAS ECONÓMICAS Y ADMINISTRATIVAS

DEPARTAMENTO DE ADMINISTRACIÓN DE EMPRESAS
PROGRAMA ACADÉMICO DE EMPRENDIMIENTO

RESUMEN EJECUTIVO DEL MODELO DE NEGOCIO

PRESENTADO POR:
1. AUBOURG Adrien
2. CHARRIER Ethan
3. ENTZMINGER Bertrand

NOMBRE DEL PROYECTO

SOAPY, a car-care app

4 Palabras

INFORMACIÓN GENERAL
Se debe definir el problema que dio origen a la idea de negocio, la descripción de la oportunidad, también deben presentar la descripción y objetivos de la
organización (¿En qué negocio se encuentran?).
Time is becoming more and more scarce. On-demand services are constantly growing and people need to take care
of their cars, but appointments in garages are hard to find and very long. Why not make an Uber Eats of the car?

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SEGMENTO DE MERCADO Y DESCRIPCIÓN DEL MERCADO OBJETIVO

Describir brevemente las características y necesidades de los diferentes segmentos de mercado a los cuales están dirigidos los productos o servicios de la
organización.
We address all car owners who have the financial means to go to the garage several times a year if necessary. Our
customers' time is very precious and they need to optimize it to be able to concentrate on other aspects of their lives
(family, work,...). We address parents who need a clean car to build a healthy environment for their children, those
who do not have time to go to the garage to change their air filters or wash their car every month.
We also address those who do not have the time to wait sometimes several weeks (due to lack of time or appointment)
to change the fluid of their brake.

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PROPUESTA DE VALOR Y DIFERENCIACIÓN DE LA IDEA

En esta parte presentar cuales son las soluciones que la empresa generará a los problemas de los clientes. De igual manera deben realizar una descripción resumida de los
productos o servicios, resaltando sus aspectos diferenciales y el valor que le entregaran al cliente.
If we had to define our service in one sentence, we would say: it is an on-demand car garage at home.
You can pay for the services of a specialist to save time and be sure of the result. The stores on the application are car
garages or gas stations, so it is possible to order any car part and change it. It is possible to order gasoline so that you
don't have to go and wait in a gas station.
Moreover, we offer a subscription service: you can schedul car wash sessions at regular intervals for example. And
we offer formulas that will be cheaper such as: a "windshield" formula with windshield wipers, window cleaning
fluid, and their replacement by a specialist.
To finish, our app will be built on the model of Uber in order to keep this User-Friendly aspect and this ease of use.
So you will enter an address and put stuff in your basket and in the hour the delivery will happen.

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TAMAÑO DEL MERCADO Y TASAS DE CRECIMIENTO

Mostrar el volumen de mercado y tasas de crecimiento se esperan tener de los clientes, así como las metas de crecimiento en los próximos 5 años.
 The size of the Car Wash Apps industry is growing rapidly and reached a revenue of $15 billion in 2021. The
growth speed of the industry is 12.5% per year.
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CONCLUSIONES FINANCIERAS Y DE VIABILIDAD

Presentar brevemente la estructura de financiación del proyecto, así́ como los ingresos esperados y principales indicadores financieros.
We are thinking of raising funds through the issuance of a cryptocurrency that will be useful in the application and
which will allow you to pay less in the application. We are therefore taking advantage of the current attraction of
cryptocurrencies to raise a large amount of currency.
We expect to grow at 20% per year. This is our goal.
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INVERSIONES REQUERIDAS
Explicar brevemente que tanta inversión (estimada) es necesaria para el desarrollo del proyecto. Fuentes posibles de financiación y para qué se requiere esa
inversión.
We have 4 investments necessary for the development of our company: the development of the application (so that the
operation is problem-free), the design of the application (a user-friendly design that makes use pleasant and makes you
want to use our application), the purchase of APIs (necessary for the link) and marketing and communication (to make
us known). Each point is necessary in its own way.
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