A REPORT

ON

RECRUITMENT PROCESS

AT

ASHOK KANTHER & ASSOCIATES

SUBMITTED IN PARTIAL FULFILLMENT FOR THE AWARD

OF MASTERS OF BUSINESS ADMINISTRATION
DS PART II SESSION 2021-2022

SUBMITTED TO

CENTER FOR ENTERPRENUERSHIP AND SMALL BUSINESS

MANAGEMENT

SUBMITTED BY: DILKHUSH SHARMA

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 DECLARATION

I, DILKHUSH SHARMA student of MDSU, AJMER Batch in MBA (DS) CESBM,

hereby declare that, this Project Report under the title ASHOK KANTHER &
ASSOCIATE. is the record of my original work under the guidance of CA Mr. VIKAS
KOGTA. This report has never been submitted anywhere else for award of any degree or
diploma.

Signature of the Student:

Place: BHILWARA

Date:

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 ACKNOWLEDGEMENT

It is a great opportunity & pleasure for me to express my profound gratitude to wards all the
individuals who directly or indirectly contributed towards completion of this report.

Working on this report was a great fun, excitement, challenges and a new exposure in the
field of finance. I am greatly in debated to under whose guidance and concern I am able to
bring the report into its real shape.

I am thankful to MR. VIKAS KOGTA and all faculty members of Management Department
in providing me useful guidance for the completion of this report. I convey my gratitude to all
those who are directly or indirectly related in the completion of this project report.

DILKHUSH SHARMA

Course: MBA (DS) CESBM

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INDEX

S. NO. CONTENT PAGE

Chapter 1: 5
1
Introduction
Chapter 2: 6
2
Industry Profile
Chapter 3 10
3
Company Profile
Chapter 4 12
4
Objective of the Study

Chapter 5 13
5
Job / Work Description
Chapter 6 26
6
Achievements & Learning
Chapter 7 27
7
Suggestions
Chapter 8 29
8
Limitations

30
9 Conclusion

Introduction of the Organization’s Business Sector

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Organization is working as a Chartered Accountants firm under the rules and regulations and
code of ethics designed for CA firms by ICAI (The Institute of Chartered Accountants of
India).

The Institute of Chartered Accountants of India (ICAI or the Institute) was established as
statutory body on July 1, 1961 under Chartered Accountants Ordinance, 1961 to regulate the
profession of accountancy in the country.

ICAI is governed by the Council which consists of nineteen members. Fifteen members are
elected from amongst the members for a period of four years. The remaining four of the
Council members are nominated by the Government of India.

Vision of the ICAI is:

The profession of Chartered Accountants in India should be the benchmark of professional

excellence upholding the principles of integrity, transparency and accountability.

Mission of ICAI:

Is to achieve excellence in professional competence, add value to businesses and economy,

safeguard public interest; ensure ethical practices and good corporate governance while
recognizing the needs of globalization.

These kinds of firms provide different kinds of professional services like audit, taxation and
management consultancy to its clients.

The Chartered Accountancy course is conducted by the Institute of Chartered

Accountants of India, which has its headquarters in New Delhi, 5 regional offices
(Calcutta, Kanpur, Chennai, Mumbai and New Delhi) and 81 branches under these regional
centres.

Organizational Structure

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 A hierarchy is an arrangement of items (objects, names, values, categories, etc.) in which
the items are represented as being "above," "below," or "at the same level as" one another
and with only one "neighbour" above and below each level. These classifications are made
with regard to rank, importance, seniority, power status, or authority. A hierarchy of power
is called a power structure.

 Partners
 Directors
 Senior Managers
 Managers
 Supervisors
 Senior Trainee Students
 Junior Trainees

Partners are often the founders of the firms. Most of the firms’ names are associated with
the names of partners. They are basically the main parties who issue and sign any report
(specifically audit report) on behalf of the firm. Partners mostly communicate with the
Senior Managers. In other words, the progress of any report and any inquiry is made from
the Senior Managers and hierarchal structure is strictly followed to avoid any disruption.

Managers are inquired of by Senior Managers and mostly manager manage audit field
works etc and after field work managers with cooperation of senior managers makes and
finalize any audit report to be issued. Senior Manager is a qualified Chartered accountant
having more than 10 year working experience.

Field work and information collection and implementation of policies by adopting changes
in rules & regulations is the main responsibility of supervisors and trainees. They use
different kind of techniques for error and fraud detection.

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 ASHOK KANTHER & ASSOCIATES. Is having its head office in BHILWARA. Almost
all the controls and regulations are dealt at head office in BHILWARA. All the offices
constitute different number of departments who basically handle their respective functions.
The major departments include

 Audit and Assurance Department:

Firm provides audit and assurance services to wide range of clients which include
performing audits of financial statements of limited companies, NGOs and partnerships.
Firm also performs special assignments which include management audits, internal audits
and investigations. Audit focuses on business issues and the matters that can impact on the
financial statements, whilst also retaining the basic audit procedures that test the
information contained in the financial statements. Services are aimed to comply with the
legal requirements as defined under the various laws and regulations in Pakistan. In doing
so firm not only identify the non-compliances but also assists clients in its rectification,
designing remedial measures and provides guidance to adhere with the laws and
regulations. Firm always endeavour to meet reporting deadlines as set out by the laws and
regulations or as mutually agreed with clients, without compromising the professional, legal
and ethical requirements.

Firm emphasis on delivering high quality services to clients, adding value to their business
through identification of existing and potential control risks and suggesting best possible
measures in the given circumstances. Firm always place priority in deploying audit teams to
clients who are well equipped with the specific industry knowledge, experience and are
professionally sound.

 Tax & Corporate Department: Firm delivers taxation services to clients and
assists them in obtaining optimal tax benefits available under the laws. Firm also assist
clients to comply with the tax rules and regulations and always keep them updated with the
latest developments and amendments. Tax personnel are qualified professionals,
experienced and knowledgeable. We maintain a comprehensive tax library which always
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 provides ready references and timely solution in complex situations. Firm provides a
comprehensive range of tax services which includes;

 Preparation and submission of annual tax returns

 Compliance services
 Tax advisory services
 Representation and litigation with tax authorities
 Personal income tax services

In ASHOK KANTHER & ASSOCIATES. same staff is handling with tax matters as well
as corporate sector. While in corporate firm provides different kinds of services relating to
corporate sector from incorporation to winding up of a Company.

 Computer Department: Department handles the computer related matters and

assists other departments in working properly and efficiently. Department deals with online
filing of returns of income for tax department and finalize audit reports in proper format in
a presentable manner. It deals with networking of computers in office and all other
problems which may be faced by computer users time to time.

 Correspondence Department: It handles with all the correspondence of the firm

by sending the solicited and unsolicited information from time to time. Effectively and
efficiently manage the day-to-day operations of the Correspondence. Interact with clients to
resolve policy and customer issues. Identify trends and remove obstacles in Statement
production and delivery by properly maintaining record of all communication for future
reference.

 HR Department: This department is mainly concerned with the recruitment,

hiring/firing of the firm and this department presents the timely reports on effective
utilization of the resources by the firm. A purpose of the human resource is to keep the
trained employees and recruit new energetic staff to work. Another purpose of this

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department is to provide a good working environment for staff and try to make by
facilitating them and arranging some recreational activities for them. HR knows the real
worth of its employees so cares for them and motivate them to work more efficiently and
diligently.

The hierarchy adopted by ASHOK KANTHER & ASSOCIATES. is in accordance with the
legal structure a CA firm shall have. Although the ICAI rules permit of not having the
supervisors and does not make it mandatory having senior manager and manager, yet this
goes as additional benefit for the firm of having such an extensive hierarchy.

COMPANY PROFILE

ASHOK KANTHER & ASSOCIATES. was established in the year 2011. It is a leading
chartered
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Accountancy firm rendering comprehensive professional services which include audit,
management consultancy, tax consultancy, accounting services, manpower management,
secretarial services etc.

ASHOK KANTHER & ASSOCIATES is a professionally managed firm. The team consists
of distinguished chartered accountants, corporate financial advisors and tax consultants. The
firm represents a combination of specialized skills, which are geared to offers sound financial
advice and personalized proactive services. Those associated with the firm have regular
interaction with industry and other professionals which enables the firm to keep pace with
contemporary developments and to meet the needs of its clients.

CORPORATE SERVICES

 Incorporation of company

 Consultancy on Company Law matters.

 Planning for Mergers, Acquisitions, De-mergers, and Corporate re-organizations.

 Filing of annual returns and various forms, documents.

 Clause 49 review for compliance with fiscal, corporate and tax laws

 Secretarial Matters including share transfers

 Maintenance of Statutory records

 Consultancy on Public/Rights/Bonus Issue of shares.

 Change of Name, Objects, Registered Office, etc.

AUDIT

Broadly, Audit involves the following:

 In-depth study of existing systems, procedures and controls for proper

understanding. Suggestions for improvement and strengthening.

 Ensuring compliance with policies, procedures and statutes.

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  Comprehensive review to ensure that the accounts are prepared in accordance with
Generally Accepted Accounting Policies and applicable Accounting Standards/IFRS.

 Checking the genuineness of the expenses booked in accounts.

 Reporting inefficiencies at any operational level.

 Detection and prevention of leakages of income and suggesting corrective measures

to prevent recurrence.

 Certification of the books of account being in agreement with the Balance Sheet and
Profit and Loss Account.

 Issue of Audit Reports under various laws.

Types of Audits conducted

 Statutory Audit of Companies

 Tax Audit under Section 44AB of the Income Tax Act, 1961.

 Audit under other sections of the Income Tax Act, 1961 such as 80HHC, 80-IA, etc.

 Concurrent Audits.

 Revenue Audit of Banks.

 Branch Audits of Banks.

 Audit of PF Trusts, Charitable Trusts, Schools, etc.

 Audit of Co-operative Societies.

 Information System Audit

 Internal Audits.

Objective of the Study

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I choose to work with ASHOK KANTHER & ASSOCIATES. During this internship I have
learnt many new skills. Before internship I have only theoretical knowledge about work in
organisation but now I have practical some practical experience of working in organisation.
Now I have knowledge about the organisation’s working environment and how
organisations work and achieve their goals and objectives.

This internship has to gives me the understanding of business and also about the
elements of strategic thinking, planning and implementation, and how these things are
applied in a real world organisation environment. Following are the objectives that I
have in my mind before working as an internee.

 To improve communication skills.

 To analyze the business situation.
 To establish high standard in professionalism.
 To learn more than the theoretical knowledge.
 To learn book keeping practices of different companies.
 To apply the theoretical knowledge in actual organisation.
 To compare practical aspects with theoretical aspects.
 To make quick decision in real situation.
 To learn how to promote and to conduct research in business area.
 To promote my personal knowledge and professional preparation for future. To
properly integrate my theoretical knowledge and practical work.
 To plan for the future of oneself and learn how to adjust in an organisation.
 To know how to present your recommendations in front of your boss.
 To get knowledge of opportunities and threats while entering into an organisation.
 To get exposure to do a work in an organisation and also known about organisational
behaviour, ethical rules and regulations.

JOB DESCRIPTION

I have tried my best to enhance my abilities and apply the knowledge that I gained during the
studies. On my first day at firm, company secretary Miss. ANUSHKA JAIN gave me training
session about TDS returns and computerised accounting in tally software. Mr. ARVIND
DHAKAR
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(assistant) also shared his practical experience with me and gave me some techniques of this
process. He also guided me that how to prepare GST return and creating data in income tax
return preparation software.

Different task that I performed during my internship:

1. Maintenance of accounts/ book keeping.

2. TDS return preparation.
3. GST returns preparation.

Software used during internship:

1. Compuoffice
2. Tally software

Overview of TDS

Tax deducted at source (TDS) is a tax that is deducted from income that a company in
India pays to a recipient or supplier if the income amount exceeds a specific statutory
limit in a financial year.

The types of income that are subject to TDS include:

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  Salary.
 Interest and dividends.
 Winnings from the lottery.
 Insurance commission.
 Rent.
 Fees from professional and technical services.
 Payments to contractors and subcontractors.

The withholding amounts for TDS can be deducted from an invoice submitted by a
supplier or from the payment that is issued to the recipient or supplier. Examples of
recipients and suppliers include contractors, providers of professional services, employees,
and real estate landlords. Companies submit a TDS certificate to each supplier on a
monthly or yearly basis. The certificate includes the payments, as well as information
about the company and supplier. Companies must also submit an annual return to the
government for each recipient or supplier for the financial year. TDS certificate can be
either Form 16 (R75I10A) or Form 26Q-P2P-IND (R75I122EQ). Form 16 is the TDS
certificate which an individual submits and Form 26Q is the TDS certificate which a
company submits to the tax authorities.

TDS must also be deducted from payments issued to third parties by both corporate
and noncorporate entities. The entity must deposit the amount owed for withholding at
any of the designated branches of banks that are authorized to collect taxes on behalf
of the government of India. The entity must also submit the TDS returns, which contain
details about the payments and the challan for the tax deposited to the Income Tax
Department (ITD).

For electronic TDS, companies must generate the Form 26Q for each financial quarter.
This is a statutory requirement for the ITD.

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 Process flow of TDS

This process flow shows the steps to charge and remit TDS :-

Create vouchers for suppliers with pay

status % and applicable tax type

Calculate TDS on vouchers

Issue payments to suppliers with TDS

amounts deducted

Submit monthly payment for TDS to tax

authority

Update Challan

Generate monthly statements and submit

quarterly and annual returns

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GST returns

GST return is a document that will contain all the details of your sales, purchases, tax collected on
sales (output tax), and tax paid on purchases (input tax). Once you file GST returns, you will need to
pay the resulting tax liability (money that you owe the government).

GST Returns are a type of form that a taxpayer has to file. There are around 22 types of GST forms
available. From these 22 GST forms, there are 11 that are active, 8 view-only and 3 suspended. So the
number and type of GST you have to file is based on the type of taxpayer you have registered. 
While you understand what GST returns are, it is also necessary to understand the type of taxpayers.
There are 7 types of taxpayers. These are:

 Regular taxpayer
 Composition taxable persons
 TDS deductors
 Non-resident taxpayer
 Input Service Distributor
 Casual taxable persons
 E-commerce operators
It is also worth knowing that GST Returns are filed quarterly, monthly, or annually. So with this idea
of what a GST return filing is, let’s get started on understanding the different types of GST returns.

Different Types Of GST Returns

Here is a look at the different types of GST returns.

1. GSTR-1
GSTR-1 has to be filed against all goods and services rendered by a company. This includes all the
invoices raised as well as credit-debit notes against sales for a tax period.

2. GSTR-2A
GSTR 2A is a view-only GST return for buying goods and services. It contains the details of all
purchases made by the recipient in any month. All kinds of inward supplies to the recipient can be
viewed as purchases made from other GST registered suppliers.

3. GSTR- 2B

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This is also a static, view-only GST return. It is important for buyers of goods and services. GSTR-2B
is available every month from August 2020 and contains ITC data of any period when it is checked
back.

4. GSTR- 3B
GSTR 3B is a monthly self-declaration. It furnishes the summarised details of:
 All outward supplies made
 Input tax credit claimed
 Tax liability 
 Taxes paid

5. GSTR-4
GSTR-4 is an annual return to be filed by composition taxable persons. It is to be filed by April 30th
following the relevant financial year. This return replaced GSTR-9A.

6. GSTR-5
GSTR-5 is for those non-resident foreign taxpayers who carry out transactions in India. What do these
returns entail? They contain details of the following:
 Outward supplies made
 Inward supplies received
 Credit-debit notes
 Tax liability 
 Taxes paid

7. GSTR-5A
GSTR-5A summarises all the outward taxable supplies and tax payable by OIDAR, which stands for
the Online Information and Database Access or Retrieval Services provider. 
You have to file this return by the 20th of every month.

8. GSTR-6
GSTR-6 must be filed by an Input Service Distributor (ISD) every month. Its composition details are:
 Input tax credit distributed and received by ISD
 All the details of all documents related to the input tax credit
The due date of the GSTR-6 is the 13th of every month.

9. GSTR-7
GSTR-7 is to be filed by the persons who are required to deduct the TDS under GST. TDS stands for
“Tax deducted at source.” Here’s what the GSTR-7 entails:
 Details of TDS deducted
 TDS liability payable and paid
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  TDS refund if any
The due date of the GSTR-7 is the 10th of every month.

10. GSTR-8
This form is required to be filed by the e-commerce operators registered under GST. They are usually
required to collect tax at the source. All the details of supplies made through the e-commerce platform
and the TCS on the same are recorded. 
It is to be filed by the 10th of every month.

11. GSTR-9
This is an annual return to be filed by taxpayers who are registered under GST. It is due by December
31st for the year following the specific financial year. What does the GSTR-9 contain? It consists of
the following:

 Details of outward supplies made

 Inward supplies received
 Summary of supplies received under HSN code
 Details of tax payable and paid

12. GSTR-9C
It is a statement filed by all the taxpayers registered under GST whose turnover exceeds Rs. 2 crores
in a financial year. This is a unique form in that it has to be certified by a Chartered Accountant or a
Cost Management Accountant after a GST audit and looking over the GST-9. 
It is to be filed by December 31st of the year that follows the relevant financial year. 
However, as per the Union Budget 2021, the mandate for the GST audit by CAs and CMAs has been
removed.

13. GSTR-10
The GSTR-10 form is to be filled by a person whose registration was surrendered or cancelled. It is
also called a final return which needs to be filed within three months of the cancellation order or the
date of cancellation, whichever comes first.

14. GSTR-11
GSTR-11 is for foreign diplomatic missions and embassies that do not pay tax in India but require a
refund of taxes. It is filed by those persons who have been issued a Unique Identity Number (UIN) to
get a refund for the goods and services incurred by them in India. These returns have details of the
inward supplies received and refunds claimed. 
These were the different types of GST returns and who should file them.

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 Compuoffice online software:-

Tax Solution for professionals to provide end-end management of every stage of the tax life
cycle - from provision to estimates and extensions. returns, audit, amendment and planning.

A solution for

 Income Tax Return

 TDS return

 Service tax return

 Balance sheet & audit report

 GST returns

 Checking of assessment orders

 ROC form and filling

 CMA

 AIR return

 Document Management

 Challan

 All other required forms

 Standard letters to clients

 Standard formats of departmental letters

 Office assistance works & mechanism.

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20 | P a g e
Features:-

 Single switch board for all software

 Common client information for all software

 Searching of records by Code No., Name PAN, etc.

 Online auto-update of software

 Defining user rights with grouping facility.

 Password protection for individual clients

 Active/De-active of individual party from particular/all software

 Single window/screen to input, edit, view and print.

 Front-view buttons for easy understanding.

 User friendly similar layout of all software.

 LAN compatible

 Various data input validation checks to eliminate errors.

 Easy auto backup of your precious data.

 Option to access from any where in the world.

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 Overview of Tally ERP 9

Journal entry
Journal Vouchers are used to adjust the debit and credit amounts without involving the cash
or bank accounts. Hence, they are referred to as adjustment entries.

Creating a Journal Entry

Journal entries are usually used for finalization of accounts.
To pass a Journal Voucher,
Go to Gateway of Tally > Accounting Vouchers
· Click on F7: Journal on the Button Bar or press F7.
For example, there may be entries made for interest accrued or interest due. If you have
to receive Interest from a party, the same can be entered using Journal Voucher.
1. Debit the Party
2. Credit the Interest Receivable Account
The Journal entry is displayed as shown:

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 SPECIAL KEYS FOR VOUCHER NARRATION FIELD:
 ALT+R: Recalls the Last narration saved for the first ledger in the voucher, irrespective
of the voucher type.
 CTRL+R: Recalls the Last narration saved for a specific voucher type, irrespective of the
ledger.
Allowing Cash Accounts in Journals
Journals are adjustment entries, which do not involve Cash account and Bank account.
However in exceptional cases where the user would like to account Journal entries involving
Cash/Bank Account, Tally.ERP 9 has the flexibility of passing such entries by enabling the
option under F12 configuration.
To enable Cash Accounts in Journal voucher,
· Set Allow Cash Accounts in Journals to Yes in F12: Configure (Voucher Entry
Configuration).

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 To pass a Journal voucher with Cash/Bank Ledger,
1. Go to Gateway of Tally > Accounting Vouchers > Select F7: Journal
2. Press the spacebar at the Debit or Credit field.
The Journal Voucher Screen with Cash/Bank Ledger selection will appear as shown:

Debit Note Entry

Debit Note is a document issued to a party stating that you are debiting their Account in
your Books of Accounts for the stated reason or vise versa. It is commonly used in case
of Purchase Returns, Escalation/De-escalation in price, any other expenses incurred by
you on behalf of the party etc.
Debit Note can be entered in voucher or Invoice mode.
You need to enable the feature in F11: Accounting or Inventory features.

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· To use it in Voucher mode you need to enable the feature in F11 :Accounting Features -
Use Debit / Credit Notes.
· To make the entry in Invoice mode enable the option F11: Accounting Features - Use
invoice mode for Debit Notes.
To go to Debit Note Entry Screen,
Go to Gateway of Tally > Accounting Vouchers
· Click on Ctrl+F9: Debit Note on the Button Bar or press Ctrl+F9.
You can toggle between voucher and Invoice mode by clicking Ctrl+V.
Pass an entry for the goods purchased returned to Supplier A:

Special Keys for Voucher Narration Field:

 ALT+R: Recalls the Last narration saved for the first ledger in the voucher, irrespective of
the voucher type.
· CTRL+R: Recalls the Last narration saved for a specific voucher type, irrespective
of the ledger

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 Credit Note Entry

Credit Note is a document issued to a party stating that you are crediting their Account in
your Books of Accounts for the stated reason or vise versa. It is commonly used in case of
Sales Returns.

A Credit Note can be entered in voucher or Invoice mode.

You need to enable the feature in F11: Accounting or Inventory features.
· To use it in Voucher mode you need to enable the feature in F11 :Accounting
Features - Use Debit / Credit Notes.
· To make the entry in Invoice mode enable the option F11: Accounting Features - Use
invoice mode for Debit Notes.
To go to Credit Note Entry Screen:
Go to Gateway of Tally > Accounting Vouchers
1. Click on Ctrl+F8: Credit Note on the Button Bar or press Ctrl+F8.
You can toggle between voucher and Invoice mode by clicking Ctrl+V.
Pass an entry for goods sold returned from Customer A:

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 Special Keys for Voucher Narration Field:
· ALT+R: Recalls the Last narration saved for the first ledger in the voucher,
irrespective of the voucher type.
· CTRL+R: Recalls the Last narration saved for a specific voucher type, irrespective
of the ledger.

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LEARNING

I learned through my training program, that how I can

 Improve communication skills.

 Analyze the business situation.
 Establish high standard in professionalism.
 Learn more than the theoretical knowledge.
 Learn book keeping practices of different companies.
 Apply the theoretical knowledge in actual organisation.
 Compare practical aspects with theoretical aspects.
 Make quick decision in real situation.
 Learn how promote and conduct research in business area.
 Promote my personal knowledge and professional preparation for future. To
properly integrate my theoretical knowledge and practical work.
 Plan for the future of oneself and learn how to adjust in an organisation.
 Know how to present your recommendations in front of your boss.
 Get knowledge of opportunities and threats while entering into an organisation.
 Get exposure to do a work in an organisation and also known about organisational
behaviour, ethical rules and regulations.

28 | P a g e
Suggestions

 They have good opportunity to introduce the ISO standards training program which
no other firm is giving to customer.
 Try to adopt new technologies that their competitors are not using.
 Make a network that allows its customers to negotiate with them easily.
 In comparison of ASHOK KANTHER & ASSOCIATES. With its competitors has an
edge to make an
accurate and error free report.
 The local economy continues to be strong and we believe our typical clients will
continue to flourish.
 The company has mostly professional educated human resources, which are the
biggest threat for their competitors.
 The ASHOK KANTHER & ASSOCIATES. Has the facility to give coverage even
the small retailers for income estimation who want to take loan from bank.

 ASHOK KANTHER & ASSOCIATES strongly needs to improve its network firms
so as to be counted among one of the extensively know firms in BHILWARA. The
partner needs to make the best use of their goodwill to bring more clientage and
reputation to firm. They need to offer the audit services at most economical cost
with the assured quality services to retain and
expand clients.
 The infrastructure and working condition reviews can improve the working
efficiency of the trainees. Audit and Assurance is the tough job. Some motivational
meetings and mentoring exercises would bring good feel among employees for their
work. Time to time financial bonuses or performance incentives will energize the
staff.

 The trainees are not offered extra financial or any other incentive for the extra work
or over time. This causes some sort of mental stings which immediately needs to be

29 | P a g e
 overcome by the management. The firm, to be more competitive in days to come,
still has room for improvement in Information Technology. As firm don’t have any
of its website to attract customer and their timely feedback as most of the good
firms have their own web and well organized.

 Firm also lacks in marketing perspective as it does not any marketer to market
and introduce their business, firm is getting business only on personal relations of
the partners and other firm personnel. So if firm thinks to improve its business volume
it needs a professional marketer as many other big firms adopted and have complete
marketing department.

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Limitations

 They have a small staff with shallow skills base in many areas.
 Less number of staff members.
 Developments in technology change this market beyond ASHOK KANTHER &
ASSOCIATES. Ability to
adopt.
 Change in government policies and procedures may act as threat for company.
 A small change in focus of large competitor might wipe out any market position
ASHOK KANTHER & ASSOCIATES. achive.
 ASHOK KANTHER & ASSOCIATES. Has many competitors. Under
certain circumstances these competitors may act as a major threat for
the organisation.

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Conclusion

 ASHOK KANTHER & ASSOCIATES is overall one of the profit making and
reputed firm of BHILWARA. The organization since its very first day is devoted to
providing quality services. The detailed and through review of work and clients’
trust shows the perfection with which it is working.

 The firm has earned a distinction of being placed in the category 'A' in the list of
panel of auditors maintained by State Bank of india. Moreover only these “A”
category firms can audit of listed companies.

 The Institute of Chartered Accountants of India has also carried out the Quality
Control Review and has issued satisfactory QCR report stating that the firm has
conducted the audits of the clients in accordance with International Standards on
Auditing.

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