7-A Corporate

Entrepreneurship
Group Members Roll no
Waleed Akram BBHM-F19-018
Ahmad Mubarak BBHM-F19-030
Zabi ullah BBHM-F19-032
Adeel ahmad BBHM-F19-033
Kashaf Hayat BBHM-F19-108

SUBMITTED TO: SIR ASIM ABBAS

Mission
To provide customers with the premier at competitive price sanitary
product solutions
Vision
Lead the market with innovations in product development to improve
the quality of life
Objectives & goals
The lid was designed to keep germs where they belong, in the bowl and
down the drain If you leave the lid up when you flush, those germs can
float around your bathroom, landing on any available surface, including
towels, hairbrushes or even toothbrushes.
Industry analysis
Pakistan’s sanitary ware market is in the later stage of growth of the
industry life cycle as sanitary wares are a basic requirement in
residential, commercial, and public areas also, the replacement market is
rather small.
In terms of Product type, memory devices have captured 46.3% of the
market revenue in 2021. toilet sink/water closet acquired the largest
revenue share in the market owing to its higher price as they are priced
three times more than a wash basin along with the government’s
objective to increase sanitation facilities across rural and urban areas.
Ceramic material acquired the largest revenue share in 2021 in Pakistan
sanitary ware market as it is used for creating diverse sanitary ware
items and it is durable in nature.

Current scenario
 It can be closed to prevent small items from falling in. smell foul from
the toilet. mouse and bugs enter the toilet. Risk of mobile and soap
falling in the toilet. We will introduce a toilet hole cover. Toilet hole
which is small in size and easy to fit on your toilet. Work as P trap
which did not let things come upward. Protect from insects and bugs.
Competitors
There is only one competitor and that is selling online at a very high
price
Growth rate
According to 6Wresearch, Pakistan Sanitary Ware Market size is
projected to grow at a CAGR of 6.8% during 2022-2028. Pakistan
sanitary ware market is in the later stage of growth of industry life
cycle as sanitary wares are basic requirement in residential,
commercial and public areas also, the replacement market is rather
small.

Factors which are the key to success

There are many factors of our business which is considered key to
success
Advertising
Advertising is important because it can drive business growth. Our main
objective is to raise awareness about a product or service, persuade
customers to buy it, and build brand loyalty.
Social Media
Our goal is to sell our product in all of Pakistan People are not much
aware of that product that’s why social media is an essential factor in
creating awareness among people this is also a key factor in our success.
Relationship
Currently, in our target market, our direct relationship with a sanitary
shop is also a key factor for our success because they can be assisting us
to create awareness with their customer and selling our product
Less competition
In our selected market there is no direct competition a few people sell
this product from other areas but their quality is low and the price is high

Social media management

This is how it will affect social media management that we will also sell
it online through Facebook, Instagram, Olx, daraz, and others .lt will
make a difference if any customer can book an order online from the
comfort of their home because selling things online will also save time.
For Example, If a customer asks me if I want four or five ( toilet hole
covers), I will ask him where to place the order. customer will say I want
to order at this place, I will deliver his order there. so the time
consumption and benefits are both parties.
The utilization of online networking stages, for example, websites,
Facebook, Instagram, Olx,daraz, and also Online pages on
Facebook pictures and views all are the way to get great attraction from
the user side. So social media marketing is effective to our product
(toilet hole cover)

SWOT analysis
Strength Weakness

Low odor level Investment cost

No plumbing required Lack of people awareness
Easy to install
Low maintenance system
Eliminate odor and disease-
bearing flies
Threat Opportunity

Lack of acceptance on the part of New product in market

potential user

Demographics
Demographic
Age No Matter
Gender No Matter
Occupation No Matter
Income lower middle class
Family size No Matter

Business preposition
Quality
The quality of our competitor is very low they sell plastic made product
and their life span is very short and our product is rubber made which
good in quality as compared to our competitor

Low cost

Price of our competitor is very high if people order this product from
other cities then its cost is 350 to 400 which is extremely high and their
delivery time is 4 to 5 days but we are manufacturing this product in
Lahore in just 50 to 60 rupees

Unique value preposition

• First time introduced in the local market
• Cost Effectiveness
• Easy to install
Unfair advantage
Sanitation services derive their core demand from involuntary
biological processes. At the forefront of a sustainable sanitation value
chain is the Individual or Community Toilet. It is safe to assume that
 as hundreds of millions of new toilet adopters participate in this new
'customer-centric' and sustainable sanitation value chain, they are
likely to develop durable habits and are unlikely to alter their
sanitation spending during economic recession cycles. Of course, this
strong stable revenue stream at the beginning of the sanitation value
chain has significant dividends for downstream models like
decentralized sanitation and waste-to-value.

Financial Plan
Start-up capital
1) Facilities & Equipment Requirement

Description No. Of Units Cost per Unit Amount

(Rs.) (Rs.)
Machine 2 70,000 140,000

Machine 1 20000 20000

Laptop 1 25,000 25,000

Printer 1 15,000 15,000

Internet Connection 1 5,000 5,000

Marketing & Branding Cost - - 100,000

Room Security Deposit - - 50000

TOTAL 355,000

2) Working capital
In this illustration we assume it to be equal 3 months fixed operating expenses
 Sr. No Description Per Month Cost (Rs.)

1 Office Staff Salaries 20,000

2 Rent Expense 10,000
3 Electricity Bill 10,000
4 Other Utilities expense 5,000
5 Marketing Expense 20,000
Total 65,000
Required Running Capital 195,000
(65,000 × 3)

3) Start-up capital;
Sr. No Description Amount (Rs.)
1 Facilities & Equipment requirement 355,000

2 Working Capital 195,000

Total Start-up capital Required 550,000

SOURCES OF FINANCE
Capital structure;
Capital structure 100% equity

Percentage Amount (Rs.)

Equity 100% 550,000
Debt 0 0

PROSPECTED FINANCIAL STATEMENTS

Step 1: Describe the source of revenue
 “We will be earning the revenue through selling the product”

Step 2: Decide Selling Price

“Will be charging Rs. 130 per unit”

Step 3: Prepare Sales Budget

No. of Units
Month Selling Price Revenue (Rs.)
(Likely to be sold)
1 100 130 13000
2 180 130 23400
3 250 130 32500
4 330 130 42900
5 400 130 52000
6 480 130 62400
7 550 130 71500
8 580 130 75400
9 650 130 84500
10 720 130 93600
11 800 130 104000
12 880 130 114400
TOTAL 769600

Total units to be sold in year-1 = 5920

Step 4: Prepare costs budget

1) Cost of goods sold

CGS
Product Cost per Unit No. of Units Amount (Rs.)

Cost Per Unit (Rs. 40) 5920 236800

TOTAL 236,800

Break-even point

Breakeven Point:

Our Capital Expense was Rs355, 000 and Operational Expense is Rs. 195,000
Average Profit on each order is Rs. 80/-

Working day in a month are 24 Days.

Capital Expense Breakeven Point = 355000 (Capital Expense) / 80 (Orders) = 4438 Orders to achieve

Required Orders 4438 / 24 (# of Days) = 185 Orders per Day.

Operation Expense Breakeven Point = 195000 (Operation Expense) / 80 (Orders) = 2438 Orders to
achieve monthly expenses.

Required Orders 2438 / 24(# of Days) = 102 Orders per Day.