Final Assignment / Project Guidelines

Subject: Services Marketing

Session: Fall 2022

Section: A

Submission Deadline: November 17, 2022 by 04: 00 PM; late submissions would lead to deduction of
marks or might lead to non-acceptance of Project hence it is requested to please meet the allotted
timeline to avoid any inconvenience.

For submission of assignment in paper form or as per Institute’s guidelines please contact Mr. Amir Ilyas.
Moreover please share soft copy via email at: saqib.butt.visiting@superior.edu.pk. Please ensure to
share the soft copy by only one member of respective group with name of the company mentioned in
attachment and please avoid multiple sharing of soft copy by any group. Please ensure to send the soft
copy by said date and time mentioned already. It is the responsibility of the respective group to arrange
relevant equipment and material for presentation as any such delays would lead to deduction of allotted
time of the group.

Guidelines:

 Choose a Service Provider from Pakistan’s’ market and share with the Teacher(s) by November
10, 2022; maximum by 06:00 PM via email saqib.butt.visiting@superior.edu.pk. By a member of
the respective group. Please avoid multiple sharing by any group.
 Prepare a project in a group of 4 to 5 members; more than 5 members are not allowed and will
be disqualified
 Define and depict Consumer Behavior as per the service context
 Positioning as per competition
 Apply 7 Ps’ minimum 4 Ps’ of marketing
 Distributing Services through physical and electronic channels and challenges faced in domestic
market
 Apply pricing strategies and decide pricing along with rationale
 How to promote business and ways to educate customers related to particular Service
 Factors affecting Demand and Supply and how to balance it
 Overall Learning from the course to be depicted in the final Project

Note:

The project will be presented by each member in allotted time (Probably 10 - 15 mins only) and if the
presentation will not be completed within given time then group will be asked to leave the dice and
marks will be deducted accordingly.
Moreover please ensure proper professional / Formal attire be followed while presenting a project as it
carries marks; and would enable you all to be trained as per prevailing market practices.

Furthermore be prepared for cross questioning from other groups and handle the questions
professionally.

It is required from all the students in class to take active part in understanding the other members’
projects and make cross questions as it also carries marks in the form of class participation and most
importantly understanding the market and operations of various service provider.

All the very best to all groups and looking forward to another great session
towards the end of the term

Best regards,

Saqib Hussain Butt