BMW

- BMW use salient attributes positioning method. The BMW brand has stood for one thing:
“sheer driving pleasure”. For many BMW drivers, owning a BMW has symbolic meaning of
quality, efficiency and engineering expertise. BMW’s long-standing marketing message has
been simply “the ultimate driving machine”,

COCA-COLA

- Coca-Cola use competition positioning method. Coca-Cola positioning their product

specificly against Pepsi

SONY

- SONY use salient attributes positioning method. Phone SONY Xperia mark 2 have claim that
their camera have the same quality with the picture that been taken with professional
camera.