Professional Documents
Culture Documents
20190353-Assignment-1-Oct-22 2
20190353-Assignment-1-Oct-22 2
designs and produces offerings which are intended for consumption by consumers
worldwide. Focal firms take center stage in international business. They are mainly
large multinational enterprises as well as small and medium sized enterprises. There
are selective privately owned companies; others are public, stock-held firms; and
others are state enterprises owned by governments. A selective few focal firms are
provides logistics and marketing services for focal firms as part of of international
advice, customs clearance or related support services which helps focal firms perform
freight forwarders, banks and other support firms which assist focal firms in
State Owned enterprises account for a substantial portion of economic value added in
multiple countries, even said rapid liberalizing emerging markets like Russia, China
and Brazil. Governments with such advanced economies such as France, Australia
The reasons why a student hould study International Business are as follows:
International business is transforming the world as never before. In the past 50 years,
international trade and investment have experienced unprecedented growth. Since the
including Brazil, Russia, India, and China, the so-called BRICs—are experiencing
become more willing to open their borders to foreign trade and investment.
International trade is a critical engine for job creation. It is estimated that every $1
participate in crossborder business and acquire the necessary skills, knowledge, and
competence. Procter & Gamble sells shampoo, disposable diapers, and other
consumer products in more than 150 countries. Going international offers countless
Although most international careers are based in one’s home country, managers travel
the world and meet people from various cultures and backgrounds. Traveling abroad
leads to exciting challenges and learning experiences. Managers rising to the top of
most of the world’s leading corporations honed their managerial skills in international
business.
2. Briefly describe the driving forces, dimensions, and consequences of Market
Globalization.
and medical equipment and countless other products have declined nearly to
services. Falling trade barriers are facilitated by the WTO. After joining the
WTO in 2001, China has made its market increasingly more accessible to
foreign firms. The decrease in trade barriers is also associated with the
Market liberalization and adoption of free markets. In the past three decades,
free-market reforms have smoothed the integration of China, India, Russia and
—embraced free market norms. These events opened much of the world to
freer international trade and investment. China, India, and Eastern Europe
have become some of the most cost-effective locations for producing goods
possible for internationally active firms to raise capital, borrow funds, and
because of the ease with which funds can be transferred between buyers and
For instance, the SWIFT network connects more than 11,000 financial
customers worldwide.
dimensions.
chain activities. The collective activities of such firms give rise to economic
integration, that is, increased trade and other commercial activities among the
Free Trade Agreement area (NAFTA), the Asia Pacific Economic Cooperation
trade among its member countries and harmonized fiscal and monetary
dollars, euros, and yen). The free movement of capital around the world—the
market has gained worldwide scope, with foreign bonds representing a major
world increasingly spend their money and time in similar ways. Many aspects
of lifestyles and preferences are converging. Shoppers in New York, Paris, and
reduce their costs of production. Companies cut their costs and selling prices
For example, firms in the auto and textile industries have relocated their
The real estate firm REMAX has established more than 6,500 offices in some
advantages and time efficiencies. In a typical value chain, the firm conducts
countries are to reduce the costs of R&D and production or to gain closer
Culture can differ sharply, even between neighboring countries. Effective handling of
Managers not only need to develop empathy and tolerance toward cultural differences
but also must acquire a sufficient degree of factual knowledge about the beliefs and
• Managing employees
adapting marketing activities to suit the specific needs of target markets. Johnson &
markets. For instance, it created alcohol-free Listerine Zero for Muslim countries
where spirits are forbidden. For Asian markets, it launched Green Tea Listerine. In
Europe, consumers want their mouthwash to solve more complex problems than just
bad breath, so the firm developed an advanced gum treatment rinse.21 Providing
services. Firms that engage in services such as lodging and retailing substantially
interact with customers, implying greater cultural interaction and the potential for
cognitive and communication gaps. Imagine a Western lawyer who tries to establish a
law office in China or a Western restaurant chain operating in Russia. Both firms will
character have the same effect as trade barriers.22 Organizational structure. Some
to business success. But what should managers do if foreign and domestic nationals
don’t get along? The Chinese home appliance manufacturer Haier (www.haier.com)
delayed acquiring overseas firms because management felt it lacked the ability to
performance system. In some countries, merit is not the main basis for promoting
employees. In China and Japan, a person’s age is the most important determinant, but
how do such workers perform when Western firms evaluate them using performance-
based measures? Lifetime employment. In some Asian countries, firms are very
protective of their employees, who may work for the same company all their lives.
The expectations that arise from such devoted relationships can complicate dealings
with outside firms. Western managers may struggle to motivate employees who
expect they will always have the same job. Union–management relationships. In
Germany, union bosses hold the same status as top-level managers and can sit on
corporate boards. Many European firms have a business culture in which workers are
relatively equal to managers. This approach can reduce the flexibility of company
operations because it makes it harder to lay off workers. Attitudes toward ambiguity.
In some countries, people have a hard time tolerating ambiguity, which refers to
situations in which information can be understood in more than one way. For
example, some bosses give exact and detailed instructions, whereas others give vague
guidance or taking independent action, you may not fit well into some cultures.
Negotiations. Negotiations arise in virtually all aspects of business, as when the firm
quickly. Technology. In the past, distinct cultures developed because regions had
limited contact with each other. Today, digital, information, communications, and
transportation technologies bring people into close contact. The Internet and other
Business.
Ethical behavior is about doing the right things for the company, the employees, the
community, the government, and the natural environment. It requires companies to act
in ways that stakeholders consider honest and fair. Components of Ethical Behavior
Global business leaders define ethical behavior in terms of four key components: •
are moral principles and values that govern the behavior of people, firms, and
governments regarding right and wrong.2 Corporate social responsibility (CSR) refers
to operating a business in a manner that meets or exceeds the ethical, legal, and
where the firm does business. Sustainability means meeting humanity’s needs today
without harming the ability of future generations to meet their needs. Corporate
managed, directed, and controlled. Corporate governance provides the means through
which the organization’s directors and managers undertake ethical behavior, corporate
provides the firm with competitive advantages, including stronger relationships with
communities where they do business. Exhibit 4.1 provides a framework for the key
managerial approaches to ethical behavior addressed in this chapter. Experienced
achieving their profit objectives. Just as reputation affects the success of individuals,
it is critical for companies as well. Failure to protect and nurture the corporate image
translates into poor performance and potential ruin. This is even more critical in cross-
border business where the firm is constantly under the scrutiny of stakeholders in
Why is it imperative for firms that conduct international business to behave ethically?
• Acting in a fair and respectful way that does not harm human rights is the right thing
to do.
• Ethical behavior is often prescribed within laws and regulations. Violating laws and
• Customers, governments, and the news media demand ethical behavior. Firms that
• Ethical behavior is good business, leading to enhanced corporate image and selling
prospects. The firm with a reputation for high ethical standards gains advantages in
Firms that behave unethically run the risk of criminal or civil prosecution, damage to
their own reputations, harm to employee morale and recruitment efforts, and exposure
to blackmailers or other unscrupulous parties. For all these reasons, companies need
A study in the Harvard Business Review found that bad behavior results when:
• Top management sets goals and incentives aimed at promoting good outcomes (e.g.,
profits) that instead encourage bad behaviors. Law firms and accounting firms often
encourage employees to maximize the hours they bill for their services. Under
pressure, some employees pad their hours or charge clients for work they did not do.
manager may fail to complain about toxic waste discharged by a subsidiary because
party firms perform. Coffee producers sometimes ignore the poor working conditions
• Unethical practices are allowed to accumulate in the firm slowly over time. When a
firm is awash in bad behavior, smaller infractions seem less noticeable. A permissive
use unethical testing procedures to validate the effectiveness of new medications for
disorders such as cancer and AIDS. The drugs help people but were developed
nation’s firms. Over time, this relationship is reciprocal; the competitive advantages
the nation holds tend to drive the development of new firms and industries with these
At both the firm and national levels, competitive advantage and technological
marketing, and new ways of organizing or training. Firms sustain innovation (and, by
The Competitive Advantage of Nations, Michael Porter described several factors that
give rise to competitive advantage at both the company and national levels. Named
conditions refer to the nature of home-market demand for specific products and
services. The presence of demanding customers pressures firms to innovate faster and
produce better products. For example, the United States has a large population of
prosperous senior citizens who suffer from various health problems. These conditions
have created an enormous market for quality medical equipment and cutting-edge
pharmaceutical medications.
A national industrial policy is a proactive economic development plan a government
collaboration with the private sector. Usually, governments design such policies to
support high value-adding industries, those that yield higher corporate profits, better
Governments occasionally seize the assets of corporations. The industry sectors most
often targeted by government seizure are natural resources (for example, mining and
institutional reforms that aim to attract FDI from abroad and foster economic growth.
modify laws and regulations after foreign MNEs have made substantial local
contracts and the creation of new laws that favor local firms.
Most countries are signatories to international treaties and agreements that specify
on one or more countries by one or more other countries. Sanctions typically take the
form of tariffs, trade barriers, import duties, and import or export quotas. They
disagreement about the fairness of some international trade practice. There is much
Consumers and special interest groups occasionally target particular firms perceived
to have harmed local interests. Consumers may refuse to patronize firms that behave
with a nation or a company. Boycotts and public protests result in lost sales and
increased costs (for public relations activities needed to restore the firm’s image).
Terrorism is the threat or actual use of force or violence to attain a political goal
governments.
War, insurrection, and other forms of violence pose significant problems for business
operations. Although such events usually do not affect companies directly, their
indirect effects can be disastrous. Violent conflict among drug cartels and security
services along the U.S.–Mexico border has led some firms and financiers to withdraw
instability.
law, which specifically covers business transactions, and private law, which regulates
that may arise due to negligent behavior. In many countries, the legal system favors
choose as well as their operations and performance. Many nations impose restrictions
laws and regulations on how firms can conduct production, marketing, and
distribution activities within their borders. Such restrictions can hinder company
performance abroad. For example, host countries may require companies to obtain
permits to import or export. They may devise complex regulations that complicate
transportation and logistical activities or limit the options for entry strategies.
are allowed in advertising, promotion, and distribution. Many countries cap the prices
of critical goods and services, such as food and health care. Such constraints affect
firms’ marketing and profitability. Product safety and liability laws hold
manufacturers and sellers responsible for damage, injury, or death defective products
cause. In the case of violations, firms and company executives are subject to legal
laws in developing countries are generally weak. Some firms take advantage of these
weaknesses.
typically seek ways to transfer these funds back to their home country. However, in
to combat pollution and the abuse of air, earth, and water resources; and to ensure
health and safety. In Germany, for example, companies must follow strict recycling
packaging. Governments usually try to balance environmental laws against the impact
development.
the contracting parties. Contracts are used in five main types of business transactions:
such as Carrefour and Walmart have faced restrictive laws designed to protect local
retailers.
use another company’s intellectual property, marketing tools, or other assets for a fee.
• FDI, especially in collaboration with a foreign entity, to create and operate a foreign
subsidiary.
regulations are the new frontier in legal systems and continue to evolve.32 Firms that
conduct outside national borders. In most cases, such laws are intended to prosecute
THE FOREIGN CORRUPT PRACTICES ACT (FCPA) The U.S. government passed
the Foreign Corrupt Practices Act (FCPA), which bans firms from offering bribes to
financial reporting vary widely around the world. Transparency is the degree to which
firms regularly reveal substantial information about their financial condition and
accounting practices.
economic objectives. They often create trade barriers that benefit specific interest
groups, such as domestic firms, industries, and labor unions. A key rationale is to
restrict free trade and protect domestic industries from foreign competition.
Protectionism typically arises in the form of tariffs, nontariff barriers such as quotas,
and administrative rules designed to discourage imports. A tariff (also known as a
cost of acquisition for the customer. A nontariff trade barrier is a government policy,
regulation, or procedure that impedes trade through means other than explicit tariffs.
Trade barriers are enforced as products pass through customs, the checkpoints at the
ports of entry in each country where government officials inspect imported products
and levy tariffs. An often-used form of nontariff trade barrier is a quota, a quantitative
Government intervention may also target foreign direct investment (FDI) flows via
nontariff trade barriers apply to exporting, whereas investment barriers apply to FDI.
If high tariffs are present, managers may consider FDI, licensing, and joint ventures
that allow the firm to operate directly in the target market and avoid import barriers.
(also known as free trade zones or free ports). A foreign trade zone (FTZ) is an area
within a country that receives imported goods for assembly or other processing and
subsequent re-export.35 Products brought into an FTZ are not subject to duties, taxes,
or quotas until they, or the products made from them, enter the non-FTZ commercial
territory of the country where the FTZ is. Firms use FTZs to assemble foreign
dutiable materials and components into finished products, which are then re-exported.
Firms may use FTZs to manage inventory of parts, components, or finished products
PRODUCTS One approach for reducing exposure to trade barriers is to have exported
products classified in the appropriate harmonized product code. Many products can be
classified within two or more categories, each of which may imply a different tariff.
national governments to reduce trade and investment barriers which has increased
Market Liberalization and Adoption of Free Markets. Free market reforms have
smoothed the integration of India, China, Russia and other formerly protectionist
countries into the global economy. Numerous asian economies like India, Malaysia,