S.P.

G AND HERITAGE PRODUCT

RUGS
AND
CARPETS

HOME FURNISHING
NIDHI M | RICHA | SANTA | SHIVANGI |
SHRIDARSHAN | SADURYA
HOME
FURNISHING
The most cost-efficient way to refresh your home is,
home furnishings

Decorating your house according to one's comfort.

Furnishings, sometimes referred to as soft

furnishings or upholstery, are components that
incorporate soft material and help create a pleasant
and comfortable environment, and complement the
furniture and fittings inside buildings.

Home furnishing includes : Curtains, Rugs and

Carpets, Cushions, lampshades.
Image source: llb.in
 HISTORY OF RUGS AND CARPETS
ANCIENT : Over 5,000 years ago, nomadic tribes hand-
wove rugs out of camel, sheep, and goat hair.
The oldest known surviving rug is the Pazyryk Carpet,
which dates back to 500 BC.

PERSIAN : Persians perfected this art by weaving

precious metals like gold and silver into wool rugs.

EUROPE: Spaniards were praised for their intricate hand-

woven rugs, which were purchased by royalty across the
continent as a display of wealth and prestige.

MODERN PRODUCTION:These days rugs and carpets are

now much more affordable for regular people.
They are woven with many different piles and natural or
synthetic fibres ranging from nylon and wool to polyester
and acrylic. Pazyryk Carpet
Image source: voiceofcentralasia.org
 KEY PLAYERS

Jaipur Rugs The Rug Republic Imperial Knots

Aadyam Handwoven Obeetee Carpets Rugberry

Market Analysis
International and National

RUGS AND CARPETS

Global Market
The Carpet and Rugs industry is curretly
values at 51.9 billion dollar and is expected to
grow by 73.9 Billion dollars by the year 2026
with an CAGR of 4.6%.

Growing demand for house facility coupled

with home decore trending global is the major
reason for the driving in demand for rugs and
carpets

People want to live a better lifestyle and

hence are investing more on their stand of
giving
Source : Pinterest
Market
Analysis

MARKET ANALYSIS
Carpet industry in India
Carpet weaving is an ancient Indian tradition tracing
back its origin from 16th-century Persian carpets and
rugs.

The Indian carpet industry is a rural-based, labor-

intensive handicraft industry.

Major Players in the market

Saif Carpets Pvt Ltd
Genie Carpet Manufacturers
KarpetsbyRKS
Marwar Carpets International.
Bhadohi Carpets

MARKET ANALYSIS
 Carpet industry in India
Carpet Industry in Kashmir

Carpet Industry in Andhra

Kashmir is famous for its fine
Pradesh
quality hand knotted carpets,

which are expensive and

In Masulipatnam, patterns used are
considered as lifelong
named after the fruits and flowers
investment.
like babul, guava, ambarcha etc.
Source :Google image

Carpet Industry in Uttar Pradesh

The weavers of the Mirzapur-

Badohi region are renowned for
their versatility by weaving carpets
of practically any design, including
the Old Persian ones that are in
great demand. Source :Google image
Source : Pinterest

CARPET INDUSTRY IN INDIA

 Source : Pinterest

Source : Pinterest

Carpets Made in
India
Source : Pinterest

Source : Pinterest Source : Pinterest Source : Pinterest Source : Pinterest

Tools & Raw
material

RUGS AND CARPETS

 Bhadohi Carpet
Machinery and Hand Tools: Majority fibre
usage on carpet
Hand looms is Wool
Broad looms
Dyeing machine
Finishing Machine
Washing Equipments like scrapping Dyes and Chemicals
machine
Hand tools - knife for cutting the yarn
Synthetic dyes like
while tying the knots
mordant dyes,
Comb like tool - for packing down the
Vat dyes
knots of weft while weaving,
Vegetable dyes
Pair of shears - for trimming the yarn,
Tufting machine

Image source: https://www.dsource.in/resource/carpet-weaving-bhadohi/bhadohi

01
Process of carpet making:

Washing & Drying of wool Carding Spinning Dyeing / Coloring

Drawing Warping Knotting & Weaving Trimming

Image source:https://www.dsource.in/resource/carpet-weaving-bhadohi/bhadohi
Process of carpet making:

Chemical finishing or Washing Shearing Side Binding Seinging

Final washing Stretching Final clipping Finished product Packing

Image source: https://www.dsource.in/resource/carpet-weaving-bhadohi/bhadohi

http://cepc.co.in/carpet-production-process
Machines of carpet making:
ChromoJet - Digital Jet Printing Systems
Rotary screen printing machines:
high speed screen printing machines up to 5
m in width and up to 30 m/min in speed
for velour and needle-felt carpets
Finishing and wet processing machines:
Pre-washing: pre-steamer; steamer,
washing
Colour- and thickener preparation:
Colour kitchens
SupraMix dosing and mixing systems
Lab machines
Foam applicators
lab- printers, steamer, dryer
SupraMix foam generators with
colour preparation systems,
integrated dosing units
viscometer, weight scales;
Foam applicators
pH-meter
Backing lines for carpet:
backing lines for Action-Bac
and gel-foam
Machines of carpet making:
ChromoJet - Digital Jet Printing Systems Supermix Colour preparation: Rotary screen printing machines:

Coating and
backing lines

Washing units,
Dryer, Roll up

Image source: https://www.yumpu.com/en/document/read/7329544/machinery-for-the-carpet-industry-chromojet-digital-printing/2

KEY TRENDS

Trend Spotting

RUGS AND CARPETS

SenseScapes S/S 24: Source : Pinterest

SenseScapes morphs from S/S 24 forecast trend,

NatureVerse, and continues the exploration of how
natural and artificial influences are being combined to
create bold and surprising design solutions.

Shape-shifting forms, colour-changing surfaces,

imaginary dreamscapes and natural materials and
textures (or biomimetic versions of them) will provide
otherworldly inspiration for designs that ignite the
senses.

SENSESCAPES
Colour
S/S 24 SenseScapes palette

The SenseScapes palette features

barely-there pastels and deep-tinted
darks to create escapist and digitally
driven narratives.

Greens and blues are essential for water-

inspired and textural camouflage weaves,
while warmer tones of Yellow Mustard
and Astro Dust can be used to enrich
bouclé and retracted fabrics. Cool
metallic yarns are key for heightening the
allure of designs.

COLOUR TREND
Graphic pop Source : Pinterest

Influenced by the wave of emerging from designers,

graphic rug designs bring a youthful feel to interiors.

In the last eight months, views for Tiktok's #rugtiktok

hashtag have increased 143%, showing there is
growing demand for this trend.

A designer named Citra Studio collaborated with Meg

Lewis brand in the Fun House rug collection,
Experiment with shapes and pattern to offer a playful
quality to their collection. featuring twisty doodles in a
Pop Art style with fun colors

GRAPHIC POP
Botanical garden
Source : Pinterest

Carry the vision of a paradise garden into the

home with colourful garden of flowers.

Beautiful Botanical, from autumn leaves to

watercolour blooms and historical painting styles.

Differing techniques such as photo-print to

capture intricate motifs and vivid tones knotted
rugs suitable for carving out motifs in contrasting
pile heights.

BOTANICAL GARDEN
Geological features Source : Pinterest

Inspired by geological formations found in rocks

and minerals to create irregular shapes and
striking marbling designs.

It Looks to various elements of nature to depict a

unique nature narrative that has a unique
technique and combination of rocks and shapes
with different texture and perspective

Designs can vary between minimal mountain

landscapes and vivid marble veining to more
digitally distorted interpretations for a
contemporary look.

GEOLOGICAL FEATURES
Challenges with the
carpet industry

RUGS AND CARPETS

Less quantity of wool production:
Average annual yield per sheep: 0.9 kg against
world average 2.4 kg.
Production 40.42 million kg vs consumption 260.8
million kg.
Due to insufficient domestic production, India
depends on imports for raw wool on Australia and
New Zealand.
Increased cost of raw material

Waste management and Sustainability:

Huge amount of water used
Use of chemical dyes leading to pollution: contain
59+ toxic chemicals
Waste management and Sustainability
Wastage of Raw wool is huge leading to landfills and other problems:
1. 89% of post-consumer carpets ends up in landfills across.
2. Carpets account for 3.5% of all the waste disposed, about four billion pounds per year.
3. 73% of carpet waste sent to incineration at climate cost of £16.5 million a year to society.
4. Less than 2% of carpet waste is actually recycled.
Problems Related to Finance
Hindrance to getting loans due to High interest rates and
security requirements
Producers need to borrow small sums several times a
year

Problems related to Foreign Exchange

Volatility of Exchange rate hit the exporters two ways.
1. Imported wool (raw material) becomes costlier.
2. Depreciation of local currency, customers ask for lower
prices or renegotiating.
Tax burden of the carpet exporters has increased
Prices of carpet export are not increasing in the same
proportion as the cost of imported raw wool and labor
charges
Competitors and infrastructure
China exports machine made
carpets at lower prices in
international markets
Difficulty in Logistics &
Transportation

Product related Consumer

demands:
Safe and hygenic carpets
Acoustic Properties
Effective functional
specifications
Modular Carpets
 Product
Development

RUGS AND CARPETS

 Process of recycled yarn used for making carpets

Plastic bottles are

Shredded, washed & dried. Melted into pellets and Spun into yarn and dyed
collected & sorted
made into fibre.

PRODUCT DEVELOPMENT
MOOD
BOARD
COLOUR
BOARD
TEXTURES/
SWATCHES
Botanical Carpets
Outdoor rugs made from 100% recycled plastic and they
are also recyclable.
Waterproof rug that do not absorb moisture. Perfect for
patios, decks, balconies, beach, camping trips, RVs and
campers
Reversible, stain resistant and UV resistant, antistatic,
sound absorbing.

PRODUCT DEVELOPMENT
PRODUCT DEVELOPMENT
Abstract Moss Rug
Size 27*48 inch

Made from recycled plastic these rugs are

extremely weatherproof & stain resistant and
they are UV stabilized to be fade resistant and
they are easy to clean with a garden hose

PRODUCT DEVELOPMENT
 CONCLUSION

Consumer preference for eco-friendly carpets and rugs is increasing because they promote a safe and
sustainable environment. These products are safe as they are made from natural fibers such as wool and bio-
degradable sisal, jute, and cotton. These sustainable home furnishings, use recyclable materials and organic
fabrics and materials. Thus, with the rising use of eco-friendly raw materials will boost the growth of the
carpets and rugs market over the forecast period.
References:

https://www.researchgate.net/publication/343639545_Managing_Sustainable_Development_of_Indian_Carp
et_Industry
https://circulareconomy.europa.eu/platform/sites/default/files/ecra-2030_action_planhq.pdf
https://www.unwe.bg/uploads/Alternatives/Carpet_Industry_i_4_2016_05.01.2017.pdf
https://www.indianretailer.com/article/retail-people/trends/future-of-carpet-industry-and-its-challenges-in-
retail-and-commercial-market.a7253
https://go.gale.com/ps/i.do?
p=AONE&u=googlescholar&id=GALE|A435795966&v=2.1&it=r&sid=AONE&asid=c2b2be9b
https://www.indianretailer.com/article/retail-people/trends/future-of-carpet-industry-and-its-challenges-in-
retail-and-commercial-market.a7253