Unmanned Store Analysis with an

Unmanned Coffee Shop Business

Plan
School: National Taipei University of Business

Department of International Business

Advisor: Chou Li Chuan

Members:

Chang Szu Han, Chen Pei You, Wu Zheng Wei, Chen Pei Shi, Chen Yun Zhen
 Contents
Chapter 1 - Introduction

Chapter 2 - Literature Discussion

Chapter3 - Research methods

Chapter 4 - Business plan

Chapter 5 - Conclusions and Recommendations

References
 1. Background And Motivation Of The Research
 As today modern society, various types of stores have already emerged.

 E-commerce saves various kind of costs, and becomes the mainstream of modern shopping
gradually.

 New retail era of the retail business is coming, an unmanned store that combines the e-commerce
and the retail store is born.

 In October 2016, Amazon, the main online retailer, officially launched an unmanned store, Amazon
Go.

 At present, there are 18 stocks of unmanned stores in Taiwan. By comparing these 18 stocks, we
can evaluate well-performed companies and use it as a reference to indicate for starting an
unmanned store in the future.
.
 2. Research Purpose

Customer Piotroski F
Consumption Score
Process

Business
SWOT
Model
 3. Research Process

Identify research topic

Collect and organize documents

Analyze market trends

Case comparison analysis

Market assessment

Business model

conclusion and suggestion

 Comparison table of three unmanned stores

Company Amazon Alibaba 7-11

Shop Store Amazon Go Tao Cafe X-STORE
Country United states China Taiwan
First operation Officially operates in January 2018 Pop up store in July 2017 Employees only in January
2018
Direction Automated convenience store Unattended supermarket Unattended convenience
store
Products Fresh food, beverages Daily needs product Fresh food, beverages, and
daily needs product

Shopping process • Scan barcode to enter the store • Scan barcode to enter the store • Face recognition
• Pick up goods and leave • Pick up goods • Pick up goods
• Account deduction automatically • Identified through the first door • Scan the goods
• Payment charged via the second door • Face recognition
• Exit the store • Exit the store

Entry method Amazon Go App QR Code Face detection

Exit gate equipment Using induction monitor to recognize Using sensor to identify consumers and Using face detection
consumers and goods goods

Checkout method Automatically deducted by Amazon Automatically deducted by Alipay Using icash2.0 card for
account deduction
 Business Model
Key Partnership Key Activities Value Customer Customer Segments
1. Provider of different 1. Efficient service Propositions Relationships 1. Workers
terms of payment 2. Emphasize on the quality of fresh Provide high Build habit of buying 2. Students
2. Manufacturer of coffee ground coffee quality and high coffee.
machine 3. Response to environment efficiency fresh 3. Government
3. Supplier of raw protection ground coffee employees
material 4. Service industry
4. Manufacturer of Key Resources Channels
vending machine 1. Coffee beans are carefully Physical
selected unmanned coffee
2. Coffee machine provide shop
customized coffee

Cost Structure Revenue Streams

1. Set up physical shop 1. Selling coffee
2. Buy the coffee machine and vending machine 2. Revenue of renting vending machine
3. Raw material supply
4. Coffee material supply
5. Hire cleaning staff and supplying staff
6. Regular maintenance
 Recommendations of Research
Provide unmanned services with less controversial
products first

Provide unmanned services in remote areas

Mix and match services or night shift hours
1. Provide high-tech
services gradually.

2. Questionnaires in the local market