Professional Documents
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Business Plan 1.2
Business Plan 1.2
Corner Mabini Avenue & Del Rosario Streets, Catbalogan City 6700
Website: smcc.edu.ph
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TABLE OF CONTENTS
Chapter I : INTRODUCTION
Environment Factors
Business Competitiveness
Chapter VIII : The Financial Forecast and Expected Returns, Risks, and
Contingencies
Chapter I: INTRODUCTION
1.0 BUSINESS CONCEPT
The Lilla Prynnah offers a superior coffee product, delicious pastries, the finest tea drinks,
cookies, and also value meal and free delivery within catbalogan area.
The Lilla Prynnah staff members who prepare the coffee (baristas) are highly trained and
experienced. They know how to prepare an excellent espresso based drink and brew tasty
coffee. We use the highest quality equipment and ingredients to deliver a noticeable
superior product.
Our design style is different from all other coffee houses. It features stained glass
decorations, art glass-work, Mediterranean Riviera style furnishings and outdoor dining.
Our business goal is to satisfy the needs and wants of the customers. In order for us to come up
with this we need to;
To be able to expand the revenue. And through expanding the revenues me as an owner can
now establish coffee shops in multiple location, Lilla Priynnah Coffee shop will serve the best
possible services for the customers that will keep them from coming and will help the Lilla
Priynnah Coffee shop to attain its goals.
Years from now Lilla Priynnah Coffee shop will continue to serve to the community by
giving them the satisfaction on what they need. To continue to excel in serving good quality that
will satisfy the customers needs.
2.4 Objective
Lilla Priynnah Coffee Shop will stay a simple small coffee shop with excellent food and
coffee services. Lilla Priynnah will serve a good quality of foods and coffee that will satisfy the
needs of the customers.
- Analyze the business trends and implement plans and meet or exceed goals
“I-unfriend na si stress at i-add na si happiness”, from that quote, we are targeting the customers
to be happy or enjoy the view also we are giving them the stress reliever which is by reading
books and magazines for free. Lilla Priynnah gives the good service wherein the customers can
feel more comfortable and stable with their sits. Also Lilla Prinnah gives high quality in terms in
terms for the ingredients for the best result and best tasting coffee and beverages. By drinking
our coffees and looking the beautiful view is the best experience or the best feeling to be calm
and at peace.
Lilla Prynnah will offer its customers the best tasting coffee beverages in the area. This
will be achieved by using high-quality ingredients and strictly following preparation guidelines.
The store layout, menu listings and marketing activities will be focused on maximizing the sales
of higher margin espresso drinks. Along with the espresso drinks, brewed coffee and teas, as well
as some refreshment beverages, will be sold in the coffee shop. Lilla Priynnah will offer also its
clients pastries, and sandwiches. For the gourment clientele that prepares to prepare its coffee at
home, Lilla Priynnah will also seal coffee beans. The menu offering will also be supplemented
by free books and magazines that customers can read inside the coffee shop. So while waiting
the order of the customers, we asure them that they will not get monotonous by waiting yet we
have some board games to play on for them to get not bored of waiting.
Lilla Priynnah Coffee Shop service would be very friend relaxing and just a comfortable
place to have bonding with your friends and family or to read some books all in one. We will
hire the best people available and most efficient staff for the customers and business itself.
Lilla Priynnah Café will be located on the top of Diversion Road Catbalogan City. The company
has secured a one-year lease of the vacant 2,500 square feet.. The lease contract has an option of
renewal for three years at a fixed rate that Lila Priynnah will execute depending on the financial
strength of its business.
The floor plan will include a 200 square feet back office and a 2,300 square feet coffee, which
will include a seating area with 15 tables, a kitchen, storage area and two bathrooms. The space
in the coffee bar will be approximately distributed the following way--1,260 square feet (i.e.,
55% of the total) for the seating area, 600 square feet (26%) for the production area.
Lilla Priynnah Coffee Shop well be a simple small Coffee Shop were in we serve all of the
best coffee’s. This business will be implemented 10 years from now (June 29, 2028) and will be
located in Diversion road Catbalogan City. Soon Lilla Priynnah Coffee Shop will be known as
one of the most characterized and succeeding business.
LILLA PRIYNNAH CAFÉ is owned by six people who are very close friends. Shiela Marie
Gabin will be their Manager. She graduated and holds on Bachelor's Degree in Business
Administration. Hannah Louise Cuaycong will be the Assistant manager and serve as the right
hand of Shiela. The other four owners will be the one who are given the task for the business
budget and recruiting people needed in the business.
Lilla Priynnah comes from the combination of all the owners.Namely, Shiela Marie M.
Gabin Hannah Louise A. Cuaycong, Jelica O. Dacuma Ronalene Q. Santos Ynna P. Reveche and
Princess Kyle D. Tamayo. Usually the income of this company will be equally distributed by this
owners.And the staff and facilitators will be carefully chosen to ensure that they will meet the
expections of the Café.
Chapter IV: TARGET CUSTOMERS AND THE MAIN VALUE
PROPOSITION
LILLA PRIYNNAH CAFÉ will target all the customers that loves coffee.
All the people that are stressed or having some emotional problem will be our main
target customers. Also those group of friends, love ones, and family who will
spend their time in the café.
Nowadays ,there`s a lot of coffee shop business that strives to have name ,and
LILLA PRIYNNAH COFFESHOP is just a new starting business. The location
that we choose to build our business is in the Diversion road of Catbalogan 10
years from now Diversion road of Catbalogsan will have many residences. Surely
there were many customers that will make their own demands when it comes to
coffee shops products. So as we study the market that we choose. It also demand a
large expectation of the customers.
So we also search on how to satisfy and give the demands of the customers.
The ingredients of our products will be supplied from the different places here in
the Philippines that has the best quality of coffee ingredients.
Lilla Priynnah Coffee shop will also offer some free services such as free
deliveries from our location to any area in catbalogan only , free enternet
connection (wifi) inside the shop and free books to read ( wattpad stories,
historical,fiction and non-fiction) and free water services. The shop will be secured
with CCTV’S and security guards , fully air-condition with peaceful view of
sorroundings and the shop cleanliness. We will also make a blog or website
endorsing our coffee shop.
There are lots of businesses like this here in Catbalogan. So there might be a small
chance that this business be successful. But the LILLA PRIYNNAH CAFÉ will
make itself more special. Our menu will be at high quality and our service will be
more unique that will touch the heart of the customers that will lead them to come
back again and again.
Lilla Priynnah will handle the sales transactions. To speed up the customer
service, at least two employees will be servicing clients--while one employee will
be preparing the customer's order, the other one will be taking care of the sales
transaction. All sales data logged on the computerized point-of-sale terminal will
be later analyzed for marketing purposes.
In order to build up its client base, Lilla Priynnah will use banners and fliers,
utilize customer referrals and cross-promotions with other businesses in the
community. At the same time, customer retention programs will be used to make
sure the customers are coming back and spending more at the coffee shop.
Chapter VIII. The Financial Forecasts and Expected Returns, Risks, and
Contingencies
This Cafe Environmental Policy is specifically tailored to a fixed coffee shop. Although
not a legal requirement, it is good business practice to have an Environmental Policy.
The first step towards our commitment is to create an Environmental Policy Statement.
This should have specific and achievable goals, and be clearly written for your target audience of
our staff, suppliers, customers and the general public.
Lila Priynnah Café will implement a training program for its staff to raise awareness of
environmental issues and enlist their support in improving the company’s performance.
Lila Priynnah Café policy to assure the Environmental Health and Safety Policy of our process
and our facility at all times, We will achieve this.
Chapter X. The Capital Structure and financially Offering: Returns and
Benefits to Investors, Financiers, and Business Partners
Lilla Priynnah coffee shop will have 3 million pesos as capital of the business. There
will be 6 owners who will manage the business and each one them will give P500,000. Here are
the list of materials needed of the business:
MATERIALS COST
200 pcs. Brick 175,000
150 pcs. Sand 130,000
250 pcs. Tiles 100,000
40 pcs. Cement 100,000
10 pcs. Glass 120,000
50 pcs. Cabelya 100,000
30 pcs. Ply wood 140,000
To build the Lilla Priynnah coffeeshop we need 15 persons who will work for the building and
each person will receive 350 a day. 3 months of contract will be enough to build the building .
For 90 days, each labor will going to receive P31,500 for the contract. So the owners will going
to spend P500,000 for the labors.
Materials Price
Water filter for Hot Beverages equipment 24,000
Trashcan an Recycle Bins 1,600
Espresso Machine Maintenance kit 5,800
Beverage Equipment Brushes 3,000
Coffee Equipment Cleaners and Coffee Pot 10,000
Cleaners
Plastic Pot Wear 2,500
Coffee to go Boxes 2,000
Napkins 6,000
Straws and Stirrers 4,500
Custom and Coffee sleeves 4,500
Plastic cups and lids 1,500
Flavoring Syrups 6,000
Hot Chocolate 3,500
Chai 900
Tea bags or Loose tea 2,000
Coffee and Espresso 15,900.00
Condiment organizer 3,016.00
Creamers 1,000
Sugar pourers 1,500
Dinnerware 1,000
Tea ball infuser and lemon wedge bags 2,500
Espresso Cups 4,000
Coffee mugs and tea cups 17,500
Timers 2,100
Froating thermo meter 1,100
Syrups pumps 2,000
Scales 16,000
Measuring cups and spoon 24,000
Know boxes 9,500
Frothing pitchers 884.00
Espresso tampers 1,125.00
Dishwasher 3,000
3 comportment sink 362.33
Under bar sink 1,500
Bakery display case 241.91
Under counter ice machine 65,100.80
Work top refrigerator 12,999
Rich-in refrigerator 21,599
Hot water dispenser 15,080.00
Regular coffee grinder 499.00
Espresso grinder 3,300.00
Coffee brewers and airports 12,550.00
Chairs and tables 260,000
Books 500,000
Total 1,260,000
For the overall expenses, the materials cost’s P770,000 and the labor cost’s P500,000 and the
tools and equipments cost’s P 1,260 ,000 in total of P1,870,000. The other P1,130,000 of the
capital ( which is 3 million ) will be allowanced to the ingredients and other materials needed in
the business.