Republic of the Philippines

St. Mary`s College of Catbalogan

(Formerly Sacred Heart College)

Corner Mabini Avenue & Del Rosario Streets, Catbalogan City 6700

Telephone/ telefax :(055)543-8192email: smccshc@gmail.com

Website: smcc.edu.ph

Presented to:

Mr. Joebert Tizon

Submitted by:

Shiela Marie M. Gabin Ronalene Q. Santos

Hannah Louise A. Cuaycong Yna P. Reveche

Jelica O. Dacuma Princess Kyle D. Tamayo

TABLE OF CONTENTS
Chapter I : INTRODUCTION

1.0 Business Concept

2.0 Business Goals, Mission, Vision, Objectives and Performance Target
2.1 Business Goals
2.2 Mission Statement
2.3 Vision Statement
2.4 Objective
2.5 Performance Target
2.6 Business Offering and Justification

Chapter II : Executive Summary

Chapter III : Business Proponent

Chapter IV : Target Costumers and the main value Proposition

Chapter V : Market Demand And Supply, Industry Dynamics and Micro

Environment Factors

Chapter VI : Product and Service Offering

Chapter VII : The Enterprise Strategy and Enterprise Delivery System:

Business Competitiveness

Chapter VIII : The Financial Forecast and Expected Returns, Risks, and

Contingencies

Chapter IX : Environment and Regularly Compliance

Chapter X : The Capital Structure and Financially Offering Returns and

Benefits to Investors, Financiers, And Business Partners

Chapter I: INTRODUCTION
 1.0 BUSINESS CONCEPT

The Lilla Prynnah offers a superior coffee product, delicious pastries, the finest tea drinks,
cookies, and also value meal and free delivery within catbalogan area.

The Lilla Prynnah staff members who prepare the coffee (baristas) are highly trained and
experienced. They know how to prepare an excellent espresso based drink and brew tasty
coffee. We use the highest quality equipment and ingredients to deliver a noticeable
superior product.

Our design style is different from all other coffee houses. It features stained glass
decorations, art glass-work, Mediterranean Riviera style furnishings and outdoor dining.

1.2 BUSINESS MODEL

KEY KEY VALUE COSTUMERS COSTUMERS

PARTNERS ACTIVITIES PREPOSITION RELATIONSHIP SEGMENTS
*Groupmates By producing “Lilla Prynnah” Our target
to them a good customer are;
*Family quality of *Produce
product and product that are *Students
*Municipality services offered original and
newly prepared. *Workers
*Barangay *Planning
*Offers and *Residential
*Organizing affordable prize near and far
location.
*Financing *Present a
product that
will satisfied the
customers
KEY CHANNELS
RESOURCES
Our total *Through social
capital is media
2,000,000
*Radio broad
casting
COSTUMERS STRUCTURE REVENUE STREAMS
Our target earning is P 22,350 a day
and a total of 536,400 a month.
 Water filter for Hot
Beverages equipment
= 24,000
 Trashcan an Recycle Bins
= 1,600
 Espresso Machine
Maintenance kit = 5,800
 Beverage Equipment
Brushes - 3,000
 Coffee Equipment
 Cleaners and Coffee Pot
Cleaners - 10,000
 Plastic Pot Wear - 2,500
 Coffee to go Boxes = 2,000
 Napkins - 6,000
 Straws and Stirrers-4,500
 Custom and Coffee
sleeves -4,500
 Plastic cups and lids- 1,500
 Flavoring Syrups - 6,000
 Hot Chocolate - 3,500
 Chai - 900
 Tea bags or Loose
Tea - 2,000
 Coffee and
Espresso - 15,900.00
 Condiment organizer
-3,016.00
 Creamers - 1,000
 Sugar pourers - 1,500
 Dinnerware - 1,000
 Tea ball infuser and lemon
wedge bags - 2,500
 Espresso Cups - 4,000
 Coffee mugs and tea
Cups - 17,500
 Timers - 2,100
 Froating thermometer
- 1,100
 Syrups pumps - 2,000
 Scales - 16,000
 Measuring cups and
spoon- 24,000
 Know boxes - 9,500
 Frothing pitchers
- 884.00
 Espresso tamper-1,125.00
 Dishwasher - 3,000
 3 comportment sink
-362.33
 Under bar sink - 1,500
 Bakery display case
- 241.91
 Under counter ice machine
-65,100.80
 Work top refrigerator
-12,999
 Rich-in refrigerator
-21,599
 Hot water dispenser
-15,080.00
 Regular coffee grinder
-499.00
 Espresso grinder
 -3,300.00
 Coffee brewers and
airports - 12,550.00
 Chairs and tables - 260,000
 Books - 500,000

2.O BUSINESS GOALS, MISSION, VISSION, OBJECTIVES AND PERDFORMANCE

TARGET

2.1 BUSINESS GOALS

Our business goal is to satisfy the needs and wants of the customers. In order for us to come up
with this we need to;

 Maintain a high standard of food quality and service.

 Ensure a friendly comfortable atmosphere
 Offer discount coupons
 Provide initial training for all employees
 Have an open door policy for employee suggestions and concerns
 Have an employee policy handbook

2.2 MISSION STATEMENT

To be able to expand the revenue. And through expanding the revenues me as an owner can
now establish coffee shops in multiple location, Lilla Priynnah Coffee shop will serve the best
possible services for the customers that will keep them from coming and will help the Lilla
Priynnah Coffee shop to attain its goals.

2.3 VISION STATEMENT

Years from now Lilla Priynnah Coffee shop will continue to serve to the community by
giving them the satisfaction on what they need. To continue to excel in serving good quality that
will satisfy the customers needs.

2.4 Objective
 Lilla Priynnah Coffee Shop will stay a simple small coffee shop with excellent food and
coffee services. Lilla Priynnah will serve a good quality of foods and coffee that will satisfy the
needs of the customers.

Objectives for the first year of operations are:

- Become selected as the “Best New Coffee Shop In the area”

- Analyze the business trends and implement plans and meet or exceed goals

- Provide best possible services

- To become the “first choice” of the customers

- To bring healthy and affordable food/coffee to the community

2.5 Performance Target

“I-unfriend na si stress at i-add na si happiness”, from that quote, we are targeting the customers
to be happy or enjoy the view also we are giving them the stress reliever which is by reading
books and magazines for free. Lilla Priynnah gives the good service wherein the customers can
feel more comfortable and stable with their sits. Also Lilla Prinnah gives high quality in terms in
terms for the ingredients for the best result and best tasting coffee and beverages. By drinking
our coffees and looking the beautiful view is the best experience or the best feeling to be calm
and at peace.

2.6 BUSINESS OFFERINGS AND JUSTIFICATION

Lilla Prynnah will offer its customers the best tasting coffee beverages in the area. This
will be achieved by using high-quality ingredients and strictly following preparation guidelines.
The store layout, menu listings and marketing activities will be focused on maximizing the sales
of higher margin espresso drinks. Along with the espresso drinks, brewed coffee and teas, as well
as some refreshment beverages, will be sold in the coffee shop. Lilla Priynnah will offer also its
clients pastries, and sandwiches. For the gourment clientele that prepares to prepare its coffee at
home, Lilla Priynnah will also seal coffee beans. The menu offering will also be supplemented
by free books and magazines that customers can read inside the coffee shop. So while waiting
the order of the customers, we asure them that they will not get monotonous by waiting yet we
have some board games to play on for them to get not bored of waiting.

Chapter II: Executive Summary

 Lila Priynnah Cafe determined to become a daily necessity for local coffee addicts, a place to
dream of as you try to escape the daily stresses of life and just a comfortable place to meet your
friends or to read a book, all in one. With the growing demand for high-quality gourmet coffee
and great service, Java Culture will capitalize on its proximity to the University of Oregon
campus to build a core group of repeat customers. Java Culture will offer its customers the best
prepared coffee in the area that will be complimented with pastries, as well as free books that its
patrons can read to enjoy their visit

Lilla Priynnah Coffee Shop service would be very friend relaxing and just a comfortable
place to have bonding with your friends and family or to read some books all in one. We will
hire the best people available and most efficient staff for the customers and business itself.
Lilla Priynnah Café will be located on the top of Diversion Road Catbalogan City. The company
has secured a one-year lease of the vacant 2,500 square feet.. The lease contract has an option of
renewal for three years at a fixed rate that Lila Priynnah will execute depending on the financial
strength of its business.

The floor plan will include a 200 square feet back office and a 2,300 square feet coffee, which
will include a seating area with 15 tables, a kitchen, storage area and two bathrooms. The space
in the coffee bar will be approximately distributed the following way--1,260 square feet (i.e.,
55% of the total) for the seating area, 600 square feet (26%) for the production area.

Lilla Priynnah Coffee Shop well be a simple small Coffee Shop were in we serve all of the
best coffee’s. This business will be implemented 10 years from now (June 29, 2028) and will be
located in Diversion road Catbalogan City. Soon Lilla Priynnah Coffee Shop will be known as
one of the most characterized and succeeding business.

Chapter III: Business Proponent

LILLA PRIYNNAH CAFÉ is owned by six people who are very close friends. Shiela Marie
Gabin will be their Manager. She graduated and holds on Bachelor's Degree in Business
Administration. Hannah Louise Cuaycong will be the Assistant manager and serve as the right
hand of Shiela. The other four owners will be the one who are given the task for the business
budget and recruiting people needed in the business.

Lilla Priynnah comes from the combination of all the owners.Namely, Shiela Marie M.
Gabin Hannah Louise A. Cuaycong, Jelica O. Dacuma Ronalene Q. Santos Ynna P. Reveche and
Princess Kyle D. Tamayo. Usually the income of this company will be equally distributed by this
owners.And the staff and facilitators will be carefully chosen to ensure that they will meet the
expections of the Café.
Chapter IV: TARGET CUSTOMERS AND THE MAIN VALUE
PROPOSITION

LILLA PRIYNNAH CAFÉ will target all the customers that loves coffee.
All the people that are stressed or having some emotional problem will be our main
target customers. Also those group of friends, love ones, and family who will
spend their time in the café.

We will go to target the students, workers, and other residence th at is near or

far from our location. For at least 80 customers per day. We will target also those
non workers and those visitors of our place, example those Americans, Chinese,
Koreans or people with any kind of nationality that visit our location.

Chapter V : MARKET DEMAND AND SUPPLY , INDUSTRY DYNAMICS,

AND MACRO ENVIRONMENTAL FACTORS

MARKET DEMAND AND SUPPLY

Nowadays ,there`s a lot of coffee shop business that strives to have name ,and
LILLA PRIYNNAH COFFESHOP is just a new starting business. The location
that we choose to build our business is in the Diversion road of Catbalogan 10
years from now Diversion road of Catbalogsan will have many residences. Surely
there were many customers that will make their own demands when it comes to
coffee shops products. So as we study the market that we choose. It also demand a
large expectation of the customers.

So we also search on how to satisfy and give the demands of the customers.
The ingredients of our products will be supplied from the different places here in
the Philippines that has the best quality of coffee ingredients.

Chapter VI : PRODUCT AND SERVICE OFFERINGS

Lilla Priynnah Coffee shop will 4 offer products: coffee beverages,

pastries, teas, and shakes.Coffee beverages will be our main seller and sold by the
cup by two sizes (regular and large). All our beverages will be made from organic
fair trade coffee beans worldwide. We will also offer pastries such as breads,
cakes, sandwiches and cookies, teas such as milk teas, winter melon, yogurt ,
Okinawa, matcha, and taro. Also shakes such as mango shakes , avocado, buko
pandan, black forest, cookies and cream, mango graham and chocolate. Also we
will our big combo meal, spaghetti with burgers and fries and any beverages that
they are going to choose.

Lilla Priynnah Coffee shop will also offer some free services such as free
deliveries from our location to any area in catbalogan only , free enternet
connection (wifi) inside the shop and free books to read ( wattpad stories,
historical,fiction and non-fiction) and free water services. The shop will be secured
with CCTV’S and security guards , fully air-condition with peaceful view of
sorroundings and the shop cleanliness. We will also make a blog or website
endorsing our coffee shop.

There are lots of businesses like this here in Catbalogan. So there might be a small
chance that this business be successful. But the LILLA PRIYNNAH CAFÉ will
make itself more special. Our menu will be at high quality and our service will be
more unique that will touch the heart of the customers that will lead them to come
back again and again.

Lilla Priynnah`s strategy will be focused at getting new customers, retaining

the existing customers, getting customers to spend more and come back more
often. Establishing a loyal customer base is of a paramount importance since such
customer core will not only generate most of the sales but also will provide
favorable referrals.

Lilla Priynnah will handle the sales transactions. To speed up the customer
service, at least two employees will be servicing clients--while one employee will
be preparing the customer's order, the other one will be taking care of the sales
transaction. All sales data logged on the computerized point-of-sale terminal will
be later analyzed for marketing purposes.

In order to build up its client base, Lilla Priynnah will use banners and fliers,
utilize customer referrals and cross-promotions with other businesses in the
community. At the same time, customer retention programs will be used to make
sure the customers are coming back and spending more at the coffee shop.

CHAPTER VII : THE ENTERPRISE STRATEGY AND ENTERPRISE

DELIVERY SYSTEMS: BUSINESS COMPETITIVENESS

INPUT THROUGH OUTPUT MARKETING D.O

PUT
• MATERIALS
- Brick Coffee Shop -Mug -220 Satisfied
- Stone - T-shirt -300 Affordable
- Woods -Tumbler -200
- Steel -Keychain -50
- Concrete -Handkerchief -60
• TECH
- Hot water Coffee -Coffee -85
dispenser Teas -Teas -90
-Timer Shakes -Shakes -68
-Under counter Frappe -Frappe -59
ice machine
- Work top
refrigerator
- Froating thermo
meter
- Rich-in
refrigerator

Chapter VIII. The Financial Forecasts and Expected Returns, Risks, and
Contingencies

1. Projected Income Statement

 Lilla Priynnah will be open from 9am to 10pm from Monday-Saturday. This coffee shop
is open for 14 hours because it suits to the students, employees, non-workers and even residence
to work on their free time or on their working time. The table below will show the services of
the Business, Cost per Unit, No. of Unit,s and the assumed time wherein Lilla Prynnah has full
costumers , And the Daily, Monthly and Yearly income of the business

Business/ Cost per No. of Hourly Business Daily Monthly Yearly

Service Unit Units Income Estimated Income Income Income
full
Packed
hours
COFFEES P85.00 150 pcs P1100 12 hrs P12,750 P306,000 P3,672,000
BREAD P 50.00 120pcs P500 12 hrs P 6,000 P144,000 P1,728,000
AND
PASTRY
BOOKS P10.00 1,000pcs P300 12 hrs P3,600 P 86,400 P1,036,800

TOTAL P140.00 1270 pcs P 1,900 36HRS P 22,350 P536,4000 P6,436,800

CHAPTER IX. Environment and Regulatory Compliance

This Cafe Environmental Policy is specifically tailored to a fixed coffee shop. Although
not a legal requirement, it is good business practice to have an Environmental Policy.

An environmental policy is our company’s written commitment to both customers within

our organization. It confirms our company’s commitment to continuous improvement in
managing environmental issues, including the proper management and monitoring of waste, the
reduction of pollution and emissions, compliance with environmental legislation and
environmental codes of practice, training for staff, and the monitoring of environmental
performance.

The first step towards our commitment is to create an Environmental Policy Statement.
This should have specific and achievable goals, and be clearly written for your target audience of
our staff, suppliers, customers and the general public.

Lila Priynnah Café will implement a training program for its staff to raise awareness of
environmental issues and enlist their support in improving the company’s performance.

Lila Priynnah Café policy to assure the Environmental Health and Safety Policy of our process
and our facility at all times, We will achieve this.
Chapter X. The Capital Structure and financially Offering: Returns and
Benefits to Investors, Financiers, and Business Partners

Lilla Priynnah coffee shop will have 3 million pesos as capital of the business. There
will be 6 owners who will manage the business and each one them will give P500,000. Here are
the list of materials needed of the business:

Table 1: Materials and cost for the building

MATERIALS COST
200 pcs. Brick 175,000
150 pcs. Sand 130,000
250 pcs. Tiles 100,000
40 pcs. Cement 100,000
10 pcs. Glass 120,000
50 pcs. Cabelya 100,000
30 pcs. Ply wood 140,000

50 kg. Nails 7,000

Paint 35,000
TOTAL P770,000

To build the Lilla Priynnah coffeeshop we need 15 persons who will work for the building and
each person will receive 350 a day. 3 months of contract will be enough to build the building .
For 90 days, each labor will going to receive P31,500 for the contract. So the owners will going
to spend P500,000 for the labors.

Table 2 : tools and equiptments

Materials Price
Water filter for Hot Beverages equipment 24,000
Trashcan an Recycle Bins 1,600
Espresso Machine Maintenance kit 5,800
Beverage Equipment Brushes 3,000
Coffee Equipment Cleaners and Coffee Pot 10,000
Cleaners
Plastic Pot Wear 2,500
Coffee to go Boxes 2,000
Napkins 6,000
Straws and Stirrers 4,500
Custom and Coffee sleeves 4,500
Plastic cups and lids 1,500
Flavoring Syrups 6,000
Hot Chocolate 3,500
Chai 900
Tea bags or Loose tea 2,000
Coffee and Espresso 15,900.00
Condiment organizer 3,016.00
Creamers 1,000
Sugar pourers 1,500
Dinnerware 1,000
Tea ball infuser and lemon wedge bags 2,500
Espresso Cups 4,000
Coffee mugs and tea cups 17,500
Timers 2,100
Froating thermo meter 1,100
Syrups pumps 2,000
Scales 16,000
Measuring cups and spoon 24,000
Know boxes 9,500
Frothing pitchers 884.00
Espresso tampers 1,125.00
Dishwasher 3,000
3 comportment sink 362.33
Under bar sink 1,500
Bakery display case 241.91
Under counter ice machine 65,100.80
Work top refrigerator 12,999
Rich-in refrigerator 21,599
Hot water dispenser 15,080.00
Regular coffee grinder 499.00
Espresso grinder 3,300.00
Coffee brewers and airports 12,550.00
Chairs and tables 260,000
Books 500,000
Total 1,260,000

For the overall expenses, the materials cost’s P770,000 and the labor cost’s P500,000 and the
tools and equipments cost’s P 1,260 ,000 in total of P1,870,000. The other P1,130,000 of the
capital ( which is 3 million ) will be allowanced to the ingredients and other materials needed in
the business.