Porter's 5 forces

Threats of potential entrants

Bargaining power of buyers

Bargaining power of suppliers

Threat of substitutes

Degree of competitive rivalry

Sustainable competitive advantage

Providing a benefit over competitors on a long term basis

Tacit knowledge

Knowledge that is gained through experiential learning

Core competencies

Integrated and harmonious abilities that distinguish the company in the marketplace; abilities that
make the company unique

Dynamic capabilities

Allow the company to respond to the change in a timely manner

Strategic intent

Ambitious, long-term goals drawn from all levels of the company that builds upon and stretches
the core competencies
Capital rationing

Deciding how to allocate capital to projects since resources are finite, or they are not limitless
(they have a limit)

Benchmarking

Comparing 'like with like' to determine the stance of the company with that of the competitors

Evolving

Redesigning the company's existing assets

Expanding

Creating new products or services

Envisioning

Rethinking the brand to identify products and services that the company can offer in the future

Angel/ seed investors/ funders

Private investors who providing funding to startups or entrepreneurs

IRR (Internal Rate of Return)

Time value of money

Money does not have the same value overtime; it is worth more today than tomorrow

R&D development is linked to the company's strategies in terms of how the new products and
services fit into the company's architecture