NAME: CARGANILLO, ROY DAVID J.

SECTION: BEED 4 -02

I. AD ANALYZER
Instructions: To test your media literacy, choose an ad from a commercial of your choice, which could
be either from the internet, a magazine, billboard, poster, or radio. Complete the following chart for
your ad.
AD ANALYZER (MEDIA ANALYZER)
Describe the Product or Service and Who The Where Did You See the Ad? Was This an
Target Audience Would Be. Effective Place? Why or Why Not.
The product is INGCO tools. They started wayback I saw the ad in a social media platform called
2012 but outside the country. INGCO started here in YouTube and on the social media account of the
Philippines I think year 2017. The product is a tool people I follow. It was effective place since they can
that can be both used to repair or create a building easily attract people to see and pursue to buy.
or anything. The target audience are those people
who are very interested in repairing like mechanics
or creating things like scientist, engineers etc.

List the Good and Bad About This
Particular Ad (not the product).
The bad thing that I see about this Ad is they do not
put the SRP of the product since they have many
branches. I tried to visit two of their physical shop,
the other one is lot cheaper than the other did.
Good thing about this Ad is they offer a good
service for every user of this particular product.
What Would You Change or Add to This Ad?
Why?
I will put some test and let people try the product
whether it’s a good buy or not. I will also put honest
review from people who used it for a long time and
not for a first time user. I'll also put the SRP of the
product since every store differ from prices.

II. Dimensions of Media Literacy

Instructions: In the same ad used in Activity 1 (or a new ad of your choosing), identify and describe the
4 dimensions of media literacy reflected.

(Insert here the ad you chose, could be print (take a picture then paste it here) broadcast or internet.)

COGNITIVE INGCO Tools are designed for mechanics and for construction working. Since
they offer vary of tools that can be used for daily living specially if you are a
mechanic, engineer or you just like repairing things.

EMOTIONAL At first, I was hesitant owning one since it might be a waste of money but it
actually was not. I am very happy owning one because I was just dreaming of
this once. I use it to repair and I earn money from it. I get extra allowance during
face-to-face classes.
AESTHETIC The product is quiet nice and durable. I actually own one of their product and I
used it for quiet sometime. The product serves its purpose and I use this tools
when I repair sometime and I actually also uses it as my asset since I produce
money by it.
MORAL I will buy one since they have the service that I always look for and that is the
warranty service, which other brands do not usually offer. They offer a lifetime
warranty or replace the parts that is damage and they have replacement on the
parts, which is actually good because you can save a lot of money than buying a
new one.