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    Allen Gao
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    Vege consumption per capita in China was 447KG in 2017, much higher than the worldwide average of 134KG. Traditionally, vegetables in China were distributed from farmer households to consumers through traders and wet markets, with safety issues around agricultural chemicals and lack of guarantees. Recently, supermarkets have become more prominent but generally source from the same intermediaries as wet markets rather than establishing own production, and focus in wealthier neighborhoods.

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    Vege consumption per capita in China was 447KG in 2017, much higher than the worldwide average of 134KG. Traditionally, vegetables in China were distributed from farmer households to consumers through traders and wet markets, with safety issues around agricultural chemicals and lack of guarantees. Recently, supermarkets have become more prominent but generally source from the same intermediaries as wet markets rather than establishing own production, and focus in wealthier neighborhoods.

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    9 views1 page

    Symposium 2 03

    Uploaded by

    Allen Gao
    Vege consumption per capita in China was 447KG in 2017, much higher than the worldwide average of 134KG. Traditionally, vegetables in China were distributed from farmer households to consumers through traders and wet markets, with safety issues around agricultural chemicals and lack of guarantees. Recently, supermarkets have become more prominent but generally source from the same intermediaries as wet markets rather than establishing own production, and focus in wealthier neighborhoods.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    of 1

    Vege consumption per

    capita 447KG in 2017,


    compared with worldwide
    average 134KG.

    Plant-based Chinese Diet

    Public Health Traditonal consumption pattern

    Supermarket location prefer wealthy


    Food Safety neighborhoods

    Traditional vegetable distribution


    “Supermarketisation”

    Supermarkets

    Farmer households Contract Farming


    Direct sales
    safety hazards that associated
    with vegetables
    Traders [Goldaman(2001)]
    In developing countries, supermarkets
    Agricultural chemicals prefer to purchase vegetable sform the
    same intermediaries, instead of establish-
    ing their own production base.
    Intermediaries
    [(Michelosn, 2018)]
    -
    mart has the same external suppliers as
    wet markets.
    Wet Market No guarantee on vege safety.

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