MINOR PROJECT SUBMITTED TOWARDS THE PARTIAL FULFILLMENT OF

BACHELOR OF BUSINESS ADMINISTRATION

SUMMER TRAINING PROJECT REPORT

ON

CUSTOMER SATISFACTION TOWARDS DELHI CINEMA

SUBMITTED BY:

NAME OF THE STUDENT: GOURAV NANGRU

ENROLLMENT NO. : 41724001717
COURSE: BBA (GEN) – 5TH SEM
SHIFT: 2ND
BATCH: 2017 – 2020

INTERNAL GUIDE:
 Student’s Declaration

This is to certify that I have completed the Project titled “Summer

Internship Project Report” under the guidance of “ Delhi cinema” in
the partial fulfillment of the requirement for the award of the degree
of “Bachelors in Business Administration” from “trinity institute of
professional studies, New Delhi.”

It is also certified that the project of mine is an original work and the
same has not been submitted earlier elsewhere.

Name of the Student – Gourav Nangru

Enrollment No. – 41724001717

 Certificate from Faculty Guide

This is to certify that the project titled “ Summer Internship Project Report” is an
academic work done by “Delhi Cinema” submitted in the partial fulfillment of the requirement for
the award of the degree of “Bachelors in Business Administration” from “Trinity Institute Of
Professional Studies, New Delhi.” under my guidance and direction.

To the best of my knowledge and belief the data and information presented by him / her in the
project has not been submitted earlier elsewhere.

Name of the Faculty -

Designation of the Faculty

 ACKNOWLEDGEMENT

I offer my sincere thanks and humble regards to Rukmini Devi Institute of

Advanced Studies , GGSIP University, New Delhi for imparting me valuable
professional training in BBA . I pay my gratitude and sincere regards to MS .
KIRAN GANGLANI , my project Guide for giving me the cream of his knowledge. I
am thankful to her as she has been a constant s ource of a d v ic e , motivation
and inspiration. I am also thankful to her for giving her sugge s tion s and
encouragement throughout the project work . I take the opportunity to express
my gratitude and thanks to our computer Lab staff and library staff for providing
me opportunity to utilize their resources for the completion of the project. I am
also thankful to my family and friends for constantly motivating me to complete
the project and providing me an environment which enhanced my knowledge.

Name of the Student – Gourav Nangru

Enrollment No. - 41724001717

Class & Section – BBA(II – shift), Sem. (v)

 CHAPTER:
1 INTRODUCTION Page No.

1.1 About the Topic

1.2 About the Industry or About the Company
1.3 Literature Review

CHAPTER: 2 RESEARCH METHODOLOGY Page No.

2.1 Purpose of the study

2.2 Research Objectives of the study
2.3 Research Methodology of the study
2. 3.1 Research Design
2.3.2 Method of Data Collection
2.3.3 Sample Design
2.3.3.1 Sample Unit
2.3.3.2 Sample Size
2.3.3.3 Sampling Method
2.3.4 Designing Questionnaire
2.4 Limitations

CHAPTER: 3 ANALYSIS& INTERPRETATION

3.1 Analysis & Interpretation

CHAPTER: 4 FINDINGS AND SUGGESTIONS

4.1 Findings
4.2Suggestions

CHAPTER: 5 CONCLUSION
Page No.

5.1 Conclusion
5.2 Scope for future research
CHAPTER-1

COMPANY PROFILE

Delhi Cinema
The Delhi Cinema is a Company of people who represent the cinema of Delhi. From now on
Delhi Cinema will produce and direct the films for the people of Delhi. Delhi Cinema is a place
to discover and explore the Delhi’s talent. This is a group of young enthusiasts who are
associated with different fields of Cinema and will work together to create employment for
cinema enthusiasts in Delhi. All the people who are a part of this are working with zeal to take
cinema of Delhi to the next level.
Cinema is an art and Delhi Cinema is a group of artists who breathe art. We all working for a
greater good to provide cinema related jobs to cinema enthusiasts, entertainment to Delhi people
and recognition to all those who are associated with us. Cinema is an inescapable part of our
lives. We are consuming entertainment from different kind of media on daily basis. But cinema
never worked functionally on ground in the capital of our nation.
We are a team of people who have experience in the field of Cinema for more than 15 years. We
have been associated with cinema with one or the other form possible. But with the passing time
we witnessed that Delhi is a storehouse of a lot of potential. People living here have a lot of
talent but because of work pressure or media constraints they cannot pursue what they want.
Moreover, every other city has their own regional cinema to work upon and celebrate. We have
pollywood, tollywood, jollywood, Bhojpuri cinema and Haryanvi cinema. Then why not have a
cinema for Delhi? This question led to our birth. Delhi Cinema is for each and every person who
is living and working in Delhi.
Delhi Cinema invites each and every Delhite to become part of Delhi Cinema by providing your
idea to make this endeavour a big success. Delhi Cinema wants that the various artists associated
with them like actors, dancers, choreographers, script writers, directors, camera persons, sound
designers, fashion designers, makeup artists to make their own identity in the world of cinema.
This is one place here every art form is appreciated. We worship art and artisans.
As an organization, we will provide services in Entertainment and cultural activities entertainment,
Entertainment information, Film Production , Music composition services, Organization of
competitions, Production of radio and television programs, Karaoke services, Distribution of audio
and video contents, Automated on-demand distribution systems for film,music,pictures print,
ringtones, and other media distributions via internet or any other media distributions via internet
or any other digital media, amusement and recreation of people etc . Therefore apart from
entertainment to our audiences we promise to provide recognition and a platform to the artists
who are associated with us. We are here to nourish the art called “Cinema”.
 Our Mission And Vision

 To start Delhi’s own Cinema and produce the film under this umbrella.
 To launch Delhi’s own channel for entertainment.
 To produce and direct serials/shows for this channel.
 Give employment to Delhi people for all the projects under Delhi Cinema.

 Aware the people of Delhi about Delhi Cinema.

 Provide training to Delhi people about various technicalities in media field.
 Provide a platform to Delhites who want to make a career in Media field.
 To provide a big platform to the talent of people.
 Provide new entertainment for Delhi.
ACTOR MAKER PROGRAMME

This is an intensive and practical course that teaches the art and craft of acting for cinema
ensuring that students are carefully nurtured and their individual abilities and talents are honed
and trained. We believe that the primary aim of the actor is to be truthful and believable in the
performance of any character and to deal with delicate emotions. Each time an actor acts he does
not hide, he exposes himself. Our training session focus towards providing the students skill
based knowledge that is tailor-made for each individual actor. We guide them to work through
their weaknesses and fine-tune their strengths. Students will receive instruction through a
powerful integration of productions, classroom theoretical instructions, motion picture
screenings and analyses, workshops and interaction with global filmmakers.

Through this training session, theory is balanced with practice and applied in every aspect of the
course, be it dramatic literature, script analysis, film and voice over techniques or the theories
behind movement and vocal expression. Students will, however spend large part of the course
performing in both classroom exercises as well as studio based exercises and projects.

This training session will prepare students for the professional world and groom them to enter
the film industry with hands on practical experience. Well established and award winning gurus
and a team of esteemed guest lecturers will help students to understand the commercial aspects
of film industry and also train them to develop their own signature style.

PROGRAMME OUTLINE

ACTING TECHNIQUES

The course provides specific division of acting which include basics of drama , working on expressions , different
styles of acting and improvisation techniques that an actor is expected to do.

ACTOR AND CAMERA

The relation between actor and camera is necessary as the actor should be comfortable in front of camera . It will
help the actor to recognise perfect camera angles which will help them to give the best shot.

DANCE

Various techniques of dance will help to improve brain function on variety of levels Which will help you be
comfortable in auditions and will reduce your stress.

SCENE STUDY

The exposure of scene study helps the actor perform their roles in a perfect manner with the directors point of view
It is the best way to sharpen your skills and perform the best in auditions

SCREEN TESTING

It is the final chance for the actor to make impression on camera , you get an idea of camera and how to come across
camera and also let's you understand the casting process and cinematic environment

VOICE, SPEECH AND RECORDING

Speech is a very powerful tool and it helps the actor in achieving the objectives in a scene  A good voice is one that
is easy to listen to, that holds your audiences' interest and is confident and inspiring In this course we will teach you
different exercise which will help you in improve your voice clarity.

UNDERSTANDING LIGHT- STUDIO AND OUTDOOR

Shooting sessions in studio and outdoors will help them to understand the power and potential of light and shadow
using natural light, available light and other artificial light sources to illuminate subjects.

LIGHTING UP LOCATIONS
Shooting on locations is always different and more complicated then working in a studio. The significance of
creative lighting interpretations for shooting artist on locations cannot be overstated. Special workshops on location
lighting will be the part of this programme, which will help students to create more interesting productions.

GUEST SESSION

Time to time we'll invite various Indian and international Actors, Director of photography , makeup artists, fashion
designers, fashion stylists, and other influential people from the industry who will share their knowledge and
experience they have gained.

PROFESSIONAL AND SELF MAKE UP

In this training session we will provide all kinds of makeup knowledge from transparent make- up including the
technique of airbrush makeup. We will deliver master correct makeup application and create looks for various
occasions and different times of the day and will also be given knowledge about various makeup products and
colours according to your skin tone. Self make up will also help you in audition.

FASHION

This session will prepare and teach the students for best of fashion knowledge and sense. It will help to improve
their fashion style and image. Students can select best of clothing and accessories too for betterment of their style.
Students will get to learn many things by the time and will become professionals too. We will help them to work put
on these specific areas:
Personal Styling     | Special Event Styling     | Photographic Styling     | Show Styling

UNDERSTANDING FICTION BASED FILMMAKING FROM

ACTORS ASPECT

Pre-production
 Script understanding
 Knowledge about story boarding
 Casting knowledge, location scouting ,scheduling

Production

 Director aspect
 Working with Actors and Production team
 Working with DOP
 Production Design
 Camera and cinematography
 Work with lights
 Sound recording
 Difference in production techniques for different genres

Post production

 Editing aspects
 knowledge about special effects o sound design
 music
 Screening of final projects and promotions

ADDITIONAL BENEFITS

 Five Professional Showreels of Solo Performances.

 Acting Portfolio by a Professional Photographer.
 Two or Three Short Movies which will be uploaded & promoted on our Social Media handles.
 After a successful completion of the training programme, students will get a chance to act in Delhi Cinema’s
Productions i.e. Films &
Web Series etc.

Competitors
 NATIONAL SCHOOL OF DRAMA

 ASIAN ACADEMY OF FILM AND TELEVISION

 CRAFT FILM SCHOOL

 RK FILMS AND MEDIA ACADEMY

TOPIC
 The modern concepts of education system realized that only good academic
record was not enough." Student Satisfaction or customer satisfaction " should also be the
core.
Students’ satisfaction as a short term attitude, resulting from an evaluation of a
students’ educational experiences . It is a positive antecedent of student loyalty and
Is the result and outcome of an educational system ,student
satisfaction as students’ disposition by subjective evaluation of educational outcomes
and experience student satisfaction as a function of relative level of experiences
and perceived performance about
educational service during the study period .Therefore Student satisfaction has
become an important source of quality assurance.

Some fairly consistent factors tend to emerge:

1. Education quality - course content and staff teaching
2. Social aspects and/or opportunities
3. Facilities and resources of the campus (DeVore & Handal, 1981; Garcia-Aracil, 2009).
 Two university student satisfaction factors:
1. Academic aspects
2. Amenities and services

The College Student Satisfaction Questionnaire (CSSQ) classified six

dimensions of university satisfaction:
1. Policies and procedures
2. Working conditions
3. Compensation
4. Quality of education
5. Social life
6. Recognition

CHAPTER-2
 Research is "creative and systematic work undertaken to increase the
stock of knowledge, including knowledge of humans, culture and society,
and the use of this stock of knowledge to devise new applications." [1] It is
used to establish or confirm facts, reaffirm the results of previous work,
solve new or existing problems, support theorems, or develop new
theories. A research project may also be an expansion on past work in the
field. Research projects can be used to develop further knowledge on a
topic, or in the example of a school research project, they can be used to
further a student's research prowess to prepare them for future jobs or
reports. To test the validity of instruments, procedures, or experiments,
research may replicate elements of prior projects or the project as a whole.
The primary purposes of basic research (as opposed to applied research)
are documentation, discovery, interpretation, or the research and
development (R&D) of methods and systems for the advancement of
human knowledge. Approaches to research depend on epistemologies,
which vary considerably both within and between humanities and sciences.
There are several forms of research: scientific, humanities, artistic,
economic, social, business, marketing, practitioner research,
life, technological, etc.

Research is conducted with a purpose to understand:

 What do organizations or businesses really want to find out?

 What are the processes that need to be followed to chase the idea?
 What are the arguments that need to be built around a concept?
 What is the evidence that will be required that people believe in the idea or
concept?

Characteristics of Research
1. A systematic approach is followed in research. Rules and procedures are
an integral part of research that set the objective of a research process.
Researchers need to practice ethics and code of conduct while making
observations or drawing conclusions.

2. Research is based on logical reasoning and involves both inductive and

deductive methods.
3. The data or knowledge that is derived is in real time, actual observations in
the natural settings.

4. There is an in-depth analysis of all the data collected from research so that
there are no anomalies associated with it.

5. Research creates a path for generating new questions. More research

opportunity can be generated from existing research.

6. Research is analytical in nature. It makes use of all the available data so

that there is no ambiguity in inference.

7. Accuracy is one of the important character of research, the information that

is obtained while conducting the research should be accurate and true to its
nature. For example, research conducted in a controlled environment like a
laboratory. Here accuracy is measured of instruments used, calibrations, and
the final result of the experiment.
RESEARCH PROCESS:-

Research exercise may take many forms but systematic enquiry is features
common to all such forms. Being a systematic enquiry, it requires careful
planning of the orderly investigation process.

Stages in the research process:

In planning and designing a specific research project, it is necessary to

anticipate all the steps that must be undertaken if the project is to be
successful in collecting valid and reliable information.

The steps of marketing research process are highlighted in the following flow
diagram:
What is the purpose of Research?
There are three purposes of research:

1. Exploratory Research: As the name suggests, exploratory research is

conducted to explore the research questions and may or may not offer a final
conclusion to the research conducted. It is conducted to handle new problem
areas which haven’t been explored before. Exploratory research lays the
foundation for more conclusive research and data collection. For example, a
research conducted to know the level of customer satisfaction among the
patrons of a restaurant.

2. Descriptive Research: Descriptive research focuses on throwing more light

on current issues through a process of data collection. Descriptive studies are
used to describe the behavior of a sample population. In descriptive research,
only one variable (anything that has quantity or quality that varies) is required
to conduct a study. The three main purposes of descriptive research are
describing, explaining and validating the findings. For example, a research
conducted to know if top-level management leaders in the 21st century
posses the moral right to receive a huge sum of money from the company
profit?

3. Explanatory Research: Explanatory research or causal research, is

conducted to understand the impact of certain changes in existing standard
procedures. Conducting experiments is the most popular form of casual
research. For example, research conducted to understand the effect of
rebranding on customer loyalty.

To understand the characteristic of research design using research purpose

here is a comparative analysis:

Exploratory Research Descriptive Research Explanatory Research

Research approach
Unstructured Structured Highly structured
used

Research conducted Asking research Asking research By using research

through questions questions hypotheses.

Early stages of decision Later stages of decision Later stages of decision

When is it conducted?
making making making
 DESIGNING QUESTIONNAIRE

A STUDY ON STUDENT
SATISFACTION TOWARDS DELHI
CINEMA.
I'm Gourav Nangru student of Trinity Institute of Professional Studies affiliated
from GGSIPU. I am conducting research on STUDENT SATISFACTION
TOWARDS DELHI CINEMA ON THE BASIS OF THEIR REPONSES. It's
my request to give your valuable feedback.

How well did the teachers prepare for the classes? *

1. Thoroughly
2. Satisfactory
3. Poorly
4. Indifferently
5. Won't teach at all
How well were the teachers able to communicate? *
1. Always effective
2. Sometimes effective
3. Just satisfactorily
4. Generally ineffective
5. Very poor communication
The teacher’s approach to teaching can best be described as *
1. Excellent
2. Very good
3. Good
4. Fair
5. Poor
The institute takes active interest in promoting internship, student exchange, field visit
opportunities for students. *
1. Regularly
2. Often
3. Sometimes
4. Rarely
5. Never
6. Other

Fairness of the internal evaluation process by the teachers *

1. Always fair
2. Usually fair
3. Sometimes unfair
4. Usually unfair
5. Unfair
Was your performance in assignments discussed with you? *
1. Every time
2. Usually
3. Occasionally/Sometimes
4. Rarely
5. Never
The teaching and mentoring process in your institution facilitates you in cognitive,
social and emotional growth. *
1. Significantly
2. Very well
3. Moderately
4. Marginally
5. Not at all
The teachers identify your strengths and encourage you with providing right level of
challenges *
1. Fully
2. Reasonably
3. Partially
4. Slightly
5. Unable to
Teachers encourage you to participate in extracurricular activities. *
1. Strongly agree
2. Agree
3. Neutral
4. Disagree
5. Strongly disagree
What percentage of teachers use ICT tools such as LCD projector, Multimedia, etc.
while teaching. *
1. Above 90%
2. 70 – 89%
3. 50 – 69%
4. 30 – 49%
5. Below 29%
The overall quality of teaching-learning process in your institute is very good. *
1. Strongly disagree
2. Disagree
3. Neutral
4. Agree
5. Strongly agree
 ANALYSIS AND INTERPRETATION
Responses of students.

INTERPRETATION :

From the above table and chart, we can conclude that 12.5% of students believe
that teachers are preparing for it thoroughly,68% percent believe satisfactory and
18.8% believe indifferently.
INTERPRETATION :

From the above table and chart, we can conclude that about 30% of teachers are
always effective,35% are sometimes effective,25% are just satisfactorily and 10%
are generally ineffective.
INTERPRETATION :

From the above table and chart, we can conclude that about 15% of teacher’s
approach is Excellent, 25% of teacher’s approach is Very good, 30% of teacher’s
approach is Good and 30% of teacher’s approach is Fair.
INTERPRETATION :

From the above table and chart, we can conclude that about 15% of teacher’s
approach is Excellent, 25% of teacher’s approach is Very good, 30% of teacher’s
approach is Good and 30% of teacher’s approach is Fair.
INTERPRETATION :

From the above table chart we can conclude that 25% of teachers are
always fair in internal evaluation process, 40% of teachers are usually
fair, 15% are sometimes fair and 15% are usually unfair.
INTERPRETATION :

From the above table chart we can conclude that 25% teachers discussed
the student's performance in the assignments everytime, 30% teachers
did it usually, 30% teachers did it occasionally and the rest discussed the
performance rarely
INTERPRETATION :

From the above table chart we can conclude that 10% of times the
teaching and mentoring process facilitates cognitive, social and
emotional growth of students significantly, 45% of times it's done very
well, 20% of times it's done moderately and 20% of times it's done
marginally.
INTERPRETATION :

From the above table chart we can conclude that 15% of teachers
encourage and strengthen students fully, 60% teachers do it reasonably
and 20% do it partially
INTERPRETATION :

From the above table chart we can conclude that 15% of teachers
encourage students to participate in the extra curricular activities
strongly, 40% of teachers agree for it, 20% teachers are neutral with it
and the rest disagree on it.
INTERPRETATION :

From the above table chart we can conclude that 15% of teachers use
ICT tools 90% of times whiles teaching, 40% of teachers use it 70-89%
of times, 20% of teachers use it 50-69% of times, 20%teachers use it 30-
49% of times
INTERPRETATION :

From the above table chart we can conclude that 25% students
agree that the teaching process in the institution is very good,
60% students are neutral and that the rest disagree.
 LIMITATIONS

 Poorly ventilated and lightning issue.

 Non flexible working hours.

 Maximum students have chosen teachers ability of teaching to be

fair. Thus, should hire more experienced teacher.

 Learning process should be enhanced.

 Poor infrastructure.

 Encourage active participation.

 FINDINGS

 We found that majority of students

 CONCLUSION

 The company should focus on the teaching and mentoring

process.
 Communications skills of the teachers should be more
effective.
 Scanning of environment should be done in a more
efficient way.

 It should hire more number of teachers to continue the

efficiency in situations of Layoff.
 Teachers should encourage more in extracurricular
activities.
 The Company does not have any International exposure.
 BIBLIOGRAPHY

 www.delhicinema.in

 www.wikipedia.com

 www.facebook.com
 www.instagram.com

 www.pinterest.com