A.

TARGET MARKET PROFILE

To come up with accurate total number of target market, we use the Sloven’s

formula: n = N/(1+Ne^2), where n is the sample size, N is the population size and e is

the margin of error to be decided by the researcher.

n= 27,514
1 + 27514 (0.06) ^2

n= 275

32%

68%

MALEFEMALE

Figure 3.5

Primarily, our target markets according to our research is female. In fact, we have

68% or 21 of female respondent in which 21 of them or 100% are willing to avail our

product. On the other hand, male respondents have a total of 9 (38%) in which 9 (100%)

of them are also willing to avail our product.

 19 y/o 16 y/o
17% 7%

17 y/o
13%

18 y/o
63%

Figure 3. 6

With regards to age, our target market is primarily the teenager or students ages

16-19. In our survey, we have a total of 30 students as a respondent.16 years old is 7%,

17 years old is 13%, 18 years old is 63%, and 19 years old is 17%. To sum it up, most of

our respondents are 18 years old with a total of 63% of the sample.

B. MARKET problem

PlusFoot Company used primary research which is survey questionnaire to

obtain the needs, wants, and beliefs of our consumers. The survey comprises of the

following questions.
1. Do you go outside frequently despite of the virus spreading?

Choices Number of Respondents Percentage

Yes 15 50%

No 15 50%

Total 30 100%

1. Do you go outside for important matters?

Choices Number of Respondents Percentage

Yes 28 93.3%

No 2 6.7%

Total 30 100%
Figure 3. 8
 The graph shows that out of 30 respondents, 28 (93.3%) go outside for important

matters and 2 (6.7%) do not.

This indicates that there is a very high potential of market within the area since

93.3% of the respondents go outside for important matters. The proponents view this as

an opportunity to establish the business within the area.

2. Do you frequently go to establishments like mall, office, grocery stores, and school?

Choices Number of Respondents Percentage

Yes 19 63.3%

No 11 36.7%

Total 30 100%
Figure 3.9

The graph shows that out of 30 respondents, 19 (63.3%) frequently go to

establishments like mall, office, grocery stores and school? and 11 (36.7%) do not.

This indicates that there is a high potential of market within the area since 63. 3%

of the respondents frequently go to establishments like mall, office, grocery stores and

school.
3. Do you wear protective equipment when going outside?

Choices Number of Respondents Percentage

Yes 30 100%

No 0 0%

Total 30 100%
Figure 3.10

The graph shows that out of 30 respondents, 30 (100%) wear protective

equipment when going outside.

This indicates that there is a very high potential of market within the area since

100% of the respondents wear protective equipment when going outside. This also

indicates that we should produce more to supply more in this area.

4. What protective equipment do you use?

Choices Number of Respondents Percentage

Facemask 2 6.7%

Face shield 0 0%

Both 28 93.3%

Total 30 100%
Figure 3.11

The graph shows that out of 30 respondents, 2 (6.7%) wear protective wear only

facemask when going outside, there is no respondents who only wear face shield when

going outside and 28 (93.3%) uses both facemask and face shield when going outside.

This indicates that there is a very high potential of market within the area since

93.3% of the respondents prefer to wear more equipment when going outside.
5. Do you think it is enough to wear that protective equipment you are using?

Choices Number of Respondents Percentage

Yes 9 30%

No 7 23.3%

Maybe 14 46.7%

Total 30 100%
Figure 3.12

The graph shows that out of 30 respondents, 9 (30%) thinks it is enough to wear

the protective equipment they are using, 7% thinks it’s not and 14 (46.7%) answer is

maybe.

This indicates that there is a low potential of market within the area since only 7

(23.3%) thinks that they need more equipment.

6. Do you think that adding more protective equipment will help reduce the chance of

getting infected with the virus?

Choices Number of Respondents Percentage

Yes 21 70%

3 10%
No
Maybe 6 20%

Total 30 100%
Figure 3.13

The graph shows that out of 30 respondents, 21 (70 %) thinks that adding more

equipment will reduce the chance of getting infected with the virus, 3 (10%) thinks it’s

not and 6 (20%) of them, answers maybe.

This indicates that the respondents’ view is adding more equipment will keep them

safer.
7. Do you need protective equipment for your shoes/foot?

Choices Number of Respondents Percentage

Yes 11 36.7%

No 8 26.7%

Maybe 11 36.7%

Total 30 100%
Figure 3.14

The graph shows that out of 30 respondents, 11 (36.7%) thinks that need

equipment for their shoes, 8 (26.7%) thinks they don’t, 11 (36.7%) of them, answers

maybe.

This indicates that there is a very high potential of market within the area since

36.7% of the respondents thinks they need equipment for their shoes and also 36.7%

thinks that maybe they also need it. The proponents view this as an opportunity to

establish the business within the area.

8. Are you aware of foot rug used to cover shoes in order to avoid the spread of dust,

dirt, and germs from shoes?

Choices Number of Respondents Percentage

Yes 28 93.3%

No 2 6.7%

Total 30 100%
Figure 3.15

The graph shows that out of 30 respondents, 28 (93.3%) go outside frequently

despite of the virus spreading and 2 (6.7%) do not.

This indicates that 28 (93.3%) of the respondents aware that the use of foot rug

can help avoid the spread of dust, dirt, and germs form shoes.
9. Do you want to have disposable shoe cover to help you avoid spreading germs, dirt,

and dust from your shoes that you might get from going outside?

Choices Number of Respondents Percentage

Yes 24 80%

No 6 20%

Total 30 100%
Figure 3.16

The graph shows that out of 30 respondents, 24 (80%) want to have disposable

shoe cover to help them avoid the spreading of dirt, dust, and germs form their shoes.

This indicates that there is a very high potential of market within the area since

80% of the respondents want to have disposable shoe cover to help them avoid the

spread of dirt, dust and germs from their shoes.

10. What shoe cover do you prefer?

Choices Number of Respondents Percentage

Disposable 20 66.7%

Reusable 10 33.3%

Total 30 100%
Figure 3.17

The graph shows that out of 30 respondents, 20 (66.7%) prefer disposable shoe

cover and 10 (33.3%) prefer disposable.

This indicates that there is a very high potential of market within the area since

66.7% of the respondents prefer disposable shoe cover which is our product.
11. Do you think having a disposable shoe cover will be extremely useful nowadays?

Choices Number of Respondents Percentage

Yes 25 83.3%

No 5 16.7%

Total 30 100%
Figure 3.18

The graph shows that out of 30 respondents, 25 (83.3%) thinks that having a

disposable shoe cover will be extremely useful nowadays, and 5 (16.7%) thinks it’s not.

This indicates that there is a very high potential of market within the area since

83.3% of the respondents prefer disposable shoe cover which is our product.
12. Do you think disposable shoe cover will help lessen the spread of germs and viruses?

Choices Number of Respondents Percentage

Yes 25 83.3%

No 5 16.7%

Total 30 100%
Figure 3.19

The graph shows that out of 30 respondents, 25 (83.3%) thinks that disposable

shoe cover will help lessen the spread of germs and viruses, and 5 (16.7%) thinks it’s

wouldn’t.

This indicates that there is a very high potential of market within the area since

83.3% of the respondents viewed that disposable shoe cover will help lessen the spread

of germs and viruses which is our product.

13. Do you think using disposable shoe cover is more hygienic than the reusable one?

Choices Number of Respondents Percentage

Yes 27 90%

No 3 10%

Total 30 100%
Figure 3.20

The graph shows that out of 30 respondents, 27 (90%) thinks that disposable

shoe cover is more hygienic than the reusable one, and 3 (10%) thinks it’s not.

This indicates that there is a very high potential of market within the area since

90% of the respondents viewed that disposable shoe cover is more preferred than the

reusable one.
14. If we release a disposable shoe cover made with eco-friendly materials, would you

be interested in purchasing one?

Choices Number of Respondents Percentage

Yes 29 96.7%

No 1 3.3%

Total 30 100%
Figure 3.21

The graph shows that out of 30 respondents, 29 (96.7%) said that if we release a

disposable shoe cover made from eco-friendly materials, they will be interested to buy

one, and 1 (3.3%) is not interested.

This indicates that there is a very high potential of market within the area since

96.7% of the respondents want to purchase our product.

15. Do you prefer to choose more than one color of the disposable shoe cover aside

from the classic blue color?

Choices Number of Respondents Percentage

Yes 28 93.3%

No 2 6.7%

Total 30 100%
Figure 3.22

The graph shows that out of 30 respondents, 28 (93.3%) said they want variation

of colors in our disposable shoe cover, and 2 (6.7%) only like our default color which is

blue.

This indicates that we must have innovations is our product which is the variation

of color for fashion purposes.

C. BUSINESS DESCRIPTION

PlusFoot is a company that manufactures disposable shoe coverings. Shoegenix,

our product, is a polypropylene-based disposable shoe cover. Shoegenix disposable

shoe covers are constructed of polypropylene, which is less hazardous to the

environment than other polymers as it degrades quickly and produces less emissions

than PVC-based polymers.

As a local business, PlusFoot, located in Manuyo Uno, Las Piñas City, Metro Manila,

along C5 Extension, manufactures and supplies disposable shoe cover that is very

essential for the world’s situation right now. It is critical in that it decreases the possibility

of cross-contamination and stops individuals from trailing potentially dangerous

materials to other parts of the community. It just prevents COVID-19 from propagating.

Furthermore, our company is looking forward for creating protective products that

everyone must have. We use cutting-edge technology to supply each customer with the

highest-quality, long-lasting, benefit-rich, and vital protection product.

D. PRODUCT ANALYSIS

PlusFoot is a company that focuses

heavily on product concept in order to provide

the greatest products to their customers.

PlusFoot's product are thought to be of very

high quality, with long-lasting features and a

convenient design. Customers will seek out

PlusFoot's items, creating a marketing draw.

E. PRODUCT EVALUATION

The global COVID-19 pandemic has thrown the world into chaos. PlusFoot's

product, Shoegenix, can handle it by shielding you and others around you with our long-

lasting and practical shoe covers. The benefit of using this product is that you don't have

to remove your shoes when entering malls, offices, or other residences. We're talking

about one other's safety, and this product will make life easier for folks who are prone to

going outside during a pandemic. This product provides diversity in terms of décor,

warmth, insulation, germ and virus protection, comfort, outstanding noise dampening

capabilities, a safe; non-slip foot item, ease of maintenance, and value for money. It

features a box that you can slip into your shoes or put on your foot. When you step on it,

your feet will be covered in a layer of disposable shoe covers and there’s no need of

touching it also to avoid getting germs in your hands. It protects us from spreading

germs and illnesses that we might pick up outside. In additional, four varieties of colors

are available in our Shoegenix disposable shoe covers. It includes black, brown, white,

and a classic blue disposable shoe covers. Black, brown, and white color are the three

common colors of people’s shoes, and that might add convenience to people in terms of

picking colors that will also fit the color of their shoes. touching it also to avoid getting

germs in your hands. It protects us from spreading germs and illnesses that we might

pick up outside. In additional, four varieties of colors are available in our Shoegenix

disposable shoe covers. It includes black, brown, white, and a classic blue disposable

shoe covers. Black, brown, and white color are the three common colors of people’s

shoes, and that might add convenience to people in terms of picking colors that will also

fit the color of their shoes.

1
F. MARKETING TOOLS

The promotion will focus on persuading awareness of the consumers on a new

enterprise. The company will use content marketing, specifically social media

advertising on Instagram to be able to reach the consumers and also promote

household-based distribution to make the product accessible to the general public.

0 823K 1,530
Posts Followers Following

2
3