SAE3GEMA2 De la recherche de l’idée à la création d’activité à l’un d’aide d’un Business Model

From the idea to the business model

Pedagogy - Several courses (resources) support this work

GEMA12 Financial analysis

GEMA13b Operational management – marketing
GEMA13c Operational management – cost controlling
GEMA14 Business model
(1) The resource GEMA14 is the central resource for this work

Hours – Class contact

GEMA12 Financial analysis 3

GEMA13b Operational management – marketing 4
GEMA13c Operational management – cost controlling 4
GEMA14 Business model 12
Total 23

Hours per student: You are requested to double the number of hours of class contact – So it is a total
per student of 23 hours class contact and 46 hours of personal work: Total of 69 hours.

(2) You have to provide your personal agenda when the final document will be posted – See
excel: your agenda

To be produced

When What
02/10 – 6.00PM Find an entrepreneur
Produce a 4 slides PPT presenting your entrepreneur
18/11 – 6.00PM Environment analysis (2,000 words)
9/12 – 6.00PM Marketing analysis (especially customer relationship) (3,000 words)
9/12 – 6.00PM Video (5 minutes)
15/12 – 6.00PM Business model analysis (5,000 words)
17/12 – 6.00PM Final draft

Assessment

GEMA12 Financial analysis 3

GEMA13b Operational management – 4 2 Marketing analysis
marketing 2 Video (communication)
GEMA13c Operational management – cost 4
controlling
GEMA14 Business model 12 1 Presenting your entrepreneur
2 Environment analysis
3 Video (content)
3 Business model
2 Final draft
1 Personal agenda
Total 23