Republic of the Philippines

Province of Batangas
CITY OF TANAUAN
TANAUAN CITY COLLEGE
TANAUAN City of Colors
E-mail: tanauancitycollege@gmail.com Tel. No.: (043) 702 – 6979; (043) 706 – 6961; (043) 706 - 3934

URL: https://www.facebook.com/pages/Tanauan-City-College/554034167997845

MODULE 6
Public Speaking with its History Samples and Practices
PROGRAM: BSCPE Year Level: 2nd Section: A, B, C

COURSE CODE: GENE05 DESCRIPTION: Purposive Communication

LEARNING OUTCOMES
At the end of the period, the students should be able to:
1. Use the correct word choice and know the value of its
effect on the reader.
2. Plan their own speech to be delivered on class.
3. Actively participating in a role-playing with speech.

Prepared: Reviewed and Checked:

MARRY QUEENIE GONZALES-AGULO,LPT,MAED ENGR. MA. THERESA B. PRENDA

Instructor Program Head
Recommending Approval: Approved:

WILMA WENG P. CASALME, PhD PROF. MICHAEL E. LIRIO, CPA, MMPA

Vice President for Academic Affairs President and College Administrator

TANAUAN CITY COLLEGE GENE05 MODULE 6 PURPOSIVE COMMUNICATION

 PURPOSIVE COMMUNICATION LEARNING MODULE

Program: BSCpE Topic: Persuasive Speaking in Private and Public

Institutions
Course: Purposive Communication Instructor: Marry Queenie Gonzales-Agulo, LPT, MAED
Code GENE05 Module #: 6 Week #: 11-12 # of Pages: 6 pages

I. Preliminaries
Introduction to the In this lesson, will be discussed the demands of the profession when it comes to speaking and listening
Module Objective in the English language. It takes up the use of persuasion, both in the corporate sector, as well as the
public sectors of government and non-government organizations. It is broadly aimed toward
transforming you into a better citizen a more articulate worker, a more discerning voter and agent of
change.
Assessment/
Section Topics Learning Outcomes Evaluation Modality

TANAUAN CITY COLLEGE GENE05 MODULE 6 PURPOSIVE COMMUNICATION

Section 1: Importance of Public • Know how to create solid arguments Quiz
Persuasive Speech • Module
• Understand several logical fallacies and Presentation of • Google
Section 2: The basic how to spot them Persuasive Speech Classroom/Me
Argumentation (with rubrics) et
• Give persuasive speech with excellent • Canvas
logical reasoning and argumentation • Social media
platforms
• Persuade people when it comes to
pitching a project, when it comes to
marketing, in the context a corporate
conference, and in the public sphere as
advocate.

II. Instructions
KEYWORDS AND CONCEPTS

Persuasive Speech- is a speech given to an audience with the intention of influencing your listeners to agree with a particular
point of view

Argumentation- is the interdisciplinary study of how conclusions can be reached through logical reasoning; that is, claims based,
soundly or not, on premises. It includes the arts and sciences of civil debate, dialogue, conversation, and persuasion

Assumption- is a premise that is not explicitly (directly) stated. These unstated premises are very important since the validity of
an argument is determined by the validity of its assumptions.

Evidence- refers to facts, documentation or testimony used to strengthen a claim, support an argument or reach a conclusion.

Explanation- is a rationale in which the reason presents a cause of some fact represented by the conclusion.

SECTION I: The Importance of Persuasive Speech

• In this day and age, it seems that everybody is trying to persuade everybody else. Whether it is in order to buy specific
products, try out the newest craze, or join in a political movement, persuasion is the name of the game. Whatever field
of profession one plans to join in the future, it is essential skills to be persuade someone. Although most people
nowadays try to persuade using emotional means, it is best to be able to use logic and reasoning to persuade as well.

• Persuasion- The process of influencing attitudes, beliefs, values, and behavior.

• Persuasive speaking - Speech that is intended to influence the beliefs, attitudes, values, and acts of others

• The goal of the persuasive speech is to influence audience choices. These choices may range from slight shifts in
opinion to wholesale changes in behavior. Persuasive speeches seek a response. As with informative speeches,
persuasive speeches respect audience choices

• The process of persuasion

▪ Attitude
- A predisposition to respond to people, ideas, objects, or events in evaluative ways
▪ Beliefs
- The ways people perceive reality to be; our conceptions about what is true and what is false
▪ Values
▪ People’s most enduring judgements about what’s good and bad in life

• Classical Persuasive Appeals

▪ According to Aristotle, persuasion could be brought about by the speakers use of three modes of
rhetorical proof. Rhetorical proof. The speaker’s use of three modes of persuasion: the nature of the
message, the audience’s feelings, and the personality of the speaker.

▪ Logos- refers to persuasive appeals directed at the audience’s reasoning on a topic.

▪ Pathos- involves an appeal to audience emotion. Pathos as used by Aristotle in terms of persuasive
appeals, the audience’s feelings.

▪ Ethos- as used by Aristotle in terms of persuasive appeals, based on the nature of the speaker’s moral
character and personality.

• Contemporary Persuasive Appeals: Establishing Credibility

▪ The relationship between speaker and audience is a crucial element in planning and delivering
persuasive speeches.
▪ Credibility Audience perceptions of and attitudes toward the speaker’s perceived expertise,
trustworthiness, similarity to audience members, and attractiveness

TANAUAN CITY COLLEGE GENE05 MODULE 6 PURPOSIVE COMMUNICATION

 • A Plan for Organizing Persuasive Speeches:

▪ Step 1: Attention
▪ A persuasive speech should begin by getting the audience’s attention. The attention step addresses
core concerns of the audience, making the speech highly relevant to them.
▪ Step 2: Need
▪ The need step isolates and describes the issue to be addressed in the persuasive speech. If you can
show the audience that they have an important need that must be satisfied, they have a reason to
listen to your propositions.
▪ Step 3: Satisfaction
▪ The satisfaction step identifies the solution. This step offers the audience a proposal to reinforce or
change their attitudes, beliefs, and values regarding the need at hand.
▪ Step 4: Visualization
▪ The purpose of the visualization step is to carry the audience beyond accepting the feasibility of your
proposal to seeing how it will actually benefit them. The visualization step invokes needs of self-
esteem and self-actualization.
▪ Step 5: Action
▪ The action step involves making a direct request of the audience to act according to their acceptance
of the message.

• Types of Persuasive Speech

▪ The subject matter and content of a speech determine what type of persuasive speech it is. There are three
different types of persuasive speeches that are used to convince an audience: factual persuasive speech,
value persuasive speech and policy persuasive speech. Let's look at these in more detail.
▪ Factual persuasive speech is based on whether or not a particular topic is true, and is backed by concrete
evidence. This type of speech persuades the audience as to whether something exists or does not exist,
whether it happened or did not happen. For instance, a college student giving a speech about Neil Armstrong
landing on the moon in 1969 is an example of factual persuasive speech. The moon landing by Neil Armstrong
is well documented and has concrete evidence that supports the fact that it did happen.
▪ Value persuasive speech is a speech about whether or not something is right or wrong. It questions the moral
or ethical aspect of an issue. For example, have you ever thought about whether or not capital punishment is
moral or immoral? If you were to give a speech about your stance on the morality of capital punishment, that
would be an example of value persuasive speech.
▪ Policy persuasive speech is a speech given to convince an audience to either support or reject a policy, rule, or
candidate. For instance, if the president of the United States disagreed with the current foreign policy and
gave a speech to Congress with the goal of convincing them to agree with his viewpoint, it would be
considered a policy persuasive speech.
SECTION 2: The Basic Argumentation
• The ordinary expectation of an argument is an action that involves strong words, possibly matched with violent acts.
However this appreciation cannot be farther from the truth. In fact, a well-reasoned argument is not based on violence
at all, but one that is based on logic and evidence.

• Argumentation

▪ A means for solving a problem;

▪ A method of intellectual discovery;
▪ An analytical refutation;
▪ A critical investigation of a position;
▪ An examination of a claim’s proofs;
▪ A formal debate or trial
▪ A challenge of opposing viewpoints;
▪ A mode of dialogue or discourse

• Three features of Argument:

1. Assumption
2. Evidence
3. Explanation

1. Assumption- in an opinion that needs evidence to back it up. Hence, saying that the world is round is not an
assumption, it is fact. It is not opinion that asks for evidence, because it has already proven and considered to be true
by all account. However, the opinion that women should be given the right to an abortion is an assertion that needs
facts to support it. To do so, would be to look at laws, jurisprudence, and document from the United Nations, or similar
institution. There are times when there can be shifts in ideology, rendering what were once considered facts into
matters of opinion and vice versa.

2. Evidence- can be any of the following- concrete facts and figure; a philosophical ideology agreed upon to be true by
everyone; and anecdotal evidence. The strongest bodies of evidence are based on the facts and figures, and it is
important to that they are true and come from reliable sources. One cannot expect to get facts from memes, dodgy
blogs, and fake news sources. IT is best to get facts form newspapers and academic journals, or their digital
counterparts. The weakest among the three would be anecdotal evidence, as this can be exaggeration of the speaker,
or even an outright lie.

TANAUAN CITY COLLEGE GENE05 MODULE 6 PURPOSIVE COMMUNICATION

 3. Explanation-tells the audience why the evidence supports the assumption. It should be clear and concise, and the
relationship between the evidence and the assumption must not commit any logical fallacies. For example: when it
comes to the earlier assumption that all states should observe human rights for its citizens, the fact that this is
enshrined in the United Nation Commission for Human Rights (UNCHR) might not be enough for some people.

▪ Therefore in order to be more persuasive one must explain where this came from, that is was a post-
World War II measure to ensure that the evils of the Nazi Holocaust would not be repeated in the
world. A stronger explanation would go to the premises of the argument and analyze this point by
point, in order to make audience fully understand the argument.

▪ In the end, an argument’s persuasive power is not found solely on logical grounds. It is important to
remember that one is trying to convince human being with emotion, and not cold, unfeeling robots,
which is why it is always best to add the persuasive powers of pathos and ethos in an argument, aside
from those that stem from logos.

• Note: If any of the three are missing, these are not considered arguments. In the case of assumption without evidence,
these are merely opinions. In the case of evidence without assertions, these simply bald fact that need further
contextualization. Unfortunately people believe that if you have one of the features, one can create a compelling
argument.

III. Viable and vibrant Activities

Description of the Learning Activities

Activity Number 1: Building Arguments

• To apply the lessons learned in building argumentation, create several arguments for and against the following topics.

Topic Assertion Evidence Explanation

Divorce should be
legalized in the Philippines
(Policy)
Divorce should not be
legalized in the Philippines
(Policy)
Extrajudicial killings (EJKs)
are good for the
Philippines (Truth)
Extrajudicial killings (EJKs)
are bad for the Philippines
(Truth)

Activity Number 2: Breakdown of an Argument

• Read the “Woman’s Right to Suffrage by Susan B. Anthony and answer the worksheet that follows.

Friends and fellow citizens: I stand before you tonight under indictment for the alleged crime of having voted
at the last presidential election, without having a lawful right to vote. It shall be my work this evening to prove to you
that in thus voting, I not only committed no crime, but, instead, simply exercised my citizen's rights, guaranteed to me
and all United States citizens by the National Constitution, beyond the power of any state to deny.

The preamble of the Federal Constitution says:

"We, the people of the United States, in order to form a more perfect union, establish justice, insure domestic
tranquillity, provide for the common defense, promote the general welfare, and secure the blessings of liberty to
ourselves and our posterity, do ordain and establish this Constitution for the United States of America."

It was we, the people; not we, the white male citizens; nor yet we, the male citizens; but we, the whole
people, who formed the Union. And we formed it, not to give the blessings of liberty, but to secure them; not to the
half of ourselves and the half of our posterity, but to the whole people - women as well as men. And it is a downright
mockery to talk to women of their enjoyment of the blessings of liberty while they are denied the use of the only
means of securing them provided by this democratic-republican government - the ballot.

For any state to make sex a qualification that must ever result in the disfranchisement of one entire half of the
people, is to pass a bill of attainder, or, an ex post facto law, and is therefore a violation of the supreme law of the land.
By it the blessings of liberty are forever withheld from women and their female posterity.

To them this government has no just powers derived from the consent of the governed. To them this
government is not a democracy. It is not a republic. It is an odious aristocracy; a hateful oligarchy of sex; the most
hateful aristocracy ever established on the face of the globe; an oligarchy of wealth, where the rich govern the poor. An
oligarchy of learning, where the educated govern the ignorant, or even an oligarchy of race, where the Saxon rules the
African, might be endured; but this oligarchy of sex, which makes father, brothers, husband, sons, the oligarchs over
the mother and sisters, the wife and daughters, of every household - which ordains all men sovereigns, all women
subjects, carries dissension, discord, and rebellion into every home of the nation.
TANAUAN CITY COLLEGE GENE05 MODULE 6 PURPOSIVE COMMUNICATION
 Webster, Worcester, and Bouvier all define a citizen to be a person in the United States, entitled to vote and
hold office.

The only question left to be settled now is: Are women persons? And I hardly believe any of our opponents will
have the hardihood to say they are not. Being persons, then, women are citizens; and no state has a right to make any
law, or to enforce any old law, that shall abridge their privileges or immunities. Hence, every discrimination against
women in the constitutions and laws of the several states is today null and void, precisely as is every one against
Negroes.
Susan B. Anthony - 1873

• Fill in the blanks. If there is no more space on the worksheet, feel free to add more in a separate sheet of paper.

Breakdown of “Woman’s Rights to Suffrage”

Assertion Evidence Explanation

The preamble of the Federal
Constitution says:
We, the people of the United States, in
order to form a more perfect union,
establish justice, insure domestic
tranquility, provide for the common
defense, promote the general welfare,
and secure the blessings of liberty to
ourselves and our posterity, do ordain
and establish this Constitution for the
United States of America."
Being persons, then, women are
citizens; and no state has a right to
make any law, or to enforce any old
law, that shall abridge their privileges or
immunities.
It was we, the people; not we, the
white male citizens; nor yet we, the
male citizens; but we, the whole
people, who formed the Union. And we
formed it, not to give the blessings of
liberty, but to secure them; not to the
half of ourselves and the half of our
posterity, but to the whole people -
women as well as men
….this oligarchy of sex, which makes
father, brothers, husband, sons, the
oligarchs over the mother and sisters,
the wife and daughters, of every
household - which ordains all men
sovereigns, all women subjects, carries
dissension, discord, and rebellion into
every home of the nation

IV. Opportunity to reflect and articulate students’ acquired knowledge.

Purpose of the Activity 1:
At the end of the lesson student should be able to:

1. know how to create a solid argument;

2. understand several logical fallacies and how to spot them; and
3. give persuasive speeches with excellent logical reasoning and argumentation

Purpose of Activity 2:
At the end of the lesson student should be able to:

1. learn how to breakdown of an argument

2. critically analyze the assertion, evidence and explanation in a certain topic; and
3. develop their logical and reasoning skills to their own experiences.

Purpose of Activity 3:
At the end of the lesson student should be able to:

1. pitch a project;
2. market a product; and
3. take part in a corporate conference
4.
Criteria for Evaluation
Corporate Conference Rubric
Criteria Description Score Range
Team Captain’s Persuasive This is about introducing the product or 30-40 points
Speech project; presenting the video/audio-visual
presentation; showing a summary of the
website; and closing with a compelling speech
on why the audience should invest in or buy

TANAUAN CITY COLLEGE GENE05 MODULE 6 PURPOSIVE COMMUNICATION


Video/Audio Visual Presentation
Website
Marketing Materials
Team Member’s Responses to
Questions
the product.
This is a video/audio visual presentation 10-20 points
similar to the kickstarter projects discussed
earlier in the lesson.
This is a website developed in either 10-15 points
wordPress, Tumblr, or Facebook, filled with
appropriate text visuals targeting their
market.
These are additional marketing materials such 10-15 points
as flyers, freebies, and ktis htat the students
have prepared for the conference
Each member of the team should be able to 5-10 points
answer questions about the product or
project and be persuasive in their own right
Total Score out of 100

Purpose of Activity Number 4:

At the end of the lesson student should be able to:

1. write their own speech according to the given topics;
2. appreciate and analyze persuasive speeches made in public;
3. give a speech as an advocate or against a public policy; or to speak up about a public figure, event, or other topic
national/regional ins scope.

Criteria for evaluation:

Criteria 4 3 2 1 score
Eye Contact Holds attention Consistent use of Displayed No eye contact
of entire direct eye contact minimal eye with the
audience with with audience, but contact with the audience as
the use of often returns to audience while entire report is
direct eye notes. reading mostly read from notes.
contact, seldom from the notes.
looking at notes.
Body Movements seem Made movements Very little No movement or
Language fluid and help the or gestures that movement or descriptive
audience enhance descriptive gestures.
visualize. articulation. gestures
or distracting
gestures.
Poise Student displays Makes minor Displays mild Tension and
relaxed self- mistakes, but tension. Had nervousness is
confident nature quickly recovers trouble obvious. Has
about self with from them. Displays recovering from trouble
no mistakes. little or no tension. mistakes. recovering from
mistakes.
Enthusiasm Demonstrates a Occasionally Shows very Shows that they
strong positive shows positive little interest in did not like the
feeling about the feelings about the the topic. topic they chose.
topic during the topic.
entire
presentation.
Elocution Student uses a Student’s voice is Student’s voice Student mumbles,
clear voice and clear. Student is low. Student incorrectly
correct, precise pronounces most incorrectly pronounces words
pronunciation of words correctly. pronounces and speaks too
terms so that all Most audience words. quietly for the
audience members can Audience majority of
members can hear the members have listeners.
hear the presentation. difficulty hearing
presentation. the presentation.
Subject Student Student is at ease Student is Student does not
Knowledge demonstrates with expected uncomfortable have a grasp of
full knowledge answers to all with information their own
by answering all questions, but and is able to only information.
class questions does so without answer Student cannot
with elaboration. rudimentary answer questions
explanations and questions. about the
elaboration. subject.
Organization Student Student presents Audience has Audience cannot
presents information in a difficulty understand the
information in logical sequence following the presentation
a logical, which the presentation because there is no
interesting audience can because the rational sequence of
sequence follow. speech lacks a information.
which the logical flow.
TANAUAN CITY COLLEGE GENE05 MODULE 6 PURPOSIVE COMMUNICATION
 audience can
follow.

Summary and Reflection

Please refer to student’s Learning Journal

V. Textbooks and other References

• Tara, M et al. 2018, Communication for Society Purposive Communication, Rex Book Store, Inc. Sampalok
Metro Manila.

• Efren F. Abulencia. 2009, Fundamentals of Public Speaking, Rex Book Store, Inc. Sampalok Metro Manila.

• https://study.com/academy/lesson/what-are-the-three-types-of-persuasive-speeches.html

• https://www.slideshare.net/robrocco/building-an-argument

• https://courses.cs.washington.edu/courses/cse403/06sp/lectures/ProductPitches.pdf

• Pragmatic Programmer, Hunt/Thomas p18-23 (recommended)

http://www.see.ed.ac.uk/~gerard/Management/art1.html (optional) philip.greenspun.com/seia/writeup (optional)

• https://www.entrepreneur.com/article/179084

TANAUAN CITY COLLEGE GENE05 MODULE 6 PURPOSIVE COMMUNICATION