FINAL OUTPUT

IN
ENTREPRENEURSHP

GROUP: GRAHAM DE’ FRUTA

LEADER: John Lee Carable
MEMBERS: Bautista, Julian, Bohot, Dyn Mark, Montoro, Jazzy Mae, Nalic, Mark, Gloria Earl Jessie
Almario, mark, Ignacio, Angelika, Diosana, Ryan, Salvante, Rainer Janier

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CONTENT
Executive Summary ……………………………………………………………………………. 4

Business Overview … ……………………………………………………………………………. 4

Market Overview ………………………………………………………………………………… 4

Financial Highlights ………… …………………………………………………………………….4

Our Ask……………… ……………………………………………………………………………..4

Company………………………………………………………………………………………….. .5
Structure & Ownership………………………………………………………………………….....5
History …………………………………………………………………………………………..…..5
Location………………………………………………………………………………………..……5
Team…………………………………………………………………………………………...……5
Products and Services…………………………………………………………………………….5
Market Analysis…………………………………………………………………………………….6
Demographics and Segmentation……………………………………………………………….6
Target Market………………………………………………………………………………………6
Market Need………………………………………………………………………………………..6
Competition…………………………………………………………………………………………6
Barriers to Entry…………………………………………………………………………………..6-7
Regulation…………………………………………………………………………………………..7
Strategy……………………………………………………………………………………………..8
Competitive Edge……………………………………………………………………………….....8
Pricing ……………………………………………………………………………………………....8
Marketing Plan……………………………………………………………………………………..8
Milestones…………………………………………………………………………………………..8
Risks and Mittigants…………………………………………………………………………….....8
Operations ………………………………………………………………………………………....9
Personnel Plan ………………………………………………………………………………........9
Key Assets and IP ………………………………………………………………………………...9
Suppliers …………………………………………………………………………………………...9
Financial Plan …………………………………………………………………………………….10
Start-up Funding …………………………………………………………………………………10
Important Assumptions ………………………………………………………………………….11
Sales Forecast …………………………………………………………………………………...11
Cost Structure ……………………………………………………………………………………12
Appendix ……………………………………………………………………………………….. . 13
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Executive Summary
Business Overview
-Graham De Fruta serves a healthy and delicious foods. Our team guarantees the cleanliness
and the good quality of every product we serve. Every employee in our company are united and in-
terdependent in terms of reaching our company's objectives. Our team wants to develop and build a
more successful company by expanding through multiple branches around the world..

Market Overview
-Graham De Fruta's fruity graham balls are the best-selling product of our company and it's also the
product that we offer the most. We offers a dessert that will satisfy your craving and attract everyone's at-
tention so if anything you might want to consider, try our new and unique products.

Financial Highlights
MONTH SALES

January ₱ 17,600

February ₱ 14,080

March ₱ 14,080

April ₱ 19,360

May ₱ 17,600

June ₱ 15,840

July ₱ 17,600

August ₱ 19,360

September ₱ 15,840

October ₱ 17,600

November ₱ 12,320

December ₱ 15,840

TOTAL ₱197, 120

Our Ask
-Manpower is a must. Graham de fruta is widely open for the group of people who are inter-
ested in our product mostly to the investors and costumers. Our company are also looking for a
skilled employees to widden the range of service to serve peoples around the world.

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Company
The objective of this section is to introduce the company and its management. The con-
tent of this section will vary slightly depending on if you already have a business or if you are
starting a new venture.

Structure & Ownership

-Graham de fruta is a functional organization in where every members of the company has their
own role to support and run this type of business. The initial funding of the company to start the business
are from the members of it.

History
-The Graham de fruta idea of fruity graham balls starts as the first product of the company and it's
considered as one of the original products in the market which is owned by our company. The product and
the company are stablished after the research team of our group analyze the market needs, demands, and
problem of our society.

Location
-Graham de fruta Company/Business are located at Millennium 2k Cristina Ville, 4a Brown Street
and Purok 4 Buntong Palay Silangan San Mateo Rizal in where we decided to conduct our production.

Team
-The Graham De Fruta Team consists of three: the production team, the Sales team, and Research
Team. The assignment of this group is established on the demands and funding that we have and this kind
of distribution of the members is taking off to guarantee that the manpower of the company as well the
appropriation that we have is going to be sufficient to accumulate income.

Products and Services

Graham De Fruta brings you "fruity Graham balls," which isn't your average banana be-
cause it's a form of coating loaded with graham, mangoes, and strawberries, as well as fruit shakes
in a variety of flavors. You may buy this tasty, delicious fruit graham and fruit shake for only 100
pesos, and it's prepared to satisfy your needs whether it's in the morning, afternoon, evening, or
whenever you want to eat. To place an order, simply send us a direct message, then we will per-
sonally knock on your door and give it to you in a transparent plastic bag for free. That being said,
our employees will always wear facemasks, aprons, and hairnets, as well as carry alcohol and
adhere to safety regulations for the sake of our staff's and yours' safety This is to ensure that the
product you consume and that we provide is not only tasty but also safe to eat, while also protecting
everyone engaged in the process from the virus. And not only will our filling satisfy your needs at
any moment, but it will also give you the peace of mind that it is completely safe to consume.

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Market Analysis
This same market analysis section's goals are to show investors that you know your market and
that the demand is large enough just to build a long-term business.

Demographics and Segmentation

Graham De Fruta would likely serve any customer. Our product (fruity graham balls) is
available to anyone. In a long time of our services, we are making sure that our product has a high
quality taste and value each customer to the best of our ability.

Graham De Fruta Graham Coated Banana:

Why should you choose Graham De Fruta Graham Coated Banana?

•Door-to-Door Services are available.

•14-hour availability

•Deliciously Low-Cost

•Excellent Services

•A pleasant coworker

Target Market
Graham De Fruta's target client is anyone who is looking for new and unique flavors in their cui-
sine. Those individuals should take a chance and test our goods. One of our most popular items is
banana graham. We built it with great care, and we're making sure our kitchen and other areas are
spotless. We've also added a new and unusual flavor to our shakes.

Market Need
Graham De Fruta is seeking folks that are quick to respond. We're also making certain that
every employee will have a fun time working with us, and that they will be rewarded for their efforts.
As an employee, they have certain rights.

Graham De Fruta also enjoys greeting sets of people who are most likely to order and pur-
chase our merchandise.

Competition
Many sellers or firms sell the same things, as Graham De Fruta is aware. Particularly if the
The locations are close to each other. It's very likely that each business shall compete with one an-
other. through the medium of pricing Graham De Fruta ensures that our product is reasonably
priced and accessible to the general public. We are also quality aware and place a greater empha-
sis on flavor and quality.

Barriers to Entry
● Location
● Over Supply
● Product Differentiation
● Competitors

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● Brand Loyalty

Regulation
● Employees should follow the regulations, be courteous, and respect the firm.
●Graham De Fruta is in charge of keeping track of employee papers.
● No, workers should not use the name of our firm, Graham De Fruta, in any unrelated activities
unless the company has given authorization

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Strategy

Competitive Edge
-The Graham de fruta are well-organized company with an aspiring entrepreneurs dedicated on
their jobs and responsibilities. Our company the Graham de fruta are ensuring the safety of everyone from
its production until the distribution. This is to guarantee that our product are in a good quality which gives
us an opportunity to have a potential in marketing.

Pricing
-The pricing of fruity graham balls of the Graham de fruta is based on the expenses, competitors
and to the target market of our product. Considering this three will gave us a great potential in marketing
our product while having a profitable income for the company.

Marketing Plan
-In our product, We believe that using the connections of individuals we know and providing some
door-to-door selling to improve the company's sales is the best marketing strategy for selling and promot-
ing the goods. We believe that the expense of this method will be modest to our money, thus we will spend
less on marketing rather than product creation. The implementation of this marketing strategy is in the sell-
ing of the product and we are going to add some promotion to widening the area that we can sell the
product.

Milestones
-The Graham de fruta has a one vision which is relevant to the other starting companies like us,
That vision is to improve and develop our company by making a variety of unique and new products that
might become a best-seller or popular someday. This vision can be achieved by continuing to develop and
improve our marketing plans and strategies.

Risks and Mittigants

-The GRAHAM DE FRUTA faces a few market risks, including a loss of customers and an increase in
the price of the ingredients. This is the issue we are dealing with in the business, but we have a plan in
place to address it. The first mitigation action we take is to reduce the size of the product or lower the price
of the product in order to continue receiving customers, while the second is to purchase and stock the in-
gredients in order to save money. By doing so, we can survive and continue the business while the market
is experiencing a price crisis.8

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Operations
PERSONNEL PLAN
There would be enough for a manager, a delivery guy, and a cook with a 10-person crew.
motorbike, and the remainder for dealing with client orders from ingredient purchases,
prepping, as well as packing

KEY ASSETS AND II

Aside from the transport required to deliver the meal to any location within the area,
For a long time, physical encounters were thought to be the most likely way for the virus to spread.
As a result, our personnel is well outfitted to deliver the meal, including face masks, face shields,
and other protective gear. This is to ensure that there would be no direct touch between the con-
sumer and the deliverer, which might spread the sickness.

SUPPLIERS
Orders can be placed at any time during the day, from 7 a.m. to 8 p.m., and will be deliv-
ered on any day.
it's a weekday The money utilized to purchase everything came from employee contributions. Items
are delivered.
Customers will just have to pay for the meal because it will be provided free of charge. This is be-
ing used.

Staff will be debited and credited by the company. When all of the profits have been distributed,
each employee will receive a portion of the earnings.

Purchases made by customers have been sold and delivered.

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Financial Plan
Start-up Funding
The startup-funding of he Graham de fruta comes from combined funds from the owner
and co-owners of he company.

Startup Funding

Capital

Owner ₱ 300

Co-owners ₱ 700

Total Capital ₱ 1,000

Total Startup Funding ₱ 1,000

The graham de fruta startup-funding has a total of one thousand pesos where these funding comes
from the owner itself and to the co-owner of the company. The funds raised are just enough to
cover the cost of our products starting ingredients

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Important Assumptions
-Things that we carefully examine in relation to the company's expenses are the ingredients
that have the most significant impact on us in the future. This is the most important factor: we need
to make the product we need, and the company must provide funding. The Graham de fruta as-
sumes that product sales will be sufficient to generate revenue. Our company anticipates that we
will make a lot of money as we sell our product and that we will be able to develop more new and
marketable products as a result of our revenue from selling FRUITY GRAHAM BALLS. We will be
able to earn more and purchase our own production equipment. After three years, we expect to
have our first business branch.

Sales Forecast
This is the sales forecast that we see in a whole year and this is the sales that we calculated if
the sales goal is achieved every month.
MONTH SALES

January ₱ 17,600

February ₱ 14,080

March ₱ 14,080

April ₱ 19,360

May ₱ 17,600

June ₱ 15,840

July ₱ 17,600

August ₱ 19,360

September ₱ 15,840

October ₱ 17,600

November ₱ 12,320

December ₱ 15,840

TOTAL ₱197, 120

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Cost Structure
The Graham De Fruta Company uses break-even analysis to determine whether or not our
business is profitable. Variable cost in our firm sells 44 tabs of Fruity Graham balls product
with similar selling (70.00), the total price of (1,455.00), sales of (3,080.00), and profit of
(1,625.00) based on its operational structure. We calculated that we earned 85.5 percent of
our raw material and component.

FINANCIAL HIGHLIGHTS
>Sale-Expenses-Profit<

1 WEEK SALES, EXPENSES AND PROFIT

Day 1 Day 2 Day 3 Day 4 Day 5 Day 6 Total

Number of
fruity gra-
ham balls 6 8 5 8 10 7 44
per tab

Sales ₱420 ₱560 ₱350 ₱560 ₱700 ₱490 ₱3,080

Expense ₱200 ₱250 ₱180 ₱250 ₱350 ₱225 ₱1,455
Profit ₱220 ₱310 ₱170 ₱310 ₱350 ₱265 ₱ 1,625

Appendix

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