Product, Price, Place and Promotion

 Music
 EDM
 Value Based Pricing
 Sports Price
 Competitive Price
 Subculture genres

Product Promotion
Marketing
Mix

 Event Sponsored
 Social media
 Digital Marketing 
Strategy
 Offline
Place

 TDC Implemented value-based pricing and used different market skimming mechanism to define
price different brands

 TDC & field gear represented the brands for music lover, edm, subculture genres as swag, rap
and sports respectively

 Koolho was priced at mimium price compared to other competitor’s providing better quality at
the same time and was captured by the Indian phrase “isse sasta aur achcha kahan?” (Where
can you get it cheaper and better?)

 As a promotion strategy TDC leveraged events event sponsorship, and DJ sponsorship. TDC has
chosen to sponsor events involving celebrities and collaborations with DJs and choreographers

 TDC pursued associations with league controlling bodies and participating teams and managing
to sign contracts with all teams of the Central reserve police force as well as force as various
leagues in sports
 Also, TDC focused on digital marketing shifting focus as the target audience can be easily
targeted on the social platforms.