BUSINESS PLAN

ONLINE SECONDHAND BOOK STORE

Executive summary
the Just Click Book Store is a student-to-student Internet marketplace providing college
students with the opportunity to buy, sell and trade college textbooks, participate in auctions,
post classified ads, provide teacher evaluations, and buy products for college. The book store
will enable students to buy, sell, and trade used textbooks directly to other students, by-
passing the university bookstores. By selling textbooks to other students, the seller can
receive more money than the bookstore will pay and the buyer can pay less than the
bookstore charges. It increases the value of book in terms of money.

The Just Click Book Store will establish itself as the leading online student-to-student
marketplace by combining extensive market-specific expertise with Internet technologies to
generate revenue while creating a win-win solution for students. The book store will achieve
market dominance by utilizing extensive domain experience, a local grass roots marketing
strategy, an exceptional management team, superior software, and the formation of strategic
alliances, memberships and partnerships with companies within the college market. Book
store industry sales rose 3.6% for last few years. It will increase in future.

We will provide shipping policy that means power to order and receive your item at a place
most convenient to the customer.

Our live customer care service (With Live Customer Care you get an instant reply and
assistance to your queries. You don’t have to send an e-mail and then wait for a reply. Which
no doubt saves you time and effort.

Shopping bag that we will provide (hold all the items that u pick from your online store. It
retains these till you place order for them or you save them to buy later or you simply them
from the bag.

Your Shopping Bag lets you save an item till the time you are ready to buy it. All you have to
click on the “Save for Later” link displayed with the item you put in your Shopping Bag. The
Shopping Bag keeps the saved items for 90 days. Once you are ready to buy these, just click
on the “Add to Bag” link. We will give 15% discount on the purchase of two books.
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Over the past several years, a new and powerful marketplace has emerged. This ever-
changing frontier is known as the World Wide Web. Electronic commerce is increasingly
becoming the preferred mechanism to transact business in India. The Internet enables online
sellers to boost margins and reach new markets with virtually no restraints or regulation.
According to Jupiter Communications, there were an estimated 15 million online shoppers in
1997 and this number is expected to grow to over 60 million by the year 2002. Similarly,
online shopping revenues are expected to climb from $2 billion in 1997 to over $40 billion in
2002.

The Indian textbook market is a large, growing, and fragmented business. Textbooks are
written and marketed primarily for use in formal educational settings. Much of the demand
for graduate level textbooks depends on growth in the population attending institutions of
graduate study. In 1997, college textbook sales grew 7.4 percent to $2.67 billion, following
an increase of nearly 8 percent in 1996. Based on the current rise in enrolment, sales are
expected to remain healthy over the next several years.

We will utilize current college students to fill positions in the areas of regional campus
marketing, local advertisement sales, administration, customer support other non-critical
operational positions. These positions may be full-time, part-time depending on the local
market. Using current college students will enable the store to receive inexpensive local
employment and valuable market feedback from the target market while also providing real
world work experience to college students.

Objective of the business

All the students in today’s world face a problem of Purchasing & Selling their Books.

College students are spending a lot on books & they like to avail best price for their used
books.

Workforce & investment required is less as compared to other plans.

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 1. Preliminary investigation
E-Store India is the retail revolution, that is planned to serve common people grocery and
daily need products with best quality and competitive price at the doorstep. The objective of
this store chain is to arrange good quality grocery, FMCG products on best price in the
industry.

We are the team of India's best Retail professionals, business managers and financial experts
who are committed to work for the benefits and the needs of a common man. E-Store India is
against of the high profit taking culture of the market, whereas we provide all branded FMCG
products in comparative low cost.

E-Store India as a company first thinks of its customer’s benefits hence, runs various free
health camps in association with other companies for the wellbeing of the customers, besides
providing high-quality certified herbal and ayurveda health’s products, the company also
supports many altruistic endeavoursto promote a healthy and happy lifestyle to its customers.

Now E-Store India is ready to reach at each and every home of South Asia and the company
is establishing its wings in other states of India. We have a wide E-Store chain in the multiple
cities of India that is serving the customers a convenience of shopping all the entire groceries
and FMCG range with the brands that they are using in their daily life.

E-Store India is the entity having group of multiple ventures like Grocery, FMCG, Retail as
well as F & B (Foods & Beverages), manufacturing units, media and entertainment. We
believe Retail must take the lead in renewing our economic growth trajectory and our
endeavour is to serve best things at a reasonable and competitive price to the best people none
other than We Indians..!

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 2. Idea Generation

online book store provides best options to buy second hand books online, and you can do
shopping online as they huge Inventory of new, 2nd hand, old & pre-used books by Editorial
Team 25 February 2022 5 minute read Despite the rising popularity of e-books and digital
publications, traditional printed books are still not exactly cheap.

Online Book store is an online web application where the customer can purchase books
online. Through a web browser the customers can search for a book by its title or author, later
can add to the shopping cart and finally purchase the books.

India has a vast student population as is also the youngest country in the world at present with
the majority of citizens aged in the studying or working population. However, with a vast
number of students in the underprivileged section, it is not possible for everyone to buy new
textbooks for school, college or exam preparation every year.
Even in urban areas and middle-class families, a greater number of students are now opting to
buy second-hand textbooks after knowing that they will most likely sell it off after the year
ends.
Moreover, the new National Education Policy (NEP) 2020 passed in mid-year aims at a
100% Gross Enrollment Ratio (GER) in school education by 2030. As per the education
ministry, the student population grew by 8 lakhs in 2018-2019 and September 2019 data
showed that the total number of students was 3 crore 74 lakhs!
Thus, the demand for places to find second-hand textbooks has only increased. With the
world moving online in the Covid-19 pandemic, many online websites have also come up
which sell second-hand books or offer books for rent.
 Second-hand textbooks are much in demand for high school and college students in India.

 Apart from the famous areas to buy second-hand books in India, there are several good
websites to rent or buy books from as well.

 Many of these places let you sell your own books as well.

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 3. Environment scanning

Swot analysis
Strength Weaknesses:

 Use of Internet as a Storefront for  Supply of Books out of stock.

Books services.
 Confined to Assam only.
 Customer Convenience.
 Dependent on external delivery
 Less Investment & fewer services of courier services.
workforces for starting the venture.
 Need Constant maintenance of
 Target market. website.

 Minimum physical assets & less

overhead charges on warehouses.

 Cost effectiveness to the customers.

 Post sales service of informing

customers about new products &
new auctions

Opportunities-: Threats

 Online Bookstore.  Local Bookshop vendors.

 Just a click away.  Price competition/war.

 To develop relationship with  Increase in the Transportation

Publishers to offer exclusive costs by the courier company.
editions..
 Low consumer confidence to buy
 Collaborations with public sectors to using online systems.

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 provide rare & antique books.  Monopoly in Online business held
by some players.

Internal environment
The strength of management team stems from the combined expertise in both management
and technical areas. The just click book store recognizes that additional staff is required to
properly support marketing, sales, research, and support functions. Currently, the book store
is supported by three people with experience in e-commerce strategy, website architecture
and design and graphic design. Additional employees may be required in the areas of senior
level management, Web development, marketing, sales, human resources/recruiting,
administration, customer support and other critical operational positions.

We will utilize current college students to fill positions in the areas of regional campus
marketing, local advertisement sales, administration, customer support other non-critical
operational positions. These positions may be full-time, part-time depending on the local
market. Using current college students will enable the store to receive inexpensive local
employment and valuable market feedback from the target market while also providing real
world work experience to college students.

Inventory represents a substantial investment of funds and the ability to effectively control
inventory levels.

Initially the books will be stored in a bulk quantity because the demand of the books will be
high at start of a new session in the month of July-august. After that we will keep less
inventory of it but we will have the enough capacity to meet the requirement. Then we will
keep inventory of the books of competitive exam. Inventory of second hand books will be
managed with care too.

It is not easy to specify what exactly to be included in operational section of the business plan
because many of the operational plan details depends upon the nature of the business itself.

6
External environment

Government polices Government has introduced some policies to protect the publishing
industry. According to National Book Policy which adopted in
1985, it proposed that the book industry should be recognized as an
essential industry and, therefore, support must be given for its
development. Moreover, the Government policy towards local
printing and publishing industry was meant to give ‘protection’ to
the industry.
Economic environment the worldwide downturn risk is expanding day to day because of
the post-COVID-19 effects and the Russia-Ukraine war. On the
off chance that the world is hit by a downturn, individuals'
expectations for everyday comforts will go down. Thus, the
interest for computer books will go down. This will be truly
harming for the organizations in the video book store industry
since their income will diminish.
Social environment Over the years, the trends have changed in the video book store
industry. For example, the number of female video book store
consumers in the US has increased over the years. Such changing
demography of the video book store industry will impact the companies
developing video book
Technology As the world is getting technologically equipped daily, opportunities
environment are also increasing for companies operating in the video book store
industry. Through innovation and advanced technology, companies can
increase their consumer base and profits
Demographic the statistics below will show you the video book industry as a whole.
There are 2.7 billion bookrs worldwide in 2020. 1.5 billion
bookrs are in the Asia-Pacific region. 75% of Americans have at least
one bookr in their household.

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 4. Feasibility analysis
a) Market analysis

Market Trends

According to US economic census, book retailers generate more than $19 billion dollars in
revenue per year, out of which 10% is contributed to the used bookstores scattered
nationwide. The number of used bookstores have also increased over the last few years and
are projected to increase over the next years.

Marketing Segmentation

Our target market is the residential community living nearby at the 10 minutes’ drive from
our office. The community consists of all types of people from varying backgrounds. There
are currently more than 738,000 households in Manhattan out of which 17.1% have children
under the age of 18 living with them, 25.2% are married couples living together and 10.9%
are persons with 65 years of age or older.
It is very important to analyze the market segmentation of your future customers before you
think about opening a used bookstore because a successful and efficient marketing strategy
can only be developed after we completely know our potential customers. Our experts have
identified the following type of target audience which can become our future consumers:

market segment
adult teen oldage

30%

51%

19%

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Senior Citizens:

Our first target group comprises of senior citizens aged above 50. Nearly 90% of American
citizens aged over 50 years love to read books in their spare time. Our used bookstore will be
the perfect place for these people to find books about any genre they are interested in. This
group will be the biggest consumer of our products and hence our marketing strategy will be
specifically built to attract them.

Children & Teens:

Our second target group comprises of children and teens aged below 25. Children and teens
studying in schools and colleges are in a constant need of various curriculum and textbooks.
Academic books are generally very expensive that’s why our store will be the perfect place
for this group to find economical academic books.

Adults:

Our third target group comprises of adults aged between 25-50. This age group is least fond
of books due to its hectic work schedule and busy life. That’s why the sales contribution of
this group will be very low as compared to the other two groups.
The detailed market analysis of our potential customers is given in the following table

Competitive Analysis

Our competitive advantage lies in two things, our organizational strategy and the unparalleled
customer service provided by our team. Our books will be stored and displayed in a well-
arranged and organized manner so as to minimize the time required by our customers to find
a specific book. Secondly, we will provide exceptional customer service to create a
comfortable environment so that our customers can easily stroll through our books for as long
as they want.

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Sales Strategy

For promoting our sales, we will advertise our store in local magazines, newspapers and
social media. We will also distribute our flyers in nearby schools and colleges . The growth of
a company, especially of a startup, heavily depends on its sales strategy so make sure to pay
special attention to it before thinking about how to open a used bookstore.

Competitive Analysis

Our competitive advantage lies in two things, our organizational strategy and the unparalleled
customer service provided by our team. Our books will be stored and displayed in a well-
arranged and organized manner so as to minimize the time required by our customers to find
a specific book. Secondly, we will provide exceptional customer service to create a
comfortable environment so that our customers can easily stroll through our books for as long
as they want.

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 b) Technical or operational analysis

Buy a Website Domain Name

Visit GoDaddy, Google Domains or any number of other sites that allow you to claim a
domain name so you can park your business on the Internet where traffic can find you. It can
be as cheap as $9.95 a year. 

Find Free Website Hosting Offers

It sometimes goes hand in hand with buying your domain name. Services usually offer you
the option to purchase hosting as well. They're often free, but you get what you pay for.
Many offer better features and support if you pay a nominal fee.

Use public domain software, which is unrestricted and free, or open source software – there
are often restrictions on these programs, but they are also free.

You're on your way after you lay these things in place. If you're not really Internet savvy and
some of these steps leave you scratching your head, consider taking a class or two to bring
you up to speed before you jump in with both feet

The website is designed with the needs of the college student as the focus.  The Online
secondhand book store is built using Microsoft technologies which will provide the
flexibility to easily expand products and service offerings in the future.  The Online
secondhand book store will initially host the website with an external web-hosting vendor
thus reducing initial start-up cost.  At a later date, The Online secondhand book store may
elect to bring hosting in-house for better support and maintenance. . 

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 c) Financial analysis

Financial Plan 
The following are the summarized points from The Online secondhand book store’s financial
plan.  All charts and tables supporting these results are included in the appendix at the end of
the business plan:

 The Online secondhand book store will generate assertive revenues by the end of year
one.
 The Online secondhand book store will start reporting sustained profits during the 9th
month of the 1st year.
 Sales and profits by year three will top 1.5x that of year one.
 The Online secondhand book store will require an initial investment in capital to
finance the marketing campaign and launch strategy.
 The Online secondhand book store will require additional investment to fund
additional Web development, sales and marketing efforts and general operating
expenses.

The Online secondhand book store will provide a complete student-to-student marketplace. 
Investment contacts have already been approached and their expressions of satisfaction and
encouragement are numerous.  We intend to continue our advances with more unique and
effective business solutions for the the college market.  Based on the attached financial
projections, we believe that this venture represents a sound business investment. 

Important Assumptions
The financial projections are based on the following assumptions and facts for the industry as
outlined in our market analysis:

 As of 2003, college students spend and estimated $200 billion annually.

 There are over 15.8 million college students.
 The founders have contributed significant capital.
 The fee for posting textbooks will equal 50 per textbook.
 The fee for posting classifieds will equal 100per classified.
 The sales margin for products sold will average 15% and vary based on product.

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In order to implement The Online secondhand book store Phase 1 marketing campaign and
launch strategy, we are seeking an initial seed investment of 1500000.  An additional
investment of 200000 will be required for operational expenses, continuing marketing
campaigns, additional website enhancements, maintenance and support as necessary to
establish and maintain The Online secondhand book store as the leading online student-to-
student market place.

Use of Funds
Initial funding proceeds will be used primarily for marketing, additional website development
and maintenance.  All the equipment needed will be leased or purchased, and included in the
operational expenses.  The rest of the funds will be used as working capital to maintain the
operations until revenues generated by The Online secondhand book store will be at the point
where we can sustain operational expenses.

Exit Strategy
The financial projections indicate that The Online secondhand book store will have generated
enough cash in the next five years to permit the exit of the outside investors if so desired.  It
is the founders’ choice to continue with the company’s profitable operations until The Online
secondhand book store is presented with a viable offer for acquisition or the opportunity of an
IPO is contemplated.

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 5. Drawing functional plan

Product

online book shop gives most ideal choices to purchase used books on the web, and you can
do shopping on the web as they colossal Inventory of new, second hand, old and pre-utilized
books by Editorial Team 25 February 2022 brief read Despite the rising fame of digital books
and computerized distributions, conventional printed books are as yet not precisely modest.

Online Book store is an internet based web application where the client can buy books on the
web. Through an internet browser the clients can look for a book by its title or writer, later
can add to the shopping basket lastly buy the books.

India has a huge understudy populace as is likewise the most youthful country on the planet
at present with most of residents matured in the research or working populace. In any case,
with countless understudies in the oppressed segment, it isn't workable for everybody to
purchase new reading material for school, school or test planning consistently.

Indeed, even in metropolitan regions and working class families, a more noteworthy number
of understudies are presently selecting to purchase recycled course readings in the wake of
realizing that they will no doubt auction it after the year closes.

Besides, the new National Education Policy (NEP) 2020 passed in mid-year focuses on a 100
percent Gross Enrollment Ratio (GER) in school training by 2030. According to the training
service, the understudy populace developed by 8 lakhs in 2018-2019 and September 2019
information showed that the complete number of understudies was 3 crore 74 lakhs!

Accordingly, the interest for spots to find recycled course books has just expanded. With the
world moving on the web in the Covid-19 pandemic, numerous web-based sites have
likewise come up which sell used books or proposition books for lease.

• Recycled course readings are a lot of popular for secondary school and understudies
in India.

• Aside from the renowned regions to purchase used books in India, there are a few
decent sites to lease or purchase books from too.

• A considerable lot of these spots let you sell your own books too.

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We will establish our services in two phases, in first phases we will provide the facility to buy
and sell the college books. We will also provide different products may be after one year after
getting some profit like: electronics and appliances, flowers and gifts, accessories, stationary
etc.

Price

In this project we are investing 5 lakh rupees. In this we use 3.5 lakh as initial investment,
and 1.5 lakh for the working capital. And our operating margin is 10%. And the discount
given to customer is 15%.and the courier charges is 10%.

Place

the website will be available for all over the india.

Promotion

The overall advertising and promotional objectives is:

“Acquire customers and generate sales”.

The various marketing & promotional strategies to be followed are:

Offer special discount coupons for customers’ next purchase.

College Direct mail marketing.

Posting Flyer in and around colleges.

Sponsorships of campus or community events.

Local newspaper advertising.

Registration with all the major search engines.

Word of mouth or Referral sources.

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SEGMENTATION, TARGETING AND POSITIONING:-

Segmentation:-

Dividing a market into distinct groups with distinct needs, characteristics, or behaviour who
might require Separate products or marketing mix. On these following bases we are doing
segmenting.

Targeting:-

The potential segment which we are targeting consists of large no. of college students base
enrolled in more than 40 colleges in Assam region. In the first phase we are targeting only
Assam region but later on in the coming years we will be expanding our business across the
country.

Positioning:-

“Creating a image in the eyes of customer”

For position we provide good and fast services like delivery in 24 hours after placing the
order, its create our unique image in the eyes of customer. We provide good quality books at
the reasonable prices.

Operational plan

It is not easy to specify what exactly to be included in operational section of the business plan
because many of the operational plan details depends upon the nature of the business itself.

It includes:
Will the company be business-to-consumer/ business-to-business?

Will the business manufacture a product, deliver a service, offer goods for sale, or distribute
goods for others?

Will the business offer a product or service, or a range of products and services?

Will the company have a bricks/ physical presence, or sell strictly over the Web?

Will the business be a large company, a medium-sized enterprise, or a small firm?

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Formally operation is the process through which resource input are converted into useful
output. But today operation is where value is produced. It describes how it efficiently
produced. So there is need to understand the process that creates the value preposition and
how this process contributes to the success of the business.

Companies should consider:

First Part: Step by Step Approach

Business location.

Operating facilities.

Operating hours.

Purchasing procedures.

Operating procedure.

Inventory management procedures.

Customer service procedures.

Productivity

Management

Second Part: Establishing a Web presence,

Each e-business will have to face following operational aspects:

Web site development (including technology)

Web site operations (including mechanism)

Third Part: Anticipated Expansion

Our e-business will also have a physical presence along with web presence from where we
will get the supply of the books. It is cost effective because of the less transportation cost.

Operating Hours:
Simply books intend to operate 24*7. We will be operational year round.

Operating facilities and equipment:

The warehouse cum office will accommodate the necessary office equipment such as
computers, photo copier, and other engineering equipment. In addition, we will require
specialized Office Equipment and Furniture. This capital purchases will increase work
effectiveness, enhance professionalism and will prepare the business for the forecasted
demand for services.

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Operating Procedure:
This subsection outlines the day-to-day operating procedures that describe how the value sold
to customers is created.

For Sale:
Customer

Vendor (web) Courier

Supplier

For Resale:
Customer 1

Vendor

Customer 2

For sale our supply chain will move according to figure1. Customer will place the order
online at our website for the book he wants to purchase. We, the vendors, will forward the
order to our suppliers over phone or email. Courier companies pick up the order from
supplier and deliver it to the customer in 24 hours.

For resale our supply chain will move according to figure2. Customer, who wants to sell their
second hand books, will contact the vendor and get the one-third price of the book and the
customer, who wants to purchase already used books can place an order on the website.

Distribution:
For distribution, we need not to have any manpower so there is no need of labor employment.
Our distribution will be handled mainly by the courier company named as fedex express.
Other courier company requirement will depend on the seasonal demand like
dtdc,xps,ups .They will deliver our product in 24 hours within Delhi.

Purchasing Procedures:
We will purchase on bulk quantity from our supplier before the commencement of new
session. The order will be placed on phone or through email.

We will purchase only those books that will recommend by the major colleges in their syllabi
of new session to fulfill the demand of our target college students.

Inventory Management Procedures:

Inventory represents a substantial investment of funds and the ability to effectively control
inventory levels.

Initially the books will be stored in a bulk quantity because the demand of the books will be
high at start of a new session in the month of July-august. After that we will keep less

18
inventory of it but we will have the enough capacity to meet the requirement. Then we will
keep inventory of the books of competitive exam. Inventory of second hand books will be
managed with care too.

Customer Service:
This part includes an order fulfillment. When the order will be placed, an immediate action
will be taken by the operational department. Courier Company will receive an email each
time a customer makes an order. They will further process the order by picking the product,
packing, and shipping it directly to the customer’s place in 24 hours. The two courier
companies will be hired for this purpose.

Other services includes that the regular customers will be updated about the new books and
other related books of their courses. If any book will not be available at the time of request
then related e-book links would be refer to them.

Productivity:
Customers constantly demand better services so productivity will only be increased with
adequate internal communication. More emphasis will be given on it so that order will be
communicated clearly and quickly to the processing department.

Website Development:
Our web site will form the core of our bookstore business and will provide many of the cost
advantages necessary to compete with traditional and Internet booksellers.

Initial programming of the web site will require basic SQL, Graphics design and
programming of forms processing scripts so that customer will submit an order. The other
challenges will be:

Design and develop a fully functional dynamic web site capable of managing the transaction
process from initial customer contact through order processing;

Design and develop tutorial aids.

Post online syllabi with university course listings.

C) Financial plan

fundraising

The booktastic will go with Crowdfunding raises funds for a business from a large number of
people, called crowdfunders. Crowdfunders aren’t technically investors, because they don’t receive
a share of ownership in the business and don’t expect a financial return on their money . Instead,
crowdfunders expect to get a “gift” from wer company as thanks for their contribution. Often, that
gift is the product we plan to sell or other special perks, like meeting the business owner or getting

19
their name in the credits. This makes crowdfunding a popular option for people who want to
produce creative works (like a documentary), or a physical product.

If we are not able to collect the required fund from the crowdfunding we will go with investors.
Who will gives us the required fund for business capital. Venture capital (VC) is a form of
private equity and a type of financing that investors provide to startup companies and small
businesses that are believed to have long-term growth potential. Venture capital generally
comes from well-off investors, investment banks, and any other financial institutions.

Venture capital financing is funding provided to companies and entrepreneurs. It can be

provided at different stages of their evolution, although it often involves early and seed
round funding.Venture capital funds manage pooled investments in high-growth
opportunities in startups and other early-stage firms and are typically only open to accredited
investors.

To execute The Online handed down book shop Phase 1 advertising effort and send off
procedure, we are looking for an underlying seed venture of 1500000. An extra venture of
200000 will be expected for functional costs, keeping on promoting efforts, extra site
improvements, upkeep and backing as important to lay out and keep up with The Online
handed down book shop as the main web-based understudy to-understudy commercial
center.

Utilization of Funds

Introductory subsidizing continues will be utilized basically for advertising, extra site
advancement and upkeep. All the hardware required will be rented or bought, and
remembered for the functional costs. The other assets will be utilized as working funding to
keep up with the activities until incomes created by The Online handed down book shop will
be where we can support functional costs.

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 D) Organisational plan

Marketing department

The major job of the marketing team is to bring the book to the public view. They are
responsible for the sales income and brand awareness. Generally speaking, they make
h
c
O
T
C
s
n
m
t
r
a
p
e
d
promotion, campaign, and activities on online or offline platforms to draw people’s attention
and encourage them to play the book and pay for it. Also, the customer service team need to
deal with the problems and collect the data information for the development team for better
improvements

Finance department

The functions of a finance department mainly include planning, organizing, auditing,

accounting for and controlling its company’s finances. The finance department also usually
produces the company’s financial statements. Here is the finance department org chart.

Human resources

The administrative work can encompass a wide variety of duties, such as general office
management, assisting an employer, answering phones, speaking with clients, clerical
work (including maintaining records and entering data), or a variety of other tasks. And
the HR responsibilities include recruiting new employees, maintaining benefits and
payroll, mediating conflicts, engaging in training and development, and keeping up to
date with tax laws and labor laws.

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Human resources plan

Management and Organization

The strength of management team stems from the combined expertise in both management
and technical areas. The just click book store recognizes that additional staff is required to
properly support marketing, sales, research, and support functions. Currently, the book store
is supported by three people with experience in e-commerce strategy, website architecture
and design and graphic design. Additional employees may be required in the areas of senior
level management, Web development, marketing, sales, human resources/recruiting,
administration, customer support and other critical operational positions.

We will utilize current college students to fill positions in the areas of regional campus
marketing, local advertisement sales, administration, customer support other non-critical
operational positions. These positions may be full-time, part-time depending on the local
market. Using current college students will enable the store to receive inexpensive local
employment and valuable market feedback from the target market while also providing real
world work experience to college students.

Managers

Depending on the scale of wer book store online store operation, having a manager to help
run wer online store is also an important move. We want a manager who can get the most out
of wer employees while also having a knack for keeping wer business healthy. When
possible, consider hiring a manager who has book store online store experience and has
proven results in their past line of work. The manager will be given a fixed salary rs 20000
which will increased if the business is growing.

Staff

The staff of 3 people will be in each department and they will lead by the manager of the
department. Once we have wer team ready, make sure people know about wer book online
store. Tell wer new employees to share the word with their friends. This a great way to get
some positive reviews and honest feedback on wer book

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 6. Project report preparation

Even if you have very little money, you can gather enough books to fill an eStore and start
an online business for less than a few hundred dollars – including the inventory. There are
several great ways to find used books, magazines, videos, and even video books for free, so
you should be able to build enough of an inventory to start your own business. But you'll
have to tend to a few things before you begin building up your stock. 

Start by choosing a name for your business, writing a business plan, and determining the
legal requirements in your state for starting a business. They can vary from state to state.
Then follow these easy steps to get your business started. 

Stock Up 

You can get books for free or for next to nothing to build an initial stock of used books.
Numerous websites are out there to help you out, such as FreeCycle, PaperBack Swap, and
BookCrossing. Go to yard sales. Shop discount racks. Hunt up deals on Amazon. Check with
publishers for discounts on bulk orders, especially on books that have been out of print for a
while. Copies are probably sitting in their warehouses with nowhere to go so they might be
glad to hear from you. 

Get a Federal Tax ID Number 

You'll need a tax ID for your tax returns, as well as for business licenses, bank accounts and
any permits your state may require. Go to the website of the Internal Revenue Service and
apply online. It's free. You should have a number within about two weeks. 

Register Your Business Name

The process for registering your business name can vary from state to state. Sometimes it's
free, but it usually costs less than $25 even if there's a fee. You'll have to decide on a name
and make sure no one else within your state is using it. You can usually do this online. Your
state's website should walk you through the steps to register a business name. 

Get a Business License

Not all local jurisdictions and states require business licenses for online operations. Contact
your city hall or your county clerk to find out if you must take this step. Go online to your
state's website to learn state requirements. Even if you must get a license, it may be free, and
it probably won't cost more than $25 or so. 

Buy a Website Domain Name

Visit GoDaddy, Google Domains or any number of other sites that allow you to claim a
domain name so you can park your business on the Internet where traffic can find you. It can
be as cheap as $9.95 a year. 

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Find Free Website Hosting Offers

It sometimes goes hand in hand with buying your domain name. Services usually offer you
the option to purchase hosting as well. They're often free, but you get what you pay for.
Many offer better features and support if you pay a nominal fee.

Use public domain software, which is unrestricted and free, or open source software – there
are often restrictions on these programs, but they are also free.

You're on your way after you lay these things in place. If you're not really Internet savvy and
some of these steps leave you scratching your head, consider taking a class or two to bring
you up to speed before you jump in with both feet. 

7. Evolution, review and control

Anticipated Expansion:

Our online bookstore will begin its operations by focusing 40 prestigious colleges in New
Delhi. It expects to expand its model to include all colleges of major areas of India within
five years. With this, number of students and faculty would be increased so we will expand
our product line to include the latest innovative educational tools. As just click book store
increases its product line and its market penetration in the graduate education sector,
economies of scale and the company’s online business model will help reduce operating costs
and increase profit margins.

Just click book store also plans to maintain a comprehensive database of customer
information and preferences in order to customize our services to each individual, decipher
customer interest patterns, and cross sell related products to these customers.

Customer Service:

This part includes an order fulfillment. When the order will be placed, an immediate action
will be taken by the operational department. Courier Company will receive an email each
time a customer makes an order. They will further process the order by picking the product,
packing, and shipping it directly to the customer’s place in 24 hours. The two courier
companies will be hired for this purpose.

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Other services includes that the regular customers will be updated about the new books and
other related books of their courses. If any book will not be available at the time of request
then related e-book links would be refer to them.

Consumer retention

Word of mouth is often a small business’ most powerful business tool. Ensure we attract
repeat customers by delivering a consistently fun experience every time. If the party attendees
walk away smiling, they’ll likely share their experience far and wide.

Additionally, we’ll want to be sure we’re listed in all the local directories and that wer
website is informative and user-friendly. Wer biggest source of income will be children’s
parties. Remember that parents are busy and often short on time - if prospects don’t have
multiple options for booking their event, they’re likely to take their business elsewhere.

Consumer feedback and discount

We will regularly ask the consumer feedback and the feedback will be taken and we will
prove according to the consumer feedback. And there will be discount given to the consumer

Conclusion

 The switch from written books being from bookstores to being ordered online or even just
digital copies has had profound effects on the industry including bookstores and libraries and
the general people of the world. The positives include easy access for everyone and cheaper
books along with saving natural resources.

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