BREAKING

NEWS
EXCLUSIVE
 LIVE

COMMUNICATION
IN VARIOUS
PURPOSES

OMMUNICATION IN VARIOUS PURPOSES COMMUNICATION IN VARIOUS PURPOSES COMMUNCATIO

TODAY'S NEWS

PURPOSE OF SPEECHES AND

01 COMMUNICATION 02 PUBLIC SPEAKING

03 TYPES OF SPEECHES 04 INTERVIEW

 INTRODUCTION
In written form, face-to-face, or through such media as
television and the internet is a “social process”
Involving “the transfer of information and understanding
from one person to another person.”
 01
PURPOSE OF
COMMUNICATION
 INFORMATIVE EXAMPLES
● Convey information
factually. 1. Informative Speeches
2. Presentation
● Generally centers on
3. Reports
talking about the people,
4. Informative Essays
events, processes,
5. Visual Aids
places, or things.
Input new learning,
●
TIPS FOR INFORMATIVE
enhance prior
knowledge, confirm a PRESENTATION
concept, alleviate ● Stick to the facts.
comprehension of an ● Avoid repetition.
idea, or explain a ● Make it clear.
process or procedure.

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PURPOSE OF COMMUNICATION
OSE OF COMMUNICATION PURPOSE OF COMMUNICATION PURPOSE OF COMMUNICATION PURPOSE OF COMMUNICATION PURPOSE OF COMMUNICA
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Osborn (2009) purports that informative

communication arises out of three deep
impulses.

1. We seek to expand our awareness of the word

around us.
2. We seek to become more competent.
3. We have an abiding curiosity about how
things work and how they are made.

OSE OF COMMUNICATION PURPOSE OF COMMUNICATION PURPOSE OF COMMUNICATION PURPOSE OF COMMUNICATION PURPOSE OF COMMUNICA
 PERSUASIVE
● Intended to shape, 5. Billboards
reinforce, or change the 6. Research and Business Proposals
7. Persuasive Message
responses of another or
others. TIPS FOR PERSUASIVE
It is pushing across an
●
PRESENTATION
idea and convincing
people or readers to ● Create an Emotional
support the idea you Connection Between You
want to convey and Your Listeners.
● Tell Them a Story (or
EXAMPLES Two).
1. TV ● Speak With Conviction.
2. commercials ● Provide a Choice of
3. Periodical Alternative Solutions.
4. advertisements

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PURPOSE OF COMMUNICATION
OSE OF COMMUNICATION PURPOSE OF COMMUNICATION PURPOSE OF COMMUNICATION PURPOSE OF COMMUNICATION PURPOSE OF COMMUNICA
 ARGUMENTATIVE
● Involves two or more EXAMPLES
individuals responding 1. Debate
to one another’s claim 2. Meeting 'de Avance
and support for such a 3. Court Hearings
claim. 4. Argumentative
● it is a logical and Speeches
reasoned way to
demonstrate one’s point TIPS FOR ARGUMENTATIVE
of view, belief, PRESENTATION
conclusion, or position
● It is a one-way debate.
● Set out to believe that ● Move the reader to
your idea is better based action.
on the various reasons ● End with a punch.
that you have at hand.

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PURPOSE OF COMMUNICATION
OSE OF COMMUNICATION PURPOSE OF COMMUNICATION PURPOSE OF COMMUNICATION PURPOSE OF COMMUNICATION PURPOSE OF COMMUNICA
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Lucas (2007) claims that to avoid

defective argumentation, the following
must be avoided:

1. Defective evidence
2. Misuse of facts
3. Inappropriate evidence
4. Defective Patterns of reasoning
5. Evidential fallacies

OSE OF COMMUNICATION PURPOSE OF COMMUNICATION PURPOSE OF COMMUNICATION PURPOSE OF COMMUNICATION PURPOSE OF COMMUNICA
 02
SPEECHES AND
PUBLIC SPEAKING
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PUBLIC SPEAKING

Is a way of making your ideas public - of sharing

them with other people and of influencing other
people.

PUBLIC SPEAKING PUBLIC SPEAKING PUBLIC SPEAKING PUBLIC SPEAKING PUBLIC SPEAKING PUBLIC SPEAKING PUBLIC SPEAKING PUBLIC SPEAKING
 03
TYPES OF SPEECH
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The principal purpose of this kind of speech

lies in one or more of these four techniques.
1. Informative - This speech serves to provide interesting
and useful information to your audience
2. Demonstrative- This has many similarities with an
informative speech. However, it contains actions or
demonstrations to clearly illustrate the topic.
3. Persuasive - A persuasive speech works to convince
people to change in some way: the way they think, the
way they do something, or to start doing something that
has not yet been done.
4. Entertaining- The speaker provides pleasure and
enjoyment that make the audience laugh or identify with
anecdotal information

PUBLIC SPEAKING PUBLIC SPEAKING PUBLIC SPEAKING PUBLIC SPEAKING PUBLIC SPEAKING PUBLIC SPEAKING PUBLIC SPEAKING PUBLIC SPEAKING
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Three major differences between

conversation and public speaking
(Lucas, 2015):

● Public speaking is more highly structured.

● Public speaking requires more formal
language.
● Public speaking requires a different method
of delivery.

TYPE OD SPEECH TYPE SPEECH TYPE OF SPEECH TYPE OF SPEECH TYPE OF SPEECH TYPE OF SPEECH TYPE OF SPEECH TYPE OF SPEECH TYPE OF SPEECH
WAYS OF DELIVERING A SPEECH
READ
● A read speech or reading from a manuscript is
the word-for-word iteration of a written
message.
MEMORIZED
● The memorized speech is the recitation of a
written message that the speaker has
memorized.
IMPROMPTU
● An impromptu speech is not rehearsed. This
type of speaking is a presentation of a short
message without prior preparation.
EXTEMPORANEOUS
● An extemporaneous speech is the presentation
of a planned and rehearsed speech using
minimal notes
BREAKING
NEWS
EXCLUSIVE
 04
INTERVIEW
 INTERVIEW
An interview is a two-party interaction in
which at least one party has a specific,
serious purpose, and that usually involves
asking and answering questions.
 CHARACTERISTICS OF AN INTERVIEW

1. Interviews always involve two parties.

2. Interviewing is always purposeful.
3. There is a focus on asking and answering
questions.

PLANNING AN INTERVIEW ( ADLER, 2012)

● Define the goal.

● Identify and analyze the other party/respondent.
● Prepare a list of topics.
● Choose the best interview structure.
● Consider possible questions.
● Arrange the setting.
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Conducting an interview (Adler

et al., 2012)

● Open with a greeting and an orientation.

● Perform several tasks during the question
and answer phase of the discussion.
● Close with a satisfactory conclusion

NTERVIEW INTERVIEW INTERVIEW INTERVIEW INTERVIEW INTERVIEW INTERVIEW INTERVIEW INTERVIEW INTERVIEW INTERVIEW INTERVIEW INTERVIEW
BREAKING
NEWS
EXCLUSIVE
 OUR ANCHOR

ANTIDO
JESSEN ANN
 OUR REPORTERS

ALESSANDRA AMORES
AMAYA HEIKO MARIE SHAYE
 OUR REPORTERS

AMAYA AMACNA ANDRIN

JESRIEL AMACNA
PEARL JIFF SYVELLE ROSE
PEARL JIFF
REFERENCES
https://www.scribd.com/presentation/416291335/Communication-for-Various-P
urposes

https://purposivecommunication.tech.blog/2019/03/10/communication-in-vario
us-purposes/

https://studylib.net/doc/25416643/week-7-communication-for-various-purpose
s
https://www.youtube.com/watch?v=4X79GLU3Z1k

https://www.scribd.com/presentation/416291335/Communication-for-Various-P
urposes

https://purposivecommunication.tech.blog/2019/03/10/communication-in-vario
us-purposes/
THANKS!

Does anyone have any questions?

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