RIZAL TECHNOLOGICAL UNIVERSITY

COLLEGE OF BUSINESS AND ENTREPRENEURIAL TECHNOLOGY

Activity Guidelines
Radio Advertisement
1. Each group must create a 30-second radio ad on the designated product. (Please see
groupings in appendix 1 with the product)
2. You are to provide a proposal of your own Brand Name, Tagline and Concept – short
description of your product with features and the target audience. (Please see format of
Proposal in appendix 2). Send this first and upon approval you can proceed with the
creation of your ad.
3. You can use any form of audio effects (please indicate in the latter part of the audio “for
educational purposes only”).
4. To be submitted on or before November 27, 2021
5. Submit via e-rtu in .wav, .m4a or .mp3 file format ONLY
6. RUBRIC is as follows:

CRITERIA SCORE
Audio Quality 20%
Creativity 30%
Clarity of the message 20%
Recall (retention) 30%
TOTAL 100%

Print Advertisement
1. Each group must create a print ad on the designated product. (Follow the same
groupings as before)
2. Please indicate in the fine print of your print ad “for educational purposes only”.
3. To be submitted on November 22, 2021. Submit via e-rtu in .jpeg or .png file format.
4. RUBRIC is as follows:

CRITERIA SCORE
Impact 30%
Creativity and Design 20%
Copywriting 30%
Memorability 20%
TOTAL 100%

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 RIZAL TECHNOLOGICAL UNIVERSITY
COLLEGE OF BUSINESS AND ENTREPRENEURIAL TECHNOLOGY

TV Advertisement
1. Each group must create a 30-second tv ad on the designated product. (Follow the same
groupings as before)
2. Be creative with your TV ad. (please indicate in the latter part of the video “for
educational purposes only”)
3. To be submitted on or before December 4, 2021.
4. Submit via e-rtu in .mp4 or .mov file format.
5. RUBRIC is as follows:

CRITERIA SCORE
Video Quality 15%
Creativity 20%
Content 30%
Clarity of the message 20%
Recall (retention) 15%
TOTAL 100%

Proposal
1. The proposal should encapsulate the brand name, tagline, target audience and a brief
description about the product.
2. It must be sent via e-rtu in pdf file, following the format in Appendix 2. Any font style can
be used, as long as it is readable using default margins (1 inch per side). You can submit
within the week so you can proceed with creating your ads.
3. The proposal is going to serve as guide for your upcoming activities: radio, print and TV
ads. So, make sure to be as detailed as you can but make it brief and straightforward.

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 RIZAL TECHNOLOGICAL UNIVERSITY
COLLEGE OF BUSINESS AND ENTREPRENEURIAL TECHNOLOGY

APPENDIX 1

Please refer to groupings provided before

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 RIZAL TECHNOLOGICAL UNIVERSITY
COLLEGE OF BUSINESS AND ENTREPRENEURIAL TECHNOLOGY

APPENDIX 2
Product Proposal

Product Name: Tea

Brand Name: Jasmine Tea House

Tagline: “Creator of premium tea”

Target Audience:

Brief Description:

Jasmine Teahouse is a new tea room in the quaint New England town of Simsbury, Connecticut. Jasmine
Teahouse is a Limited Liability Corporation, managed by its owners, Earl and Lady Grey. Earl Grey has five
years of experience managing a successful boutique coffeehouse in a similar locale in Maryland. His love
and knowledge of teas will make the transition to owning and running a teahouse a natural step. Lady
Grey has 3 years of training as an herbalist and worked for 4 years as a teatender in Boston. She is
currently training to be a nutritionist; her knowledge of the health benefits of tea will help our marketing
and sales efforts.

Jasmine Teahouse will offer a full range of teas (hot and iced), as well as pastries, premium chocolates,
tea accessories, and loose teas for taking home or giving as gifts. Lady Grey is a master teatender, and
Earl has been learning proper brewing techniques from her for the last four months. We will train all of
our teatenders in the proper storage, brewing, and serving of each kind of tea.

The American tea market is growing rapidly. Tea sales have increased 165% over the last fifteen years,
with the number of tea rooms offering sit down service rising about 15% to about 1,500 shops. American
interest in tea certainly owes some of its increase to the proliferation of gourmet coffee shops around the
country in this same period. Most of working America has accepted the idea of expensive hot beverages
as affordable luxuries, thanks to the marketing efforts of Starbucks, Seattle’s Best, and so on. At the same
time, fashion is always on the move – now that fancy coffee drinks are so widely accepted, savvy
consumers are looking for new, more unique treats to enjoy. Starbucks estimates that 7% of its $12
billion annual sales currently come from tea.

In Simsbury, our potential clientele is divided between local residents and tourists (roughly 100,000 per
year, in all seasons). We expect to easily generate sales to existing committed tea drinkers, who will
immediately recognize the quality of our products and services. Marketing to the much larger local
groups who are not yet familiar with premium teas will emphasize our atmosphere (cozy, intimate,
luxurious), our prestige-value (high prices, the sophistication of having a favorite “exotic” tea type), and
our wide array of potential gifts (gift baskets, chocolates, loose teas and tea accessories). Sales to tourists
depend on a highly-visible location, association with the quaint charm of our town, and promotional
efforts in cooperation with other local businesses.

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