Obligatory Instructions

Title: Mind Mapping

Subtitle: Examining the Inner Workings of the Mind
Minimum Word Count: 25.000 Words
● More is even better and preferred - there is no maximum word count.
● The references + disclaimer will be deducted and do not count! If you’re
oriented towards the word count in Microsoft Word, you probably have to aim
for 26.000+ words, since the disclaimer and your references will add up to
around 1000 words.

Short summary about the book

This book aims to guide readers on the fundamental knowledge of mind mapping, its
importance in every aspect of life, and unleashing the brain’s full potential by
examining the inner workings of the mind.

Important Note - Read the entire document before

starting on this project

Please include the word „Cake“ in your proposal so we know you had
a look at this document.
Table of Contents

Notes For Our Collaboration On This Project

How To Work Through This Outline
Content Requirements
Content
References
Images, Tables, Diagrams, And Other Graphics
Direct Citations
Proofreading
Formatting

Writing Characteristics
❌ Writing Mistakes
✅ Writing Style
✅ Writing Tone
✅ Writing Principles

Book Structure
Introduction
Following A Specific Formula
When To Write It
Characteristics
The Formula

Conclusion
Chapter Names
Outline
Reader Avatar
Outline Overview
Outline Requirements
Chapter Outline
Notes For Our Collaboration On This Project

● The quality of our books is the foundation and the absolute most important component of
our publishing business.
● We will not accept this book if it’s not at its highest possible quality and “reader ready.”
● A good benchmark to test this is asking yourself Would I be happy and satisfied to
spend not only my money but also my valuable time on this book?
● We live by the mantra of the famous investor and Warren Buffet’s business partner,
Charlie Munger, “Don’t sell anything you wouldn’t buy yourself.”
● For the best results, we should build a healthy relationship and work together through
the writing of this book.

If you can’t tell already, quality is #1 when it comes to our books.

The reason we chose to work with you is that we trust you will complete the job at the highest
standards.

We are very excited to be working on this project with you and creating the best book yet on this
topic. If you have any questions, please reach out to us.

We created a Frequently Asked Question file, to cover some

technicalities about our collaboration

How To Work Through This Outline

As you will see, there’s a lot to cover and take care of for this book. That’s why we want to give
you some further tips on how to approach the creation of the book and how to work through this
document.

● Take your time and have a thorough read of this document to fully understand what you
have to take care of.
● Once you’ve read everything, figure out which areas are relevant for you at this moment
in the process and dive deep into them - ignore the sections that you do not need to
consider at this stage.
For example, do not have any further look at how to name chapters or how to write the
introduction - you will do these things in the end. Not knowing the details of these
 sections will not have any negative consequences for you. More likely, you can fully
focus on your current step and get a better outcome.

Here’s a quick overview of when to dive deep into which section during the book creation
process:

Before doing research

● Outline
● Book Structure
● Content Requirements

Before starting to write the book

● Writing Characteristics

After the book is written

● Conclusion
● Naming Chapters
● Introduction
Content Requirements
Content
● In-Depth: Rather than listing several aspects and describing/ explaining them in a few
sentences, pick the most important and relevant aspects (not more than 5) and provide
detailed information about them.
● Original & Interesting: Focus on novel ideas and avoid inserting common knowledge
statements. Information people have heard over and over again will be perceived by the
readers as filler content.
● Practical Advice:
○ The 5W’s: Do not merely describe things and circumstances. Make sure you
answer the 5Ws: who, what, when, where, why (and how, where applicable), on
each section and subsection of the book.
○ Examples: Use relatable examples, formulas, and case studies to illustrate your
points.
● Reader Avatar: Content is written with the reader’s avatar in mind.

References
● Reference List: All references will be listed in the specific references chapter at the end
of the style sheet that we’ll provide and that you have to use for writing the book.
● Scientific Sources: Content needs to be backed up by science. Use scientific studies
from renowned journals to prove your writing. At least 20 studies (primary sources) for
the whole book are required!
● Other Sources: Any other good sources like famous books, besides the previously
mentioned scientific studies, can be provided as well in the references chapter. Keep in
mind that the required total number of sources will be higher than 20 if you use other
sources than scientific studies (primary sources). PsychologyToday, for example, is not
a primary source!
● Referencing System: Use the Harvard OR the APA referencing system. Stick to the
one you prefer and use footnotes in the text for each specific piece of evidence. But do
not use a footer, just link each footnote in the text to the references chapter at the end of
the style sheet that we provided you with for writing the book, where all references will
 be numbered. The numbers in the text do not have to be clickable, but please use
hyperlinks for the sources in the references chapter. -> It will look like this:

Images, Tables, Diagrams, And Other Graphics

● Visual elements are not a must but are highly appreciated. They can greatly increase the
quality of our book.
● If you use them, do not use elements that infringe any copyright, personal or proprietary
rights of others. Only use copyright-free elements that are allowed for commercial use.
● Creating your own visual elements is fine. Canva is a great free tool you can use.

Direct Citations
● Keep direct citations at a minimum. If you use them, make sure to only use short ones.

Proofreading
● Proofread the book manually + electronically in the end. You can use Grammarly or
similar software.

Formatting
In addition to this template, we provide you with a style sheet. This should be your only file for
writing the text of this book.
As much as one tries, copying text from one source to paste it in another will always result in
more work than simply writing in the recommended sheet. So please type your content
DIRECTLY in the style sheet.
Writing Characteristics

❌ Writing Mistakes
● Repetitions
● Wordiness, Unspecificity, Filler Information & Fluff
● Passive Voice - for example
○ ❌Passive Voice: The squirrel was chased by the dog.
○ ✅ Active Voice: The dog chased the squirrel.
● Complex & Long Sentence Structure - for example

● Sentences And Words Like:

○ “Thank you for purchasing this book”
○ “We hope you will like it”
○ “Please do not hesitate to read on”
○ “The reader”, “in this book”, “this book” (Several times)

✅ Writing Style
● Popular Scientific
● Clear & Specific
● Informative
● Actionable
● Easy To Understand And Follow
● Entertaining
● Engaging
● “Good Flow”
✅ Writing Tone
Voice Frame #1: Conversation with a friend
● Common mental frame to use. Envision yourself talking to a friend.

Voice Frame #2: Help a stranger heal the same pain you had
● This is very similar to the “conversation with a friend” frame. Envision yourself helping a
stranger solve a stringent problem.

➡ Combine the two. If you envision yourself talking to a friend AND helping them through something
difficult that you’ve already done, it will result in the best approach.

- Both of these methods allow you to get out of your way and let your voice come through
naturally.
- Why? Because you aren’t actually thinking about your voice. You are focused on the
reader. Focusing on the reader, rather than on yourself, is a superpowerful technique
you can use at every stage to create an effective, successful book.
- Don’t worry about being a writer. Just help people, and your voice will shine through.

✅ Writing Principles
1. Short (this is the most important one!)
● Keep your writing short on all levels.
○ Short chapters, usually no more than 4k words. Short paragraphs, of 2-3
sentences.
○ Short sentences, between 5 and 20 words.
○ Even shorter words, less than 12 characters.
How many times have you seen someone use big words to mask their lack of
true understanding? Hey professor, throwing in “obsequiousness” doesn’t make
you sound smart, it just tunes people out.
● Make it as short as possible, without leaving anything out. Short does not mean
missing essential content!
2. Simple
● Simple words and sentences force you to write in plain English. Even difficult and
complex ideas can be broken down into small words and short sentences.
 ● If you cannot explain your idea simply, it probably means you don’t fully
understand it.
● Simple words and sentences also help more readers understand your writing.
● Any word that’s not absolutely necessary to convey your point must go.
3. Direct
❌ Passive voice, jargon, multiple clauses, heavy use of adjectives and adverbs.

✅ Make each sentence a single, clear statement. Connect it to the sentence before,
and the sentence after. Don’t put multiple thoughts in one sentence.
Book Structure
● Chapter Hook
○ What: This should be a personal story, an anecdote, a question to the reader, a
shocking statement, or anything that draws in the attention and sets up what is
about to come in the chapter.
○ The main thing, before you get into the content, is to show why it matters.
○ How: Do not be intimidated by this—all you really need to do here is tell a good
short story, or anecdote, or introduce a fact that is engaging. It might not even be
longer than a great tweet.
○ The best chapter hooks tend to be emotionally intense, or some sort of mistake
(which is, usually, emotionally intense).
○ The best way to start a chapter is by “coming in late.” Begin with a scene or a
quote or something that jumps right into the point you are making.
○ Some other things to think about when finding your hook:
■ Is counterintuitive and it violates expectations or reverses them
■ It’s not going to be the first story you think of
■ It’s the story people always ask you about
■ It is never the story that makes you look the best

● Thesis of chapter
○ Once you’ve written the chapter hook, then you plainly state what you will
discuss in this chapter.
○ Essentially, you tell them what you’re going to tell them.
○ This should be the same or similar to the key takeaway in the Table of Contents.

● Supporting content
○ This is the bulk of each chapter and the main content.
○ Subchapters: You’ll notice that we haven’t included any subchapters. This will
give you more flexibility in your writing process. Figure out subchapters as you
write. If you come up with a subchapter, make sure it has at least 500 words -
otherwise, there’s probably no need to delimitate it.
○ Requirements: The aspects mentioned here are the minimum requirements - so
make sure you integrate all aspects listed here.
○ Use these questions to fill out this section even further:
■ What is it/What is it not? The second part is important when there are
similar words that most people use interchangeably, even if they have a
different meaning; for example, efficient and effective mean different
things.
■ The science behind it
■ Where? Where does it apply?
 ■ Who? Who is this for or who is involved?
■ When? Is there a concept of time involved?
■ Why? Why does this matter?
■ Examples. Mention examples where the concept or idea applies.
■ How? Describe step by step and in detail how to make use of this or how
it works.
■ What Not To Do? If you can easily make something wrong or you have
to take care of tiny details to make it right, mention it as well.

● Stories & Examples

○ Why: Effective stories are crucial to the success of a book. They are a great way
to make the book and its specific takeaway points more memorable. Many
readers forget facts after they read a book, but anecdotes and stories stay with
them. They’re often more “sticky.”
○ How: Make sure your stories are specific and highly relevant. You are not
looking for a generic story in these points; rather, the story that fits precisely in
the chapter content and demonstrates the message you want to convey.
○ Where: You will integrate stories and supporting content. It’s not that you only
have a story in the hook section and then later on you purely work through all the
supporting content aspects.
○ Framework: Good stories contain certain elements and phases. Below, you’ll
find the specific elements and phases. Make sure to include all of these aspects
when telling stories.
○ Organization Tip: We recommend collecting them in one place, simply because
it’s not always clear which stories you want to use and where. Listing these
separately allows you to figure this out as you go. This gets you writing faster.

Essential elements of a story

● Identifiable characters: use one or several separate characters we can identify
with, care about, and connect to. Include a few details about the character such
as age, a personality trait, a physical characteristic, etc. This helps build out the
image of the character in the minds of the audience. The more clearly they can
imagine this character, the more they will connect with the content.
● Authentic emotion: it doesn’t have to be overly dramatic. It can be as simple or
common as frustration, wonder, or curiosity. This is something the character feels
and not what the story receiver experiences.
● Significant moment: A specific point in time, circumstance, or space that sets
the story aside from the rest of our existence. Zoom in tight to give the audience
a better view.
● Specific details: The use of specific, descriptive, sometimes unexpected details
and imagery that are relevant to the intended audience in an effort to create and
draw the readers into a world that sounds familiar to their own. The finer the
detail, the better. The strongest, stickiest stories are those that master this final
 component. If, for example, you‘re telling a story to a 1980s audience, one detail
could be a boombox. This builds a strong connection between the audience and
the teller of the message.

Essential phases of a story

● Beginning - Normal: Start off strategically by establishing the normal, the way
things were before something changed. Introduce key characters and emotions
and create a sense of familiarity for the audience. Take a happening and make it
matter so the audience cares.
● Middle - Explosion/Happening: The moment things change. It could be a big
thing or a small thing, a good thing or a bad thing. It could be a realization,
decision, or an actual event. It’s a good idea to start with this phase once you
come up with your story. We don’t notice a story is happening until we get to the
explosion and until we’re in the middle of it.
● End - New Normal: Share what life is like now, after the explosion. Tell them
what the character knows now, why the character is wiser or stronger or how he
improved (or is still trying to improve) as a result.

Normal: Things are how they are

Explosion: Something happens
New Normal: Things are different

● Callback to/ wrap-up of opening chapter hook and segue to next chapter
○ This is an optional section, but most books benefit from tying the end of the
chapter to the hook and then giving some sort of segue to the next chapter.

● Chapter Summary
○ This should be the summary at the end of the chapter. It clearly lays out what the
reader needs to know from this chapter.
○ Essentially, you tell them what you just told them.
○ Use 3-6 bullet points to summarize the chapter.

Important note to the structure explained above

● The structure above gives you a general framework we work with. It shows elements
that should be included in most chapters. It’s possible that for certain chapters this
structure won’t fit perfectly, that you have to leave out certain elements or also adjust the
order of the elements within the chapter.
● Example: for certain chapters, it will make more sense to only work through the
supporting content section. For other chapters, it might be better to integrate stories in
the supporting content section.
Book Structure Examples

I tried to collect examples for all these chapter sections from one famous non-fiction book:
Atomic Habits. Hopefully, it will give you a better idea of how these sections can look and how to
transition from one to another. This book does not have a specific action steps section, so I got
an example from another book.

Probably, the Chapter Hook & Story part will be the hardest for you to come up with. That’s why
I collected here a bunch of other examples.

Chapter Hook:
Transition From Hook To Thesis:
Thesis of Chapter

Supporting Content

…
Action steps:

Callback to Hook & segue to next chapter:

Chapter summary:
Introduction
IMPORTANT: The introduction is arguably the most important section in our book. If
people have a look inside our book on Amazon, they’re able to read the whole
introduction and decide if they’ll buy the book or not. The job of the introduction is to
convince the reader and answer their question “Why should I spend my valuable time
and money to read this book?” That’s why I included a lot of information here. Do not
rush with this section. Instead, study the material here and carefully craft your
introduction.

Following A Specific Formula

● There is a formula for effective introductions, and you should follow it.
● If you don’t stick to it, then our readers will feel it and prematurely dislike the book—even
if they don’t know why.
● You can be very creative within the boundaries of the formula, but follow the formula and
your introduction will work well.

When To Write It
● The introduction needs to be written last, only after the book is completed.
● You can’t effectively tease something if you don’t fully understand how it’s going to play
out in practice.

Characteristics
● The introduction is essentially a sales pitch for the rest of our book, so treat it that way
— it must be engaging and make the reader want to read more.
● Do not make it dry and boring like a book report. That is not going to convince anyone to
continue reading.
● Introductions are built from these elements:
○ Hook the reader
○ Tell a story about the reader’s current pain
○ Tell a story about the reader’s potential pleasure
○ Tell them what they’ll learn
○ Describe the author’s background/origin of the book
○ Tell what the book is and what is not
○ Set up the book with a call to action
The Formula
1. Hook the reader

● An introduction has to hook the reader fast. It should grab them by the lapels and force
them to pay attention. It makes you sit up, take notice, and read the next line.
● Here are examples of hooks. They start average and then get much better:
○ “Let’s start with a question: Why do certain groups perform better than other
groups?”
○ “You’ve been told a lie. Everything you know about sugar is wrong.”
○ “I thought I was going to die.”
● There is not a specific formula for figuring out your hook. These are the three questions
we use to help determine what the hook is:
○ What is the most interesting story or claim in the book?
○ What sentence or fact makes people sit up and take notice?
○ What is the intended audience going to care about the most, or be most
interested in or shocked by?

2. Tell stories about the reader’s current pain

● Answer the implicit reader question: “Why do I care?” - What problem were they looking
to solve?
● People pay attention to stories, especially stories that resonate with their problems, pain,
and conflicts. Once they are in touch with those pain points, then they want to hear
about solutions that provide relief and pleasure, and maybe even take them somewhere
new in their life.
● The story or stories in the introduction should dive deep and describe the massive pain
the reader is suffering by not taking the advice or lessons in your book. Pain induces
action.
● Have a look at the Reader Avatar to know the exact pain points of our audience.

3. Tell stories about the reader’s potential pleasure

● Tell a story that describes the pleasure that comes from taking the action. Show them
why the results are so amazing and that the goal is worth the pain.
● Have a look at the Reader Avatar to know the exact pleasure points of our audience.

4. Tell them what they’ll learn

● What to do: Explain exactly how you are going to help them solve their pain and get to
their pleasure.
● Make sure this is so clear and simple that even a seventh-grader could understand.
 ● It should be as basic as, “I am going to show you precisely how to do this. I’ll walk you
through, step by step by step, until you have mastered everything necessary to get your
results.”
● Make the biggest promise you can keep
● Include Reader Objections: Address the common reader objections overwhelm, value,
skepticism, fear, and complacency and tell them why they need to buy the book. The last
three (skepticism, fear, and complacency) are the most important ones for you to cover:
○ Overwhelm: “I don’t have enough time”, “I am too busy” ➡ Simplify the solution and
show why our solution meets our reader’s needs easily.
○ Value: “I can’t afford it”, “It’s too expensive” ➡ Point out what our reader stands to
gain from reading our book as well as what he stands to lose by leaving it behind.
○ Skepticism: “Will this work for me?” “How do I know this will really work?” “I tried
that before and it didn’t work” ➡ Show proof that you, your product, or your service
will do what you say. Offer credentials, case studies, testimonials of what other users say.
○ Fear: “I am not ready yet”, “I am not sure this is the right time” ➡ Address genuine
concerns about the reader’s pain point. Does she really want to continue with the way
things are?
○ Complacency: “I already know all the stuff”, “I am good with what I know”, “I can
do it on my own” ➡ Present the FOMO – that is, the Fear Of Missing Out. Our reader
may not be aware of what life can be like … how he can solve a key pain point… or that
he even has a pain point at all. Show him.
● Writing Style: Don’t explain “how” our readers will achieve the solution; just mention
“what” it is. To learn how our solution actually works and to get the specifics, they must
read our book! Sell it like a secret.

Some examples:

✅ We’ll tell you about 3 thinking errors that you need to avoid to make better decisions

✅ You’ll learn more about about the most common logical fallacy almost everybody is making

✅ We’ll cover if there is a difference between efficiency and effectiveness

❌We’ll tell you about the Halo effect, the Anchoring bias, and the confirmation bias that you need
to avoid to make better decisions

❌You’ll learn more about the Strawman Fallacy that almost everybody is making

❌We’ll cover that there is a difference between efficiency and effectiveness

5. Describe your background/origin of the book

● Explain who you are, why you wrote the book, and why the reader should trust what you
have to say. Establish your authority.
● The best way to do this, again, is to tell a story.
 ○ Why does this subject matter to you?
○ How did you learn enough to be in a position to teach what you know to people?
If you are not a credentialed expert, your expertise derives from a love of the
topic.
○ Why are you qualified—even uniquely qualified—to write this book?
● This is where you can talk about your hero’s journey story—what it took for you to get to
this place
● BUT: they only care about you and your story insofar as it applies to the book and to
your expertise. Do not give them an autobiography.

6. What the book is and is not

● Tell the reader what the book is and is not to set the right expectations in the beginning.
● You can do this very simply, mainly by stating what you will not be, and the things they
will not get out of it.

7. Segue to first chapter + Call to action

● Include a simple transition to get the reader ready to dive in and start engaging the book.
● A simple example that works for any niche: “Are you ready to [goal]? Keep reading.”

Further resources
Have a look at these articles if you need some further explanations + inspirations
● This is the original article where I got this information from
● Some further hook + story examples can be found in this article
● How to address reader objections
Conclusion

The Formula

1. Grab the reader with a great hook

● Every chapter should start with a hook, even the last one
● Use a story that summarizes the book or close a loop from earlier in the book
● The easiest and most compelling way to begin the conclusion is by referring back to one
(or more) of the topics discussed in the book

2. Restate the book’s mission/thesis

● From the first chapter to the final chapter, your book’s primary message should be
consistent.

3. Summarize chapters

● Summarize the key points so succinctly and clearly that the reader can’t help but
understand your lessons the same way that you do.
● What are the takeaways that really matter?

4. Call to action

● What’s the first thing you want your reader to do when they finish the last word and put
the book down?
● You could use a version of “Now that you have all the tools, go out there and use them.”

❌What NOT to do:

● Do not introduce any new content. New stories or anecdotes are fine.
● Too long. Rule of thumb: It should be the shortest chapter of the book.
Chapter Names

● Naming Scheme: The only acceptable form is the one below: chapter number + chapter
title. For subchapters, we will only have a title, without any number:
○ “Chapter 1: *Insert Chapter Name*”
○ *Insert Subchapter Name*
➔ Example:
○ Chapter 1: Informal Fallacies
Faulty generalization
Relevance fallacy
● Chapter Outline Names: DO NOT simply use the chapter names mentioned in the
chapter outline, try to find better-suited chapter names.
● Secretive: We want you to name the chapters interesting and in a way that you don’t
give away the book content. If the customer has a look at the ToC, he should not know
the solution presented in this chapter. You can make use of questions or simply not
mention the solution.

Examples:
● The Big Secret Of Dealing With People
● Do This And You’ll Be Welcome Anywhere
● A Simple Way To Make A Good First Impression
● If You Don’t Do This, You Are Headed For Trouble
● How To Make People Like You Instantly
● A Formula That Will Work Wonders For You
● An Appeal That Everybody Likes
● The Movies Do It. Tv Does. Why Don’t You Do It?
● When Nothing Else Works, Try This
● How To Criticize And Not Be Hated For It
● Why You Should Visit Cemeteries
● Does Harvard Make You Smarter?
● Why You See Shapes In The Clouds
● If Fifty Million People Say Something Foolish, It Is Still Foolish
● Why You Should Forget The Past
● Don't Accept Free Drinks
● Leave Your Supermodel Friends At Home
● Why We Prefer A Wrong Map To None At All
Outline

Reader Avatar
Below you’ll find our reader avatar. We created this avatar for all of our books, in an
attempt to help you picture our dream customer. The text in bold is information that
applies exclusive for this book. Keep especially this information in mind when
writing the book. You can think of this description as a broad reader avatar we apply to
all of our books, and a more specific reader avatar with added details for each single
book.

1. Who is the primary audience? (The microtribe our book must reach to achieve
its objectives)

Our readers are in their late 30s, early 40s. They completed college, work as managers or
leaders in large companies and are responsible for a lot of people. They are seeking guidance,
input and inspiration on how to master the daily business challenges more easily.

They need some sort of reassurance that they do the right things, especially when the results
aren’t obvious or people question their authority.

2. Description of a typical person in our primary audience. What are they like?

James has a management position in a large consulting firm. He needs to make a lot of tough
decisions and aims to make the best decisions possible.

He is working hard and sets high goals for himself. Even if he had a lot of success during his
career he now feels that he hits some kind of roadblock. The business is still going great, but
he’d like to progress even further but doesn’t know what to do.

James is regarded as a successful man and is aware of that, but he strives for more. He knows
that he can achieve even greater things and is willing to invest in getting there.
3. What pain are they experiencing because they’ve not read our book?

James is a perfectionist. He hates spending too much time or money on the wrong things. And
he likes to keep everything as efficient as possible.

He has a lot of responsibilities and tries to handle all of them perfectly.

He has to deal with difficult people, needs to keep his team motivated, manage conflicts, and
deliver results.

He doesn’t necessarily care for others’ opinion, but he doesn’t want people to label him as
greedy for desiring more (success and money).

All this weighs on him and the stress he’s dealing with impacts his private life. He doesn’t have
the time, nor the energy for quality leisure time with family and friends.

He strives for balance, but falls short and this adds to his dissatisfaction, creating tension with
his close-ones.

James would like to address all these issues, he is confident he can and has the ambition to do
it, but doesn’t know where to begin with, which problem is the most urgent and where he could
find the solutions.

4. What benefit will they get because they read and implement our book?

By reading our book, James will be knowing how to approach challenges and make reasonable
choices in his career and personal life. He will learn to look at things from different perspectives,
to question points of view - his and others’- and will be able to better understand the causes of
his problems. The biggest epiphany for James will be that he has the key to his problems.

James will find that most people face similar struggles or difficulties, and this will help him to
take things less personally.
Applying the concepts and techniques in our book, he will have a thorough understanding of
where he stands at any given moment, enabling him to negotiate in his favour, without doubting
the decisions he makes (in his career and in personal life).

He will also acknowledge and accept his shortcomings, and gain a clearer view of the areas he
needs to work on. Having a rational overview of himself will develop empathy for others and
help him improve his interpersonal relationships. For instance, his dialogues will become
constructive and people in his life will look up to him as a mentor or authority.

The most important take-aways for James are that thinking things through leads to solutions,
and that people with different views and beliefs can reach the same conclusion through
constructive dialogue.
5. What is their experience on the topic?
Outline Overview

Introduction
1.000 Words

Chapter 1: WHAT IS MIND MAPPING

2.500 Words The history and development of mind maps.

Chapter 2: THE SCIENCE OF MIND MAPPING

2.500 Words The scientific approach/explanation on the working of the brain and the
theory of mind.

Chapter 3: TECHNIQUES ON MIND MAPPING ABILITIES

2.500 Words Insight on different imaging techniques and how to utilize mind mapping
abilities.

Chapter 4: BENEFITS OF MIND MAPS

2.000 Words The advantages and disadvantages of using mind maps.

Chapter 5: USES OF MIND MAPS

2.000 Words Mind maps as applied to its varied uses.

Chapter 6: ELEMENTS OF MIND MAP

1.500 Words Identifying the fundamental elements of the mind map.

Chapter 7: DIFFERENT TYPES OF MIND MAPS

2.000 Words Different types of mind maps for different learning applications.

Chapter 8: HOW TO PREPARE AND INTERPRET MIND MAPS

3.000 Words How a mind map is prepared, how it is carried out, and how it is interpreted.

Chapter 9: EXAMPLES AND EXERCISES TO MASTER MIND MAPPING

4.000 Words
Learning how to create a mind map and its examples and practical
illustrations.

Chapter 10: MIND MAPPING TOOLS

1.500 Words Software and Application recommendations for easier access.

Conclusion
500 Words
Outline Requirements

● We are not experts on the topic of this book

That’s why we hired you, an expert in the field: to harness your knowledge on this topic
into a book. We did our best to research and gather information, especially from other
famous books and customer reviews on amazon. If something we put in the outline
doesn’t make much sense or doesn’t align with the book topic, feel free to make
adjustments, so as long as you know it is the correct thing to be put into that section of
the book. Please notify us in the case that this occurs!
● Sticking To The Chapter Outline
It’s essential to stick to these bullets as closely as possible and to build upon them as
accurately as possible. Do not talk about other aspects, unless it relates to a bullet point.
● Chapter Order
The order of chapters is fixed. Should you feel that switching chapters makes sense,
simply contact us so we can discuss this matter.
● Words Counts
The assigned number of words per chapter is fixed as well. Feel free to discuss this with
us if there’s need to adjust it.
Chapter Outline

Book Characteristics
✅
● Explain ideas through simple and straightforward language.
● Try to always maintain a logical flow of ideas from one discussion to another and link them
as needed to give the reader a more cohesive appreciation of the reading process.
● Keep the tone informative yet light by using practical examples, especially whenever
elaborating on the advantages and disadvantages of mind mapping and in explaining clinical
situations.
● Convey and discuss knowledge, not opinion.
● Provide clear, colorful, and practical illustrations that are easy to understand. Include
graphics and labels on sections of the brain appropriate to the subject discussed.

❌
● Do not use jargon idioms.
● It’s possible that some ideas may overlap across more than one topic; to avoid repetition
and monotony, rephrase/res-state ideas.

Introduction
Word Count: 500 - 1.000 Words
IMPORTANT NOTE: The Introduction obviously goes FIRST in the book, but we recommend
writing it last. Once written, place it first in the book manuscript.

Book Hook First sentence, or scene, or conversation or anecdote that grabs the
reader and forces to them keep going

Frame the Similar to what can be found in the Reader Avatar section
reader’s pain

Frame the Similar to what can be found in the Reader Avatar section
reader’s benefits

Tell them what ● Key takeaways for the reader

they’ll learn in the ● Common reader objections
book

Describe author’s Why should the reader trust the author?

background/origin
of book

Tell them what the Make sure you signal clearly to the right readers
book is and isn’t

Segue to first “Are you ready to [objective]? Keep reading.”

chapter/Call to
Action

Chapter 1: WHAT IS MIND MAPPING

Minimum Word Count: 2.500 Words
Chapter Characteristics
✅
● Give a general idea of what mind mapping is, along with the history and development
of mind maps.
● Provide a thorough explanation on the history on how the mind map was discovered
and how it is developed as a tool for creative and effective thinking.
● Give general examples if necessary.

❌
● Do not get into a deep discussion about the science of the human mind so as not to
pre-empt succeeding chapters.
● Avoid providing complex examples.
Chapter Hook Story, anecdote, question to reader, shocking statement or anything that
sets up the chapter

Thesis of The history and development of mind maps.

chapter

Supporting ● Begin by asking this question, ”How well do you know your own
content mind?” and then provide an explicit knowledge about the human
mind.
● Connect the previous idea to provide a general idea of what mind
mapping is.
● Make a thorough explanation on the history of mind maps, how it
was discovered, and how it is developed as a tool for creative and
effective thinking.
● Provide the gist of the importance of mind mapping. But be careful
not to overlap and dig more into the topic. Reserve the scientific
approach to mind mapping in the next chapter.
Action steps Action steps, exercises, tasks or challenges the reader should now do to
apply the new learned knowledge

Callback to Callback to opening story/anecdote and segue to next chapter

Hook & segue
to next
chapter

Key reader Clearly lay out what the reader needs to know from this chapter in 3-6
takeaways bullet points

Recommended Resources:

● Mind Mapping: Improve Memory, Concentration, Communication, Organization,

Creativity, and Time Management
● Mind Maps: Quicker Notes, Better Memory, and Improved Learning 3.0 (Mental
Performance)
● Unlimited Memory: How to Use Advanced Learning Strategies to Learn Faster,
Remember More and be More Productive
● Mapping The Mind
● Brain Talk: How Mind Mapping Brain Science Can Change Your Life & Everyone In It

Chapter 2: THE SCIENCE OF MIND MAPPING

Minimum Word Count: 2.500 Words
Chapter Characteristics
✅
● Make sure to only dwell on the scientific approaches/explanation about mind mapping.
● Provide underlying research about mind mapping.
● Only provide illustrations that don’t overlap with the topics in the following chapters.
● When explaining science, use an explanation that would accommodate non-
professionals on the field of science and lay-readers.

❌
● Careful not to dwell too much on giving more scientific approaches so as not to do
away with the main topic of the book.
● Avoid being repetitive and redundant.
Chapter Hook Story, anecdote, question to reader, shocking statement or anything that
sets up the chapter

Thesis of The scientific approach/explanation on the working of the brain and the
chapter theory of mind.

Supporting ● Discuss about the Theory of Mind

content ● Provide scientific basis for readers to learn about the basics of
neuroscience or simply how the brain works.
● Link the idea to explain further the modern neuroscience and its role
in the persistent interchanging talk of thoughts, emotions and feelings
with talk of brain activity, brain scan interpretations, etc.
● Provide data on the underlying research about mind mapping and its
impact to our brain.
● Provide case examples composite of cases from clinical practice.
● Discuss about Mechanism of Linguistic Communication - how
language and cognition are linked in the cognitive shifts that take
place in our mind as we digest the information and put together
the mental images of its inner workings.
1. Discuss the cognitive shifts that take place in the mind as we
digest the information and put together the mental images of its inner
workings.
2. Elaborate on how language and cognition interact in thinking and
how does it relate to mind mapping.
3. Provide an answer and elaborate explanation on the following:
○ Is language just used for communication of completed
thoughts?
○ Is language fundamental for thinking?
● Discuss about the Mechanism of Brain Functionality - the way the
brain receives information from the outside world, and how this
information is categorized, stored and retrieved.
1. Discuss how the brain performs function.
2. Elaborate on what part of the brain is responsible for mapping
and provide a given illustration.
3. Elaborate on the three steps on the way the brain receives
information from the visual environment:
○ How the information is categorized
○ How the information is stored
○ How the information is retrieved
4. Further the explanation by giving illustrations or examples in
associating between objects in the visual environment as well as
the first insight into how this visual context is represented in the
brain.

Action steps Action steps, exercises, tasks or challenges the reader should now do to
apply the new learned knowledge

Callback to Callback to opening story/anecdote and segue to next chapter

Hook & segue
to next
chapter

Chapter Clearly lay out what the reader needs to know from this chapter in 3-6
summary bullet points

Recommended Resources:

● Mind Mapping: Improve Memory, Concentration, Communication, Organization,

Creativity, and Time Management
● Mind Maps: Quicker Notes, Better Memory, and Improved Learning 3.0 (Mental
Performance)
● Unlimited Memory: How to Use Advanced Learning Strategies to Learn Faster,
Remember More and be More Productive
● Mapping The Mind
● Brain Talk: How Mind Mapping Brain Science Can Change Your Life & Everyone In It

Chapter 3: TECHNIQUES ON MIND MAPPING ABILITIES

Minimum Word Count: 2.500 Words
Chapter Characteristics
✅
● Focus on the idea of the latest imaging techniques to give insights on how to utilize
one’s mind mapping abilities.
● Build the techniques as effective tools in utilizing mind mapping.
● Provide examples to help elaborate the main idea.

❌
● Do not be technical or wordy in describing concepts.
● Do not dwell too much on giving more reasons so as to not preempt the discussion of
mechanism in brain functionality.
Chapter Hook Story, anecdote, question to reader, shocking statement or anything that
sets up the chapter

Thesis of Insight on different imaging techniques and how to utilize mind mapping
chapter abilities.

Supporting ● Build on the concept of memorizing as an active creative process.

content And that it is not a genetic trait, but something that can be learned.
● Introduce varied techniques on how to utilize one’s mind mapping
abillities:
○ Mind Palace technique
 ○ SEE Principle (Seeing-Exaggerating-Energizing what you
learn, making memorable images of what you learn)
○ Linking new material (short term memory) with already
known concepts/objects (long term memory)
○ Using transportation and your own body to create mind
pegs.
● Give clear elaborations, definitions, and meaning on each one.

Action steps Action steps, exercises, tasks or challenges the reader should now do to
apply the new learned knowledge

Callback to Callback to opening story/anecdote and segue to next chapter

Hook & segue
to next
chapter

Chapter Clearly lay out what the reader needs to know from this chapter in 3-6
summary bullet points

Recommended Resources:

● Mind Mapping: Improve Memory, Concentration, Communication, Organization,

Creativity, and Time Management
● Mind Maps: Quicker Notes, Better Memory, and Improved Learning 3.0 (Mental
Performance)
● Unlimited Memory: How to Use Advanced Learning Strategies to Learn Faster,
Remember More and be More Productive
● Mapping The Mind
● Brain Talk: How Mind Mapping Brain Science Can Change Your Life & Everyone In It

Chapter 4: BENEFITS OF MIND MAPS

Minimum Word Count: 2.000 Words
Chapter Characteristics
✅
● Keep the definition and explanation of ideas straight to the point and whenever
appropriate, provide a follow-up or supporting description on the benefits of using mind
maps.
● Cite only practical and highly relatable examples.

❌
 ● Avoid overlaps in the discussion by sticking only to the advantages and disadvantages
of mind maps.
● When citing studies, refrain from getting too detailed about the research and just focus
on the purpose, highlight, and outcome.
Chapter Hook Story, anecdote, question to reader, shocking statement or anything that
sets up the chapter

Thesis of The advantages and disadvantages of using mind maps.

chapter

Supporting ● Discuss the general idea on the benefits one can get from mind
content mapping.
● Elaborate and give clear examples on the advantages of mind
mapping:
○ Compatibility with the brain
○ Providing balance with the brain
○ The use of keywords
○ Simplifying complicated examples
○ Enhancing creativity
○ Quicker note taking and review
○ Employing spatial mnemonics
● Break down every advantage of mind mapping and elaborate on
each one.
● Elaborate and give clear examples on the disadvantages of mind
mapping:
○ Habit change
○ Consistency
○ Conflict with spoken language
○ Lack of nonlinear associations
○ Not able to make weighted associations
● Break down every disadvantage of mind mapping and elaborate
on each one.

Action steps Action steps, exercises, tasks or challenges the reader should now do to
apply the new learned knowledge

Callback to Callback to opening story/anecdote and segue to next chapter

Hook & segue
to next
chapter

Chapter Clearly lay out what the reader needs to know from this chapter in 3-6
summary bullet points
Recommended Resources:

● Mind Mapping: Improve Memory, Concentration, Communication, Organization,

Creativity, and Time Management
● Mind Maps: Quicker Notes, Better Memory, and Improved Learning 3.0 (Mental
Performance)
● Unlimited Memory: How to Use Advanced Learning Strategies to Learn Faster,
Remember More and be More Productive
● Mapping The Mind
● Brain Talk: How Mind Mapping Brain Science Can Change Your Life & Everyone In It

Chapter 5: USES OF MIND MAPS

Minimum Word Count: 2.000 Words
Chapter Characteristics
✅
● Give clear elaborations on the uses of mind maps.
● Provide illustrations and examples on the different uses discussed.
● Give elaborate examples as necessary.

❌
● In citing studies, refrain from getting too detailed about the research and just focus on
the purpose, highlight, and outcome.
Chapter Hook Story, anecdote, question to reader, shocking statement or anything that
sets up the chapter

Thesis of Mind maps as applied to its varied uses.

chapter

Supporting ● Discuss the nature and function of mind mapping and how it is
content useful to improve memory and creative thinking.
● Elaborate on each main identifications on the use of mind
mapping:
○ Uses of mind mapping in quicker note taking
○ Uses of mind mapping in better memory retention
○ Uses of mind mapping in improved learning
● Discuss and elaborate more on the other uses of mind mapping:
○ Studying
○ Writing
○ Brainstorming
○ Decision making
○ Planning
 ○ Problem Solving
○ Project Management
○ Presentation

Action steps Action steps, exercises, tasks or challenges the reader should now do to
apply the new learned knowledge

Callback to Callback to opening story/anecdote and segue to next chapter

Hook & segue
to next
chapter

Chapter Clearly lay out what the reader needs to know from this chapter in 3-6
summary bullet points

Recommended Resources:

● Mind Mapping: Improve Memory, Concentration, Communication, Organization,

Creativity, and Time Management
● Mind Maps: Quicker Notes, Better Memory, and Improved Learning 3.0 (Mental
Performance)
● Unlimited Memory: How to Use Advanced Learning Strategies to Learn Faster,
Remember More and be More Productive
● Mapping The Mind
● Brain Talk: How Mind Mapping Brain Science Can Change Your Life & Everyone In It

Chapter 6: ELEMENTS OF MIND MAP

Minimum Word Count: 1.500 Words
Chapter Characteristics
✅
● Give clear elaborations on the elements of mind map.
● Provide illustrations on the different elements discussed.
● Provide examples to help elaborate the main idea.

❌
● Careful not to dwell too much on giving more reasons so as not to do away with the
main topic of the book.
● Do not over discuss about the elements of mind map and reserve the discussion of its
applications on the proceeding chapter.
● Avoid being repetitive and redundant.
Chapter Hook Story, anecdote, question to reader, shocking statement or anything that
sets up the chapter

Thesis of Identifying the fundamental elements of the mind map.

chapter

Supporting ● Mind mapping can be also known as “clustering ideas”. It is a way

content of collecting and grouping certain ideas focused on a specific topic
and defined by correlated connections.
● Clearly identify and elaborate the fundamental elements to build
around a cluster of random yet specific ideas, to be later on
organized through the mind mapping process.
○ Central theme/idea
○ Associations (Branches and Sub-branches)
○ Lines
○ Keywords
○ Colors
○ Images
○ Shapes

Action steps

Callback to Callback to opening story/anecdote and segue to next chapter

Hook & segue
to next
chapter

Chapter Clearly lay out what the reader needs to know from this chapter in 3-6
summary bullet points

Recommended Resources:

● Mind Mapping: Improve Memory, Concentration, Communication, Organization,

Creativity, and Time Management
● Mind Maps: Quicker Notes, Better Memory, and Improved Learning 3.0 (Mental
Performance)
● Unlimited Memory: How to Use Advanced Learning Strategies to Learn Faster,
Remember More and be More Productive
● Mapping The Mind
● Brain Talk: How Mind Mapping Brain Science Can Change Your Life & Everyone In It
Chapter 7: DIFFERENT TYPES OF MIND MAP
Minimum Word Count: 2.000 Words
Chapter Characteristics
✅
● Give clear elaborations on the different types of mind map associated with different
learning applications.
● Provide illustrations on the types of mind maps discussed.
● Provide examples to help elaborate the main idea.

❌
● Careful not to dwell too much on giving more reasons so as not to do away with the
main topic of the book.
● Avoid being repetitive and redundant.
Chapter Hook Story, anecdote, question to reader, shocking statement or anything that
sets up the chapter

Thesis of Different types of mind maps for different learning applications.

chapter

Supporting ● Discuss and elaborate on the different types of mind maps:

content ○ Flow Map
○ System Map
○ Dialogue Map
○ Brace Map
○ Circle Map
● Discuss and elaborate clearly on its integration on the readers’
different learning styles.
○ Visual
○ Aural
○ Verbal
○ Kinesthetic
● Provide necessary illustrations and examples.

Action steps

Callback to Callback to opening story/anecdote and segue to next chapter

Hook & segue
to next
chapter

Chapter Clearly lay out what the reader needs to know from this chapter in 3-6
summary bullet points
Recommended Resources:

● Mind Mapping: Improve Memory, Concentration, Communication, Organization,

Creativity, and Time Management
● Mind Maps: Quicker Notes, Better Memory, and Improved Learning 3.0 (Mental
Performance)
● Unlimited Memory: How to Use Advanced Learning Strategies to Learn Faster,
Remember More and be More Productive
● Mapping The Mind
● Brain Talk: How Mind Mapping Brain Science Can Change Your Life & Everyone In It

Chapter 8: HOW TO PREPARE AND INTERPRET MIND MAPS

Minimum Word Count: 3.000 Words
Chapter Characteristics
✅
● Focus on the idea on how to prepare, carry out, and interpret a mind map.
● Provide examples to help elaborate the main idea.
● Give illustrations and examples.

❌
● Careful not to dwell too much on giving more reasons so as not to do away with the
main topic of the book.
● Avoid being repetitive and redundant.
Chapter Hook Story, anecdote, question to reader, shocking statement or anything that
sets up the chapter

Thesis of How a mind map is prepared, how it is carried out, and how it is
chapter interpreted.

Supporting ● Build the main concept of mind map as an intuitive thinking tool.
content ● Provide a detailed, easy to follow instruction on how to lay out a
mind map.
● Suggest situational examples provided that it helps to see how to
implement it in various areas of life.
● Elaborate on each step on creating a mind map:
○ You take out a piece of paper horizontally. It is designed
horizontally because while we’re writing, the words are
facing the way we usually read.
○ Write down keywords, phrases, and connections between
these things.
○ Build out radially. In the center is the topic, name, person,
or question and build out completely free form, very
 personal, the way it works for you.
● Integrate the use of colors instead of monochrome colors. A color
is a thinking tool. It allows to order, discriminate, code, highlight,
and generate thoughts to remember.

Action steps Action steps, exercises, tasks or challenges the reader should now do to
apply the new learned knowledge

Callback to Callback to opening story/anecdote and segue to next chapter

Hook & segue
to next
chapter

Chapter Clearly lay out what the reader needs to know from this chapter in 3-6
summary bullet points

Recommended Resources:

● Mind Mapping: Improve Memory, Concentration, Communication, Organization,

Creativity, and Time Management
● Mind Maps: Quicker Notes, Better Memory, and Improved Learning 3.0 (Mental
Performance)
● Unlimited Memory: How to Use Advanced Learning Strategies to Learn Faster,
Remember More and be More Productive
● Mapping The Mind
● Brain Talk: How Mind Mapping Brain Science Can Change Your Life & Everyone In It

Chapter 9: EXAMPLES AND EXERCISES TO MASTER MIND

MAPPING
Minimum Word Count: 4.000 Words
Chapter Characteristics
✅
● Give elaborate/comprehensive exercises that readers can use to measure their skills
in mind mapping.
● Give concise and practical exercises.

❌
● Avoid providing exercises that do not directly relate to the book’s topic in general.
● Avoid providing tests that are impractical.
Chapter Hook Story, anecdote, question to reader, shocking statement or anything that
sets up the chapter

Thesis of
chapter Learning how to create a mind map and its examples and practical
illustrations.

Supporting ● Provide practical exercises on mind mapping.

content ● Integrate easy to understand and practical illustrations.
● Provide sample exercises that would apply to mind maps.
● Create and include fun and easy tests to develop the reader’s
comprehension and retention.

Action steps Action steps, exercises, tasks or challenges the reader should now do to
apply the new learned knowledge

Callback to Callback to opening story/anecdote and segue to next chapter

Hook & segue
to next
chapter

Chapter Clearly lay out what the reader needs to know from this chapter in 3-6
summary bullet points

Recommended Resources:

● Mind Mapping: Improve Memory, Concentration, Communication, Organization,

Creativity, and Time Management
● Mind Maps: Quicker Notes, Better Memory, and Improved Learning 3.0 (Mental
Performance)
● Unlimited Memory: How to Use Advanced Learning Strategies to Learn Faster,
Remember More and be More Productive
● Mapping The Mind
● Brain Talk: How Mind Mapping Brain Science Can Change Your Life & Everyone In It

Chapter 10: MIND MAPPING TOOLS

Minimum Word Count: 1.500 Words
Chapter Characteristics
✅
● Suggest software and applications that can be used as mind mapping tools.
● Provide only softwares and applications related to mind mapping.
❌
● Avoid overlaps in the discussion by sticking only to the software and applications that
can be used as mind mapping tools
Chapter Hook Story, anecdote, question to reader, shocking statement or anything that
sets up the chapter

Thesis of Software and Application recommendations for easier access.

chapter

Supporting ● Provide differentiation on the hand drawn and computer mind

content maps.
● Suggest different mind mapping software for Windows and
macOS.
● Suggest different mind mapping applications for iPad and iPhone.
● Suggest different mind mapping applications for android.
● Also suggest the latest software and applications to different areas
like in med school, business, education, etc.

Action steps Action steps, exercises, tasks or challenges the reader should now do to
apply the new learned knowledge

Callback to Callback to opening story/anecdote and segue to next chapter

Hook & segue
to next
chapter

Chapter Clearly lay out what the reader needs to know from this chapter in 3-6
summary bullet points

Recommended Resources:

● Mind Mapping: Improve Memory, Concentration, Communication, Organization,

Creativity, and Time Management
● Mind Maps: Quicker Notes, Better Memory, and Improved Learning 3.0 (Mental
Performance)
● Unlimited Memory: How to Use Advanced Learning Strategies to Learn Faster,
Remember More and be More Productive
● Mapping The Mind
● Brain Talk: How Mind Mapping Brain Science Can Change Your Life & Everyone In It
Conclusion
Word Count: 500 Words

Chapter Hook Lead with anecdote or story that wraps up the book

Thesis of book Re-state book’s main idea/thesis

Tie together each State the key takeaway(s) of the entire book and clearly summarize
chapter’s takeaway the book
with overarching
theme of book

Call to Action What should the reader do when they finish the book?