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  • Tybms Sem5 SM Nov19

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    chirag gupta
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    This document contains questions for an exam on services marketing. It includes questions about key concepts such as: 1) Grouping various characteristics of goods and services, including those that are produced and consumed at the same place, cannot be stored, and are people-based. 2) Describing ways that services can be distributed, including franchising. 3) Explaining service mapping and the four lines of a service blueprint. 4) Discussing service quality models and strategies for managing capacity to match demand. 5) Addressing international service strategies and the concept of a zone of tolerance. 6) Identifying recent trends in services marketing and unethical practices.

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    TYBMS_SEM5_SM_NOV19

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    This document contains questions for an exam on services marketing. It includes questions about key concepts such as: 1) Grouping various characteristics of goods and services, including those that are produced and consumed at the same place, cannot be stored, and are people-based. 2) Describing ways that services can be distributed, including franchising. 3) Explaining service mapping and the four lines of a service blueprint. 4) Discussing service quality models and strategies for managing capacity to match demand. 5) Addressing international service strategies and the concept of a zone of tolerance. 6) Identifying recent trends in services marketing and unethical practices.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    13 views2 pages

    Tybms Sem5 SM Nov19

    Uploaded by

    chirag gupta
    This document contains questions for an exam on services marketing. It includes questions about key concepts such as: 1) Grouping various characteristics of goods and services, including those that are produced and consumed at the same place, cannot be stored, and are people-based. 2) Describing ways that services can be distributed, including franchising. 3) Explaining service mapping and the four lines of a service blueprint. 4) Discussing service quality models and strategies for managing capacity to match demand. 5) Addressing international service strategies and the concept of a zone of tolerance. 6) Identifying recent trends in services marketing and unethical practices.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    of 2

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