LEARFIELD
The Social Scoop
Digital & Social Activation
Instagram Rolls Out its New
In-App Post Scheduling Tools
to Professional Accounts
Instagram is now rolling out its new in-
app post scheduling tools to all
professional accounts in the app.
The new post scheduling option will
enable you to schedule photos,
carousels and Reels direct in the app, up
to 75 days in advance. Based on
Instagram’s messaging, it’ll only be
available to Professional Accounts at this
stage, though anyone can switch to a
Professional Account in the app.
Instagram Provides the
Capacity to Add Music to
Still Image Posts
Instagram added the ability to add music
to still image posts, providing a way to
integrate music in the IG experience.
You’ll now see a new ‘Add Music’ option
in the post composer flow, where you
can search for a track to add to your
photo. You can choose a segment of
between 5 and 90 seconds of the song
to use. It'll be interesting to see if these
sounds will indeed create more engaging
posts that align with usage behaviors!
 Campaign Highlights
Texas +
Academy Sports & Outdoors
Prize Details:
Chance to win (2) game day tickets
vs. Alabama + (2) pre-game
hospitality & field tour passes + (1)
head coach autographed football +
(1) $500 Academy gift card!
Key Stats to Know:
Best CTR 70% Above Average
Most Engagements, Link Clicks,
and Entries of the Week
3rd Best CVR 29% Above Average
Top 10 Ranked Sponsor Opt-In
Rate 29% Above Average
Top 10 Ranked ERI 20%
Above Average
Texas A&M +
Academy Sports & Outdoors
Prize Details:
Chance to win (4) Texas A&M vs.
Miami game day tickets & pre-game
hospitality passes + (1) parking pass
+ (1) $250 Academy gift card!
Key Stats to Know:
2nd Best CVR 34%
Above Average
2nd Most Engagements &
Entries of the Week
3rd Most Link Clicks
Top 10 Ranked ERI 21%
Above Average
Top 10 Ranked CTR 19%
Above Average
Texas A&M +
Valencia Group
Prize Details:
Chance to win a head coach
autographed helmet, a weekend
stay for (2) at The Cavalry Court, a
weekend stay for (2) at The George,
or (2) game day tickets vs. Ole Miss!
Key Stats to Know:
2nd Best CTR 64%
Above Average
2nd Most Link Clicks
3rd Most Entries
Top 10 Ranked ERI 30%
Above Average
Top 10 Ranked CVR 23%
Above Average
Top 10 Ranked Sponsor Opt-In
Rate 10% Above Average
Enter to Win
Lead Generation | MMR Region 1
Activated By: Chase Morgan
Aggregate Metrics: Demo Link
Reach: 189,825
Impressions: 550,589
Engagements: 23,292
Engagement Rate: 4.23%
Link Clicks: 17,154
Click Through Rate: 3.12%
Entries: 16,324
Conversion Rate: 74.91%
Sponsor Opt-In Rate: 48.17%
Enter to Win
Lead Generation| MMR Region 1
Aggregate Metrics:
Activated By: Miranda Myford
Reach: 205,984
Demo Link
Impressions: 537,900
Engagements: 22,900
Engagement Rate: 4.26%
Link Clicks: 9,736
Click Through Rate: 1.81%
Entries: 7,802
Conversion Rate: 78.37%
Sponsor Opt-In Rate: 35.23%
Countdown Calendar
Aggregate Metrics: Premium Lead Generation| MMR Region 1
Reach: 105,536 Activated By: Chase Morgan
Impressions: 355,817 Demo Link
Engagements: 16,621
Engagement Rate: 4.67%
Link Clicks: 10,391
Click Through Rate: 2.92%
Entries: 7,066
Conversion Rate: 69.94%
Sponsor Opt-In Rate: 39.87%
 Campaign Highlights
Penn State +
National Fitness Partners
Prize Details:
Chance to win a free 1 year black
card membership + (4) football
game day tickets vs. Minnesota!
Key Stats to Know:
Most Engagements
2nd Most Entries
3rd Most Link Clicks
Top 10 Ranked ERI 12%
Above Average
Top 10 Ranked CVR 16%
Above Average
Top 10 Ranked Sponsor Opt-
In Rate 1% Above Average
NC State +
Bojangle's
Prize Details:
Chance to win (4) game day tickets
vs. Texas Tech + (1) parking pass +
(1) Bojangles tailgate special!
Key Stats to Know:
Best CTR of the Week
Most Link Clicks & Entries
3rd Best ERI 43% Above Average
Top 10 Ranked CVR 26%
Above Average
Top 10 Ranked Sponsor Opt-In
Rate 17% Above Average
Minnesota +
Scheels
Prize Details:
Chance to win (2) game day
football tickets vs. Purdue + (1)
parking pass + (1) $100 Scheels
gift card & additional merchandise!
Key Stats to Know:
2nd Best CVR 42%
Above Average
3rd Most Entries of the Week
Top 10 Ranked ERI 59%
Above Average
Top 10 Ranked CTR 65%
Above Average
Top 10 Ranked Sponsor Opt-In
Rate 14% Above Average
Enter to Win
Lead Generation | MMR Region 2
Activated By: Miranda Myford
Aggregate Metrics: Demo Link
Reach: 117,824
Impressions: 369,173
Engagements: 14,373
Engagement Rate: 3.89%
Link Clicks: 3,369
Click Through Rate: 0.91%
Entries: 1,824
Conversion Rate: 65.24%
Sponsor Opt-In Rate: 36.46%
Enter to Win
Lead Generation| MMR Region 1
Aggregate Metrics: Activated By: Chase Morgan
Reach: 54,400 Demo Link
Impressions: 145,461
Engagements: 7,789
Engagement Rate: 5.35%
Link Clicks: 4,362
Click Through Rate: 3.00%
Entries: 3,331
Conversion Rate: 72.43%
Sponsor Opt-In Rate: 42.54%
Enter to Win
Lead Generation| MMR Region 2
Activated By: Brenna Mason
Aggregate Metrics: Demo Link
Reach: 75,324
Impressions: 157,179
Engagements: 9,926
Engagement Rate: 6.32%
Link Clicks: 4,599
Click Through Rate: 2.93%
Entries: 3,349
Conversion Rate: 85.37%
Sponsor Opt-In Rate: 41.65%
 Campaign Highlights
Iowa +
Scheels
Prize Details:
Chance to win (2) game day
football tickets vs. Michigan + (1)
parking pass + (1) $100 Scheels
gift card!
Key Stats to Know:
Best CVR 48% Above Average
Top 10 Ranked ERI 69%
Above Average
Top 10 Ranked CTR 68%
Above Average
Top 10 Sponsor Opt-In Rate
26% Above Average
Penn State +
Hospitality Asset Management Company
Prize Details: Aggregate Metrics:
Chance to win a $100 Gigi's gift
card + a complimentary (2) night
stay at The Hilton Garden Inn!
Key Stats to Know:
Most Entries of the Week
2nd Most Engagements & Link
Clicks of the Week
3rd Best CTR 77%
Above Average
3rd Best Sponsor Opt-In Rate
39% Above Average
Top 10 Ranked ERI 71%
Above Average
Top 10 Ranked CVR 35%
Above Average
Appalachian State +
Alumni Hall
Prize Details:
Chance to win (2) game day tickets
vs. Citadel + (1) parking pass + (2)
pre-game sideline passes + (1)
$500 Alumni Hall gift card!
Key Stats to Know:
2nd Most Entries of the Week
3rd Best ERI 88%
Above Average
Top 10 Ranked CTR 70%
Above Average
Top 10 Ranked CVR 30%
Above Average
Top 10 Ranked Sponsor Opt-in
Rate 23% Above Average
Enter to Win
Lead Generation | MMR Region 2
Activated By: Brenna Mason
Aggregate Metrics:
Demo Link
Reach: 45,144
Impressions: 120,496
Engagements: 8,527
Engagement Rate: 7.08%
Link Clicks: 3,656
Click Through Rate: 3.03%
Entries: 3,301
Conversion Rate: 90.89%
Sponsor Opt-In Rate: 46.83%
Enter to Win
Lead Generation| MMR Region 2
Reach: 74,544
Activated By: Chase Morgan
Impressions: 203,458
Demo Link
Engagements: 14,794
Engagement Rate: 7.27%
Link Clicks: 6,901
Click Through Rate: 3.39%
Entries: 4,812
Conversion Rate: 79.24%
Sponsor Opt-In Rate: 53.39%
Enter to Win
Aggregate Metrics: Lead Generation| MMR Region 1
Reach: 33,959 Activated By: Leslie Fuentes
Impressions: 103,549 Demo Link
Engagements: 9,153
Engagement Rate: 8.84%
Link Clicks: 3,232
Click Through Rate: 3.12%
Entries: 3,351
Conversion Rate: 75.52%
Sponsor Opt-In Rate: 45.60%