SUMMER INTERNSHIP MANUAL

FOR MBA PROGRAMME

2021

DEPARTMENT OF MANAGEMENT STUDIES

INTERNSHIP PROJECT MANUAL
According to the University regulations pertaining to
MBA degree each student should undertake an Internship
Project immediately after II Semester examination and submit
a bound copy of the report within two weeks of
commencement of III Semester classes. The students are
required to work in an industrial organization for two weeks
and they are expected to study and prepare write-ups about
Structure, Functions, Problems faced by the organization and
make suggestions under the supervision of a recognized
guide.
Internship (Industrial Training) Report
An internship project report is an organization study.
The students are expected to study the whole organization or
a wing of the organization (if the organization is of giant size).
It is compulsory for the students to take up assignments or
tasks given by the organization during their study period.
Regulations
a. The students shall attend to any task or assignment
given by The organization.
b. There will be local / organization guide.
c. The student shall produce a certificate of internship and
d. Append it to the report.
The Process
a. Learn about the working environment.
b. Sketch the organization hierarchy.
c. Study and make notes about the functions of various
departments.
d. Assess Organizational performance.
e. Prepare Vision, Mission, Objectives and Goals for the
f. Organization (if it is not prepared).
g. Examine the changes in the environment and how best
the Organization can achieve its objectives.
Some Dos and Dont’s

Objective
.The internship enables the students to understand, how Dos:
the theoretical knowledge can be applied to the practical
Observe the Organization dynamics.
situations.
Make notes every day.
Collect-published documents
Make an objective assessment of every one and every
Duration
thing
Two weeks after second semester exam and submit
Make efforts to learn about the organization
final Project report at the beginning of III Semester.
environment.

Don’ts
Do not criticize anybody.
Do not make arguments about right and wrong doings

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 Neither be too appreciative nor too critical of the
organization. Presentation of Report
Do not participate in the organization politics, if any
The following sequence should be followed in the
Submission of the Internship Project Report and Viva presentation of internship project report.
The internship report should be submitted within two weeks of
start of the III Semester MBA classes A. Cover Page –
B. Certificates –
Presentation and Viva Title Page…..…………………………. (I)
Declaration…………………………… (ii)
The internship (industrial training) report will be evaluated for Certificate (Guide/ College)…………. (iii)
50 marks. The break up of marks is: Certificate (Organization) ……………. (iv)
Acknowledgement …………………… (v)
a. Industrial Training report evaluation 50 Marks Contents ………………………………. (vi)
b. Report Presentation 20 Marks List of tables / charts ………………….. (vi)
c. Viva Voce 30 Marks
Total 100 Marks
C. Chapter –
1. Economic Scenario
Time Frame 2. Industry Analysis
5 days - Economic, Industry & Company analysis 3. Company analysis
5 days – Analysis of functional departments 4. Functional analysis
5 days - Preparation of report 5. Summary of Analysis & Suggestions
6. Students learning experience from the
Report (i) Regarding getting permission for
Size 50 – 60 Pages (Indicative) companies
Spiral Binding (ii) About working in the organization
Font size = 12/14 (iii) About co-operation extended by
1.5 line spacing management & employees
A4 size Exe. Bond Paper (iv) About what they learnt in their
Font style Times new roman internship training
Foot notes – end of each chapter (v) About their plan for future.
References at the end of each chapter 7. Conclusion
Bibliography Appendices
Bibliography

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 Steps to be followed in the Process of Internship Project analysis may be presented in about two pages with number of
Work under a Company paragraphs with headings and sub-headings.

1. Present Economic Scenario 3. Company Analysis

Before starting internship training the students are The company analysis includes company’s profile
required to know the present economic scenario prevailing in which includes
the country. For this, they are required to collect information 1. Type of Organization : Private / Public Sector Public
about GDP trends, per capita income, monetary and fiscal Company /Private Sector Public Company; etc.,
Policies, prevailing interest rates on industrial / corporate 2. Year of Incorporation.
loans, functioning of capital market, exchange rate functions, 3. Company’s mission, vision, goals and objectives
priority assigned by the government etc. 4. Promoters of the company
The above variables are required to be studied by the 5. Shareholding Pattern
students and briefly they are required to be presented in about 6. Organization Structure or hierarchy
two pages as a prelude to the Industry Analysis. The 7. No of employees working
information relating to above are available on website 8. Classification of employees
www.rbi.org.in and other related web sites. 9. Size of land & building
10. Branches / plants if any
11. Capital Structure
2. Industry Analysis 12. Products Produced
13. Market Share
The Industry analysis depends on the company / firm in 14. Equity Share Data
which the students undergo internship training. If it is a textile 15. Sales & Profit over 3 – 5 year period.
company, then obviously students are required to study and 16. Top Management Level
analyse textile industry. (i)Board of Directors (BODs) – (list has to be
prepared)
(ii) Degree of involvement of Directors
Industry analysis should include number of
(iii) Chief Executive Officer – his functions
competitors, rate of industry growth, product / service
(iv) Chief Finance Officer (CFO)- his functions
characteristics, capacity, buyers / customers ; suppliers of raw
(v) Chief Marketing Officer (CMO) – his functions
materials and parts, substitutes available, stakeholders of the
industry, key success factors : etc.,

The students are required to refer to specific Industry’s

Journals / magazines as well as website for the industry
analysis. They may also discuss with the company’s top 17. Company’s major
executives regarding Industry level information. The industry (i) Customer profile,
(ii) Suppliers of raw materials, spares etc.,

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 (iii) Bankers and Financial Institutions, Transportation, and Sales Promotion but not
(iv) Related ancillary industry, involved in pricing.
(v) Transporters, Dealers and Agents, Critical factors
(b) The students are required to study
organization structure of the each of the
18. Make a SWOT analysis in terms of department which should include role of each
(i) Managerial efficiency /ability/ experience level of employees in the hierarchy.
(ii) Technology used,
(iii) Qualified and skill labour (c) Number of employees working department nin the
(iv) Financial strength different categories.
(v) Demand for products produced, (d) The category-wise general and technical
(vi) Rivals qualification required.
(vii) Market share
(viii) Price of the product (e) The classification of employees according to
(ix) Geographical location their age, qualification and experience.
(x) Nearness to the market/customers/suppliers
(xi) Sales and profit earnings.
Part I (a), (b), (c), (d), and (e) should form part of each
of the departments. Then specific issues should follow later.
FUNCTIONAL ANALYSIS
PRODUCTION DEPARTMENT
For making functional analysis, the students are required
to work in each of the functional departments like production, The students are required to study plant facilities, type
marketing, human sources, finance etc. The functional of manufacturing system, age and type of equipments, degree
analysis should include People, Policies, Systems and and role of automation, plant capacities and utilizations,
Procedures, and Problems if any. Productivity rating availability and type of transportation.
The analysis comprises two parts. The first part is
common for all departments and the second part applies for
Try to record:
each of the departments specifically.
1.Product / Products produced
2.Raw material used & product mix
3.Cost per unit of labour, material and overheads
Part I
4.Inventory management system
(a) The students should know specifically function / 5.Quality control (TQM tools implemented)
activities performed by the each of the 6.Safely Program
department. The functions could be listed. For 7.Process involved in manufacturing of product
example marketing department may be 8.Types of logistics used
involved in Packaging, Advertisement,

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 9. Vendor management
10. Challenges faced by production managers due to
recession in the economy.
11. The student should give a drawing / sketch of the
product / process layout.
Make a SWOT analysis of Production department
in terms raw material, machineries, men and technology &
process involve, input –out put ratio etc.,
MARKETING DEPARTMENT
The students are required to make an in-depth
study of the marketing department covering the
following areas –
1. Objectives of the Department
2. The sub division of the department –
(i) Sales Department: Should study about the
no. of personnel, territory covered, sales
target, and collection of payment.
(ii) Marketing Research Department: Make a
study regarding the customer database, how
it is collected, which territory generally chosen
for marketing research.
(iii) Promotion Department: Should study on the
various promotions – namely T.V., Radio,
Magazines, Newspaper, Hoardings etc,
media used for promotion. The media vehicle,
media frequency and reach. Also the sales
promotion like discounts, Price-offs, melas,
sweep stakes carried by the organization.
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(iv) Distribution: Should study how the end
products are distributed to the customers
across the country. Should specify the mod of
transportation, the no. of intermediaries used
to distribute, the commission given to
intermediaries, the inventory level maintained
by the intermediaries.
(v) Product Design Department: The students
should study about the personnel involved,
the frequency of coming out with innovative
products.
(vi) Marketing Strategies: Should study what
strategies (low cost focus, differentiation etc.,)
the organizations is adopting to increase its
customer base end market share.
Based on the above students should make a SWOT
analysis of the marketing department.
HUMAN RESOURCE DEPARTMENT
The students are required to collect following
information for HR department.
1. HR strategy of the company
2. Recruitment & selection process adopted
3. Training & Development programe
4. Promotion Policies
5. Transfer Policies
6. Compensation Policies
7. Empowerment
8. Reward – Punishment System
9. Performance Appraisal System
10. Retrenchment
 11. No. of employees working at present in the
Based on three years financial statements, the
organization
students are required to prepare a statement of changes in
12. Classification of employees based on
working capital, Day book of financial transactions,
(a) Age
funds from operations and sources and
(b) Sex
applications of funds.
(c) Experience
(d) Qualification Summary
After functional analysis of various departments,
SWOT analysis of the company should be made and
Ascertain from HR manager whether his department provide
conclusion is to be drawn.
the company with a competitive advantage. Check-up whether
the company’s employee’s skill, experience, education and
knowledge provide the company with competitive advantage. Students Learning Experience
Students are expected to indicate their learning
Make a SWOT Analysis of Department. experience under the following heads:
(i) regarding getting permission from the companies
FINANCE DEPARTMENT (ii) about working in the organization
(iii) about co-operation extended by management &
The students are required to study the functioning of employees
the finance department under following heads. (iv) about what they learnt in their internship training
(I)Financing Resources of the organization (v) about their plan for future.
(II)Equity contribution
Note
(III)Total borrowing The format for the front page ,bonafide certificate and declaration
certificate will be give later.
(IV)Net fixed assets
(V)Current assets
(VI)Current liabilities
(VII) Information regarding imports & exports
(VIII) Net Sales
(IX)Profit before tax
(X)Profit after tax
(XI)Net cash flows
Based on annual reports students should calculate
current ratio, inventory turnover ratio, debtors turnover ratio,
return on assets, return on equity, return on capital.