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Everything You Need To Know To Succeed As An Affiliate Marketer
Everything You Need To Know To Succeed As An Affiliate Marketer
to Succeed as an Affiliate
Marketer
And more!
Let’s weigh up the pros and cons for both affiliate programs and
networks.
1.1.1. The pros
As with anything, the more you put into it, the more you’ll get out of it
— affiliate marketing is no different.
We’ll delve into each of the above and more to ensure you’re on the path
to success — just remember that nothing great happens overnight.
2.1. How long does it take to get results with
affiliate marketing?
As with anything that provides a return, it takes time to nurture and
grow.
Let’s take a look at how some bloggers have increased their affiliate
income over the years.
2.1.1. Michelle Schroeder-Gardner
Michelle’s blog Making Sense of Cents
Michelle Schroeder-Gardner started her personal finance and lifestyle
blog Making Sense of Cents 10 years ago.
Her blog regularly makes over $100,000 per month with the majority
of that handsome sum coming from affiliate marketing.
2.1.2. Adam Enfroy
The commission rate also varies depending on the merchant, the niche,
and the offer.
The marketing model used by the merchant determines what goal you
need to reach in order to receive your commission.
As an affiliate, you can place PPC ads on your blog or website and
receive a commission for any clicks that you receive on the ad(s).
Here your goal is to get the lead to take the desired action — whether
it’s to submit a form, sign-up for a trial, join an email list, or make a
purchase.
Your audience might trust you enough to purchase an offer that’s worth a
few dollars, but not one that’ll cost them $1,000.
Fortunately, you get products (like systeme.io), that are so good that they
practically sell themselves.
The lifespan of the cookie determines how long it’ll track the user’s
online activity.
This means that if there’s a 30-day cookie life, your lead has to make a
purchase within this timeframe for you to make any commission on
the sale — after 30 days, the lead will no longer be trackable.
Pat’s advice has a strong focus on building trust with your audience —
without trust, you have little chance of converting them into customers.
4.2. Zac Johnson
A quote by Zac Johnson on affiliate marketing
Zac Johnson has been in affiliate marketing for over 20 years, and he’s
built a business around affiliate offers and his own product launches.
In just the last couple of years, he’s generated over $5 million in sales
with his blog — earning over $100,000 every year in affiliate revenue
alone.
Although Ana started the blog in 2016, she only took it on full-time at
the beginning of 2020.
Considering the size of her blog, the earnings she’s made are astounding!
She makes the rest of her income from selling ebooks and courses.
Let’s get into some of the other common mistakes that affiliate marketers
make to ensure that you get started on the right path.
5.1. 9 common mistakes you want to try and
avoid
9 of the most common mistakes that affiliate marketers make
5.1.1. Not putting your audience first
As we’ve mentioned several times throughout this post, success as an
affiliate marketer rests on the relationships you build.
Your number 1 priority should be your audience.
Having them come second or not considering them at all is a recipe for
disaster.
These are the 2 main mistakes affiliates make in terms of their audience:
1. They focus on selling instead of helping
You have to stay in touch with your audience and build trust in order
to get them to be confident in anything you recommend.
Not being interested in the niche you choose will make promoting the
products difficult and boring.
2. Narrow down your niche as much as possible
It’s easier to bag those monthly commissions if you’re not having to sell
once-off purchases where repeat customers aren’t guaranteed.
This is a common mistake that you can’t afford to make because this will
have an immense impact on the number of sales you make.
People buy benefits — focus your content on the benefits and you’ll see
an increase in your sales.
5.1.7. Producing poor-quality content
It’s true that content is king — poor quality content will do nothing but
kill your sales.
And more!
With a platform like systeme.io, you can build and segment your email
list, run marketing campaigns, send newsletters, and more.
The best part is that you can do the above and send unlimited emails to
a list of 2,000 contacts for free with our Freemium plan!
5.1.9. Neglecting the importance of testing
Testing what does and doesn’t work is the only way that you’ll know
where you need to make improvements.
With most all-in-one tools like systeme.io, you can run A/B tests on your
CTAs, your headings, etc. to know what elements work best.
Keep experimenting with how you promote and see what your audience
responds best to.
You’ll want to try to avoid making the above mistakes, but bear in mind
that failure is necessary for learning!
To help you weigh up whether or not affiliate marketing is worth it, let’s
look at some of the pros and cons.
6.1. Pros and cons of affiliate marketing
Here are the key pros and cons of affiliate marketing:
Pros
Cons
Highly talented affiliate marketers pose as fierce competition
You can create your website, your own affiliate program, become a drop
shipper, or sell your own products, and more (for free!).
6.3. Pros and cons of affiliate marketing for
businesses
As a small business owner, you likely won’t have the resources or the
marketing budget to get a dedicated marketing team or to explore other
means of advertising.
Cons
Fraud can happen, such as the famous case with eBay’s top two
affiliates
Now that you know what to expect, let’s see how you’d get started.
6.3.1. Get started in 6 simple steps
You can set up a successful affiliate marketing program for your business
by following the steps below:
4. Decide whether you’ll create your own program with the help of a
platform like systeme.io or whether you’ll use an existing affiliate
network
Here you want to take into account the quality of their content,
their authenticity, and the size of their online presence
Let’s take a closer look at the steps you need to take to get started if
you’re an affiliate.
7. How to start making money as a
beginner affiliate
To get started as a beginner affiliate, you can follow these 4 steps:
You’re not only looking for a profitable niche but one that you’ll be
interested in too, and remember to consider the level of competition.
7.2. Step 2 — Choose an affiliate program or
network
Do ample research on affiliate programs to ensure that they offer
products that are relevant to your audience.
You also want to ensure that you have a good understanding of the
product — this will allow you to provide your audience with valuable
and unique insight into how this product can help them.
7.3. Step 3 — Create great content
High-quality content drives traffic, and traffic drives sales!
Your content can provide value in a number of ways, for example, you
could:
It’s worth noting again that your content should focus on the benefits,
not the features.
If you can’t effectively explain how the product will solve your lead’s
problem, then it’s unlikely that they’ll become customers.
Be sure to show your audience the results that they can achieve with
the product, and be honest about the fact that you’re using affiliate links.
7.4. Step 4 — Get clicks on your affiliate links
To get clicks on your affiliate links, you need an effective marketing
strategy and a strong CTA.
Emails
Landing pages
Podcast show notes
Webinars
Blog and social media posts
Email can’t be underestimated when it comes to your marketing strategy
— especially considering that you can get all the email marketing
tools that you need for free with systeme.io!
Not only does email allow you to nurture your relationships, but you
can promote your products directly or indirectly in your emails.
This way you get to build trust with your list before the referral link is
presented to them.
For example, you could add a free ebook offering a how-to guide on how
they can achieve a certain result with the product.
Order bumps
Upsells
Downsells
Coupon codes
These are great for increasing your chances of not only making more
affiliate sales but also boosting your average customer value!
8. Frequently asked questions
Do you still have some burning questions?
Below we’ve answered two of the most common questions that those
looking into affiliate marketing have.
8.1. Do I need a website to start?
Unlike dropshipping, you don’t need a website to start affiliate
marketing — you can leverage a number of other channels such as:
And others!
Not only can you do this for free, but our simple drag-and-drop editor
and templates make creating a website hassle-free, even if you’re a
newbie!
systeme.io’s simple drag-and-drop editor
When it comes to promoting your affiliate links, it really comes down to
experimentation and creativity.
You can place your affiliate links in the description section, but be sure
to disclose that it’s an affiliation — this is a legal requirement.
Get creative!
8.2. Do I need to spend money to become an
affiliate?
Generally, affiliate programs are free to join, so there are no startup
costs to worry about.
Plus, as an affiliate you don’t need to worry about any costs whatsoever
— the merchant deals with all the nitty-gritty stuff.
All you need to focus on is getting the desired results with your
marketing efforts.
9. How to measure your affiliate marketing
success
The best way to determine whether your affiliate marketing strategy is
working or not is to monitor important key performance
indicators (KPIs).
Let’s get into how you’ll track the success of your affiliate program as a
business or your affiliate marketing efforts as an affiliate.
9.1. KPI’s for businesses
As a business, you’ll need to keep track of the following important
metrics:
1. Your conversion rate — This is the number of clicks versus the
number of sales (the number of conversions divided by the number of
clicks)
2. Sales per affiliate — This metric will allow you to know who your
top affiliates are, who may need help, or who’s negatively impacting the
program
3. Revenue — Calculate your program’s overall revenue growth and
your incremental revenue (revenue you wouldn’t have generated without
an affiliate program)
4. Return on investment (ROI) — This is the revenue generated after
you’ve covered the costs of your program
5. Active affiliates — Divide the number of active affiliates by the total
number of affiliates
6. Customer lifetime value (CLV) — This is the revenue a customer
brings in, minus the initial cost of acquiring them
7. The average order value (AOV) — The higher the AOV, the higher
your ROI
8. Affiliate contribution margin — The revenue brought in by an
affiliate minus the cost of recruiting the affiliate
9. Leads and customers gained — What percentage of leads and
customers do your affiliates bring in over a given period of time?
Analyzing these metrics will help you notice any fluctuations — tools
such as systeme.io offer powerful analytics, and you can use Google
Analytics for free.
9.2. KPI’s for affiliates
As an affiliate, you’ll want to monitor the following key performance
indicators:
1. Traffic — Here you want to monitor how your traffic increases over
time because engagement is necessary for conversions
You can find out how to calculate the estimated read time for your
posts here.
In Google Analytics, “Session Duration” shows you how people are
engaging with a specific post.
You can calculate how long people are staying on your site by comparing
the average read time to the average session duration.
3. Returning visitors — This tells you whether or not your content is
bringing people back for more
Here again, Google Analytics lets you monitor this metric using the
dashboard, under “New Sessions”.
4. Social sharing — Content that delivers value will encourage shares!
Use social share buttons with counters to get a clear idea of how your
audience is engaging with your content.
5. Social media analytics
Gain extra insights from social media platforms (such as seeing your
clicks, likes, shares, etc.).
6. Your SERP ranking
Search the keywords in Google, and see how well your content is
performing in the results pages.
Ranking high in the search engine results pages for your niche topic
makes it easy for potential customers to find your content.
If your post is on page 4, then you need to focus on optimizing your
content to rank higher.
Now, let’s take a look at one of the best affiliate programs out there —
systeme.io!
10. Systeme.io: The best affiliate program
systeme.io logo
Systeme.io is an all-in-one marketing platform that offers an affordable
solution to all your business needs.
With a platform like systeme.io, not only can you join our incredible
affiliate program, but you can also:
Damien went through a lot of personal investment to get there, and his
advice to help you succeed is to:
How much money you can make with systeme.io’s affiliate program is
endless — better yet, your payout will grow the more the company
grows!
11. How does systeme.io’s affiliate
program work?
If you send us a lead that only ends up buying months or even a year
later, you’ll still earn commission on the sale.
This is because all the leads that you bring in are marked in our database
with your affiliate ID.
This means that if your referral refers us to other people who end up
making a purchase, you earn an additional 5% on these sales.
Get started for free today, and make your first affiliate sale!
You also don’t have to struggle to recruit affiliates and get it all set up
yourself if you decide to start your own affiliate program with
systeme.io.
This is because everyone on your list gets their own affiliate ID
automatically.
This means that they can start promoting your affiliate products without
much effort from your side.
11.1.2. Lifetime and recurring commissions
Systeme.io’s affiliate program gives you 50% lifetime commission on
all subscription or course sales generated through your affiliate ID.
If you refer someone to one of our affordable price plans, you’ll earn
a recurring commission for every month that your referral remains with
us.
11.1.3. Systeme.io practically sells itself
One of the greatest selling points is that systeme.io is far cheaper than
most of our competitors.
You could pay for the separate tools that you’ll need, or you can choose
an affordable all-in-one solution like systeme.io.
Plus, with systeme.io, you can sell your own products and start your
own affiliate program.
Yes! It does!