STI COLLEGE ALABANG

Rising Fortepreneurs

Business Plan

William Basa

Pauline Real

Joana Marie Ellema

Ken Alvin Dahunan

Arianne Constantino

Emanuel Galvez

ABM 121

CONTACT INFORMATION:

Email Address: risingfortepreneurs@gmail.com

Contact Number: 09123103695

 STI COLLEGE ALABANG 1

Table of Contents

Chapter II- Introduction

 The Problem and the Business

Chapter III- The Organization

 Organization’s Name
 Vision Statement
 Mission Statement
 The Proponents
 The Organizational Structure

Chapter IV- Competitive Analysis

 PESTEL Analysis
 TOWS Matrix

Chapter V- Market Analysis

 The Target Market

 Market Need
 Market Growth
 Market Trends
 Competitive Analysis
 Research and Analysis

Chapter VI- Marketing and Sales

 Marketing Strategy
 Product
 Pricing
 Place
 Promotion
 People
 STI COLLEGE ALABANG 2

 Positioning

Chapter VII- Production Plan

 List of Materials and Equipment

 Production Plan
 STI COLLEGE ALABANG 3

CHAPTER II

INTRODUCTION

The Problem and the Business

The Sustainable Development Goals (SDGs) known as Global Goals

which are adopted by all United Nations Member States wherein SDGs serve
as a universal call to action and protect the planet and ensure to end poverty.
Last September 2015, the 2030 Agenda for Sustainable Development was
adopted by the General Assembly, and it includes the 17 sustainable
development goals (SDGs) that have a "leaving no one behind" principle. The
development must balance social, economic, and environmental
sustainability.

One of the Sustainable Development Goals (SDGs) is the SDG 13, the
"Climate Action" wherein taking urgent action is a must to combat climate
change and its impacts on society. Improper waste management is one of the
biggest environmental issues in society, there are more than 7 billion people
who consume different waste. There are many countries experiencing issues
regarding the Improper Waste Disposal.

The lack of disposal facilities and inefficient waste collection are

common problems in developing countries. Developing countries are more
affected than developed countries due to a lack of resources to purchase
expensive and advanced technologies that support waste management
activities. However, these studies show that this type of technology may not
always be helpful but instead result in more environmental and health damage
if not properly managed and greater financial debts (Kojima and Michida ed.,
2011).

The developing countries are more affected than developed countries

due to a lack of resources to purchase expensive and advanced technologies
that support waste management activities. However, studies show that this 4
STI COLLEGE ALABANG
type of technology may not always be helpful but instead result in more

environmental and health damage if not properly managed and greater

financial debts.

In this study, the discussion focuses on the environmental issues in the

Philippines. For the past decades, waste management has become the
biggest issue in the Philippines just like other developing countries. As a
result, the significant increase of waste generated especially in urban cities is
caused by urbanization, rapid population growth, and modernization in the
country. Due to the inability of both national and local governments, this
condition has been created by both environmental and health problems to
implement proper waste management primarily due to human, financial and
technical resources. "Solid waste problems are not the only environmental
problems, and environmental problems are certainly not the only issues
competing for attention and funds” (UNEP-IETC 1996: 16).

The most comprehensive solid waste management policy in the

country, the Philippines Republic Act 9003 (RA 9003), known as the
“Ecological Solid Waste Management Act of 2000’’ was the law that has been
signed on January 26, 2001, and the major agency tasked to implement this
was the National Solid Waste Management Commission (NSWMC).

The Rising Fortepreneurs company decided to create a business that

will serve/help the community to lessen the negative impacts of Improper
Waste Disposal. The company will create and innovate new products made
from recycled materials that may improperly/properly dispose of by the
community.
 STI COLLEGE ALABANG 5

CHAPTER IV

The Organization

Rising Fortepreneurs

Rising Fortepreneurs is a corporation built by the students of STI

College Alabang led by William Basa. This corporation was raised by a strong
and dedicated entrepreneurial mind students. This corporation emerged from
a certain circumstance not only in the community but in the whole world—
climate change. Additionally, to combat climate change, this corporation
promotes waste management and applying the 3R’s of waste management to
ensure a sustainable, clean, and safe environment.

Vision Statement

“Managing today’s waste to build an innovative product for tomorrow’s

future.”

Mission Statement

“Rising Fortepreneurs provides waste management services that are

both environmentally friendly and effective and promotes the 3 R’s of waste
management — Reduce, Reuse and Recycle for a sustainable, clean and
safe environment to the current and future generations.”

The Proponents

William Basa
125 San Guillermo Street,
Alabang, Muntinlupa City 6
STI COLLEGE ALABANG
Email: basatheone@gmail.com
Mobile Number: 09123103695

Educational Background:

Mr. William finished his primary education at Narciso Centeno

Elementary School and his junior high school at Punta Buri National
High School. He is currently a grade 12 Accountancy, Business and
Management (ABM )student of STI College Alabang.

Pauline Abelong Real

031 LNB 3 Ilaya Street,
Alabang, Muntinlupa City
Email: paulinereal575@gmail.com
Mobile Number: 09488148766
Educational Background:
Ms. Pauline completed her primary education at Alabang
Elementary School and her junior high school at Pedro E. Diaz High
School. She is currently studying at STI College Alabang under the
Accountancy, Business and Management (ABM) strand.

Joana Marie Tanghal Ellema

Sitio Tuklas,
Cupang, Muntinlupa City
Email: ellemajoanamarie088@gmail.com
Mobile Number: 09770941283
Educational Background:

Ms. Joana Marie completed her elementary school at Cupang

Elementary School and her junior high school at Pedro E. Diaz High
 School. She currently studying at STI College Alabang under the 7
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Accountancy, Business and Management (ABM) strand.

Arianne Barosa Constantino

No. 19
Cupang, Muntinlupa City
Email: constantinoarrianeb05@gmail.com
Mobile Number: 09682896501
Educational Background:
Ms. Ariane finished her primary education at Cupang Elementary
School and her secondary education at Muntinlupa Business High
School. Currently, she is taking Accountancy, Business and
Management (ABM) strand at STI College Alabang.

Ken Alvin Hernani Dahunan

Purok 3 Bagong Paraiso,
Bayanan, Muntinlupa City
Email: kendahunan2@gmail.com

Educational Background:
Mr. Ken Alvin finished his primary education at Bayanan
Elementary School and his junior high school at Mary Mother of God
Parochial School. He is currently a grade 12 student of STI College
Alabang under Accountancy, Business and Management (ABM)
strand.

Emanuel Hilapo Galvez

139 Wawa Street, 8
STI COLLEGE ALABANG
Alabang, Muntinlupa City
Email: egalvez944@gmail.com
Mobile Number: 09204097436

Educational Background:

Mr. Emanuel completed his elementary education at Alabang

Elementary School and his junior high school at Muntinlupa Business
High School. Currently, he is studying at STI College Alabang under
the Accountancy, Business and Management (ABM) strand.
The Organizational Structure

William Basa
CEO

Joana Marie T.
Pauline A. Real Ellema
COO ASST. COO

Arianne B. Ken Alvin H. Emanuel H.

Constantino Dahunan Galvez
CFO CMO CTO
 STI COLLEGE ALABANG
Chapter IV
Competitive Analysis
PESTEL Analysis
Factors
 Trade restrictions
 Pricing Regulations
 Industrial safety
POLITICAL regulations
 Inflation rate
 Labor cost and
productivity
ECONOMIC  Efficiency of financial
market
 Discretionary Income
 Leisure interest
 Culture
SOCIAL  Demographic skill and
level of population
 Internet Connectivity
TECHNOLOGICAL  Technological
Advancement
9
Business Impact
Trade barriers may affect waste
management services to other
places. Fair and effective
regulations promote to have a
business growth.
Financing may impact
profitability.
Will the services be adopted and
accepted by other local
communities?
The services will attract many
private sectors and job seekers
when promoted online.
In this present time, the internet
connectivity would be a great
help to an organization for
marketing to promote the
products through different social
media platforms. It would also
help the organization to better
communicate in sharing
information about the business.
As of today’s innovation,
technological advancements
would help the business in day-
to-day business activities through
 others that includes electronic
devices. It would also help the
 Internet Connectivity business through
The services will processes that
attract many
can reduce costs andjob
increase
TECHNOLOGICAL  Technological
Advancement
private sectors
productivity.
and
when promoted online.
seekers

In this present time, the internet

connectivity would be a great
STI COLLEGE ALABANG
help to an organization for 1
marketing to promote the
products through different social
media platforms. It would also
help the organization to better
communicate in sharing
information about the business.

As of today’s innovation,
technological advancements
would help the business in day-
to-day business activities through
transportation, social media and
others that includes electronic
devices. It would also help the
business through processes that
can reduce costs and increase
productivity.

 Climate Change Pollution implications of

 Environmental laws
ENVIRONMENTAL  Recycling
 Waste management
 Health and safety law
 Consumer protection
LEGAL and e-commerce
 Employment law
transportation. Impacts of climate
change on business to improve
the resource productivity and can
innovate inspiring products made
by plastics through the reduce,
reuse, and recycle. The Republic
Act No. 9003, otherwise known
as the Ecological Solid Waste
Management Act of 2000, it is a
program that ensures protection
of the environment and public
health through the proper
segregation, collection, transport,
treatment, and disposal of solid
waste.
Will the safety of the workers be
protected? Employment law
imposes additional costs to the
business because they have to
spend additional money on
training, recruitment and pay.
Like the Health and Safety Act
there are also benefits if the
workers feel they are treated
fairly and there is more security,
they will be more motivated.
 STI COLLEGE ALABANG 1

TOWS Matrix
Internal Op p oCOLLEGE
STI r tun itie s ALABANG
Th r e a ts 1
1. Increase of the 1. Global financing
employment rates (job challenges
creation) 2. Current world political
2. Improve of country’s situation
economy 3. Local political instability
3. Reduce waste borne & institutional
diseases negligence
4. Energy generation from 4. Social, cultural, &
bio-waste behavioral adaption

External
S tr e n g th s
1. Waste segregation rates
2. Low management costs
3. Participation of private
sector
4. Environmental
willingness
S1O1: Increase of projects for
waste segregation.
S2O4: Make the most out of the
management costs to generate
energy.
S3O2: Expand connections with
other private sectors to help in
investing in the country’s waste
management services.
S4O3: Promote environmental
causes to encourage citizen
participation and awareness of
the diseases.
S1T2, S1T3, S2T2, S2T3: Develop
management services that is
viable and scalable to fit in the
country’s political situation
S3T1: Encourage private sectors
to help in the finance of waste
management services
S4T4: Employ to people the
need to care for the
environment despite
differences.

Weaknes s / es W1O1, W3O1: Encourage the W1T1: Provide awareness and

1. Inadequate national
policy and support
2. Absence of waste
management strategy
3. Institutional failures
Public cooperation
government to do actions in importance to waste
waste management through the management for the
increase of employment rates. government to take action
W2O2: Create waste W2T3: Help in the creation of
management strategies that can waste management strategies
help increase the country’s for local communities
economic status.
W3T2, W3T3: Promote ways on
how the government can

Chapter V
 Market Analysis 1
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The Target Market

Rising Fortepreneurs is one of the corporations in Muntinlupa which
aims to minimize the solid waste and turn it into a unique, cost-effective, and
valuable product.

Rising Fortepreneurs’ target market is the people who are residents of

Muntinlupa City only. This residents of Muntinlupa aged 15-69, both male and
female, and 5, 000 and above monthly income individuals are the primary
target market of the company. The size of the target market is probably a
large sector. The lifestyle and preferences of the community area will serve
as company basis in producing new product that will give them a satisfaction.
Quality, design, size, and texture are the look ups of the target market so the
company would make a products or service that would really satisfy the
costumers. For as low as P150.00, the costumers would preferably buy the
products from recycled materials according to their preferences. This
innovation of the product in the market would benefit the company to gain a
higher demand and bring the name of the company in top.

Hence, Rising Fortepreneurs made a right decision of putting up a solid

waste management in the community to help Mother Earth sustaining a clean
and safe environment for all.

Marketing Need
The Rising Fortepreneurs company aims to satisfy the needs and
wants of the society that may influence the country’s economic performance
by bringing new products and production development to the market and by
uplifting productivity and competition widely.

As part of the business environment, there are factors that influence

the need of the products or services. The economic development has an
impact to business environment wherein the higher levels of pollution, global
warming and increased consumption of non-renewable resources can be
prevented by seeking the positive influence of the economic development.
More likely, the business earns more customers, increase the profitability, and
can experience great opportunities for further expansion. The environmental
issue has an impact to business, it includes the improper waste disposal
wherein it is really one of the biggest issues of the society and the reason why

the company wants to prevent it and turn it into an opportunity for the society.
The company uses the 3R’s wherein, the waste can help the business to earn
money and help the society to turn waste as recycled products. The
development of the products or services made by the company will turn into a 1
STI COLLEGE ALABANG
something new that will be the first ever product/s to exist in the market and it
will satisfy the market needs. The recycled products made by the company
will be more attractive to the market because of its characteristic and it will be
a big help to sustain the needs of the market. The company’s mission and
vision have the best objective over the other companies. In terms of the
products or services made by the company it offers the affordable price with a
premium quality of the products or services, uniqueness, an eco-friendly, and
create employment opportunities not only for company but for the others as
well.

As the Rising Fortepreneurs rise, it would also bring the environment,

the society, and the market to rise and satisfy the needs and wants of society
in exchange for profit and minimizing the climate change through solid waste
management programs.

Market Growth
Although the Philippine economy developed at a slow pace until the
twenty-first century, it has grown significantly in the last two decades.
Between 2001 and 2009, average annual growth was 4.6 percent, and
between 2010 and 2019, it jumped to 6.4 percent (Investopedia, 2020).
Probably, the company would expect an increase in the market size in the
next few years. Rising Fortepreneurs, as a company aiming high, it would
consider maximizing the opportunity and strengths to attract more customers
and attain the best brand reputation that would bring the company to be well-
known, not only in the Philippines but in the whole world.

A healthy and harmonious growth of agriculture, manufacturing, and

services sectors is necessary for any economy to advance. Once these are
met, advancements in the tertiary sectors of the economy can occur very
naturally. In terms of economic and social growth, the Philippines has lagged
behind its wealthier Southeast Asian and East Asian neighbors for decades.
Those days, though, are long gone. Today, it appears that the Philippines is
firmly on the road of development and sustainability (Investopedia, 2020).

Therefore, as the market size increases the demand of the products will
increase and the company would higher its price due to it. The quality and
size really matter to the customers, so Rising Fortepreneurs oblige to improve
the look ups of the customers and innovate products to gain more customers.

Market Trends
Rising Fortepreneurs focused on the solid waste management in the
community of Muntinlupa. The increase in population comes an increase in
waste products that must be managed. The company look for the trends that 1
STI COLLEGE ALABANG
would be beneficial to its growth and for the minimization of solid waste in the
community to save Mother Earth from climate change.

Today’s biggest environmental issue was the improper waste disposal.

By that reason, the solid waste management was implemented by
government together with the Rising Fortepreneurs to help the society to
solve that environmental issue. As of today, 3R’s was not really use by the
society, by that reason instead of making the plastic wastes into opportunities,
it becomes a threat to the community. According to Dragani (2019), there are
a variety of reasons why waste is not adequately managed. One issue is a
lack of understanding about hazardous waste and some people are unaware
of how many products can be hazardous or how to properly dispose of them.
So, solid wastes were disposed improperly and most of the people nowadays
were more interested on using different materials made from plastics and as
you can see plastics can be seen anywhere and most especially in the lakes,
canals, and hallway.

The emergence of improper waste disposal gives an opportunity to

Rising Fortepreneurs company to use plastic wastes to create something new
for the community and to save Mother Earth and the people from climate
change. The company gathered the data and most of the residents of
Muntinlupa ang willing to buy home decorations came from plastics and most
are willing to pay P150.00-P200.00 for the products with good quality and
design. The company made the product according to customers choice and
company’s innovation towards the product to ensure that it would satisfy the
need and wants of the society. Solid wastes were the materials of the
company that can produce an eco-friendly, valuable, and cost-effective
products.

Home decorations are one of the most popular trends in different

barangays here in Muntinlupa. Mostly, aged 15–69 years old want their home
to become more presentable by various home decorations. Unlike other home
decorations, which are expensive, and most people choose a product cost-
effective and with good quality and design. Nonetheless, since it was not
budget-friendly, most of the consumers chose a cheaper one which is the
home decorations made from solid waste.
 Hence, Rising Fortepreneurs grab the opportunity to minimize the solid 1
STI COLLEGE ALABANG
waste in the community and turn it into a cost-effective, unique, eco-friendly,
and unique products.

Competitive Analysis
In the society, competition is unavoidable. Competition of products and
for the good reputation can be seen in the industry. The companies are
battling for the sales, brand, and customers satisfaction of their products.
 STI COLLEGE ALABANG 1

The Rising CW Home Depot All Homes

Fortepreneurs
Company

Strengths  Eco-friendly  Reasonable Price  Location nearby the

products  Sophisticated homeowners and
 Cost-effective Designs highway
products  High quality  Excellent product
 Good quality and modern and services
innovated designs products/services  Competitors
 Waste  Numerous  Market location
segregation rates varieties of  Distributors
 Competitors products  Loyalty of
 Low management  Competitors customers
costs  Market location
 Participation of  Distributors
private sector
 Environmental
willingness

Weaknesses  Inadequate  Limitations in the  Preference of the

national policy supply chain customers
and support  Unsatisfied  Competitors
 Absence of waste customers  Pricing
management  Competitors
strategy  Pricing
 Institutional
failures
 Public cooperation
 Competitors
Opportunities  Increase of the  Technological  Advance
employment rates advancement technology
(job creation)  Media advertising  Media advertising
 Improve of  Wide range of
country’s target market
economy
 Reduce waste
borne diseases
 Energy generation
from bio-waste
Threats  Global financing  Trade restrictions  Trade restrictions of
challenges of the supplies the supplies
 Current world  Increase in tax  Increase in tax
political situation  Inflation rate  Inflation rate
 Local political
instability &
institutional
negligence
 Social, cultural, &
behavioral
adaption
Table 1. Competitive Analysis
Research and Analysis 1
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Rising Fortepreneurs conducted the survey wherein it provides
analysis, interpretation, and presentation of data. Tables or charts are used to
interpret and present data.

Figure 2

represents the gender of the respondents. There are 67% female and
33% male out of 100 respondents.

Figure 2. Gender

AGE RANGE FREQUENCY PERCENTAGE

15-17 1 1%

18-29 74 74%

30-39 9 9%

40-49 6 6%

50-59 5 5%

60-69 5 5%

TOTAL 100 100%

Table 1. Age Range

Figure 3 represents the number of respondents to the age range given.

Aged 18-29 years old take the highest percentage of respondents. Next to
that is aged 30- 39 years old which take the 9% of the 100 respondents.

.
 STI COLLEGE ALABANG 1

Figure 3. Family Income/Individual (Monthly)

Figure 4 represents the family income or individual income monthly.

Their incomes vary on their occupation like working student, housewife,
BHW, and CSR. According to the data presented above, 27% of the
Muntinlupa respondents have P5,000 income monthly, 26% have P5,001-
10,000 income monthly, 24% have P20,001 and above income monthly,
13% have P15,001-20,000 income monthly, and 10% of the respondents
have P10,001-15,000 income monthly.

Figure 4 shows the educational

attainment of the respondents. 41
out 100 attained 2nd year college.
Nonetheless, 8% of the
respondents are vocational.
Figure 4. Educational Attainment 2
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Figure 5. Ideal Price

Figure 5 shows the ideal price of 100 respondents for home

decorations made from solid waste. 4 out of 100 respondents are willing to
buy the product P251.00-P300.00 and 75% of the respondents chose
P150.00-P200.00 which is the lowest price for the product.

Figure 6.

Figure 6 shows the look ups of the respondents towards the home
decorations from recycled materials. Quality and design take 70% of the
respondents’ choice. This shows that consumers consider the product by its 2
STI COLLEGE ALABANG
good quality and unique designs. However, 28% of them chose size and the
other one is the texture.

Figure 7. Number of Home Decorations

Figure 7 shows the number of home decorations customers are willing

to pay. 53.8% of the 91 respondents that are willing to buy the home
decorations from recycled materials chose 1-2 product/s. However, 16.5% of
the respondents and willing to buy 5 or more products which is a good new for
the company.
 Figure 8. 2
STI COLLEGE ALABANG
Figure 8 shows that 90% of the respondents have already heard about
solid waste management. Most of the respondents heard it from the school
and Televisions which is 49.4% of the overall way of hearing about solid
waste management. This 10% of the respondents are the one who did not

hear about solid waste management which lead to improper waste disposal in
the community.

Figure 9.

Figure 9 shows that there are 19% of the respondents have not been
educated about solid waste management in the community. This 19% shows
that improper waste disposal is still an issue in the community. However, 81%
of them are educated about solid waste management which means they could
apply it to their homes and to the community as well.
 Figure 10. 2
STI COLLEGE ALABANG
Figure 10 shows that 42% of the respondents are satisfied with the
state of solid waste at home. However, 28 out of 100 respondents are very

dissatisfied of the solid waste management at home. Hence, solid waste

management must be applied and to be informed to everybody so that

awareness of the actions is being practice.

Figure 11.

Figure 11 shows that 50% of the solid waste came from the house are
plastics. 22% of the solid waste found at home are papers, cartoon, food
waste, glass, cans, and tires.
 Figure 12. 2
STI COLLEGE ALABANG
In relation to figure 11, figure 12 shows that those solid waste came at
home are collected 64% through trash bags, 41% through plastic bags, 18%
through cartoons, 14% through old bucket or timba, and 11% through water
basket. By this mode of collection of solid waste, it can minimize the those
wastes to clutter anywhere.

Figure 13.

Figure 13 shows how often is the waste container emptied. 34 out of

100 respondents emptied their waste container once a day. However, 22
others emptied their waste container once a week, 27 others emptied their
waste container once in two days, and 17 others emptied their waste
container once in three days.

Figure 14.
 In relation to figure 11,12 and 13, figure 14 shows where the collected 2
STI COLLEGE ALABANG
wastes put usually. As shown above, 45% of the respondents put their wastes
to public bins. Public bins are helpful in maintaining the environment clean.
However, 27 of the respondents put their collected wastes to the dumpsite.

Dumpsite wherein proper segregation are not being observed. Rising

Fortepreneurs, with the help of other government agencies will do separation
or dividing the dumpsite into 3 parts, the biodegradable, non-biodegradable,
and recyclable.

Figure 15.

Figure 15 shows that waste disposal is a problem in the neighborhood

as 70% of the respondents agree to that. However, 30% of the respondents
said that solid waste method is not a problem to their neighborhood.

Figure 16.
 Figure 16 shows that 72% of the respondents know that there is a 2
STI COLLEGE ALABANG
waste management in the community and 28% did not know about it.

In conclusion, Rising Fortepreneurs received positive feedback from

the survey target group, and the data collected is all considered useful and

helpful, despite the negative responses. The company will use all the
feedback, from the most positive to the most negative. These negative
feedbacks will be used to enhance the product, and thereby serve a product
that will satisfy customers.
 STI COLLEGE ALABANG 2

Chapter VI

Marketing and Sales

The “Rising Fortepreneurs” has promotional and advertising activities

such as flyers, tarpaulin and social media that will help the business to be
well-known.

Marketing Strategy

 Product

“Flower Vase”

Home Decoration

Features:

 Budget-friendly

 Durable

 99% made in recycled solid waste.

 Eco-friendly

The Rising Fortepreneurs’ product is made out of recycled straw

and plastic bottles. By collecting this solid waste, it can help to sustain a

clean environment at the same time earning profit out of it. This is

beautiful at home, and it grabs attention with its inherent beauty unique

style.

 Price
 The Rising Fortepreneurs company will offer an affordable price 2
STI COLLEGE ALABANG
for a product (Flower Vase made from recycled materials) in the
market. The company used the psychological pricing strategy. Below is
the company's product offer with the affordable price.

Size Price

Small (S) P 149.00

Medium (M) P 179.00

Large (L) P 199.00

. Table 2. Size and Price

Moreover, discounts would be given if the buyer would purchase 3

or more flower vases. In addition, mode of payments is available through
cash on delivery (COD), credit cards and online billing.

 Place

Rising Fortepreneurs Store can

be found on the 1st floor (ground floor)

of Festival Mall Alabang. A little part

inside a mall is such an opportunity and

strategy to gain more customers, as it

was mostly visited by many people.

 The company choose a convenient location and considered the 2
STI COLLEGE ALABANG
company needs, customers, employees and other needed materials and

equipment to operate.

 Promotion

It is important for the company to create promotional strategies to

ensure that consumers are aware of the goods and services.

 Tarpaulin

Tarpaulin is similarly just about as effective as different types of

promoting and commercial. It is not difficult to utilize and needs no
upkeep. This can help us bring issues to light for our organization
all the more rapidly and at a lower cost, and it can undoubtedly pull
to clients' advantage. It will be posted in shopping centers along
allowed and visible places.
 STI COLLEGE ALABANG 3

 Online Advertisement

Our generation is technically engaged. The web is at the focal

point of everything. In the present business world, innovation is utilized
for client understanding just as genuine working cycles. All together for
our administration to be remembered, we need to promote it on the
web. Utilizing free web-based media locales like Facebook, Twitter,
and Instagram is one of our essential promoting exercises.

FACEBOOK
STI COLLEGE ALABANG 3
INSTAGRAM

TWITTER
 STI COLLEGE ALABANG 3

Overall, this promotion will lead the company to be well-known and

gain more customers. This product will inspire and urge people to reuse,
reduce and recycle to maintain a clean and safe environment.

 People
Since the business is just start-up, it will have (4) employees: (1)
manager, (2) assistant and (1) cashier. The employees hired based on
the job descriptions and they already have their trainings for their
specific position/s in order for them to improve their skills and to make
them more flexible during work hours. Employees are also responsible
in achieving the company’s objectives and to be flexible in every
challenge that arise in the business and also in business
development/changes.
 Positioning

Flower vases, made from recycled solid waste, is budget-

friendly, eco-friendly, good quality, durable and unique home
decorations which intended to meet the expectations of the customers
and minimize the global warming or the SDG 13: Climate Action,
wholeheartedly dedicated in sustaining a clean, safe, and better world
for the next generation.

HIGH QUALITY
 STI COLLEGE ALABANG 3

HIGH
LOW
PRICE
PRICE

LOW QUALITY

Chapter VII
 Production Plan 3
STI COLLEGE ALABANG

This is the “how to” section, describing the creation and delivery of the
business’ product or service.

List of Materials and Equipment

PROCESS
OUTPUT

Production Plan

INPUT  Folding the bottle

into a design. Even
out the top of the cut
with scissors. Cut
strips 2 in (5.1 cm)
down and 1⁄2 in
(1.3 cm) apart
around the
bottle. Fold the strips
outward to open up
 STI COLLEGE ALABANG 3

 Labor
 Capital
 Materials and Flower Vases
Equipment
(Home
 Electricity
Decorations)

Figure 17. Production Plan

Chapter VIII

Final Plan and Projections

The financial section includes projections for revenue and expenses for
at least three years with a summary narrative of the key assumptions. This
section also details the startup costs for capital equipment, inventory, initial
marketing and staffing, and subsidy needed to cover losses during the startup
period. These capital requirements may be funded from a combination of
contribution from the nonprofit, grants for the enterprise, and/or debt
financing.

Start Up Cost and investments in equipment, technology or onetime

costs
 Raw Materials For month 25,000 3
STI COLLEGE ALABANG
Materials and Equipment 50,000
Rental 35,000
Water 5,000
Transportation Fee 10,000
Electricity 30,000
Miscellaneous Fee 5,000
Wages for month 50,000
Telephone Bill 10,500
Advertising Expense 2,000
Contingency Fund 77,500
TOTAL 300,000
Table 3. Startup Cost and Investments in Equipment

Capital requirements and sources

% Share Total
Borrowed from the Bank 20% 60,000
William Basa 15% 45,000
Pauline Real 15% 45,000
Joana Marie Ellema 15% 45,000
Ken Alvin Dahunan 15% 45,000
Emanuel Galvez 10% 30,000
Arianne Constantino 10% 30,000
Total 100% 300,000
Table 4. Capital requirements and sources

The table 4 shows the company’s sources of funds. 20% of the capital
is borrowed from the bank and 80% came from the organizations’ shares.

Income and Expense Projection

Proje Yearly
cted Projecte
Daily
Volu Projected Monthly d
me Volume Revenue Revenue
Revenue
Types of
Costing
Product/s
Monthly ( DRC x 30 ( MRC x
Daily (Cx
) 12 )
PVD )
( PVD x
30 ) ( DRSP x ( MRSP
( SP x
30 ) x 12 )
PVD)

C – 119 8 C – 952 240

Package 1 C– C–
 M – 30 342,720 3
STI COLLEGE ALABANG28,560
Small
Flower Vase SP –
SP – 149 SP –
1,192 SP– 35,760
429,120

C – 143 C–
1,287 C – 38,610 C–
Package 2 M – 36 463,344
9 270
Medium
SP –
Flower Vase
SP – 179 SP – SP– 48,330 579,960
1,611

C–
C – 159 1,272 C – 38,160 C–
Package 3
457,920
M – 40 8 240
Large
SP –
Flower Vase SP – 199 SP – SP– 47,760 573,120
1,592

C–
C– 1,263,96
C- 105,330
3,511 0
Total 24 720 SP-
SP – SP –
131,850
4,395 1,582,20
0

Legend:Cost – C Mark-up - M Selling price – SP

Table 5. Projected Revenue

FIXED COST

Rental 35,000

Salaries: 50,000

85,000

Materials and Equipment

Glue Sticks 10,000

 Scissors 14,000 3
STI COLLEGE ALABANG
Paint 4,000

Glue Gun 21,000

Ruler 1,000 50,000

(A)TOTAL FIXED COST P135,000

VARIABLE COST(Month)

Raw Materials 25,000

Telephone Bill 10,500

Electricity 30,000

Water 5,000

Transportation 10,000

Miscellaneous 5,000

Advertising Expense 2,000

Contingency Fund 77,500

(B)TOTAL VARIABLE COST 163,000

(A+B) TOTAL MONTHLY COST P300,000

Table 6. Projected Expense

Income Statement (3 years)

Cash flow Statement
Statement of Financial Position
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