RUBRIC FOR COMMERCIAL AD

EXCELLENT 20 VERY GOOD 18 GOOD 12 POOR 10

Creativity and Presentation is Presentation is Presentation is Presentation is
presentation engaging and informative and informative; dry and
shows the shows the presenter’s style unengaging with
presenter’s presenter’s and creativity are little creativity
personal style of personal style of apparent added to engage
the information in the information in the listener
its creativity its creativity
The campaign is The campaign is The campaign is The campaign is
planned carefully; planned carefully; planned planned poorly;
understanding of understanding of adequately; little
all concepts and most of the understanding of evidence of
instructions is concepts and some concepts understanding the
Campaign Design clearly instructions is and concepts
& demonstrated. It demonstrated. It instructions and instructions is
Concepts: shows complete shows some demonstrated. It demonstrated. It
understanding understanding shows little is unclear in their
and and use of the understanding thinking and
use of the elements of and use of doesn’t
elements of persuasion and persuasion and demonstrate the
persuasion and design. The design. The use of persuasion
design. The overall ad concept overall ad and design. The
overall ad concept may not be fully concept is poorly overall ad concept
is clearly developed. developed. is
expressed missing.
through all ads.
IMPORTANT Product name Product name is Clear product No name and
INFORMATION very clear, ALL clear<BR> name and one to does not explain
information about and repeated, 3 two good things what it does
products and why examples of about the product
you should use it. producet and why and why you
you should use it. should use it.
Speaking Skills Exceeding: Mastering: Approaching: Emerging: Volume
Volume Is Volume Is Volume is good is too loud/soft;
consistently consistently good; most of rate
excellent; rate rate and the time; rate and is too fast/slow;
and articulation articulation articulation are poor articulation.
excellent. consistently good. good No eye contacts.
Excellent eye Consistent eye most of the time. No evidence of
contact and contact. Some eye rehearsal.
Interaction with Evidence of contacts.
audience. careful Seems
Evidence of preparation and unrehearsed
extensive rehearsal.
 preparation and
rehearsal.
Layout Exceeding: Mastering: Approaching: Emerging:
Product of Product of Product of Product of
Presentation is Presentation is Presentation Presentation does
creative, original, creative and shows adequate not demonstrate
and clearly demonstrates understanding. understanding.
demonstrates understanding. Product of Product of
understanding. Product of Presentation is Presentation is
Product of Presentation is neatly done. hastily
Presentation is artistic and Minimal use of constructed.
artistic, unique, shows real effort. layout
and shows real placeholders. Text
effort dominates slide.
Presentation lacks
color and
creativity