Activity

Craft Your Value Proposition –

Part 1
Earlier, you had completed the Customer Segment portion of the Value Proposition Canvas. You have
also attended the Master Class where the Master Faculty spoke about the various nuances involved
in identifying correctly customer pains, gains, pain relievers and gain creators. Now, you will complete
the Value Proposition portion of the canvas.

This activity is split into two parts, Part 1 and Part 2. You will complete Part 1 in this session i.e.
Session 4 and take up Part 2 in the next session.

In this session, you will fill up the Products and Services, Pain Relievers, and Gain Creators
section of the Value Proposition segment.

While doing so, think about unique and creative solutions so that you can arrive at a UVP using the
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Value Proposition Section of the Value Proposition Canvas.

Use the same Value Proposition Canvas that you started working on in the previous session.

Instructions:
1. Regroup in your practice venture teams.
2. Use the same Value Proposition Canvas that you used in the earlier session to fill up the
Customer Segment.
3. Using post-its, fill up the following sections in the Value Proposition segment of the
canvas: Products and Services
Pain Relievers

Customer and Solution Page 1 of 2

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 Activity
Craft Your Value Proposition –
Part 2 • Gain Creators
4. You have 35 minutes to complete this activity.
5. Use the questions listed below to fill the Pain Relievers sub-section.

a. What will help your customer save more?

Our goal for this business is to create a high quality bracelet charger that gives
convenience to our customer by which from the old way of cable charger wiring, we
innovate and switch into retractable bracelet cable. They can no longer experience
any trouble in handling tangled cable that primarily causes its wire to break. This will
help our customers save money as our product is made of durable materials and is
wearable that can suit to the standards of our customers.
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b. What will make your customers feel better?

Tangled cables are the common problems our customers encounter, leading to fast breakage of
their cable wires making them feel hassle and annoyed. Having to deal with it every day, sullen
our mood and if we provide a solution for their pains, we think this could greatly benefit our
customers assuring that the money they spent on our product are worth the price and use.

c. How can we make the solution more robust?

Our product is made out of leather that is water resistant and retractable. Adding to that is the glow
in the dark feature within the clasp of the bracelet and comes with a wide selection of color suitable
for men and women. This makes our product solution more appealing to use outdoors and can
match the outfit of our customers, meeting our products goal which is “convenience, fashion and
purpose”.

d. What will put an end to the difficulties and challenges that your customers encounter?
It can put an end to the customer’s difficulties by providing this product; it will solve their problems
in handling cable chargers that results tangled wires and other pains. This can also help them to
wear it anywhere they go without the fear of easily breaking it because of the durable materials
used in making the product. Made by genuine leather, it also protects the internal wires inside
and extends the service life of our product.

e. What will eliminate risks your customers’ fear?

Our customer fear will definitely be eliminated as we guarantee that our product is easy to
use, durable, lightweight, and travel-friendly and has a unique design.

f. What will help your customers sleep better at night?

Our product will give them peace of mind because of the convenience and benefits it provides
them. Besides, it is a fusion of fashion and technology which is a perfect trendsetter for our
customers. Together with the additional glow in the dark feature in its clasp, makes it easier for our
customer to locate the product at night.

g. What will limit or eradicate common mistakes that customers make?

With our product, customers will limit or eradicate common mistakes that they make by allowing
themselves to have an accessible accessory on their hands without having the uneasiness of
tangled wires or added weight on their bags.

h. What will make customers adopt your solution?

The customers will apparently adopt our solution because although it already exists in the
market, we make sure that our product is more unique, durable yet lightweight, has a universal
charging option and it is fast charging.
Activity
Craft Your Value Proposition –
Part 26. Use the questions listed below to fill the Gain Creators sub-section.
a. How can you create savings to make your customers happy?
We will only use high quality materials but still affordable for our customers to
purchase. We will also do frequent surveys to know our customer’s perspective and
satisfaction about our product so we can improve it in the future.

b. What will produce outcomes that your customer expects or that go beyond their
expectations?
None other than customer’s satisfaction will be the outcome when our customer sees that our
product gives the convenience they need. Our product is wearable and fashionable at the same
time with a purpose of charging which may exceed their expectations.

c. How can you copy or outperform to delight your customer?

We will innovate our product through time, allowing more product design and features that has the
same purpose of charging or if given a chance we will also provide other technological
accessories. We are also open for customer’s suggestions and recommendations to improve our
performance and give delight to our customers.

d. What will make your customer’s job or life easier?

Have an appropriate product they can wear and bring any time without worrying of low battery.

e. What will create positive social consequences that your customer desires?
The thing that will create a positive social consequence that our customer desires is the need to
solve their problems and make their everyday living easier.

f. What else should you do to meet your customer expectations?

We will make the product customizable. We will put the customer’s desired name engraved into
the product to make it more personal and good for gift giving.

g. How can you fulfill your customer’s dream?

By allowing our product to meet or even exceed customer’s expectation and solve the pains our
customers encounter when it comes to charging.

h. What will produce positive outcomes matching your customers’ success and failure
criteria?
The things that will produce positive outcomes matching our customers’ success and failure criteria
is through better performance of the product and low cost acquired by our customers.

i. What will make adoption easier?

The things that would increase the likelihood of adopting our product easier are through affordable
pricing, better and durable quality performance and fashionable design with a purpose of charging.
Activity
Craft Your Value Proposition –
PartNext
2 page: Value Proposition Canvas in template
Activity
Craft Your Value Proposition –
Customer and Solution Page 2 of 2
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CUSTOMER SEGMENT

GAINS

Access to high quality

and durable bracelet
charger cable.
Affordability and
convenience
Wearable classic style CUSTOMER JOBS
with a glow in the dark
feature accessory that has Bring an accessible bracelet
a purpose of charging charger cable all the time.
Fashionable accessory to wear
To incur low cost cable charger

PAINS
1. Stressing about low battery due to
tendency of forgetting their cable
charger.
2. Hassle to find in an unorganized bag or
even at dark areas.
3. Constant entanglement of cable charger
leading them to break easily and need to
buy a new one.
4. Limited charging option.
Activity
Craft Your Value Proposition –
Part 2

VALUE PROPOSITION

GAIN CREATORS
ü Handy and easy to bring
ü Convenient to use
PRODUCTS & ü Fashionable product features
SERVICES ü Affordability
0
ü Bracelet Charger ü Accessibility
Cable wire

ü Retractable
ü Water-resistant
ü Fashionable
/Trendsetter
PAIN RELIEVERS
ü Variety of colors
ü Glowing features
ü Universal Charging ü Travel-Friendly product
Option
ü Wear-resistance
ü Easy to order online
ü Classic and Unique
Unisex Design
Activity
Craft Your Value Proposition –
Part 2
In the previous session, the students worked on the Value Proposition segment of the
canvas. In this session, they will take up Part 2 of the activity.

Instructions:

1. Ask the students to regroup in their practice venture teams.

2. Ask the students to keep handy the Value Proposition Canvas that they had worked on earlier.
3. Ask them to fill up the “Assessing Fit Questionnaire" given in the student handout.
Explain that this will help them assess if their value proposition is a good fit for their
customer segment.
4. Inform the students that they will get 40 minutes to complete this activity.

Assessing Fit Questionnaire

1. Does your value proposition focus on the most important jobs, most extreme pains,
and most essential gains?

Yes No

2. Does it focus on unsatisfied jobs, unresolved pains, and unrealized gains?

Yes No

3. Does it concentrate on only a few pain relievers and gain creators but does that extremely well?

Yes No

4. Is it aligned with how customers measure success?

Yes No

5. Does it focus on jobs, pains, and gains that a large number of customers have or does it
focus on those jobs, pains, and gains for which a small number are willing to pay much
money?

Yes No

6. Does it differentiate from competition in a meaningful way?

Yes No

7. Does it outperform competition substantially on at least one dimension?

Yes No

Customer and Solution Page 1 of 2

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 Activity
Craft Your Value Proposition –
Part 2
8. Is it difficult to copy?

Yes No

Note: If you have answered with a 'No' to four or more questions, you should go back and
tweak your value proposition.
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