Name: Agcang, Liezel Course/Section: BSBA 290

Bagongon, Corazon Instructor: Daniel C. Cabanas

Casinabe, Recheal
Pulido, Marilou
Quiño, Diannarah
Saguinod, Steven

Executive Summary

Company: DARVJAY’S PASTRIES and CAKES

Mission:
To inspire healthier communities by connecting people to real food and give
consumers’ needs and satisfaction.
The Company and Management:
This Banana chip is one of the products of DARVJAY’S PASTRIES AND CAKES.
The owner of this business is Mrs. Amelia Bagas Onda, she finished her entrepreneurial
baking and culinary arts at Monster Kitchen Academy. She loves to explore especially in
the field of baking until she found banana chips. It all started with craving something
healthy chips until she discovered this additional line of her business. The bakery is
based in P-3, Dalwangan, Malaybalay City where she employs two full-time employees
and three part-time employees.
Along with Mrs. Onda are her husband and his son as the co-owners and advisors:
1. Mr. Dan S. Onda, Co-owner, Advisor
2. Mr. Macky Bagas Onda, Salesperson
The Company’s Product:
The Company offers the most profitable food through quality-made banana chips
and serving more customers with delicious products. Our customers are health-
conscious and serious about their bodies, so the company plan to grow with an initial
goal of building a full-time marketing team that advocates healthy delicious foods.
Competitive Advantages:
While there are banana chips and other nutritious food in the market, there are
none that are made with all-natural sugar banana chips. The company also stands out
because it truly understands the audience. Food-conscious customers prefer to eat
banana chips because it provides magnesium, vitamin A, iron, phosphorus, and
potassium in small quantities. These nutrients benefit your eyes and may prevent high
blood pressure. Like most foods, this snack supplies your body with energy. Its market
is also growing because of its promotional strategy.

Financial Considerations:
The sales projections for the first quarter are Php30,000.00 with a 10% growth
rate over the next quarter. By the third quarter, the company project 55% gross margins
and will have ten full-time employees.

Start-Up Financing Requirements:

DARVJAY is seeking to raise 40,000 in start-up funds to finance the first year. The
owner has invested 10,000 to meet working capital requirements.