THB1104 Assessment Task 3 Layout

Executive Summary

Table of contents

 Introduction
A brief overview of the attraction with images/photographs.
Main Body:
 Tourist Attraction Category
Entertainment activities:
1. Event:
2. Wildlife attraction:
3. Other Activities:

Attribute analysis

 Ownership
 Capacity
 Authenticity
 Target Market
Overview- DMO and Stakeholders
DMO
Stakeholders
 Visitor Profile initiatives to enhance Visitor Experience Analysis
 Marketing Segmentation Model the Target market
Socio cultural impacts
Environmental and Economic Impacts
 Strengths and Weaknesses from a Visitors Viewpoint
Strengths
Weakness
 Recommendation & Conclusion
 References