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Contemporary Issues in Strategic Management

Book · April 2018

DOI: 10.4324/9781315674827

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2 authors:

Paul Phillips Luiz Moutinho

University of Kent University of Suffolk
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 CONTEMPORARY ISSUES IN STRATEGIC MANAGEMENT

Brief Abstract
Traditional narratives on strategic management no longer fulfil the needs of students,
practitioners, consultants and business owners operating within contemporary society. This
textbook provides a differentiated approach to the topic, highlighting the dichotomy
between theory and practice, and guiding readers towards an understanding of the future
of strategic management.

Moving beyond the short-sighted goal of profit maximization, Contemporary Issues in
Strategic Management shines a light on measures that really matter, such as value. A
wealth of global examples provides an illustration of competitive advantage from market-
based and state-based perspectives, giving an insight into the activities that lead to the
formation of successful and unsuccessful strategies.

Written by two distinguished scholars in the field, this global textbook is essential reading
for postgraduate students of strategic management worldwide.

Using the following unique links, you can share the book in its entirety.
https://rdcu.be/0FrF

Those you share the links with will be able to read the full book online and there
are no restrictions on how many people you can send the link to, so please take this unique
opportunity to share widely and get people talking about your work.

The links will expire 60 days from today, and whilst everyone will be able to explore the full
book online, printing, copying, or downloading will not be available.

We hope you enjoy Contemporary Issues in Strategic Management and will recommend and
share our book with your students and within your networks.

Please email if you would like to provide us with feedback, or share ideas for a future
edition.

Co-authors:
Paul Phillips is Professor of Strategic Management at Kent Business School, The University of
Kent, UK. Email: p.a.phillips@kent.ac.uk

Luiz Moutinho is Professor of BioMarketing and Futures Research at the DCU Business
School, Dublin City University, Ireland.

Contemporary Issues in Strategic Management is available from:
https://www.amazon.co.uk/Contemporary-Issues-Strategic-Management-
Phillips/dp/1138939641/ref=sr_1_1?s=books&ie=UTF8&qid=1530099385&sr=1-
1&keywords=contemporary+issues+in+strategic+management

26 June 2018

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