A

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 The Language of
Research, Campaign,
and Advocacies
Q2-W8
Lesson
Objectives

Objective 1 Objective 3

• Define research • Gain a clear understanding of the

Objective 2 language of persuasion and different
language features employed
• Determine research as a tool in
campaigns and advocacies
effective campaign and advocacy
REMEMBER!
Language plays an important role in our
lives, not just a way to communicate but
also:
• to inform;
• to influence; and
• to persuade others.
 RESEARCH
Definition

Research makes use of a formal,

academic, and persuasive language to
communicate discussions and present
corresponding findings for variables
studied.
Nike
“Just Do It.”
LANGUAGE DEVICES
used in Persuasive Writing
LANGUAGE DEVICES
used in Persuasive Writing
1. EMOTIVE LANGUAGE
This involves the use of words that evoke
emotions and make people feel a certain
way. Through the use of words that
appeal to the emotion, the writer can
sound more convincing. This is a
commonly used technique when writing
headlines in newspapers or delivering
speeches.
1. EMOTIVE LANGUAGE
This involves the use of words that evoke
emotions and make people feel a certain
way. Through the use of words that
appeal to the emotion, the writer can
sound more convincing. This is a
commonly used technique when writing
headlines in newspapers or delivering
speeches.
2. MODAL VERBS
The use of words that express modality
or how likely something is going to
happen helps adjust the level of certainty
of events to suit arguments. When
carefully chosen, these words (may,
might, will, must, shall, can, could, would,
ought to) help improve the quality of
persuasive writing.
2. MODAL VERBS
The use of words that express modality
or how likely something is going to
happen helps adjust the level of certainty
of events to suit arguments. When
carefully chosen, these words (may,
might, will, must, shall, can, could, would,
ought to) help improve the quality of
persuasive writing.
3. INVOLVING THE READER
This is done through the use of
personal pronouns like you, your, we,
our, and indicative words like
together. Using these words
establishes a connection between
the author and the reader. This way,
the issue is made personal and more
important to the reader.
3. INVOLVING THE READER
This is done through the use of
personal pronouns like you, your, we,
our, and indicative words like
together. Using these words
establishes a connection between
the author and the reader. This way,
the issue is made personal and more
important to the reader.
4. RHETORICAL QUESTIONS
These are questions that are not
supposed to be answered. Instead,
they are asked for effect, to illustrate
a point or let the reader think. The
use of questions that sometimes
state the obvious can convince the
reader to agree on the points being
presented.
4. RHETORICAL QUESTIONS
These are questions that are not
supposed to be answered. Instead,
they are asked for effect, to illustrate
a point or let the reader think. The
use of questions that sometimes
state the obvious can convince the
reader to agree on the points being
presented.
5. USING EVIDENCES
This involves the use of
facts, figures, or quotes
from experts to highlight
the writer's authority and
make the arguments
presented more convincing.
5. USING EVIDENCES
This involves the use of
facts, figures, or quotes
from experts to highlight
the writer's authority and
make the arguments
presented more convincing.
6. REPETITION
This technique involves
repeating keywords,
phrases, or ideas to
appeal to the readers.
6. REPETITION
This technique involves
repeating keywords,
phrases, or ideas to
appeal to the readers.
 Using carefully selected
7. ADJECTIVES AND

adjectives and adverbs

ADVERBS

makes it possible for the

writer to influence how
the readers feel.
 Using carefully selected
7. ADJECTIVES AND

adjectives and adverbs

ADVERBS

makes it possible for the

writer to influence how
the readers feel.
8. ASSOCIATION
This technique tries to link an
object or an idea with
something already liked or
desired by the target audience
such as wealth, success,
pleasure, and security.
8. ASSOCIATION
This technique tries to link an
object or an idea with
something already liked or
desired by the target audience %

such as wealth, success,

pleasure, and security.
9. BANDWAGON
Commonly used in
advertisements, this
persuasion technique makes
the audience believe the idea
that "everyone is doing it" or
that everyone likes something.
9. BANDWAGON
Commonly used in
advertisements, this
persuasion technique makes
the audience believe the idea
that "everyone is doing it" or
that everyone likes something.
9. BANDWAGON

Enervon Commercial
 This means relying on expert advice
10. EXPERTS
from trusted people like doctors,
scientists, and other professionals for
things that the audience do not
know. The idea that these experts are
risking their credibility to support an
object or idea makes the persuasion
more effective.
 This means relying on expert advice
10. EXPERTS
from trusted people like doctors,
scientists, and other professionals for
things that the audience do not
know. The idea that these experts are
risking their credibility to support an
object or idea makes the persuasion
more effective.
Any Questions?
Thank you!

Prepared by:
Mr. Aki Villar, LPT
Happy learning!
 A
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GUIDED PRACTICE

Language Devices
Directions: Identify the device or
technique employed in
each item. Type your
answers on the chatbox.
1. The robbers brutally murdered the man after looting him.
2.As citizens of this country, everyone should plan an action.
3.We are the leaders of today’s generation. You and I can make a
difference.
4.Do you really want to change the lives of our kids today?
5.Globally, as of 4:36pm CET, 4 November 2022, there have
been 628,694,934 confirmed cases of COVID-19, including
6,576,088 deaths, reported to WHO. As of 1 November 2022,
a total of 12,861,382,558 vaccine doses have been
administered.
Any Questions?
 Hope you
have
learned
something!

Prepared by:

Sir Aki Villar, LPT