DLHW 1012 SULIT

Writing Test (30%)

Study the visuals below. Using the information provided, analyse the sales of four online
shopping platforms in 2018. In your answer, you are to link the information presented in both
visuals. You should write 200-250 words.

Figure 1: Sales of Four Online Shopping Platforms in 2018

35
30
30 28
25 26
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Sales in RM ('000)

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10
5
0
September October November December
Month

Shopee Poplook Zalora Fashion Valet

Table 1: Promotional Activities of Four Online Shopping Platforms in 2018

Month Promotional Activity
Shopee Poplook Zalora Fashion Valet

September Gift card Gift card - App-download

shopping rebate

October First-customer First -customer App-download Sales discount

voucher voucher shopping rebate

November Free gift - Shopping rebate -

December Year-end sale Year-end sale Year-end sale Year-end sale

2 SULIT
 DLHW 1012 SULIT

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3 SULIT
 DLHW 1012 SULIT

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4 SULIT