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Original Aspiration 毕业论文poster最终
Original Aspiration 毕业论文poster最终
making decisions. However, bloggers’ tourism promotion and its impact on users’
trip plans remain to be studied. Therefore, this study integrates users’ attitudes and intentions to refer to Xiaohongshu notes for trip planning and its subsequent impact from five perspectives: congruity,
involvement, source credibility, content quality, and advertising recognition. This study collected data from Xiaohongshu users through a questionnaire survey. The following conclusions were drawn from the
analysis of the survey results: (1) involvement is positively related to users’ attitude; (2) source credibility is positively related to users’ attitude; (3) content quality is positively related to users’ attitude; (4)
accurate advertisement recognition is positively related to users’ attitude; (5) users’ attitude is positive related to intention.