Date

12/10122 MopuLE I Pege

TROQyGTION BusINESS
vsNESS
K Buaineaa i
bguying oelling of qoado Monulaching 90do
Brovidinq Service, fox Pxoflit
* Dimenoiona by Dexck Abell
Cuotocner huncion hat).
D WHOM
LUHAI
3) HOu Luotocner Goup luüho

Altxotive
kchnolog.e, (Houn)

WHO LWhom_ahould I aell

e l i e kegaing oxwhom we ane Makinq the uOatthed and
Selling to
Ano e uoomen, childaen e and elect anu one o hem.

Who Laill beyaux uotomex

Acçodinq to the_ 'HO' the produc iokoxmed

2 HAI CWhatane we goinqto do fox Who

ldeniyneedo of watomex
LOhattaciliie will we pxovide to CUatomera, to aahiAks
HeiK needa
wha unchono phoulcl be hene in oux pxoduct
 Date.
Page.

to each to cwotomer
3 Ho (WayooP meano
OU
Hou n e ue providing c01 0exvices.

wy 08 meano thxough which CUABomentaches the

productOx 0exvice.

lhese cimenoiono ane woed to oetyp he buoineAA

Gives Abape to the buoineo0
Helpo in defining the buoinesa

TheMSSION of the buoinesd anAuenA the qUesion0o

uwho whom è houo

the RE ASON fox

puRPoSE of buaineas and REASON
ExISIENCE of buainesa.

Bazed on he Mioaion of buoinesa the OBIEC TNE

buainesaig decided

h h oden to_achiseeve the objecive he buaineopxtbaAg

STRATEGY_
Cuntomen o he tocuaOF eveny buoine
Vidion.Miaoion & Objcchit ofbuainej Ahould be Cuahome
cenmic
 K:
Aguoathappa' o Buaineao Envixonment
Chmclexiohicg o okeroppxay Buoineg
Crlod ern)
Buaineaa NDuSTRY+ContERCE (TradetAI0S)
Auxilari
to hrade
eo
Buainedoin n_ anaition 3
aNeu Techanologu
b) LnnaiioD in ize
c canoition in L0aOkuOOKkinq
a 5hiBnq oE: Commexce.

Parepaure of Compe hhon:

I etle.cko Onpaiceand

Immenat Oppastuniiea
aNe aveuea Mmerqe laudden incxease in demandd
5Chonge i-go policiea
e Aix Deccan Aisline
Tdentikuing qabbinq opponhmity-
1 Globaliaohorn:
aBuoioeda openotiono takeo place 1D VOniOUA Aanto ak
the glob
bNaional boundanieadoeon atkex

5 Technology

aning uot in buoinesa

Dectaoing
aLedainvolenent in deciaionmaking-
b)Maintainanceofxaopinency.
 Date
Page

lack of infoxmahion ia provided to atakeholden

d)Scaima faudo ocandal,ehc.
Changing Govennment Kole:
aNahionaliaing Pivchioahion
b)Regulatox toacilitatoox
-

& Small Buaineoo

Paivake _Co-Openotjves
pvat belP- help goupo
Kabadi Coix induaties
d 95 af otal industmial unko-
e Paoduc 6000 paducka
f SHE DUput 5: oP otalnfoutput
1 o s Millisn people(40:of_ totalD
h 1 in GDP contibuhon in m
& 24: 63 in Aenit
GcDP
SME poslo 40:/ ofE_lôtal exponha.

Jntenad cuotomer (Emploqee) hould be

extana cUdtornens bappy4- boppy to
to keep the
the
 Date
Page

D»sAnIcs OF oDERN BuaINESS:

Moden Buoinem
Iradihonal Buaineso
aSocio- econamic i o an economic ach vitu
inaihion which olchta
nd with cuotomex includesproduchion distribuin-
and pxo fito.
Meana to achie ve an end An Eod in itaelf

Cwotomex 60cieh oienled Producex|Sellea oito kd

Coooumex'a heneh Businenamen'a beneit

onameaA needo ahe tken lonaumex's needo ane not

into conaidexakono- taken igto conAidenahgn

Lonaunex obàacion welfane Negleck exploitation ol

cONAUMeXx

Social MopONOibilihs ok buoined No Oncept df docial aenponoibi

Euidingprinciple : Paoit thau ruicline pnnaple Psot alone

ervice

PanaChve deciaiona Kecachive deciaiano-

aeecamch.Manket epeadch io igmafd

mpoxtance of manket

RD a enimpoxtance RED io iqnortd-

 Date
Page-

Tyadihonal Bebineas
lodennBuaineo
local Level
glabal level

cmphaaig on compehion. Emphaoio_on onopoly

O1GNIETLANCE

Conoumex Sociehy Buainesa

Avail: ilihy of qualk kconomic qmih - Achievement o
goadb Aervices Emplouement oxpoake image
aoodd ak god panicea. Regional_develapment (uatomen Aaiaoth
BeHt aciliies -Social oadex -Compehhve nduh
Sobiafacton EFhtiencyD bui
Highex ald.o
in

aChangea atandand of living o conaume0.

eQOTIO- alfoxdoble mobile evices
uDeat been
A0people not bauing pho
pxovided thphone
Deodrant inttneDLXvicen
Shamp0O SaBche) wene made
0 evenyone can vae
i
bSaisiea needo of conumeno
LOideOide choiceto he
LompeHn9 buaine0eo coDAUMeDA bs dome buainesa 0-
d)ompehhon behween
Companiesbentika ConDumeno aD
pie picea one tduced & qualihy ia high.
e Betexr oevices along oith goodo ont provided.
eg Atex aoeo0eavices.

Soceky
aEmpoyement geneahion
blOptimun UHlioahon Of xesowxces o DOciehs
eg Human zesoUxce

c xoudh Develop.ment o economs_nation

g&DPcapital foamation

dCSR-ozporat SociaReaponoibiliky.
oppo
ePakoniae wlhunl ant cxaft a local koualedge,G Conmecialioe her
Convenled into psodock pOmohingq cultuae
eg Khaadi, bandloom pxDducko potHey Wanli painhng

DHakaA Docie.ts ael- >eliant

3Buoigeomen
aPxoht_

b)SeEmplouement
Tndotqesin
C)Lonovohon voe of_hid 0ton Catativ ts

dReputahion/Goacdoill of buainenamen inaeaoea

e) Developmen_o okilo tanageial Leadehip)
 (
.

Devclopo good nehos

BusINESs$ Ohjeciveo (12)

Maoion Gwalo Objecivo Shaatgqy

hoo pal
ajechiveo ane Endo that olhe ptcilitally
ahall be achieved.
44

Daohinahon 0 ocal poinB lor cnployce oraqener

Compaable, and DoImehre

Quantitatve, meaouxa ble
Intangible. (eg saiofachon fulGllmeot or onDumea)

cenexal /Specihic
Reoliotic
Long kan 1Shoxt lem

roALS leg anana,bank) OBIECIIVES

GDuDth uotomeno 20M
Repexveo :200

High Peohto Aim to achieue dY5

anovativeneds F Neu Adhemea Neo diviaion

Herchard banking actfalio p
Highly involved employera/
achve.
Delegaion of Ahoay
TleepShaninqofpouex
LGiving topanaibility
 Date
Page

xoALS OBIECTLVES
fuhat alale 0x Oukome ofE Ends thot Aleapehcally
cuxaent cfforha
houo goals aholl be achieved
aenenali aecd
F Concree &Apecihc
Niles one/ Landmank Make goal openakional
TQualika.hive Quanhtaive ImeaAUreable _L
Lompanable
K

Îmaket ohoe
Dehinea elahonabip oib_iko ovixonment. epauing avt n
peci Rc ine

2Helpo o puroue Viaion Niaaion evam io aiie

Eg How the
3) Baaifoy stralegy cleciaion making Danke an

Meaovae cab le
atanaod
Prouidea atandanda torpenloxmance appaOal aheu
the nd. i l e . t help
analuat b i ie ho

objective S Specihc-
|ohould be leasuamble
A Achieable
R Realiaic /Relevant
lime Bound
 HaRACIERISUCS QE QELNE
Undesokaodable.:
Emplayee need to undenatand heobjechves to attain it

Concele and Soeclbc

5
Thacasing po by
Reladed to hime frame
eqTncacasing proih bs 25 by5yeaa
Meaouxable (onhalable
Dnce objechive iaachievedit ahaoldbe measuaed and
contxolled ove ine.
Fill the gapA due to white objechves me
notconballtd

Challenging Nok o eaay _not too hand)

Helpa in decidinq who io goad avenage oxbelo vena
Makesemployees towdk handexEput moe
6 Contlale Loih eah ohex :_
Ohjectives of alldepantmenko and individual ohould be th
ond in One diatchon

Sth 1ithin Conatcaina:

There will_be terma condiioDg t o x
dbjechives-
e T grant
gant doean' One cpanhulan achvits cannotDE
Fox expanoionof buginesb hunds ane
equired, tno o
then hetwill be no expanAION
 Keconciãation of Economic Social0bjechivao

e IIc champaal
2BHEL SoSveillage Save ous oula

Pht Conoumex hokchion

Proit é Sexvice to onoumens e Atex Aales seice
3 Loot Cuting Enviannmen leg Plastic producka.
Bean ome coottx enviooment pxoechon
Cont of oducHon not b compromiaing on mplouees
Pexquidies
(e antkachial appointment of emplbuees

5 he proLits- tox Highes wage Highex dividend

(tg Inafoya henched employee in ecesdion but didn't
BuainessExpanaion 6 Social Bene.fa
Le Hehzn shed pojeck Aanu4 axtat)
ca Diaplacing villages
hangingtow aiveas
Loe
ofeden Technaloqu
emplouement
Uoe o AI xobota. ehc.) qenenaion
 kconamic Objechves Social Ohjechves

ayPamany concenn io eco-hecth aPinanu concenn i fulGling

OF enlapaioe. needa & daing uwelhne o
egnctase pxoit, Auvival Aocieky
bServes eco- mohes ok ouonena b) Seves inleesto o aocieky-
àahareholdens
c 0rithy hkxpane oienled Social Onenled

d)Tmp. both in_short lbng undNot ePfechive in shoxt un bu

will givepxokt in long un

eNeceAAanu_ ox aurvivalL,grouoing e) luaity UrvivalE gsnuah_o

xpanAion enexpid0e
egaymoe toxe incremen
o emplouees, ee

PNece0ahy Ax efeche diachange fTuohieaockjoctive

of AOcial chi.
CEoobi co0npuloom lox socio-obi)

9 GENenal agxeeMent_on uwhat gJDieence o opinion as to what

conahhlea eco.obj- Lonatihea aocial obj
CNannow) Bxoad)

5)langible h May nat be angible

hemoelve mauy benekt aociehy i)Rinoxce Coupport) the achieveme
e9 job opparbunihy_beter
parbduchd e. Secondeny/ backup)
CRainay ox Frontfook
 Date-
Page

Soxial ec.hiveg
borornic Objechves

Candinal (Meaoueable.).
i)Oxdinal(Not Dpecihaly na
eg Pencenhage
Cg Kank
Companiaca
RBaoicobjechves oel hsot k)Eco.objo-povide boe
in a buoineso.
psovidingdocial obj
CPizza bose) LPi22a toPpinga

Aclean Dehnik. L)Ainbiguih

actoc to be_conoideaed to Setting Ohiechive LSkpa i4

Aethig Buaineso obj-

Should be _conneckec oith buoinesA eDvixMment.

Compehtoxa, aupliena, legal ocene, che
EDI ale id inctoaed by gov Ao on baio o his obj can
be fommed. (Foxign Dizeck Iavestment
Competitoy faila n a buaineM ohich cawAeA an oppoxhunh
acco Had_obid can be made
Opagc huihy haeako an the foxcesafechnq abja

2)Raalih Eobapee KedoBceAKyahai kya_gai hai)

Do hoe debouxceJ to aftain he oppxtunihes anc a
to ho the Obj. will be made
eq aney anagementes
lchnDlogy, Emplayee
taCampthoxko face kaha hai, puduck develop kanna ha f hnaa t
equiesmonty e havE Montyobj an be aet ond
tan be_achievecl.
 3) Tner0al ewe CDominant sa rateginto)
Relabiooghip
Dominant Cssoupoill act
the objo.
eg Gxaup i aying oxpand in foxtign nnket hich ba
Dominance sroup 2 disageeo ohil decision ofGxoyp 1 -
will be conaidened okja. Laill he made acc to hem.
eg Top
lop level is co-oxientaled hen ecoobjs tap level
ioocial- oajenked hen docial ob

eg Ratan Tata had ocial objechve a Siws Hiotay bad

laa
kco obj o h e oas enoved tarom hs poaithion
fallowedo0cialoki

Nalue Auslemof lop exeuiveA

Enteprenal o Philantsophic behaviour_of op leuel oill
decidehe ohf

5) Aanenessof Rapt Obi

Should be laked opaAt obi
pres en
Should Do have much diHerence behween paat
obitchve
 Hiexax chy of Objechivep
Socio eco
puxpoae

/shaneholdens Pgomoor
peciatoru MiboioD vízion valuet
Env. actos

A CoMpoiu Leve
Ovexmll oporae ohj-
obj.
epenaie_trae99 tor 4pnae wo Unit

eaen+ trar pe.cihic obi Ccq KRA)(S8u)

Vanovg oD tov, Vahiovs dDODUTent
DepanneDtal objechvep
MankeHng
s 5ehovrour
/SeesProme.
D buhon
5eciona objecives
empleha a wo3K (EMpioyee
Hn a hime. Individua abjech veA
Tonget ve
 Date
Pege
KRAS KeyReoult Aetoa)
Jaenhhed augg.ealed by Pelea Druckt
Mahket Suodi0g CHaaket ohane).
Objective to tuhae accomp liohmentyo
they wadi o each in the buaiaeA whene
manke
egAuainedo2nd Deta an obiective to be a
on challenge mmket leadex
Oz ollooen

Innovahoo Obiechvep AR in Oxde

cg Co, innovoedtheir packaqinq to hink neuYannÍaorie

3Procuchviy
onmpaning inputoihproduck.
eg labour machine' eihieaa

Output Produchvity- 0 1000kan Ae 1o0 un1ta banauo

Jnput OR 1o00ks e 50 unta banasa
uo otenial,
Produchvits o izatenaon ip more
Han aecogn.d

Objechivea to incaease the pxoduchviks of buainepa

Diffeaen.ce behoeen he Standand aek Achanl oudome

Phyaica & kinancial Reaurcpa

Adophono Laes kchaoloq4 nachineo odenniae uhich
cmnnot be doneoithout_haancia eAOUXCP
Enauze he financiol xeouaceaocguiaition o unda
lapplicaion o hndo at aight place
 Prohlability
iD #he yeon 202
the parokit by Io
e Increaae
Yean 2 0 2 1 2 2 becomes the
made
baae yean 6
ohjecives
ob;e

baaed on thatahould b e

apageniapenfornaocg é Revelopment

Evey manaqe'a obiecive ahould be specihed

made
TTaagenA ezpeckahons ae

eg Monitx o the clasa E chudenta

ahdenha doean't maintain diacipline he monibx
tocompleke ho objechve hence he atudents
fhe nonitoz wovld be liable tox not CoDplehin
he objecive

Pobligeponoibilly
Objechives elated o welfae ok
eq Hama fanth 'a tee
planhng
Dociehy-
Acheme
s kuoskeentoanane Atibde
 H Secten veh h he n
pile!

Crov. Policdes tloprner yiinf Oate

16/92
MonuLe L
BesNE9StouzRasMENT
he 0g9acgalk ot allconclitiond, evens d inluencen that
he
AusaDurd & affect an oxqan idahion

ARACTEBRITLCI

lany factoxa wbich can efeck like inlesaere0al cr

2 namig
(hanging Cannok be patdiched oaily

3) Molfacekecd:
Opportonit Jor some can be lbaeak fox 2omeone
rov tFDI 1 lage playeh geks On opp Orhunit t
G theat br domebhit buoinegea
Hauinq di£kent facea

4)Fan Reaching Jnpack

done
Diaechion and Ahds o it Ahould be

6) Chollenge Oppaahuoiy:
Givenbs Exernal Envxonm.ent.

hepeponable:
Cannot be aepehaed from buoineao
 Adaphability
Bainesaes shoud acdapt he eavixonmenial COndihon.

caka boundaas oza buainesotocoak.

Shenqth Weaknesa oe Jteanal
-Oppoxtunity Theata ane Exeanal
PORTANCE
Keeping buainess FeRILE Qnd DzuAIC

Exploitin buoinesa OPPORrUAITIES foz epanaion

Keepingbuaineso entenpmiaes ALeRI.

Nakaes inewes SocrAuY AccePTABLE

ADAPIING ocio- economic changen.

6 Undenotandinq hrURE PRoBLes &PRasPECIS

Enoures OPIrMAL Urr sALIONaf aesoUxcea.

3 Enau e 5URvIvALwhen envixonnert ia unfavouxable.

 Date.
Page
Canelet 1eauaes of buvbiness
envixonment
envixonment ae
folloua
omplex
BuaineseAunonmenthap
exlenal micco vahiQUA actoxs like inlernal
acan et
bDynanis
Bvaineda_ ovibDMent eueh changing-
Aptebilihyi
Buoinesa have toadapt to the changinq
isonment buoineso
keep it p to_dae.
aelet 2: a) mportance obuainesA envixonment_ahe a tollooo
Exploiting buainebs oppoxtunihiea expansion
inMaked buzinezo pocialky acceptable Sinancialec
b)Conatituenta of buainesm ennixoonent: anitalia
xnol Govenment Yeung, ack
perieheor
Investox emplou ee ustuDeble
Cco f1ndyna
T- Leck o buppliens
ineral Ohjechive. (amnehhon
Shrakegie benaina
Conaumey P>eheeno
bmplouees
Lapele 3:oDahhents O buaineagenviaanment
a)ena Trode buaineso _haadv bo nalihea
Clobal eventa. Maexoocud
Legol enu. Global ew.
TGeeduol
Thlennal Stenglha i iA in Rn tain
Makea ,15.00 C
eaknc4 t in_pxo it
 5iqnificance of Buainesoenvironment

baingo Out the follooing

Staengtho (Weakaess Dpp.oxhunitiea Thacats

Campanenta of BvainesoEovixonment
INTERNAL ExTERAAL

MCRO MALRO

Craala FinanciezA Economnic

Values -Suppliep -Technalogical
- CUatomend -globa
(opomle image AE, gercles)

-Phåaical e20urce CompeitoxA Demagraphic

Human edouce Public Socio- cultuxal
Labaurelationo -Mfa- -Paliical
RDfacilihes inkamedianie
(wholesales, etailes)
Shong inancial
boAt
Plans 4 policieo
-MiopionE 0bj