2000-2010 is a decade where a lot of companies started using virtual platform

for advertising. In the start of century firms deviated from normal TV ads to
digital platforms which reduced a lot cost and made ads much more effective.
Digital platforms are easily accessible and reached to millions of people in
fewer seconds. Innovative advertising benefits not only the products but also
the service provided by firms.

Google
In former 20th century google developed its processor called google adward. It
is a service providing platform where all the companies across the world
promote there brand by posting there ads. This has made most of the
companies depend on their service. An example of google product is, In 2010
nexus one phone was launched. It is a tie up of nexus with google and an
innovative ad WEB MEETS PHONE was launched.

Envelope’ (2007)
Steve jobs used this method for Launching the MacBook Air.

During this period people across the world were mad over the size especially the
thickness of a laptop. Apple provided all the features in there new macbook air and
also miniaturized its product with a better design. The thickness of Macbook air
was way more thinner than the thinnest product of their rival. Envelope was used
to indicate the thin and compactible new laptop by fitting it inside and was a
global success.

Facebook
Facebook is second most visited place on earth with nearly one billion
registered worldwide. Facebook allows users to instantly share there
message and thoughts to 100s of friends all at one, unlike the offline
world where you can only communicate with 1-2 friends at atime.
The world premiere Oscar created a facebook page in 2007 order to
promote their awards. Another example can the fan page of FANTA
company that has edited its profile pic with cover profile which had
promoted their product and increased the sales of the company

YOUTUBE (2009)
In January 2009, Youtube videos started gaining its views across
the world and also became a podium for advertising. In 2012 a
youtube video got 1 billion views. Only quality content is what
which is promoted by youtube and makes advertising much more
cost efficient . This a few seconds ad which I would like you all to
watch. This is an innovative advertising done chipsmore Malaysia
company on youtube in order to promote their product. This ad
indicates that more quality content is promoted on this podium.