SM Unit-3 Camlin P

Date
SwoT Anatysis

ethnic mi
aenexal EnvHon ment Si2e, age,ang
L
neneval ehViAon mént *efers to wer as tultuk endsfurh
The Factorr affectinq ato mpan attitvdes towatd obesity nd
that i outside of onsum e acivitn

Company's tontl
Cah infuence 'a Company'r4)Trchno/dgical Faetos F a e
Facto
D Pathon Penfoi mance i neude Foz eXa mple Ch angd
it Can aFfect 1ts the ate of hew Puoduet
brtaUse
development, inCveares in
abittyto opinate In

10 Theseerteyhal inFluenreu an| avtomahon ¢ advan Cement in

olettinine whethu a&usiness ovice in dur4>y delivry
EXpeien ces op'Pvatunities o
setbaiks in the maiketplace Ewlogical envionmeitaj far
Factors i'nehude; For ampi
Elements/Pactoy aPfeching hatura) ditasters f wealth
Jenalenvisonmeht (PESTEL Pattens

Politita Factozs ineude 6) Lega) Fat tos helude

lau
elemtnts Sueh as tay Polici es inVolving issues uch as
thanges ini trade kesthe honc Pmployment, hea/th eSaFel,
and tariffs ; £ the ftebility distnimin a tion,f a nttutt
OF uover hment
#Industry ?nvinonment
2 Economi fattods incKsde . Ther ih'dus tyy envizonm°nt if.
elemehts Such af ihtereit aset OF Fa ctors:
uh rch direct
ater inf lahon tes akos in fuente a itm's torhpehhve
Domest Rhod ct Gpe)_ Qhons and. esponses
Unemploynatht ates levelr oF Lt is the buriness/ in drky
d is Porable ih to me 4 the enViJiohmint: in h feh ovy
Jeheid JAowth o declin OF| akaniz2troh op tiats
the eco nomy 9This is the na
ehvion men t c loses,t to the
Socia) Fa tto nèlude trends
in deogye phis &vth as pulati
03ganis ahon itsetf
 Camlin Page 2
Date

flements/ Factors aFfectin ihtto Vote at the lompany'

Andurtry or tark environmm enera)
gental meehhg-
0)Cstomets Custo mer's ayc
theta}get avdiente *e the EmployeesriEnm ploy eer refess
O he Who P u c hases and tothe: Com Pahy's staF¬ who
aye hi>edto wok For the
to nsues thePod t
The Cus tomes ate9iven theom Pany: to' help the Company
host imptant_placeh ea ch t s missiön

evey boriness be causte the There Pore, it is Vey impottaht

Podyts ae Ceated and For the Ftm to emp loy the
Aómo ted Fo Costb tme hyight people, &etain keepP
? them_misivated Soas g4t
Supplieys Sopplieiu axe the the best out oF thenm

PJKOVids of_puodu ction ak

sAvike matbialr**** Media Mediz _plays àn
Thebehavioiy OF the uppli impotant ole n' the_ffe_O
hadireet im pact *on a evey ompany because it has
Compahy 'g:*borineri opoations the Capability to make the
tompany Podurt_Popu
l o m pehtos tom petitós areovnight 0 t : Can also defau.
the business &ivalswhrch themin JjOtE one go
OP e ate h t h e Same indushy
OFfUrihgthe same puodu et Lhterh athr nal: Envikonnment
Avices_ and Cate to Vnternatiana L enviohmenta
the ame avdiente Pactusut'h as a oUnty's
lega Phactices poltHU,J0cial_
4 Sh avehol debs Shareholde AtHvetuhé £ ttehhology Can
arer the actval 0wnis bAinSuccese 0 Faivre to a
the onpany a bhey ihv/ert busin
business
ess
hei nioney ?h the ompaly.omPaniesthat aré planhing
hey «t theIy6haret h TD 90 1oba 'haveno Contto
the po fits also, ih bhe t h e ete na Pnviv nment
Foym oe adivjden4 3 o i t s eshe ntia) to esea
TnFact thry have the he host buhthy f rEs mayke
 Camlin age (
Date

6eFore epand iha the opesatjon tonomic ehVÍonment

Man aq i s müst monitor
Y c..
Curr®,

lenmerntsfacto affeching t'n Frastw ctuie in Hon inten

international envitomenti ates wat3dtaratio n
T h e Socio - eutura) envinnment
Cohsists of the h Fluehe oF *Anatysis and D1agnosis of
envion mentt
9iovsFamilýedvcatio nail
and Social systenis Swo? Analysis
9ning the, Culita7' drf£uehee SwoT (StrengthS, oakheess
d0 b/w
b Countaies Can esuiE in opputunitie d Threat ) analy
is a Framewotk: Used to ems
fai ture of business
he Cu ltutal diFA eences incude a Co mpany's ComPehHve tosition
ioh
A Languag to develop St*ateg ie planitg
Coto Sw o? analysis asseses intne
Cstoms 'f ta boos etetnal Factos, aswe as
Vloes Current 4 uti&e_potentha.
Aesth ethi 9 Tt ir the most &enouwed
Raligioh too Fo* avdit analysis of th=
OVeaal) Btategic_poSitioh OF Ghe
iPolititaj- Lesa:evihonmtntbuiness i t s envionment
Stability of thie Po1rital 9 t wews_atl PosiHVe £ nogshs
ehviso hment is_Pani ( a Factotr ihside foutside the
i'mpetant f Compahies hm that aFfec the dicc ess
entedih hehiakets.
Co vt. egulation Ç taxatio
Ah bVeAVie of the fov Facho
Lan vay FromState to is given below-

State.eakois nahona
bound ani Strengths.( 2hternal)
Strengths are. the qualiHes
( echn o log cai nviohment that en as le us to a¢ComplIh
The leve) of techhologfca l bhe 0h qani2ation s missidn
de ve top mènt of a hethon Streng thr desevibe what an
a Ffect+* the atta ciyveness
Of doing business
DAgani2atHanexets
there. | wh'at&epar ater t
at ang
Prom the
 Camlin Page 4
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tompeifon, Chang inq ChFu!Et1ed Custo me

echino l8gical Skill heed

Leading
64ands . L Technological advances
Disbribuhion ch anne/s Favas able change 'h aovt._politer
Customer &elatonshiP Toya1tH Lfbea lisaton F mai ke ett
Ho m ah Con pe'te neies
No de bt Thyeats" eKkA nal)
hood m anagenent etc'. hte ats &eFey to Faeto that
have the PotrhHal toharm h
e akhess Fnteyna) o ani 2ahon
Th re d ts are uhtontolla ble wlhey
L we akhesS e FAe quatits
t h a t t o p uSFtom a hrtat Comer the 4jabjlity
Suviyaj Cah be a t 8ta ke
aecomplirh in g ouk im r'srion
achie Ving bua Au 11 Con Fliching mon e mployees
Pottntiat eve-changin teenology
L 7he se weakness:det eHoråte Natuyal Calamities
Rrsinq tost of mateiali
in Fven ces oh the 04an2
tio nal Suecess: owth i n reasdnqCom pe iHon'

Hoge de bts Tight Labor Supply eh.

*

2Hihemrloyee rnovea

Nawow frod uct Aanh9 Environ mental Sanniua|

Largei waSte ofc rai matera
Loy uSrto me *etehtio
' Poaa Tnterna! Analysi atysis
Strehjths OPPyrtu nit-

0PPustvnihies(trttnal)]LweakntssL Thre at
Oppwunitiede'f to
Favosr ab le etexha Facetos Teehnt ques of Qnalyris and
tha Covld 9ive a diaqnosis of n'onment
O aniz atio'h a Coriipe ihue * SwoTanalysis1 Mafix
2*2 gnd
advantag.e' A Sw OT Mat+1* is a

gahf2ahou with one Squ are For eaeh oDP

C a n a/h tom pehtive
oF Sw OT.
advantage by mikin USe the PoU asp ect
PPovtnihe,
 Camlin| Page
Date

favorable HamFul w Stategy

Stxengths (s) weakness The bompany minimizerh
a
( weakheS Chd eiviôhme'nHao
CT) threats
PPurtunities Thre att t may Jequiredestriut
OF the H&m
(A So strategy
L Compary ustsits Stren qth to Adva ntager oF Swo? Analysi.

take adva ntage of envion ment A Swo? analy tis maker

Connplex" PHobteis mote
OPPustunitiu
weakness are 0Ver lorne and manageable,
Co nvetcd into: Strengths A Sw0T ahalysfs d&e quire
entey na! Consid en.
w Strategy i Ct Can be: applfed to
Com paniy minimi|es ih weak- almost eveay business ueshon
hess o: maxtmise.enVion- Ttleveagerger di Pfeent daba
ental opPstuniti es*by ovces
developing: intenat strenjths Ctnmay not be ovely
o0y acguiee
thes needeid strtngtostly to_prepare
Fom ovtside_(for example Hetps* top/an ih'hovste
adopt a newteehnology o
seek the guidante of ex pe Techniques oF Cntesrial Analysi
Vaue chain Anaty si
O :ST Stat9yi .:TheVa ve ehafn Analysis VcA
Fhe maximises te
om
pany was
developed by Michae
dtrengths (techhological Porte ih his bror tompetihve
Financia, manageial et)to advantageinthe ya 19is
mfhimize enVionme hta! 9He explains th ata Vaue
threats' For example, Compa ny chainis a CollecHó h OF.
Can Use tech holögitdi activiies that are Performed
deveop mè n to Face by a Company t Create VaMe_
Comp etihion h the may ket
Fox i Custonmers
For ure.on: theSytber3
busihess aetivtes with wshne
 Camlin Page (6)
Date

asthe central pincrple athey

than 0n' depathehts 4 ateou ningl
expense (ateg o ies,

fiam ihFrasthwetyer

Human &esour(e mahage ment

Matg in
Tec hhology develophieht
Procurement
Mars
Shbound Ptodoction outbovid Meha sewice
ogi ti 1ogishts. Sales
PAmay aeivjhes

(DMarketing & Sales i

0himay athvihiis have an idetibcatron oF Custonmu
im mediabe effect ( tos £ advantage)needs dhd en th áthon of
on the Production, mafntehante, Salese.g. adVu hsinq
Sales Support Of he Ptodvec distibuhion).
o Seyvices to be Supplie4
This aci vity onsis t oF E Ser-vice - involves *how
Thbou hd' Loq istics These ave a
main tain the Valve of

Pkotesse that ave in'Vo lved inthe Parodu et'ater it is

$he kceeiving, Stohg and inknaPorehase4 einstallatio
di'stibuhion of thi &aw mateha]s pai mainteha
nCe and
taining
foroduction. activitiés that
LonVet inpuf of PAoduets d 2 SuppPort activihies iThese
Av ices into Semi- hinished or a ctivities Sup pot'the
inithed Roduth pimeky Fun chions above
Thr activity tonsists of
Outbound
Otbound Logistics There ade al |A irm in f stvetwre
achviesthat aye
&elated o
genona managementplanniw
delivering
Oeliverin9 the Produtts2 dvlce Frhahcin, aCCov ninj,gal,
th
Cutom Coyt affai s and vality
, mana emfrt
 Camlin Page
Date

Homan Resoutemanagement H e idehtifiad Fou a4

attbutu
achivihes aye becviting StaR£ bhathim eroukres: muvSt
tainlth9 nd Coachin9 oF Possess no>der e Come
a
Of Susfained
StaP and tom pehsating3 ourte
tompetitive
ebai'n ing Staff advanaje

echno logy _deve loprmeht Valuable

These activithes Ceate value Y Resources aye 0hly Valuable
Oin in noVatio h op4imirh iF they hetp 0ganizathiohs +
i nCease the Perceived_Custome,
Procuenment Purchasing oE Valve : Compehive advantae
*awmateyialssèpplies and Thi is done by in theasthg_

Othe Consumabietems as * dtffeyenhahon o&/ and dk h

well asaSSets the:Pice oF the Phducb.
15

Advantages ofVatue chain Rare:

Ahalysis (yeA) 4 Reróua cès thàt is only bwnu
Prexible trateay tool by ohe or VRy Fèis TormPaniu
Diag nose Ceate Competitiveison sideved to be dare
20| adivantag es. L Rare Valu able desou rtes
Undytand the 3qani ~ahon granttempotary tormpèhive
SSues .ad vantage .
UhdesstandsenSwo Ahalysis
Adapted For any type of Cimitable'
.busihess 9tmitation: Can 'ocevr h Fuo
Prodsces acleay maP of a1 ways
Key activAi.e4 By directiy inmitatin dopliom
he e so vrce
VRTTO Frame wotkAnalystr By PAo Vidiha the omparablea
The too/ was0iginally* Prodvtt/sei vice ( vbstitting)-
devetoped by Barney 8 A eSovrcè is Cost1y o
C19s) in h i s :wstk Bi>m
'mitat iF Dthey o . that
Res ou rces Susfaih ed doesn' have i t Can mitak,
tom pet+iHve advantage buy o Subshtte it at a raso hable
Pyce.
 ni20jon
The &esavrces rtsef do not on Pey ahY ad van tage For
aCamlin Page
CompanY iF it's hot oganized o Capture the
Date
Valve Fom thenn

Strateqic Advahtage 1 Ptofle A hrm must o nize

(SA.P). manaqenent Ytem', PoceS Ses
Strategic advan tage Pro file folieie oxanizatióna/ Atcture
(SAP). fs aSu.m m ary Sta teh ent andCuIture toe able to
which PoVIdts an oVevitw fuly eal ize
the Poten hial F is
oF the advahtagesahd
Valable, ye and Costly'to
disadvantg9es in key a a imitate esourtes Capubitiies
1ike!y toaFfeet -ture
0peahons_6f a . Gitm
not isa toot For makinqa
System atiefVa luation of the
nterpnses iht e>nai Facto
which ae ig nificantfor the
Company i ite envionment
sThe .SAP: Shows he Stte nqthr
ando weakness of ah
ani2ation h di fYtnt
funcho'nalCARaB i

There -are 9e herafly Hve:

unchio nal eas h most ofE

the
0 ani2ahons. These Are |

fo4uei on 00Pe>átionb*
25 n an t'e 6 a ctounHn

Marketin 0r bisthbvhon
Human ResourCe 4 Corpodate
Plannin
Res easch De yé lopmeht

(e
 SM Unit-4 Camlin Page
Date

Strate gie
4heric Strategie altentivu Expansion Strategy
There aye foux gaand altey i s adopted by ah organizato.
oh
haiver that _Can be followed when.itattempt f o rve a
by the organization to kigh goth a Co mpased to i
ealize its long-term objetive Pist athievemena
Stabitity Stvategy L The easoh'oy he expahrioioh
Expansion Strategy Coul be'Survivaf igker Poih
Rets eheh ment_Stiategy ihcyeased pyesthige eonomies of aais
Combinahion Strategy tale T
laz mazkot Share ,sótia 6eheit
Lytir adopted by thore' fi
Stabitity Strategy" w ho ha ve manaq e dS wit6 a hig9h
The Stabiliay Strategy is degtee of achievemeht hoqniata
adopted when the organizatoh
attempts to mointein itr The Him CahFo
Foltow' eithe of the
Cuent_Posithon d Focuses only Ave expansisnstategi
n
the ihcementa
inap>ove-acComptish rs olje cive
ment_ by meely Changihg ohe
more oF i t burineu (A) ton cent>aho-This
perations in he PeppectHve
strateqy
focuses oh Ffecting the g>owtu
6F Custom gnupL, Custon of a sîngle prodoit 0 aFey
funchions d teehnology a He-' closely *ekate PAödutts or
aviw
nativess t i s alsokho ish as "maket
7heThe stability strategy is Penetrathon Strategy
adaptes by the Fixms that_ x MeDohald estau rant"cha ms
ae isk avese,
usuauy the have-Foll
followed.coh cen ttatton Atat9
-

SmalScale businesses or iE |by Focuihg on Few fodih 4

the may ket to nditions ae panding hto heuw smat kets i
hot faYoable .

Erample -The _elee thonic Conmpahy E:Vertcap

Provides
integaton A tompah
bette aFte Sa les
Services to its (usto mers
acauieanother tonmpan y That.
dPPlied ts raw ma o
to make the Custo mez Coponehtu ox it Can 8tb UP i
hap py 4 imfrove ik Podue Ouh P lant to Podv in Puts ce
imag e
 Camlin Page 2
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a eneya
Motos (uM) mày Types OF Rkt>ehèhment: Strateg i
be buyiho 7t hres Fo m
bridgastone o i itPoduted 7urnaround _is vsed when a
i owh tires then it would
business want impo vek its
be adoptihqVerhta/ integaton| Pefor mance f decyeqse ' negatiye
trehds. ThisStrate jyt useq
Hoxizontaf integration s a when the bus ihess rght be
Stategy where a ompany facing-dectine in majket Shaye

aCguirts meryes oY takes dectease , in: ProAH ett.

1GOV another Compasy in_the
same indosty I(B) Diveshture i aProcess T4t
x Dis ney *meaging or th Of Xelling OfE divisions o0
Pixar movie phdottion) su bsidiaviesto restwtvre a
Company aoUng a smalft but
ongo meratebivesihcaton strongey Portfo 1io of businesses
:Sthstegy-'nchudes ta king fora Mstoy soldTag ua d
qewththyouyh the develop-Land Ro ve to 7ato Mato,
mentOf ne i a e a d th at

arediFFerent_From rrent G Liqvidation means end or

burihessesi tymin aton OR: thè bslhe ss, Th
Ex Banks ave diverfi Fying Co pany mave toa Erit the
into Stoiks bokeage. busibess Rith9, 'by 1 lrouidahing
asset or by seliing the
Re trenchment stretegyiswhole busin ess
adopted when an_organiaathon Shubhiksha Retai' Store
aimsat educing ith one or Chehnai, clojed i 6 o out/et
more busihess_opRratio ns wth in 2009 to Pay theiy iasititfes
the view oi Cot expèhses
|4 ach to a m.oeAtas/e Bankptty- a For of
finanetap.posihoh Court Potetioh fom Cedita
The FirM Can ithey t e s t u t e h e n an 02aniz0tish ha 6e
4, bueinees ope ratjon o in dre ti'he for a
/ong Pe>lod o
distoninve, it So as to >evituHime sun ableto
ti2e t inaneia Posi+'o 0ligaons eeds t'me
 Camin Page
Date

0Ppuvn ity to rokgani2e itse Tt is 'alto known i Po,

aenerie ompetiHve Stateie
rttr
Foy a tvynaovnd
do better thah the hr
an ndtry ;
Combinàhon Stratejied
Means making the use 6F
OEh gdahd st,ateqjes ( stabiti Cost Leadership
Expansion o tveheh ment ) this sSttty
1y The osjeetive with thi
is to be come the Lowest - co.
simvlt4neovsly , Co st

7Such Stràtegy is follotwed wheh Poduce the in dustry,

ah ogani 2at1on islage 4 | The thaditionaf method te
Comp1ex and Cons t i 6P achieve th's obfect Ve f t o

Aeveya! businesses that lie ih podute on1a large Jeate whit

enabtes. the bur ess to explat
diferent industies seYving
diffyfnt forposes economies 0FScale

Lovest-tost podvcon is
Susiness level Strateaied possible when an0. ses -
9Abotiness level Atatizie Hihlevels oF odttivity
Ca h help ab
organi2aton High t l i2atíonr of Capacity
achieve a tompehiHYe ádvantaq* Cargaihìhg Pouwe with 'Svpplitr
ih the mayket p/ate Fcetive use of technolog
L 4 povide geieie way Accer to the moft éffechive
hihkbo ut poyidn Value to tribvton thahneld,
tvstome by erplorting the x wal- Mart has serf-Sevite
Core Competeneies Stoxes whith Povide louest Pnkes
eca use o ib *odSupplier
Cost biFFertntiadio tationship 4 distluhon hetvovk
Leadership
DifFeren tiah on
DiPfeenthiation Gain be achieved
Fusea Cast Fowsed by fering unïgveo diFFert
leagershiP biFFtrertietho-||Featvred,
L usto mersqenera/ly are nq
Cost DiFarenhiahoy Pay aPre narUm. PHce. ro
Sovree ef om pehhve Advau tag he Unfgvemesa oF a den Vice
 Camlin Page (4
Date

Produst2wi becoie loya/ hay ket

Gitomers o¥ganízation 9 These firms Com pete
There afe several way' in *Ly offArinq
which thirt a n be acbie ved Uhigveeaturesto a Smal
a ke egiment
Supezio Prodc uality
Branding RoflsRoyce Caýs
hdsty wide distnib ihon
aCss a
ETOoP
majo Channels 9 EToP rheans
lonsistent plimatio na Envimnmn tal Thrtat

x pport:40pPuttvnity Phoite
Eniates the Stte owhed Deveto ped by alveck
aièine Based a t Dubai and 6ToP
Apple' ahalysis is the porets by
r
which 0ganizahions: naånitor th eir
e levant environnme rt to idehti fy
Focvséd Cost Lea depshlp
Ppurtunitis d threab a Ffectina
Thcr en 0yganizathons Compete their
phie butalsoStand out
buginen Fo the pu>po3e OF
bakiny batrgik dectsioni
becav setthey Foeurr oh denvi'ng Tt fs ateckniqve of eaviroh-
niche haket menta halys Ys whers
o>9anisatioh
Co mmo'h' mec hanism to ado pt a | make a Poile f theBr exrteyna
Fotured(ost_lead ership inehodeehviohmtnt
Focus on sthvinq a Smal
Joup OF tvrtoAerr Need of ETOP
Byunde ystaidin the eeds of For the identification of
SIh aller target mar ket oxg Oppuhuhities d threats
Canuniquely yt ost t To Consolidate the t a tegíes oF
seyve the heedsoF that whicheetoy have a avoueble
maxket pitt on the oxahi2ation
ExCh ec kers Cra2y good Fuod) ToRnou the inmpactiof threat
Hete h For hulatedi appop tate
Focused DiPfetdiation_ Strategy
This Strateqy is very similay Hete ih Armuletingr Swor
to a diperé HhanOh Stra tegy anaysis
*pect_that.it is Foused on
Very naryaw segnent oF the
 Camlin
Date
Page

ocess o f Preparinq EToP Be Matrixx

O Dividing the ehvio ment i'nto Bosten Consu Hing 'Ovp_ c
MAt : s abur Cetled
BCL)
diPfernt sectors Such as mathy
eco nomica moy ket Ssejaf (2*2-matrir) 'develop ed
y
intenathoha leja, ttehno- 2C USA
|L Tt is the mostre houh
lagica PolititaP etotagicas
etc rpoate' Potfolfo analysi
OAnalyéihg the impac of each bool.
Stcto dn the ogarization 9EPo vid es a9aphie
Sub- dividin eaeh envibonmen tasbeprejen taton tFor ah 0enis.
24han
dector into:Sob to: eraminei
Faetòs diFEeenbi businese
9 9mpatt OF each SubSeitor oh ih it's PoxtFolio on the bast
eF theit delated n1arket hare
0gani2ation n form of a
Statem tht 4 industry 9owth &ates
isn a planning bool bhat
Ehviro nme ntal factod Uresg>aphitap &epresentatrions of
Political internàtional trgde: |aompahy s Podycts 2: 8 ices
ahion Poiity et. ah effort to hèlp "the
Ftonomic interest *ates_ Com pany decide h a t i t sho uld
change dater nàtionap"inCome keep eil , ox ihkest_moe
in Hat oh uh fmpfoy ment Stork
marke t et MAket share

Socia-ageinq poplaffon Hig Low.

attitvdes to wo>k income Sta &veetan
PnaY k
distribution
Tech nologiea/ in mo vation
new Podott deva fopment date Cashtows Dogis
oF bechhologrcaß obsoleseene (
Ehyionmeht a l o ba
way mi'n9, ehViwnment</ ss ves

Leg af Competition au 0 StaYs

h eetn and SaFety, emplsy Proolv ets tha t at in h19h.
ment Law J¥owth mayket and that

makeupa i2a'bie Pohion o

 Camlin Page
Date

that matket reCohs ide yed Ctose ty t See iP they ae wot

"stars"and Should be
i'nveste4maih tihing.
more i

4 Tt_geherate_high ihco me b t 4 Poqs

alte o i7sume karge aniouh t |91F a Com pany'sPoduc
has a
.ComPahy Cashi low ma keb Share and is at a

TF Star Cah enain a owateof 9ewth tis

a

ma& ketlead t ve btually Considexed adog"4dhou ld be

betomes a Cash Co w hen the
sol4 liqvidateso
may ke t'oVeYatl gowthe tate | T t
deposition ed
don't qeherate _mvth Cas
decliht Fer the Com paný sthte they have
|5 low market Shate little to no

Cash Cows_ oth

Cash o ws dep esents 60sines Numbey of dogs should be
Units havin g:a lage matet aVorded minímizedt" fh an
Ahare ih a
matve, slotw oxgànizathion
2oiing indurtry,
t equire little ih Vestment|# GAP Analysis
fherate Eashthat "can be A A gap analysisalsa knawr ad
utili2ed For investm ent aneedanalyrg)i the pocecs
0the busihess units OF Comparing the Current busíness
9These, business Usua llyFolloy Pe Fo'tmahce withthe desized
Sbabitity ttrategie PerForman ce
Tt helps to ide nti Fy the "jap
ves tion Mark between wher ov busiiess (eentH

9Guerh on mak bepres ent bvsin ee sta hds versus wh ere we want
unitshávinq
low, telaivve businerstbe
may ket share 4 lotated th a ee

fokman
high 9e wh induty *

Pea
PtrforNANe
They &eg uire huge a mount of Desird
(ath to maintain Or 9 aih Actva
m arket' Share PerForm ^c«

9Predvch in thir
vad yant, hgu ld
e a ha/y 2ed
Frequehtly and 1Time t2
 Camlin Pase
Date

Ana/yze gap data

pes 0f uaps
Pe Fo} mante cap ' The diFference
Pile a detailed
6etween anhieipated perFormante Compile &P ot
bhe actvas peyForrhance
Alternative Course OfrActioa
PoductMayket ap The Tn Case ga ps aeditiover
the
gp between bvdge ted' sales£agani2athon
three altrhatived
nianaqement_ha
Pianageitnt
;
eaSales tamed as
Podurt/mayket gap.
Redefine the oljeeiver
Proft aap The Vaaiance objeetives Shovld 6e ratuhi
6etweena targetëd £ *eas achievab le TA the objeetived
are delrbeateIy t a t a ho
Pohit oF he ompany. high
leve he Company should
1s an po wey uap - when thexe: dedfin« 'then,
is a l a g between the essentl
numbey4 2vatity of wek force Do nothing 7hreis bhe
and actuaf streh gth in the Smaest*qnovhÉ employe4
Oganizatíon t isAknouwn a tion but it Can be Consid ere4.
as: manpower ap
Change the stateqy Ai'nally
Behefiy of sinq a aP to bridge theap between the
analysir 0xganizahon's i objeedj ves qhd
Tdènthfying weak Ponts. forecast& the enhty Can go Fer
Measring eurent/actvaf thangih9 4tategy i the
esources. ' other two alteyhatives áre
Brain sto rm Strategied Conside&ed bejected

The 4 StePs of a 9ap analysis *Mekinrey 3s Mode

9Mekinrey ts mode was
ODeine you busihess goals develop dn 98o by Mekihsey
Co nsultan ts 7m Pete>s,
Bench mark Youy Cuyrent busi ness
Robort
PerFormanee watem ah hd Jolieh PhiliPS.
 Camlin Page (8)
Date

T_lov looks to seveh interna workptows 2 the charn oF

FactorS OF a h 0dg anization a decirron - makihg

a means Of deten ihing

whethe Co mpany har the h e Softe lem ents ae s Fotlo ws
Stretoral Support to be Skiis-For the Capa bi1ihs
Success Ful and Conmpeteheles of om pany
The s hmode 8pecihes Seveh that.ehabtesttaemp16yeU o
-

Fa ctorss that are

class(Fed achieve t Obje chives.
As"had " and So Ft" eem ent
1o Hard elenentt ae eaSily_ Styte -
The attitvde oF Reniobr
d tiA ed in Flutnted
en
by emplayees in aCompany
manaqemel t whi7e Soft erhblrs hes Code oF Condvet
elements axe vzzie, more thbough their ways oF inter-
intangible 4 inFlenced by a cho s £
sy mbolic decision -_
Corporate Culture making whieh korm the mahage
The h ard elements are as ment Styte oF lead hs
Follows
Strategy reFers to a well Sta Ff -hyolves talent manage
CUyated business_plah bhat ment and at hv manesources
allows the Compa hy to Formu- e lated to ComPany deeís iohs
late a Plan of acionto Buch taint'hq
as
&ecviing
achie ve a
Sustainable ewad Syste as
CompeHhVe advantage
Shared Valves -are the
StwetvYe - is mada Up of Co mm0n ly ace epted standa Yds

i Copotate hiez adthy_ the homswrthin the ompany that

Chafn F Com mand,ahd both i'nflu en ce a hd tem pey the
divi's io naß makep that behavior OF tho enhire sA
outlihes how te Ope rathohs and
hahaqement
fuhehoh2 Îhter con ne ct

Advantges of ts Mode
Systrms - e n t « i ) the busihecr thhance ment oF Ogah izahono

a hd ech níca, thFras Huctvre eFfectHVRheS,

oF the Compahy that este blahp
 camlin Par
Date

Aligns 0ganiza hona de pabt

ments 4 P o ces.
mplenmen tation of Stiategres

Comibines eniothoha qnd

&atio nal Coniponent
with
Th k¢_ a cadenmfc resea'rch
ha ent pya cHiee.

20