With the advance in technology, our lives are also getting

easier. If we have a company, we would like to design an AR

earphone that can bring the virtual world into the real world.

We name this product AMR because it is related to AR and the

M in the middle stands for midair. Because the core concept of

this product is utilizing the front-projected holographic display

to create a visible virtual image in front of users.

This AR earphone has multiple functions. For instance, when we

go shopping, some clothes captured our fancy. However, the

fitting room is filled with people. How can we find out whether

the cloth suits us or not in this case? Generally, we’d have no

choice but to wait in line for maybe ten minutes. Nevertheless,

with our AR earphones, what we need to do is let the earphone

scan the clothes and then we stand in front of a mirror. The

hologram technique will present the image of the scanned

clothes on our bodies.

This example doesn’t stand alone, whenever we want to look

up a map, we can simply use the earphone to project the three-

dimensional map in front of us to help us find the way much

more easily. It also allows us to change the angle and

perspective by touching the map.

Of course, we also design the interactive function for the

games. Take Pokémon GO as a sample, that game applies AR

technology to let the player interact with Pokémon on a

smartphone, but we think it is not real enough. We want to see

them through our eyes, not the screen. Therefore, the AR

earphone is designed to project those figures directly and we

can use our bare hands to interact with those cute Pokémon. To

summarize all the above, our design idea is to make an

earphone-shaped machine that has all the functions of

smartphones. Moreover, the AMR might do a better job than

cellphones and replace them in the future days.

Our main target customers are young people. Because they

have higher acceptance of new technologies, are always curious

about the latest things, and this product will bring them a more

convenient life. So, we assume that young people will drive the
whole trend and bring the product back to the elders.

Gradually, the real world and the virtual world will slowly be

combined together. The press conference is expected to be held

on the first week of summer vacation, we think it is the best

timing to publish our products. Since our target customers,

students, are on vacation, they can watch the whole conference

if they want to. One of our goals is to make virtual things

pervasive in our life. We think it would be a legit thing to see

whales flying in the sky or dinosaurs walking beside us. The AR

earphones designed by us can make all these fancies come

true. We deeply believe technology will bring us a vividly fairy-

tale world, we’re looking forward to it.