1.

Introduction of Ramada
1.1. What’s the main motto of the restaurant?
1.2. What are the norms and values of Ramada Multan,
Pakistan? How they differ from their international branches?
2. Mission & Vision Statement
2.1. What is the mission statement of the restaurant?
2.2. What is the vision statement of the restaurant?
3. Products & Services
3.1. What are the products & services of the restaurant?
3.2. Can you tell us about the product that you successfully
marketed?
3.3. What was your strategy & who was your audience?
4. Current Market Situation
4.1. What are the star products of Ramada?
4.2. Who are the main marketing competitors of Ramada in
Pakistan?
4.3. What are the total company market shares internationally?
What’s the current price of the listed shares?
4.4. What do you think sets your restaurant apart from your
other competitors?
4.5. What are the steps taken by Ramada to generate its
consumer values?
4.6. How Ramada is building relationship with its customers?
5. Strategic Planning
5.1. What are the factors in the market which influence
Ramada’s mission?
5.2. SWOT Analysis
5.2.1. Strengths-What are the characteristics of Ramada
which give it advantages over its competitors?
5.2.2. Weakness-What are the characteristics of Ramada
which make it disadvantageous relative to competitors?
5.2.3. Opportunities-What are the key elements of Ramada
which allow it to formulate and implement strategies to
increase profitability?
5.2.4. Threats-What are the key elements of Ramada that
could endanger the integrity and profitability?
5.3. What emerging technologies could change the game? Could
there be future changes or surprises by Ramada?
6. PESTAL Analysis
6.1. Political-What are the current and potential political
governmental factors that could influence Ramada?
6.2. Economic-What are the domestic and international
economic environment factors that could influence Ramada?
6.3. Social-How Ramada affects to the changes within the
society?
6.4. Technological-Does the impact change in technology can
affect Ramada?
6.5. Environmental-What micro & macro environmental factors
have affected/could affect Ramada?
6.5.1. How the environmental sustainability has grown its
importance for marketers?
7. Business Market Relationship
7.1. How social media changed your Business-to-Business
marketing?
7.2. What are the steps of business buying decision process?
8. Value-Chain/Value-Delivery Network
8.1. How well Ramada perform/coordinate their activities
through the various departments?
8.2. How Ramada maintains the value of understanding their
consumer & getting the products to the people?
9. Product Consideration
9.1. What are the product characteristics that Ramada must
consider when designing and developing a new product or
managing an existing product?
10. Pricing Strategy
10.1. How Ramada evaluate the price-based strategy for its
customers?
10.2. Is it Customer value-based pricing, Cost-based pricing or
Competition-based pricing?
11. Promotional Strategies
11.1. How do you position a legacy product to ensure its long-
term success?
11.2. What resources do you turn to when you want to stay on
top of industry trends?