 As per the discussion in the mission statement components part, look around your

environment and identify at least one organization. Then critically evaluate mission
statement of that organization in light of the nine components.

Steps:

1. Identify organization/s and their respective mission statement/s

2. Prepare a checklist to see whether the statements incorporated the nine components
discussed above

3. In case the statements lack one or more of the nine components, rewrite the statement
in your own to make it better

4. Make sure that the statement shouldn’t be longer than 250 words.

S/N REMARK

1 Who are the firm’s customers?

2 Products: What are the firm’s major products or services?

3 Markets: Geographically, where does the firm compete?

4 Technology: Is the firm technologically current?
5 Concern for survival, growth, and profitability:
6 Philosophy: What are the basic beliefs, values, aspirations,
and ethical priorities of the firm?
7 Self-concept: What are the firm’s distinctive competencies or
major competitive advantage?
8 Concern for public image: Is the firm responsive to social,
community, and environmental concern?
9 Concern for employees: Are employees a valuable asset of
the firm?