21 June 2011

TechTalk: Eliminate the barriers between mobile workers and their BI data

Business Analytics software

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Todays Presenters
Ian F.C Farthing, CGA, CPA
VP Corporate Services Dorel Industries Inc.

Muhammad Sarwar
Product Manager - Cognos IBM

Jennifer Schmitz
BI & PM Product Marketing and GTM Strategy - Business Analytics IBM

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Dorel Industries Inc. Who we are

Montreal based company founded in 1962 Is a $2.3 billion public company with 4,700 employees in 19 countries A world class juvenile products, bicycle and home furnishings company with many brands.

Structure is decentralized with few key executive managers at Corporate Head Office

Our Brands

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Dorel Industries Inc. When and Why we acquired IBM Cognos

WHEN
Acquired IBM Cognos suite of products in 2007 went live
in 2008

WHY To satisfy Corporate head office needs for information CURRENTLY Running Cognos 8.4 and Controller 8.5, Cognos Planning
and TM1

Acquired IBM Cognos Mobile in 2007, implemented in 2009

using BlackBerry today

Used by executives information on the various Dorel

subsidiaries
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Dorel Industries Inc. More on IBM Cognos Mobile

Principal benefits of the IBM Cognos Mobile: Mobile information same as Dashboards
Our executives remain connected to key data at
all times

Many of our executives do not travel with

laptops, relying only on their BlackBerry

The data is actually live Ability to customize the reports to fit on the smaller
BlackBerry screen

Ability to schedule reports User can re-run reports whenever they wish with
the press of a button on their BlackBerry
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Dorel Industries Inc.

Principal benefits of the IBM Cognos Mobile:
Users can create their own reports at their desk Using IBM Cognos Query studio Can retrieve on their BlackBerry whenever and wherever they
are

We are able to control which reports are available, eliminating users

running erroneous reports

Security from IBM Cognos and BlackBerry servers

What is next for Dorel and Cognos?

Anticipate moving to iPads using Cognos 10 iPads are growing in use at the executive level iPads will be supplemental to Blackberry iPads will possibly eliminate the laptop or desktop computer
entirely for some of our users
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Agenda

The mobile market is shifting How IBM Cognos Mobile can

help

Demos BlackBerry and iPad Summary Questions

Mobile BI has the potential to significantly expand the population of
BI users to include a much more mainstream audience.
Gartner: 2011 BI Platforms Magic Quadrant

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The changing mobile user and IT landscape

The shift for mobile users

They expect information at their fingertips, anywhere They expect the same information from desktop to mobile They expect their personal devices to work for business
The shift for IT

Deliver the same experience regardless of device Support various personal devices Create a mobile strategy for securing all information

Organizations need a mobile solution to support both the business and IT shifts

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Cognos 10: Intelligence Unleashed

Smarter Decisions. Better Results.

Freedom to Think
Unified workspace All time horizons Progressive interaction

Connect with Others

Decision networks Business context Accountability

and Simply Do
Mobile and Disconnected Integrated Real-time
A revolutionary BI workspace delivered on a proven platform with seamless upgrade
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Whos Using IBM Cognos Mobile?

Executives

Consume dashboard reports on KPI's across the business, based on various geographies

Police Officers

Call in progress status Crime statistics

Retail Regional Managers

Up to date sales information on stores to visit

Field Sales Rep Customer history (orders, contacts, open issues, etc)
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IBM Cognos Mobile

Analytics is about information for

better decisions while Mobility is about what people need the most access to information anywhere

Author once, consume anywhere Full BI interactivity including Drill Up/Down/Through Schedule reports for immediate access to key content Secure, broad access to analytic content

Simplified user experience across devices

Support a wide range of devices including Blackberry,
Symbian, Windows Mobile, iPad, iPhone, Playbook and Android for various tablets

Location Aware Intelligence

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Author Once, Consume Anywhere

Benefits for Business

Users can expect the same information on

their mobile devices as on their desktop

Users are able to make better decisions

fast because they are receiving more targeted information

Benefits for IT

Increases value of deploying a single BI

solution

Confidential corporate information is

secured on their mobile device

The SAME secure, timely and personalized information delivered to your mobile device
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Schedule and drill thru reports for immediate access to key content

Schedule reports to multiple users at specific times

Integrated scheduling from Cognos server

Includes bursting reports different data for different users

Sent to users at specified times Drill up drill down drill through

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IBM Cognos Mobile BI Security and Architecture

RIM BlackBerry Enterprise Server (BlackBerry only)

IBM Cognos Platform

IBM Cognos BI IBM Cognos Mobile Service

Internet & wireless carriers (IP, WiFi, Edge, GSM CPRS, 3G, etc.)
Data compression in transmission and on device

IBM Cognos Content Store Report Data Source

Native Devices

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Enhanced Support for Mobile BI User Experience

Extending device support and enhancing mobile user experience
Support for iPhone and iPad
Modern and compelling UI that leverages touch interface and common gestures

BlackBerry improvements
Enhanced UI and support for BlackBerry Torch and Storm

NEW: Support for

Current device support line up

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Location Aware Reporting using IBM Cognos Mobile

Retrieves GPS data from the mobile

device to determine current location

Completes location-specific report

prompts with current location to get contextually relevant information.

Supports needs in areas such as

Government, Real Estate, Financial Services, Retail

Law Enforcement Use Case: Police officer requests mug shots of

wanted violent criminals who live within 1,000 ft of current location

Uses the mug shot on their mobile

device to canvas for possible witnesses, suspects
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IBM Cognos 10 Platform & Mobile: Flexible Access

Mobile
Search Web Dashboard Office

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Demo

IBM Cognos Mobile for BlackBerry

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IBM Cognos 10 Platform & Mobile: Flexible Access

Mobile
Search Web Dashboard Office

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Demo

IBM Cognos Mobile

For iPad

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Summary Analytics on the go for more devices

IBM Cognos Mobile Provide interactive BI reports on marketleading handheld mobile devices.

Benefits

Deliver BI information to users in the context of

their day-to-day processes and applications

Provide actionable intelligence to users, no

matter their location or their connectivity

Put a new lens on your existing BI data with

different ways to look at BI information

Maintain consistent security

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Questions?

This web seminar will be archived on www.ibm.com/cognos/techtalk

Copyright IBM Corporation 2011 All rights reserved. The information contained in these materials is provided for informational purposes only, and is provided AS IS without warranty of any kind, express or implied. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, these materials. Nothing contained in these materials is intended to, nor shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBM software. References in these materials to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or capabilities referenced in these materials may change at any time at IBMs sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product or feature availability in any way. IBM, the IBM logo, Cognos, the Cognos logo, and other IBM products and services are trademarks of the International Business Machines Corporation, in the United States, other countries or both. Other company, product, or service names may be trademarks or service marks of others.

Thank you for joining us.

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Copyright IBM Corporation 2011 All rights reserved. The information contained in these materials is provided for informational purposes only, and is provided AS IS without warranty of any kind, express or implied. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, these materials. Nothing contained in these materials is intended to, nor shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBM software. References in these materials to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or capabilities referenced in these materials may change at any time at IBMs sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product or feature availability in any way. IBM, the IBM logo, Cognos, the Cognos logo, and other IBM products and services are trademarks of the International Business Machines Corporation, in the United States, other countries or both. Other company, product, or service names may be trademarks or service marks of others. 2011 IBM Corporation