www.dailyobjects.

com

1
 CONTENTS

Company Overview 3-5

Market & Competitive Landscape 6-9

Consumer Pain Points and Need for a Brand 10-13

Results & Metrics 14-20

Financials, Growth, Funding 21-26

Annexures 27-35
We Are A Homegrown Functionality And Design Driven Brand
That Creates Aspirational Everyday Products
COMPANY AT A GLANCE
Industry leading metrics with steady growth and profitability.

2X GROWTH
in last 1 Year

INR 80Cr 55%+ INR 1,800

ARR GM HIGH AOV
CAPITAL EFFICIENCY
Utilized only INR 20 Cr to reach
INR 80 Cr ARR

EBITDA+ LAST 3 YRS

~47% 65% SALES ~INR 425*
REPEAT FROM OWN EXTREMELY
Consistent track record CHANNEL LOW CAC
of growth & profitability

* Average of LTM
TEAM BEHIND DAILYOBJECTS
Experienced founding team with in-house product design, development and manufacturing expertise.

EXPERIENCED FOUNDING TEAM

Founders has more than 12yrs of E-commerce
Industry experience with deep understanding of
consumer trends

PANKAJ GARG SAURAV ADLAKHA PARIDHI PODDAR

END-TO-END TALENT POOL CEO & Co-Founder COO & Co-Founder Head, Product Design
In-house end-to-end talented team from Product
Design, Graphic Design, Content Creation, Digital
Marketing, Tech, Ops, Production & Finance.

YOUNG AND CREATIVE TEAM

120+ team hired with avg age of < 30; Existing team
built ahead of time to support > INR 400 Cr ARR PRANIL SHAH RITESH KESHI ROUNAK GOYAL
Head, Marketing & Head, Creative Design Head, Operations
Growth
MARKET & COMPETITIVE LANDSCAPE
DO IS OPERATING IN A $8B+ CURRENT MARKET
Addressing a large untapped & fragmented market by targeting mass premium users between 20-40 age.

BAGS/WALLETS

$5B+
WITH ONLY 12% MARKET SHARE, DO CAN
BECOME $1B+ COMPANY WITHIN THE
TECH ACCESSORIES CURRENT CATEGORIES.

$2.5B+ WORK ESSENTIALS

$1B+

YEAR-2022 200M $40 $8B

Mass Premium Users x Average Spending / = Total market size
user

YEAR-2026 300M $50 $15B

Mass Premium Users x Average Spending / = Total market size (By FY26)
user
MARKET LANDSCAPE
DO has a significant head start & laid a strong foundation to reach 1000 Cr.

OTHER ONLINE FIRST BRANDS

REVENUE
CATEGORY BRAND (IN INR CR.) Brands listed in the table are
(>500 CRORES) category creators , first movers &
significantly ahead in scale
compared to their peers.
APPLIANCES Atomberg ~INR 700Cr.

CATEGORY
ELECTRONICS Boat ~INR 1,800Cr FIRST MOVER
CREATOR

COSMETICS Mamaearth ~INR 600Cr

DO has similarly created a strong
ON TRACK TO
market presence in a new category
and well placed to attain dominant MARKET LEADER BECOME INR 1000
MATTRESSES Wakefit ~INR 700Cr market leadership. CR+ BRAND

FRESH MEAT Licious ~INR 800Cr

LARGE OUTCOMES CREATED GLOBALLY
DO is the only home grown native brand with potential to create a large global outcome in the category.

COUNTRY South Korea US Japan China India

Everyday Products
Cases, Wireless, Cases, Everyday Products Everyday Lifestyle
CATEGORY (Travel, Home,
Chargers, Cables Protection (Home, Stationery) Accessories
Stationary)

REVENUE 500 Million USD 650 Million USD ~3 Billion USD 2.5 Billion USD 10 Million USD
CONSUMER PAIN POINTS & NEED FOR A BRAND
 HOW IS THE CONSUMER BUYING EVERYDAY
LIFESTYLE ACCESSORIES?

KEY PROBLEMS
● AVAILABILITY & LIMITED OPTIONS
● QUALITY, DESIGN & PRICING

75% 25%
UNORGANISED MARKET ORGANISED MARKET

OFFLINE MARKETS ONLINE MARKETS

Local Marker, Street Flipkart, Amazon,
Shops & Unique Stores Brand Websites
PROBLEMS DO SOLUTION OUTCOME

AVAILABILITY + + WIDE PRODUCT

& LIMITED PORTFOLIO UNDER DO
OPTIONS DIGITAL FIRST - WIDE ADAPT TO CHANGING QUICKLY LAUNCH
ONLINE PRESENCE CONSUMER FRESH STYLES
BRAND
PREFERENCES

QUALITY PRODUCTS
DESIGN, QUALITY + + AT ~30 - 40%
LOWER COST THAN
& PRICING IN-HOUSE R&D RELIABLE PRODUCT STRONG PROCUREMENT
WITH DISTINCT & & OTHER PREMIUM
DESIGNS BRAND EXPERIENCE QC PROCESS BRANDS
 CONSIDERED SOLUTIONS
FIT FOR MODERN & DIGITAL
LIFESTYLE
RESULTS & METRICS
MARKET LEADING CAPITAL EFFICIENCY
INR 20 Cr utilized by DO to reach INR 80 Cr ARR with potential to achieve INR 120 Cr ARR with profitability.

FUNDS RAISED TO ACHIEVE INR 80 Cr ARR

BPC BRANDS ELECTRONIC APPLIANCES OTHER CATEGORIES

INR 42Cr. INR 60Cr. INR 75Cr. INR 80Cr.

INR 60Cr. INR 42Cr. INR 65Cr. INR 90Cr.

Notes:
• Across segments, most marketplace brands have raised >40cr and D2C brands have raised >70 cr to reach this scale.
• In spite of being predominantly D2C, DO has scaled to these levels with only INR 20 cr.
SOLID GROWTH
Rapidly growing customer base & revenues while maintaining profitability.

4.5X
Growith
+70%
+88%
Growth

+77% +40%

+13%
CONSTANTLY INCREASING AOV IN THE LAST 4 YEARS
Our AOV is 5x of what we spend to acquire a customer.

+72%
AOV
Growth

CAC maintained at an
26% 19% 18% average 19% of AOV
24% 21%
9%
LAST 6 MONTHS TRACTION
Constant focus on improving customer experience has resulted in strong customer metrics.

59%

4.5 3.8 4.5

REVIEW RATING

JAN JUN
HEALTHY UNIT ECONOMICS WITH 55%+ GROSS MARGIN
Focus has always been on being profitable with minimal spend on acquiring customers.

45%

7%
13%
13%
23%

DISTRIBUTION & MARKETPLACE

REVENUE MATERIAL COST MARKETING + CM2
COLLECTION COST COMMISSION
BRANDING
DIVERSIFIED BUSINESS ACROSS CHANNELS & CATEGORIES
DO is able to diversify across the channels with high repeats and low returns across the categories

CHANNEL WISE REVENUE BREAK UP: CATEGORY WISE REVENUE BREAK UP

Own Platforms : 65% Tech Accessories: 50% | Bags & Wallets: 40%
Marketplaces 35% Work Essential 10%

LOW MARKET RETURNS VS COMPETITION

43% repeat customers
Own Platforms: 8%
47% repeat orders
Marketplaces: 15%

LTV: INR 3,383

NPS @ Amazon:
CAC: INR 425
60%+
LTV/CAC: 8.0x

20
FINANCIALS , GROWTH & FUNDING
GROWTH STRATEGY to INR 1,000 Cr IN 5 YEARS (1/2)

BIG HEAD ROOM TO GROW FROM EXISTING SALES CHANNEL

1 ➔ With low CAC, we have big headroom to spend
on marketing & optimization
➔ Targeted marketing with existing & new
customers will help penetrate deeply on our
own channel as well as the marketplaces

OFFLINE DISTRIBUTION & OWN BRANDED STORES

2 ➔ Through own branded stores
➔ Launch DailyObjects brand in premium stores
like Apple, Samsung and others, pan India
➔ Continue to maintain capital efficiency

CO-BRANDED TECH ACCESSORIES

3 ➔ Creating co-branded tech accessories with
popular brands like Apple, Samsung, OnePlus,
Royal Enfield, Nothing, etc
➔ Enhances brand repute & create a larger
ecosystem of customers
GROWTH STRATEGY to INR 1,000 Cr IN 5 YEARS (2/2)

CORPORATE SALE
4 ➔ Corporate gifting is a big market and DO
products are a natural fit for this segment
➔ With significant in-bound interest from MNCs,
this segment is set to contribute over INR 100
Cr in next 3-4yrs in the overall DO revenue

NEW LAUNCHES AS PER TREND AND TECHNOLOGY

5 ➔ Continuously launching innovative products as
per latest trends & technology advancements
➔ Continue to be a design lead functionality
brand

INTERNATIONAL MARKET EXPANSION

6 ➔ DO product designs are best-in-class and
have universal global appeal
➔ Gradually grow in global markets by tapping in
global marketplaces and then deep dive
OUR APPROACH TOWARDS CAPTURING GROWTH

EXTERNAL FACTORS FUTURE ADDITIONS TO OUR PRODUCT PORTFOLIO ELABORATING OUR

PHILOSOPHY
LARGE TAM TRACKING
WIRELESS
DEVICES WITH
CHARGERS
ACCESSORIES
GLOBAL ADOPTION OF LIFESTYLE PRODUCTS
MARKET SIZE IN FY20 $6.5 BN $413.1 MN

HIGH GROWTH AND FRAGMENTED MARKET EXPECTED GROWTH RATE OF THE MARKET 22.2% 12.4%

POTENTIAL MARKET SIZE IN FY27 $40.2 BN $807.7 MN

INTERNAL FACTORS

INNOVATION THROUGH CUSTOMER FEEDBACK

QUICK TIME TO MARKET

DESIGN LED FUNCTIONALITY FOCUSED PRODUCTS

PROJECTION & MISSION
Gross Sales Growth 14x with ~20% EBITDA margin in 5 years.

DO - today DO - in 5 years
INR 440 Cr
INR 165 Cr

INR 385 Cr
INR 39 Cr
INR 6 Cr 1,100 Cr
INR 35 Cr
80 Cr

~ ALL INDIA PRESENCE INR 445 Cr

~ 14 X GROWTH WITH GLOBAL PRESENCE

Bags & Wallets / Carry Work Essentials Tech Accessories
HOW DO WE PLAN TO USE THE FUNDS AND WHERE WILL IT TAKE US
DO aims to become the leading omnichannel lifestyle accessories brand.

Others
5% INR 500CR.+
ARR

Working Capital 6MN+

25% CUSTOMERS SERVED

$10MN
NO. 1
PREFERRED ACCESSORIES BRAND

Team & Product Dev FULLY TECH ENABLED

20% Marketing & Growth OMNICHANNEL BRAND
50%
KEY INVESTMENT HIGHLIGHTS
Opportunity to Invest in a leading player with strong fundamentals in place.

MARKET LEADER & CATEGORY CREATOR INDUSTRY LEADING METRICS

POISED TO BECOME A INR 1,000 CR BRAND HIGH REPEAT & LOW CAC

OPERATING IN A LARGE & FAST GROWING TAM ROBUST TEAM, SYSTEMS & PROCESSES
TARGETING MASS PREMIUM MILLENNIALS AGED 20-40 FOUNDATION IN PLACE TO SUPPORT GROWTH AND SCALE

STRONG DESIGN CAPABILITIES

CAPITAL EFFICIENT BUSINESS MODEL
IN TUNE WITH MARKET TRENDS & ABILITY TO LAUNCH
STRONG TRACK RECORD OF GROWTH & PROFITABILITY
PRODUCTS QUICKLY TO ADDRESS MARKET NEEDS

27
ANNEXURES
EXCLUSIVE ARTISTS & DESIGNERS COLLABORATION
Exclusive artist & designer collections launched every fortnight. DailyObjects offers artists a unique platform to showcase
their creativity.

ADVANTAGES

● Access to rare and amazing talents.

(Difficult to hire in team)

● Exclusive designs built only for DO.

● New design ideas & trends adapted for

products.

● Maintain fast pace of new launches.

● Create brand awareness in artist’s

community and networks. (These artists
are influencers in their own right.)
EXCLUSIVE ARTISTS & DESIGNERS COLLECTIONS
Snapshot of recent artist collaborations.
COMMUNICATION STRATEGY
A strong emphasis on communicating our Brand ethos & philosophy via videos showcasing how DO products are used in everyday life
and how the products help to simplify & enhance user’s overall experience.

PRODUCT PASSIONATE REAL ORGANIC USER DETAILED

MAKING VIDEO
To understand material and the
processes to build trust.
PEOPLE
Industry’s real and genuine
influencers using our product, real
people stories, artists’ and designers’
features etc.
GENERATED CONTENT PRODUCT VIDEOS
User is our Influencer! Help people to understand and
usages of the product with high
quality 3D and real location shoot
videos.
SOCIAL
DailyObjects’ original and creative content has always been appreciated across all social media platforms.

268K+ 871K+
FOLLOWERS FOLLOWERS

4K+ 8.5K+
FOLLOWERS FOLLOWERS
CUSTOMERS LOVE US

”Your cases are amazing! I have been

using it for months and it is my go-to
case place, always!”

4.5 4.5 SRISHTI SEN

09/08/2022

”Loved the Arete Laptop Stand, it was

exactly as expected and I absolutely dig
the Passport holder.”

10M+ SUBHOJIT HALDER

934K+ PRODUCTS SOLD
05/06/2022

APP DOWNLOADS

1M+
”I have had great experience with
DailyObjects. What I loved is their on-time
delivery and better pricing. Overall user
CUSTOMERS experience is mind-blowing. Hats off to the
developers!.”

MALKEET SINGH
25/02/2022
APPRECIATION ACROSS MEDIA HOUSES AND PUBLICATIONS
Love and loyalty that has been cultivated organically.
CORPORATE GIFTING
DailyObjects has worked with top brands in India for corporate gifting and has been much appreciated. We see immense
potential to grow in corporate gifting segment in coming years.

WE HAVE WORKED WITH 50+ GLOBAL CLIENTS

3.5X Monthly Revenue Growth

from Corporate Sales over last 6 months
THANK YOU