Media and Information Literacy

introduction to
introduction to
media,
media,
Information,
Information,
and technology
and technology
Literacy
Literacy
 spot the
spot the
mistaKE
mistaKE
GAME MECHANICS:
1. Look at each picture carefully
and try to spot the mistake/flaw.
2. Raise your hand when you're
ready to answer.
3. Whoever gets the most points is
the winner.
 that's it!
that's it!
THANK YOU FOR
PARTICIPATING!
 Learning
Learning
Objectives
Objectives
Compare and contrast media literacy,
information literacy, and technology
literacy

Describe how communication is

influenced by media and information

Know responsible use of media and

information
 Communication
Communication
Media and Information is one of
information are two the reasons why
distinct elements that communication is
are intrinsically done in
interconnected with the first place; and
the concept of this information can
communication. be shared through
media.
 media
media
The word media is a The main goal of the
plural form of the media is to inform or
Latin word ‘medium’ communicate with the
meaning ‘middle greatest number of
ground'. people possible, all at
once.
 categories of
categories of media
media
modality
modality Text, audio, video, graphics, animation

format
format Digital or analog

way of
way of Electromagnetic or radio waves, light waves
transmitting
transmitting

mass media
mass media TV, radio, print, Internet, telephone, or
form
form mobile
"the medium
"the medium is
is
the message."
the message."
Marshall mcluhan

The form of a medium embeds itself in

the message, creating a symbiotic
relationship by which the medium
influences how the message is
perceived.
 information
information
Information is a What is the
“broad term that can difference between
cover data, data and
knowledge derived information?
from study,
experience, or
instruction, signals or
symbols.”
 literacy
literacy
Literacy is the “ability Literacy is the way
to identify, that we interact with
understand, interpret, the world around us,
create, communicate, how we shape it and
and compute, are shaped by it.
using printed and
written materials
associated with
varying contexts.”
 information
information technology
technology
media literacy
media literacy
literacy
literacy literacy
literacy
refers to the is the ability refers to the ability to refers to the ability to
to decode, recognize when information use digital technology,
analyze, evaluate, and is needed and communication tools
produce communication in to locate, evaluate, or networks to locate,
a variety of effectively use, and evaluate, use, and create
forms. communicate information information.
in its various formats.
 danger of
danger of
desensitization
desensitization
Desensitization is a psychological process
that has often been involved in explaining
viewers' emotional reactions to media
violence. Exposure to media violence will
undermine feelings of concern, empathy, or
sympathy that viewers might have toward
victims of actual violence.
Information
Information Media
Media
Literacy
Literacy Literacy
Literacy
Ability to access Ability to
information; the understand, select,
evaluation, creation, evaluate, and use
and sharing of of media as a
information and leading purveyor
knowledge using and processor, if
various tools, formats, not producer, of
and channels. information.
 critical
critical critical
critical
thinking
thinking ignoring
ignoring
Occurs when people Refers to choosing
analyze, evaluate, what to ignore and
interpret, or synthesize where to invest one’s
information and apply limited attentional
creative thought to capacities.
form an argument,
solve a problem, or
reach a conclusion.
 how can
how can critical
critical thinking
thinking
and critical
and critical ignoring
ignoring go
go
hand-in-hand?
hand-in-hand?

Investing effortful and conscious
critical thinking in sources that
should have been ignored in the
first place means that one’s
attention has already been
acquired.
Digital literacy and critical thinking should
therefore include a focus on the
competence of critical ignoring: choosing
what to ignore, learning how to resist low-
quality and misleading but cognitively
attractive information, and deciding where
to invest one’s limited attentional
capacities.
 tHAT'S IT
tHAT'S IT
FOR
FOR
LESSON 1!
LESSON 1!
The Evolution of

Media

From Traditional to New

 Lesson Objectives

Identify traditional Delineate the eras in Create a ladder

media and new the evolution of diagram illustrating
media, and their media, and their the evolution of
relationships. inventions. media.
There are 4 eras, namely:
Pre-Industrial
Industrial

Electronic
New Media
 Pre-Industrial

People discovered fire,

developed paper from
plants, and forged weapons
and tools with stone,
bronze, copper, and iron.
Cave paintings (35,000 BC)
Clay tablets in Mesopotamia
(2400 BC)
What do you think is written on it?

Short story

Dying Will

Debt

Receipt

Laguna Copper Plate

 Industrial
People used the power of
steam, developed machine
tools, established iron
production, and the
manufacturing of various
products (including books
through the printing press).
Printing Press (1436)
Newspaper (1609)
 Electronic

The invention of the transistor

ushered in the electronic age.
People harnessed the power
of transistors that led to the
transistor radio, electronic
circuits, and the early
computers. In this age, long
distance communication
became more efficient.
 New Media

New media is “a catchall

term used to define all that
is related to the internet
and the interplay between
technology, images and
sound.”
 TRADITIONAL MEDIA
Media that originated prior to the
internet, including newspapers,
radio, and broadcast television.

NEW MEDIA
Encompasses those technologies
that move, store, manage, and allow
manipulation of digitized
information.
The advent of these new, collaborative,
participative, and democratizing media has
been both resisted and embraced by old media
outlets.
Increased participation and feedback means
that traditional media outlets that were used
to one-way communication and passive
audiences now have to listen to and respond to
feedback, some of which is critical and/or
negative.
Thank You For
Listening
 In-Class Activity

OUTLINING
Instruction: Make an outline
comprising what you learned
regarding media, information,
and technology literacy. You will
be shown the required format as
well as the rubric for grading
after the presentation.
Take Home Activity

LADDER DIAGRAM
Instruction: On a short bond
paper, create a ladder diagram
delineating and illustrating the 4
different eras in the evolution of
media. For each era, draw a
minimum of 2 inventions and a
maximum of 5 inventions. This
will serve as your entry ticket
next meeting.