1.

What is the company vision and mission? Also, provide a formal source of
reference for both the company(selected pair).

HUL:
Vision: To make sustainable living commonplace.
Mission: HUL works to create a better future every day and helps people feel good, look
good and get more out of life with brands and services that are good for them and good
for others. 
Source: https://www.hul.co.in/our-company/introduction-to-hul/

P&G: 
Vision: Making every day more than ordinary.
Mission: We believe in finding small but meaningful ways to improve lives—now and for
every generation to come.
Source: https://in.pg.com/who-we-are/

2. Report its profitability based on the annual report and explain what you
understand from it? Also, provide a formal source of reference for the Annual
Report.(for both the companies - selected pair) 

P&G: 
Organic Sales Growth : +7%
Core EPS Growth: +3%
Adjusted Free Cash Flow Productivity: 93%

Overall very good performance in terms of sales, EPS growth, free cash flow
productivity and cash returned to shareowners. Company is performing good. 

https://us.pg.com/annualreport2022/introduction-and-fy-results/

HUL:
Turnover : ₹50,336 cr
Turnover Growth: 11%
EPS Growth : 11%
Dividend per share : Rs 34
Profit after Tax : Rs 8818 Crore
Cash from operations: 11684 Crore

16 brands with turnover of over Rs1000 crores. Overall turnover of Rs 50,336 crore.
Turnover growth in comparison to previous year is 11%. Earning per share growth is
also 11%. 9 out of 10 Indian households use one or more of HUL brands.

https://www.hul.co.in/files/92ui5egz/production/
8a1b3f103408328781a6ebf434b8e5172e4bfc91.pdf

3. For the selected pair of company, identify two key resources (tangible/intangible/
human) for each. Justify your answer.

HUL:
Tangible: Countrywide network and logistics warehouses(29 Company owned
factories, 11 offices, and 35 logistics warehouses spread all across the country ).
Intangible: Brand reputation, 50+ brands, R&D capabilities
Human: Marketing skills, Good network of third-party manufacturers

Hindustan Unilever has 29  company owned factories, 11 offices, and 35 logistics
warehouses spread all across the country. HUL is  one of the largest advertisers in the
country based on media spends. HUL  creates  an increasing amount of tailored digital
content by itself to connect with consumers and make it easy for them to choose our
brand. 50+ brands, R&D capabilities and intellectual property, technological
capabilities, and organisational design set HUL apart.

P&G:
Tangible: Financial($80.2billion Net sales), 
Intangible: Brand Communication, Packaging, R&D
Human: Retail Execution
Procter & Gamble’s annual revenue for 2022 is $80.2 billion. P&G Products so good,
consumers recognize the difference. Superior products raise expectations for performance
in the category. Packaging  attracts consumers, conveys brand equity, helps consumers select
the best product for their needs, and delights consumers during use. Product and packaging
benefits communicated with exceptional advertising that makes consumers think, talk, laugh,
cry, smile, act and buy — and that drives category and brand growth. P&G has good retail
execution strategy 

4. For the selected pair of company, identify two key capabilities

(operational/dynamic). Justify your answer for both companies.

HUL:
Operational : Brand management, Financial Control, Order Processing
Dynamic : Responsiveness to trends, Strategic Innovation, Acquisition
integration

Hindustan Unilever has launched such a variety of products that 9 out of 10 households
in India use HUL products. HUL is one of the largest advertiser on the basis of media
spend. HUL has established its unique brand value and reputation. HUL has overall
more than RS 50,000 cr turnover and profits more than 11%. Hindustan unilever has tie
ups with third party manufacturers for large quantity order processing. 

P&G:
Operational: Brand Communication, Retail Execution 
Dynamic: New Product Development,  

P&G has a focused portfolio of daily-use products in categories where performance plays a
significant role in brand choice. P&G’s focus is on delivering superior products with the best
performance, in every price tier in which it competes. It has created its unique brand value on the
basis of its superior product quality and good communication strategy. P&G has very good retail
execution strategy : In-store: with the right store coverage, product forms, sizes, price points,
shelving and merchandising & Online: with the right content, assortment, ratings, reviews,
search and subscription offerings.